FELT Marketing

WTMFG #100 🎉 Spilling the secret sauce! - https://mailchi.mp/feltmarketing/wtmfg100

100...the number of times you've invested a little time in yourself and your business to soak up WTMFG and then pondered the mind-blowing breakthroughs you had and implemented to make sales easier.

WTMFG #99 🗞 BREAKING eNEWS! - https://mailchi.mp/feltmarketing/wtmfg98-17337812

Hot, fresh, and made for you, Trailblazer...and this one's sunny with a chance of F-bombs. 😎

+ 13 Newsletter Non-negotiables
+ Newsletter Topic Cheat Sheet
+ Latest episode from the Manufacturing Masters podcast

WTMFG #98 🕺🏽 5 Ways To Roll With Younger Buyers - https://mailchi.mp/feltmarketing/wtmfg98

Fresh from FELT and made for you!

WTMFG #97 🔥 Are You Feeling This Too? - https://mailchi.mp/feltmarketing/wtmfg95-16535924

Hot and fresh and made for you and your team to make sales easier!

Plus your free Signal Strength Guide to leverage more customer touch points and stop leaving $$$ on the table.

WTMFG #95 🍿 Transform Your Expense Into Blockbuster Returns - https://mailchi.mp/feltmarketing/wtmfg95

Your ALL-ACCESS PASS to trade show stardom...and making sales easier before, during, and after the show.

Fresh, hot, and made for you!

WTMFG #94 - https://mailchi.mp/feltmarketing/wtmfg90-16529784

Fresh from Felt and made for you to stop the SPAM-A-LOTTA and help your salesteam make sales easier using Linkedin!

Catch the episode on this here https://bit.ly/4b5912y

Huge thanks to Greg Mischio of Winbound!

WTMFG #93 🍟 The 6 Words That Could Change Your Business - https://mailchi.mp/feltmarketing/wtmfg90-16455860

As a manufacturer, your high tolerances, technology, and amazing customer support are important, but are they creating conversations?

Stirring up industry media and influencers?

Spreading your manufacturing mastery all over the place, even while you and your salespeople are sleeping?

Cause, you could be. ❤️

I want to challenge you to think beyond your competency.

What’s something you could be known for that’s interesting, memorable, talk-worthy, and dare I say it, fun?

START HERE 👉🏼👉🏼 https://bit.ly/43mXsBh

Why Competency Doesn't Create Conversations for Manufacturers - FELT What manufacturers can learn from a Tex-Mex hole-in-the-wall to stop relying on competency to create conversations and grow sales faster.

"One of the key, but counterintuitive, elements of word-of-mouth marketing is that it works best when it's NOT rooted in your actual product or service.

Of course, you want to be competent in your business. That's what keeps customers coming back. But it's NOT what gets them talking." --Jay Baer

💣 Competency doesn't create conversations. Create a talk trigger that makes people FEEL something.

Manufacturers, this one's for you! 🚀 It makes sales easier.

If an old-as-dirt manufacturer, like Stanley, can listen to their audience, rebrand a hundred-year-old product, and expand their sphere of influence (to the tune of $750 million) you can too!

Here's how 👇🏼

.well done Stanley, well done! 👏🏼👏🏼👏🏼👏🏼

750 Million Reasons Manufacturer's Should Expand Their Influence - FELT This 100-year-old manufacturer went from $73 to $750 million in five years by expanding their sphere of influence. And, how you can too!

🎄 𝟏𝟐 𝐃𝐚𝐲𝐬 𝐨𝐟 𝐅𝐞𝐥𝐭𝐦𝐚𝐬—𝐃𝐀𝐘 𝟖: 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐤𝐞𝐬 𝐒𝐚𝐥𝐞𝐬 𝐄𝐚𝐬𝐢𝐞𝐫

The gift of wordsmithing and a lovely cheese pizza just for you! (anyone catch the movie reference?)

Content is the way to your customer's hearts; it's how they know you, like you, and trust you. THIS makes sales easier!

Today you're going to learn the answer to a question that's plagued the world for years...what's the right content to make sales easier?

You may be thinking, "But I'm a CEO/VP/Sales Rep, creating content isn't my job."

As my hero, says, EVERYBODY WRITES! (you should buy her book)

Even if you work with a marketing person/team or professional copywriter, you communicate every day with the written word. Today we're going to focus on #4 and #5 of our Marketing Checklist:

4 – Content Strategy
PROACTIVE vs. REACTIVE: How Often You Interact
Make it easier to rely on you.

5 – Content
ENGAGED vs. IGNORED: What You Say, How You Sound
Make it easier to choose you.

Here's your very own Content Guide to start being more proactive and engaged and make sales easier in 2024! (link in comments)

HO HO HO

🎅🏼 𝟏𝟐 𝐃𝐚𝐲𝐬 𝐨𝐟 𝐅𝐞𝐥𝐭𝐦𝐚𝐬—𝐃𝐀𝐘 𝟕: 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐥𝐚𝐧 𝐂𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭

Let's assume you have all the business you can handle and couldn’t possibly accept another customer. You? Not you?

Maybe you're putting off creating a better marketing system because you're so busy running the business and putting out fires. You'll get to it...eventually.

Don't wait for the inevitable lull! This Marketing Plan Checklist will help you get a leg up and lay the groundwork for greater authority and legitimacy with the people who will care.

Building on the tools we've given you the last six days, let's keep this Polar Express rolling. 🛤

It's high time you are less haphazard and more planned when it comes to how, when, and where you interact.


MARKETING PLAN CHECKLIST:
1 – 360° View
INTERNAL ALIGNMENT: Shared Vision For The Customer Experience
Uncover your unfair advantage.

2 – Brand Infrastructure
SPECIALTY vs. COMMODITY: Who Customers Think You Are
Make it easier to know you.

3 – Marketing Strategy
PLANNED vs. HAPHAZARD: How, Where and When You Interact
Make it easier to find you.

4 – Content Strategy
PROACTIVE vs. REACTIVE: How Often You Interact
Make it easier to rely on you.

5 – Content
ENGAGED vs. IGNORED: What You Say, How You Sound
Make it easier to choose you.

6 – Amplifiers (identity, online, social, mobile, print, trade show)
CONVERTING vs. INTERRUPTING: How You Connect Pre and Post-Sale
Make it easier to buy from you.

🎄𝟏𝟐 𝐃𝐚𝐲𝐬 𝐨𝐟 𝐅𝐞𝐥𝐭𝐦𝐚𝐬—𝐃𝐀𝐘 𝟔: 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐂𝐡𝐞𝐦𝐢𝐬𝐭𝐫𝐲

"Seeing isn’t believing. Believing is seeing." –Judy the Elf

Customers in every industry seek a greater connection with the brands they choose to incorporate into their lives.

Design + Science + Emotion = Customer Chemistry

Expanding the accepted goal of ROI to ROI (cubed)...return on investment, innovation, and influence!

To do this you’ve got to connect with heart at every relevant touchpoint.

Shared Values
Each sale begins at the intersection of shared values. Yours and your customers’.

Your brand is your promise. It’s what you deliver before, during, and after the sale.

What’s in it for them?
Why should they buy this?
Why should they buy this from you?

Today's gift is an easy way to test your signal strength, so you can activate, optimize, and capitalize at every customer touch point.

🎁 Download your very own Signal Strength Guide and get busy creating new and powerful customer chemistry in 2024.

𝟏𝟐 𝐃𝐚𝐲𝐬 𝐨𝐟 𝐅𝐞𝐥𝐭𝐦𝐚𝐬—𝐃𝐀𝐘 𝟐: 𝐒𝐭𝐨𝐩, 𝐃𝐫𝐨𝐩, 𝐚𝐧𝐝 𝐑𝐞𝐟𝐥𝐞𝐜𝐭

Spend 30 minutes reflecting on your Wins, Losses, Ahas, and Fixes for 2023. Think of this as an investment in yourself. In your business.

You can do this alone and then with your team too.

Do you know how many people rush from one year into the next without ever really stopping to take account of what they accomplished?

Or where they fell down. What they learned. And, committing to some fixes.

But you're not like everyone else! 😉

This is that inner work that's so important and often the overlooked step to take BEFORE you dive head first into planning and strategy for the new year.

➡️ NEXT we're challenging you to continue this practice every week all year long.

Every Sunday, take 20-60 minutes and recap the previous week in WINS, LOSSES, AHAS, and FIXES. List what outcomes you want for the upcoming week.

And, cross off any goals you've accomplished so far. Also, list PERSONAL and BUSINESS TO DO'S.

You can keep it to yourself or share it with your team or mastermind group. 'Cause, accountability!

Taking the time to reflect is the only way to make change and growth happen!

Here's to sleighing 2024!

What is “weird,” anyway?

Weird comes from the Old English noun wyrd—meaning “fate.”

Cheryl Savala says, “F.A.T.E. is your focused attention, time, and energy.”

It’s your own brand of weird.

It’s your story. Your history. Your perspective and POV. What you say and the way you say it. That’s your weird. That’s your fate.

As a manufacturer or business owner, you get to decide your FATE. As a brand, how will you show up? How will you bring your whole self to your role? Your career? Your life?

Will you choose stereotypical? Or, unapologetic and weird?

[ HINT: Your ideal customers aren’t looking for stereotypical and like everyone else in pastel. ] READ THE FULL STORY HERE https://bit.ly/3usYL48

🔗 in bio too

WTMFG #84 ⚡️ Your Surprising Secret Weapon - https://mailchi.mp/feltmarketing/wtmfg78-8777628

WTMFG #83 - https://mailchi.mp/feltmarketing/wtmfg78-8774192

It's time to turn responsiveness into revenue, Trailblazers!

Let's go!

WTMFG #82 ⚠️ [WARNING] Stop wasting $$$ - https://mailchi.mp/feltmarketing/wtmfg78-8772872

Fresh from Felt, made for you!

WTMFG #81 📝 Your Marketing CliffNotes - https://mailchi.mp/feltmarketing/wtmfg78-8771592

Brought to you by Nicole Wolter from HM Manufacturing and Felt!

Agree 👍🏼 or disagree 👎🏼

It's easy to get caught up in the idea of:..getting to a million followers..becoming INSTA famous..selling before serving..not giving too much away..build it and they will just come in droves

THAT isn't how long-term success is built.
THAT isn't how you build a tribe of loyal trusting customers/fans.]
THAT isn't a sustainable model.

💣 You've got to do all the stuff in the middle of the BUILD IT sandwich to get people to come looking for you in the first place, then make it so good, they've just gotta have more!

🥪 Leave your 2¢...what's one thing you freely give up front?

WTMFG #80 - https://mailchi.mp/feltmarketing/wtmfg78-8770151 Here we grow!

This is the way to make sales easier once and for all!

Hot and fresh and made just for you, tap into 💥 WTMFG #79 - https://mailchi.mp/feltmarketing/wtmfg78-8768439

❤️ WTMFG #78 - Hugging Your Haters Strategy - https://mailchi.mp/feltmarketing/wtmfg78

As a manufacturer, of course, you want to blaze a trail, be the cure, and make a meaningful difference! ⚡️

But you've gotten in your own way and are completely unaware that you're suffering from the dreaded Me-Too Myopia.

And, making sales harder, as a result!

Tap into the 10 ways to cure it now.
SIDE EFFECTS do not include explosive diarrhea! 💩

(that one's for you Curt Anderson)

10 Ways to Cure Me-Too Myopia for Manufacturers - FELT The cure for manufacturers to make sales easier comes with side effects that you actually want, as in no explosive diarrhea!

💊 WTMFG #76 The cure for ME-TOO Myopia in manufacturing! - https://mailchi.mp/feltmarketing/wtmfg76