Ser & Associates, PLLC

Ser & Associates (S&A) is a women-owned, minority, boutique law firm serving businesses and individuals throughout Florida.

Ser & Associates is a premier small business law firm offering its clients a full range of legal services to help them run, grow and protect their businesses. All of our attorneys have extensive experience built on years at large international law firms, government agencies and as in-house corporate counsel. This experience not only allows us to provide our clients with a comprehensive approach wh

09/05/2024

Side hustles have become incredibly prevalent. Why? Because it allows aspiring entrepreneurs to test the waters of running a business, while maintaining a steady flow of cash from their 9 to 5 job.

But, what about franchise ownership as a side hustle? Does it make sense for you?

Check out this article in Entrepreneur to get some guidance: https://bit.ly/Entrepreneur-Franchise-Article

And, if you’re thinking of becoming a franchisor or a franchisee, make sure to contact Ser and Associates at 305-222-7282/[email protected]. We have helped many franchisees and franchisors with sound legal advice, plus practical business guidance to ensure they are getting off on the right foot.

Ser & Associates
A Business Approach to Legal Services

09/04/2024

Make sure that your Beneficial Ownership Information is reported to the Financial Crimes Enforcement Network by the deadline to avoid potential penalties.

For established businesses existing as of December 31, 2023, the deadline to file is December 31, 2024. However, new businesses created in 2024 have only 90 days to file from the day the corporate entity is established.

Don't let these deadlines pass unnoticed— contact us today at 305-222-7282 or [email protected] and let us take the worry out of your FINCEN filing!

Ser & Associates
A Business Approach to Legal Services

09/02/2024

Celebrating the hard work and dedication that drives our community forward.

This Labor Day, we honor all workers who make a difference every day.

Ser & Associates wishes everyone a safe and restful holiday!

Ser & Associates
The Business Owner’s Law Firm

08/30/2024

On August 20, 2024, Judge Ada E. Brown BLOCKED the Federal Trade Commission’s proposed ban on non-compete agreements (Non-Compete Rule), which was set to take effect on September 4, 2024.

Bottom line, the Non-Compete Rule will NOT be enforced for the time being as planned.

Read about it in full detail on our latest blog post: https://ser-associates.com/non-competes-continue-on-for-now 🔗

Photos from Ser & Associates, PLLC's post 08/29/2024

At Ser & Associates, community service isn’t just what we do—it’s who we are. We are deeply committed to empowering the next generation, helping youth transition into successful adulthood.

Our very own Zach Evangelista exemplifies this commitment as an active board member of the Children’s Home Society’s Miami Region. Last Saturday, Zach took center stage to mentor young adults aging out of foster care, offering them invaluable insights into the legal side of starting a business.

The session was inspiring. Among the participants was a remarkable young lady who shared her journey of launching a business at just 12 years old. Despite facing setbacks and learning hard lessons about trust, she’s undeterred and already planning her next venture.

This clinic, conducted in collaboration with Dade Legal Aid and featuring several dedicated attorneys, provided a vital platform for these young entrepreneurs to explore the legal nuances of business ownership and ask the tough questions.

Thank you, Zach, for lighting the way. The future is already looking brighter with leaders like you guiding the next generation.

08/29/2024

This month’s features Giuseppina Arena Corp., a distinguished luxury design firm specializing in yacht and residential interiors.

With over 25 years of expertise, Giuseppina Arena Corp. seamlessly blends Italian culture, architectural tradition, and European craftsmanship to create bespoke environments where luxury meets functionality.

Learn more about their passion for unique, client-centered creativity and how Ser & Associates played a crucial role in guiding them through legal processes.

Read the full article: https://bit.ly/sbs-aug2024 🔗

Photos from Ser & Associates, PLLC's post 08/28/2024

Here’s our very own Zach Evangelista helping make The City Beautiful even more beautiful as he joins Mark Trowbridge at the Coral Gables Chamber of Commerce quarterly Downtown Cleanup.

Thanks for all you do Zach!

Ser & Associates
A Business Approach to Legal Services

08/27/2024

Have you considered what would happen to your loved ones if you unexpectedly were to pass away or become incapacitated?

Estate planning is crucial to ensure that your affairs are in order, especially if you have young children and/or substantial assets. And, if a business owner, who is going to inherit that business and run it!

Without proper documentation, your family may face unnecessary burdens and delays, such as a lengthy probate process.

Establishing a trust can streamline the transfer of your assets and help avoid probate court.

Additionally, having the necessary legal documents in place can ensure that your wishes are followed if you are unable to make decisions for yourself.

Don’t leave these important matters to chance. For comprehensive estate planning services, contact Ser & Associates at 305-222-7282 / [email protected].

Ser & Associates
The Business Owner’s Law Firm

08/22/2024

A Texas court “sets aside the Non-Compete Rule. Consequently, the Rule shall not be enforced or otherwise take effect on its effective date of September 4, 2024 or thereafter”.

Federal Judge Ada E. Brown of the Northern District of Texas issued her decision in the lawsuit brought against the Federal Trade Commission (“FTC”) to block the FTC’s rule that would have made most non-competes illegal. The basis of Judge Brown’s decision is that the FTC does not have the constitutional authority to make such a rule.

The FTC will still be able to review whether specific non-compete agreements are unfair to competition on a case-by-case basis, but largely, the effect of this ruling will be that non-competes remain a state issue to be determined by state judges under state law.

While the FTC does have the ability to appeal, and most certainly will, due to recent decisions of the Courts, including the US Supreme Court’s overturning of Chevron, it would seem likely that Judge Brown’s decision will eventually be upheld.

As for now, the rule is set aside, and businesses will still be able to utilize non-competes to protect their legitimate business interests.

If you have any questions about the use of non-competes by your business, you can contact us at 305-222-7282 or [email protected]

Ser & Associates
The Business Owner’s Law Firm

08/22/2024

Looking to raise capital for your business?

The structure of your business plays a crucial role in attracting investors and securing funding.

While a Limited Liability Company (LLC) can be used to raise money, it may present challenges when dealing with institutional investors.

Often, a corporation is better suited for long-term capital needs due to its flexibility in issuing shares and creating different classes of stock.

Carefully considering your business's structure and share arrangements can significantly impact your ability to secure the necessary funding.

For tailored advice on structuring your business to optimize funding opportunities, contact Ser & Associates at 305-222-7282 or [email protected].

Ser & Associates
A Business Approach to Legal Services

08/21/2024

Providing thoughtful and strategic counsel to our clients is at the core of what we do, and it’s rewarding to know that our guidance helped navigate a challenging situation with clarity and confidence.

We remain committed to offering exceptional legal support and are honored to continue working with clients who value our dedication.

For expert business counsel and more, contact Ser & Associates at 305-222-7282 or [email protected].

Ser & Associates
The Business Owner’s Law Firm

08/20/2024

Are you maximizing your tax savings as a real estate investor?

One powerful strategy is to take advantage of property depreciation, which allows you to write off the value of your investment properties over time—27.5 years for residential properties and 39 years for commercial ones.

But there’s a way to accelerate this process through a Cost Segregation Study.

By hiring a specialist to evaluate your property, you can identify components like cabinets and HVAC systems that depreciate over shorter periods, potentially reducing the overall depreciation schedule from decades to just 5 years.

This can significantly boost your depreciation deductions and provide substantial tax savings each year.

For guidance on implementing this strategy and optimizing your tax benefits, contact Ser & Associates at 305-222-7282 or [email protected].

Ser & Associates
A Business Approach to Legal Services

08/16/2024

Is litigation the only option for resolving business disputes? Absolutely not.

Exploring alternative dispute resolution methods, such as mediation and arbitration, can offer effective solutions tailored to your needs.

By including these options in your contracts, you can opt for mediation, where a neutral mediator helps guide the parties towards a settlement, or arbitration, where a neutral arbitrator makes a binding decision.

Each method has its own advantages and drawbacks compared to traditional litigation.

Understanding these alternatives and choosing the right one for your situation can save time, reduce costs, and achieve more favorable outcomes.

For personalized advice on which dispute resolution method best suits your business, contact Ser & Associates at 305-222-7282 or [email protected].

Ser & Associates
A Business Approach to Legal Services

08/15/2024

Thinking about closing your business?

If you handle the dissolution process correctly, you can protect yourself from potential liabilities.

In Florida, you must file articles of dissolution with the state and notify all known creditors.

Failure to do so could put your personal assets at risk.

By following the proper procedures, you can ensure a smooth winding down of your business and secure peace of mind.

For expert assistance in navigating the dissolution process and safeguarding your personal interests, contact Ser & Associates at 305-222-7282 or [email protected].

Ser & Associates
The Business Owner’s Law Firm

08/14/2024

Celebrating Congressional Startup Day!

Today, we acknowledge the vital contributions of startups and entrepreneurs in driving innovation and economic growth. This day highlights the role of legislation and support in fostering a thriving startup ecosystem.

At Ser & Associates, we are dedicated to supporting startups with the legal expertise needed to navigate the challenges and opportunities of launching a new venture.

Here’s to the trailblazers who turn ideas into reality!

For legal guidance on your startup journey, reach out to us at 305-222-7282 or [email protected].

Ser & Associates
A Business Approach to Legal Services

08/13/2024

This National Black Business Month, we celebrate and support the vibrant and diverse community of Black entrepreneurs and business owners.

Small businesses are the backbone of our economy, and we are proud to stand alongside those who drive innovation and growth within our communities.

At Ser & Associates, we are committed to providing the legal support needed to help Black-owned businesses thrive.

Whether you're starting a new venture or navigating ongoing challenges, we’re here to help you succeed.

Contact us at 305-222-7282 or [email protected] for dedicated legal guidance.

Ser & Associates
The Business Owner’s Law Firm

08/13/2024

Have you ever wondered how easements could impact your property investment?

Make sure to understand easements when purchasing property.

An easement grants individuals or companies the right to access or traverse your land, often for utilities or right-of-way purposes.

Both residential and commercial properties can have these recorded against them.

To ensure you’re fully informed, always do a title search and obtain a certified survey during the purchasing process. These documents will reveal any easements or other encroachments recorded against the property that may prove to be a title issue or may prevent you from expanding the property in the future. .

Doing your due diligence will help prevent future complications and ensure your property plans align with existing regulations and title restrictions.

For expert guidance on property matters, contact Ser & Associates today at 305-222-7282 / [email protected].

Ser & Associates
The Business Owner’s Law Firm

08/08/2024

Have you considered what happens to your business if something happens to you?

Estate planning isn’t just for personal assets—it’s crucial for your business too.

For solopreneurs and small business owners, having a comprehensive plan includes creating an operating agreement or shareholders agreement that designates who will manage or inherit your business upon your passing.

Without such documentation, your business could face probate court, creating unnecessary burdens for your family and potentially jeopardizing its continuity.

Ensure your business and your legacy are protected by including it in your estate planning. For expert assistance in creating a plan, contact Ser & Associates at 305-222-7282 / [email protected].

Ser & Associates
A Business Approach to Legal Services

Photos from Ser & Associates, PLLC's post 08/07/2024

For the 4th year in a row, we were the proud presenting sponsor for the Florida Professionals Association, Professionals in Paradise Conference. We learned, we laughed, we networked, we danced (we definitely brought a little Miami vibe up with us), we shared meals together, “after-party” shenanigans and, MOST IMPORTANTLY, deepened existing business relationships and made new ones (a big shout out to our new Orlando area friends!).

From catering companies (Catered Affairs of Key West; Events bySulySabina), to marketing geniuses (Michelle Jacobik, Will & Shannon from FecundFig, Marie Torossian CPA), AI masters (James Fernandez with Aerial Recon, LLC, Edwin Rivera at CG1 Solutions, Andy Rodriguez), leadership powerhouses (Julie Tarazona, Karen Vassel, Lillian Ser), podcaster extraordinaire (Sebastian Rusk Podcast Launch Lab), and financial gurus (Danais Perez at Credas Advising Solutions, Sergio Quintans with Amerant Bank) we walked away more educated and exhilarated for trying new things in our businesses. All of this, of course, facilitated by our very own Kindness Influencer – MarlyQ. And moderated by Executive Coach, Lakhdar Coaching, our very own Zachariah Evangelista, and Vanessa Rodriguez.

The best thing about this last weekend, however, was the love and respect felt for all. We are looking forward to !

08/05/2024

Mediation or arbitration—which is the best route for resolving disputes in your business?

Understanding the differences between these two methods can help you make an informed choice.

Mediation involves a neutral third party guiding the parties towards a mutually agreeable settlement, but there is no obligation to reach an agreement.

In contrast, arbitration involves a neutral arbitrator who makes a binding decision that both parties must adhere to.

Each approach has its own benefits depending on the nature of the dispute and the desired outcome.

To determine the most suitable option for your business needs and to navigate the process effectively, contact Ser & Associates at 305-222-7282 or [email protected].

Ser & Associates
The Business Owner’s Law Firm

07/31/2024

¡Feliz quinceañera para nosotros!

Desde un comienzo humilde en la sala de mi casa, mi visión se ha transformado en un bufete próspero con un equipo dedicado de 6 abogados que presta servicios a pequeñas y medianas empresas en nuestra comunidad y a través de la Florida.

¡Gracias a nuestros clientes, equipo, socios proveedores, familiares y amigos por ser parte de este increíble viaje!

Ser & Associates
A Business Approach to Legal Services

07/30/2024

This month’s shines a spotlight on Marly Q Casanova, a trailblazer in spreading kindness through her work with MARLY Q LLC.

Marly Q, a proud first-generation Hispanic American and passionate advocate for kindness, has dedicated her career to fostering kindness in schools, workplaces, and communities.

To learn more about Marly Q and her work, read the full interview: https://bit.ly/sbs-marlyq 🔗

Ser & Associates
The Business Owner’s Law Firm

07/29/2024

Happy 15 years to us!

From a humble beginning in my living room, my vision has transformed into a thriving practice with a dedicated team of 6 attorneys, serving small to mid-sized businesses in our community.

Thank you to our clients, team, vendor partners, and family & friends for being a part of this incredible journey!

— Lilly

Ser & Associates
The Business Owner’s Law Firm

07/26/2024

Franchising is a proven strategy for business expansion, offering small business owners the chance to scale operations without the need for significant capital investment.

If you're a small business owner who wishes to capitalize on franchising to grow your business, read our latest blog: https://ser-associates.com/the-power-of-franchising-for-business-expansion 🔗

Ser & Associates
A Business Approach to Legal Services

07/25/2024

Dealing with land use and zoning issues can be very complex, especially if you discover unpermitted additions or renovations on your property after purchase.

In such cases, it's crucial to enlist an experienced land use and zoning attorney who can help you navigate the process of obtaining after-the-fact permits and ensure compliance with local building codes.

This step is essential as not all unauthorized work may meet regulatory standards, potentially leading to costly corrections.

At Ser & Associates, our seasoned attorneys specialize in resolving such issues, protecting your investment, and minimizing legal and financial risks.

Don't face zoning challenges alone. Contact us today at 305-222-7282 or [email protected] to discuss how we can assist you in achieving compliance and safeguarding your property interests effectively.

Ser & Associates
The Business Owner’s Law Firm

07/24/2024

Ser & Associates offers a unique program called My General Counsel designed to provide small and mid-sized businesses with ongoing legal support tailored to your specific needs.

Unlike traditional legal services with unpredictable costs, MyGC/My General CounselⓇ operates on a monthly flat fee determined by your company's legal needs.

This program ensures budget certainty, allowing you to plan effectively while gaining access to experienced attorneys.

Whether you need guidance on business transactions, contract reviews, employment issues, real estate matters, trademark issues, or other operational needs, our team is here to provide sound advice and support.

Take the proactive step towards securing comprehensive legal counsel for your business. Contact Ser & Associates today at 305-222-7282 or [email protected] to learn more about how MyGCⓇ can benefit your company's success.

Ser & Associates
The Business Owner’s Law Firm

07/24/2024

🎉🎉 Celebrating 15 Years of Service and Success! 🎉🎉

This month, Ser & Associates marks a significant milestone—We are celebrating our 15th Birthday !!! Our Quinceañera, for our Miami peeps!

🌟 A huge thank you to our incredible clients, referral sources, vendors, and cheerleaders – you’ve been with us through every step of our journey, and we couldn’t have done it without you! Thank you for helping this small business thrive and grow. And, thank you for being a vital part of our story! 🌟🙏

Here's to many more years of serving you and our community with excellence and integrity! 🥂

Ser & Associates
The Business Owner’s Law Firm
15 Years of Opening Doors and Closing Deals

07/18/2024

We know that many small businesses use privacy policy templates for their website or don’t have them on their website at all. Neither is a good idea.

Here are 5 reasons why you should have a customized privacy policy specific to your business and website:

• Compliance with Legal Obligations: By ensuring that your company complies with privacy laws, the CCPA, GDPR, and other regulations, you can help prevent fines and penalties from governing authorities.

• Develop Customer Trust: Customers' trust and confidence in your company are fostered when you have a clear privacy policy that reassures them their personal information is handled appropriately.

• Transparency and Accountability: It improves your company's reputation and accountability when it demonstrates that your enterprise is open and honest about the ways in which it gathers, utilizes, and safeguards user data.

• Protection Against Privacy Disputes: By clearly defining your practices and user rights, a well-drafted privacy policy can help resolve disputes more quickly and may even lower your legal risks.

• Using Analytics and Advertising Tools: In order to properly use analytics and advertising tools, such as Facebook ads, to gather insights and expand your business, many of them require the implementation of a privacy policy.

Get the right privacy policy for your website. Contact Ser & Associates at 305-222-7282 or [email protected].

Ser & Associates
A Business Approach to Legal Services

07/17/2024

So, you’ve been working your side hustle for a while and it’s gone pretty well.

You may be asking yourself: is it time to say goodbye to my boss and coworkers and make the leap into entrepreneurship?

How do you know if you’re ready?

Check out this article in Entrepreneur that offers some guidelines to answer the big question: https://www.entrepreneur.com/starting-a-business/are-you-ready-to-ditch-your-9-5-for-your-side-hustle/464131?utm_campaign=Daily%20Newsletter&utm_medium=email&_hsenc=p2ANqtz-_iuCink94wxwUe8DcJ7M2ptMneYgTnymzTEpUKuF92evck_8SPZ7FwHK6fDwHQ6M8HuVx_FZnFXQ1AmrOJ1ojXX5sbZDwFqy4WhcUH0Z62c4EogoQ&_hsmi=283534044&utm_content=283534044&utm_source=hs_email

And, if you feel that you’re ready to dive in, be sure to contact Ser & Associates at 305-222-7282 or [email protected] to start off on the right legal foot.

Ser & Associates
A Business Approach to Legal Services

07/16/2024

📢 5 Ways a Real Estate Attorney Can Help Lessees During the Commercial Leasing Process 🏢

Review Lease Agreements: Ensure fair terms and protect your interests.

Negotiate Terms: Secure favorable rent, lease duration, and renewal options.

Compliance with Zoning Laws: Prevent future legal issues.

Protect Against Liability: Safeguard against potential disputes and claims.

Provide Legal Counsel: Get ongoing legal advice for uninterrupted business operations.

Don't dive into commercial leases alone! Contact Ser & Associates at Ser & Associates at 305-222-7282 or [email protected].

Ser & Associates
The Business Owner’s Law Firm

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2020 Ponce De Leon Boulevard, Suite 1101
Coral Gables, FL
33134

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