The Buddy Group

We're proud to be a continued sponsor of the Annual Silicon Alley Golf Invitational! 2023 will hold its 16th year with proceeds of the Silicon Alley Sports Series being donated to Code.org.

It all starts with a SPARQ! The Buddy Group recently teamed up with SPARQ (formerly known as Rural Sourcing Incorporated) for a brand transformation using our Storydriven Way to help them better connect to their customers and ignite success.

Check out their new and exciting brand identity here: https://bit.ly/TBGSparqStory

New Buddy Alert! (Yes! We're Growing) - Welcome to Natalie Meltzer to the team! Natalie will be supporting Account Management and is a recent USC MBA graduate (and Michigan State undergrad). We're so excited to have her at TBG!

New Buddy Alert! Colin McNamara, a graduate of James Madison University, has joined The Buddy Group as an Account Coordinator supporting our Investor Day business. Welcome Colin!

At The Buddy Group, collaboration is one of our core values. We believe mutual understanding and empathy can help establish camaraderie, ultimately driving active interaction and positive engagement.

New Buddy Alert! We're excited to welcome Lena Proctor to the team as a Project Coordinator. Lena is a recent graduate of Claremont McKenna College (21') and studied sociology and computer science. Lena will be supporting project management at The Buddy Group.

New Buddy Alert! Norm Leonard has joined The Buddy Group as lead copywriter helping to craft Storydriven narratives and scriptwriting for our partners. Welcome to the team!

Just some of our Buddies with their TBG luggage at the airport....safe travels guys! ✈️

Our thoughts and prayers are with a special someone. You've got this. 🙏 **kcancer

Storydriven businesses seek a deeper understanding of their audiences’ wants, needs and pain points, leveraging that data to create relatability. Through relatability, a business is able to establish a profound sense of empathy and mutual connection with the end goal of helping them to achieve their objectives.

AIM HIGH 🎯 | NEVER SETTLE

“Customers will be drawn to a compelling corporate narrative with a long-term view that demonstrates a deep understanding of their needs and aspirations and, importantly, that helps them to see what actions they need to take to address those needs and aspirations. Creating such an authentic connection with your customers is also an opportunity to rebuild some trust.” - Harvard Business Review 📖

Success does not happen in isolation. It thrives through collaboration.

Our friend Jeff Stanga decked out in The Buddy Group gear for the Hoag Classic PGA event this past weekend!

Our friend Jeff Stanga decked out in The Buddy Group gear for the Hoag Classic PGA event this past weekend!

Stories of empathy and relatability 📖 = more brain engagement 🧠

“An exceptional company is the one that gets all the little details right. And the people out on the front line, they know when things are not going right, and they know when things need to be improved. And if you listen to them, you can soon improve all those niggly things which turns an average company into an exceptional company.” - Richard Branson

Storydriven + Relatability = Success

SIMPLY SAID.