Billy Reid

Someone special deserves something special. Embrace the season of giving with timeless pieces that they’ll cherish for a lifetime.

Behind the scenes film from our shoot for our final collection for the year, Home.

After a wide-ranging season, reflecting on 20 amazing years of Billy Reid, our final collection has us thinking about home - the place where we feel most creative and inspired. Shot at the Rosenbaum house, designed by Frank Lloyd Wright in Billy’s hometown of Florence, the collections spotlights elevated, timeless styles for every occasion. The handcrafted finishes and artful details are sure to define your wardrobe with richness and warmth.

It’s time to relax + recharge with the people closest to us. That’s what makes all the hard work worth it. At the end of the day, time spent at home around friends and family is always time well spent.

Home, available in stores and on the site now, link in our bio.

When deciding shoot locations that encapsulate the magic of our home in Florence, the Frank Lloyd Wright - Rosenbaum house was a no brainer. A true local visual treasure overflowing with inspiration and warmth.

Just when you thought it couldn’t get any better - our iconic Bond Peacoat reimagined in a beautiful camel hair fiber.

The newcomer joins the ranks of some other favorite variations of our classic Bond coat, and its warmth + texture make it a hard one to beat.

Available in stores and on the site now, link in our bio.

Our beloved Muscle Shoals Sound Crew - worn proudly by local legend and original Swamper, David Hood.

We made 100 of this very special edition run in a new colorway, Silver Heather, with homage to a place that means so much to us. For every sweatshirt purchased, we donate 10% of the net proceeds to the Muscle Shoals Music Foundation, a nonprofit organization devoted to preserving the legendary studio, home to recordings by the likes of The Rolling Stones, Cher, and Bob Dylan.

POV: you’re at our tailgate with our friends from 🤳

Whether it’s our interior furniture in our retail storefronts or products on the shelves for you to buy for yourself and loved ones - we are proud to showcase goods from a brand that values putting their heart + soul into what they create.

Cheers to a wonderful time spent together!

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x Billy Reid Shindig 🦪

A friendship that always guarantees two things - dressing with style and keeping our bellies full.

Custom Alabama Seafood patch bucket hats designed and made in our workshop.

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First introduced in 2015, our iconic Blake Jacket has become a mainstay for those seeking both style and substance. This season, we’re elevating the classic with a luxurious appeal : soft, black-washed lambskin suede, producing a jacket that feels as good as it looks.

From its thoughtful design elements—like our signature pelican lining, heirloom ribbon stripe zipper pulls, and practical pockets throughout—this reconceptualized Moto jacket offers a softer, more refined take on the original’s rugged biker vibe. It fits like a classic riding jacket and only gets better with wear, making it the perfect piece for cool fall days or dressed-up nights.

Worn by musician and friend Jamie Barrier, the Blake Jacket proves that when you find something you love, you keep coming back for more—in every color and fabric.

Billy Reid, October 2024

We couldn’t think of a better way to end off the celebrations of our 20th Anniversary Shindig Revival than with this beautiful tintype photo done of Billy during the weekend. Whether you are local to Alabama, travelled from wherever it is that you call home, or even to those of you watching and supporting the brand from afar - we cannot thank you enough. Without the people and stories behind what we do, it’s just clothing. The inspiration from those who have touched our lives, the history of what’s around us, and the impact we want to leave on the world through our label is what makes this so special. The man that Billy is cannot be rightfully explained but rather felt - it is seen in the way he treats others, the things he believes in, and the clothes designed with passion that show for it.

From Billy and the BR team, thank you for an incredible time spent together 🖤

We know not everyone had the opportunity to make it to Florence for Shindig Revival, and who would we be to leave anyone out? - click the link in our bio to browse + buy our Shindig merch, on the site now. 🛒

Larry Reid, Billy’s dad, in house at our Flagship shop for Shindig Revival. This photo was included in our feature, and is easily one of our favorites from the weekend.

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Runway Show Looks - Part Three

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Taking the edge off with

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Runway Show Looks - Part Two

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We are so incredibly thankful and humbled for this year’s 20th Anniversary Shindig Revival to be featured for .

“The community energized me,” Reid said in an interview about his early instincts to gather people Florence. “We have this unbelievable legacy of music, we have the [Frank Lloyd Wright- designed] Rosenbaum House, and we have this incredible downtown that was preserved. I believe that if we could get people here they’d have a good feeling about it. It was different than what other folks were doing, and people would talk about it.” Reid’s annual party puts Florence on the fashion map, but the region has been a destination for the musically inclined since at least the 1960s.“

“Music, food, fashion - Shindig has it all.” - Vogue

Click the link in our bio to view our full Shindig Revival feature.

Runway Show Looks - Part One

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Florence Shop Vibes

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+ for the Alley party.

We knew they would blow the roof off the place, so we decided to play on the rooftop for safe measure 🎸

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Alabama Fashion Week? Pt. 2

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Shindig weekend or Alabama Fashion Week?

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BEATS A SELFIE

Tintype Photography around the shop this weekend by the amazingly talented 🎞️

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First a concept, then a reality. Our Senior designer David Sunderland and Billy working up the Runway show - what a pleasure it is to get to enjoy, experience, and wear the creative fruits of their labor.

+ on the rooftop for last night’s Alley party.

Family is at the root of it all, and getting to encourage and experience the dreams of people you love is such a special thing. Billy loves backing Walton’s singing on the guitar, and what a pleasure it was for everyone in the community to experience the dream and party with them.

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Clothing for real people, modeled by real people that we love. From employees to long time friends, we are so thankful for everyone near and dear to Billy’s heart who walked in the show 🖤

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