Ground Floor Creative Studio

Bold ideas. Brilliant Designs. Unstoppable Impact.

08/07/2024

Congratulations ! Another #1 in the books! So grateful to design the cover for this project.

Photos from Ground Floor Creative Studio's post 08/02/2024

What an amazing time celebrating Lemont Watson and seeing my Fellowship fam! So grateful to work on the branding for “The Cause” and even more grateful to know Lemont. I wouldn’t be where I am today if he didn’t give me an opportunity. Oh, we caused it!

05/20/2024

Every day is a chance to step out of comfort zones, pursue our dreams, and make these bold ideas a reality.

Photos from Ground Floor Creative Studio's post 05/03/2024

Tomorrow is Election Day for North Texas! I’m honored to have been part of Keith Maddox’s campaign journey. From crafting his website design to designing signage, t-shirts, door hangers, and social media graphics. Don’t miss your chance to make your voice heard! Head to the polls tomorrow and vote for Keith Maddox for Frisco ISD Board of Trustees Place 7! Let’s make a difference together!

04/17/2024

Just a little dose of inspo. Keep going >>>>>>>

04/12/2024

It’s Stellar’s Voting Season! SAGMA Voting Members // Vote now through April 17th

Album Cover Design // Social Media Promo

04/03/2024

It’s time for some “me” time! Register today! ❤️

It's Time For Some M.E. Time! https://www.eventbrite.com/e/dr-tara-jenkins-presents-the-mirror-mirror-experience-tickets-874880550277?utm_experiment=test_share_listing&aff=ebdsshios

Photos from Ground Floor Creative Studio's post 03/15/2024

Client: Apostolic Church of God // Full Rebrand // Website Redesign

It’s funny, I remember waiting outside of ACOG to get into their infamous Christmas Glory concerts, passing by on my way to swim classes at the YMCA as a child, and Bishop Brazier being on the TV on Sunday mornings. What an honor to be apart of their rebrand and new website project. What a full circle moment.

03/13/2024

Ever felt stuck because you’re waiting for things to be perfect? I’ve learned: that perfect moment doesn’t exist. You simply have to start. Start with what you have, where you are, and do whatever you can. Every step is progress.

Which one sounds more like you?

03/02/2024

New Merch from PBC! Designed by ❤️

Black History is not confined within a month. Celebrate our stories with this new merch all year long. Available at Church Sunday.

02/13/2024

Apple Music pays the NFL $50 million annually to sponsor the Super Bowl halftime show.

But Usher won't get any of that money.

Instead, he'll perform for free, leveraging the exposure to gain followers, sell tickets, and increase streaming numbers.

Here's how it works 👇

Some of the world's most famous artists have performed at the Super Bowl:

• Prince
• Michael Jackson
• Bruce Springsteen
• Beyonce
• Justin Timberlake
• The Rolling Stones
• Rihanna

But NONE of these artists were paid.

Here's how the financials work:

• NFL signs a $50M sponsorship deal
• Artists get a ~$15 million production budget

This budget covers 2,000 to 3,000 part-time workers, including set design, security, dancers, and marketing.

But artists don't get any of the money.

In fact, some artists end up spending millions of dollars of their own money on the performance.

The Weeknd, for instance, spent $7 million of personal cash on his show at Super Bowl 55, and Dr. Dre reportedly spent a similar amount in 2022.

So why do they do it?

EXPOSURE;

The Super Bowl is watched by 115 million people.

Brands will spend $7 million for 30-second commercials during this year’s game, yet Usher will receive an uninterrupted 13-minute commercial for free.

That is more valuable than his performance fee.

And the data backs it up.

• Justin Timberlake saw a 534% increase in music sales after Super Bowl 52.
• Travis Scott’s performance fee doubled from $500,000 to $1 million after Super Bowl 53.
• Jennifer Lopez and Shakira gained 3 million Instagram followers after Super Bowl 54.

Rihanna's numbers were mind-blowing, too:

• No. 1 most-streamed artist globally
• 17 songs in the Top 40 on Spotify
• Gained 3 million Instagram followers
• Fenty Beauty searches were up 833%

Even crazier, Rihanna's performance had more viewers (118 million) than the game (115 million) averaged.

So it's no surprise Usher has a few tricks up his sleeve.

Usher is releasing his new album “Coming Home” just two days before the Super Bowl, hoping his performance sends it to the top of the charts.

He also signed several endorsement deals and will even be in a commercial.

But Usher's big play is promoting his upcoming tour.

Stubhub says artists typically see a 50% increase in concert ticket searches after performing at the Super Bowl, and The Weeknd sold 1 million tickets after his performance.

That's why Usher announced a 24-city arena tour yesterday, with tickets going up for sale immediately when he steps off stage.

This creates a win-win situation.

The NFL gets one of the world’s top artists to perform at its biggest event for free, and the musician gets a 13-minute commercial in front of 115 million people for a fraction of what brands pay.

That's why artists agree to do it for free.

Photos from Ground Floor Creative Studio's post 01/19/2024

I had the privilege of working with Kevin Vasser and BLVRS again and designing the artwork on their latest album , It’s Not Over. The album is officially out today, and you can grab your copy at KevinVasser.com or listen on your favorite streaming platforms! Let’s go!

01/03/2024

Register today!

New Year, New Cities💖
You don’t want to miss it! Register today for the GlamJam Vegas @ glamlandofficial.com ✨

Photos from Ground Floor Creative Studio's post 01/01/2024

Happy New Year! As we step into 2024, I’m excited to share my one word for the year: BOLD. For me, BOLD is more than a word; it’s an acronym that signifies my intentions:

Boundaries: Setting healthy limits and respecting them.
Opportunities: Embracing every chance for growth.
Live: Living life out loud as my authentic self.
Discipline: Staying committed and focused on my faith and goals.

Cheers to 2024! 🥂

Photos from Ground Floor Creative Studio's post 08/20/2023

Graphics Package // Summertime Chi Series // Fellowship Chicago

Our fav, Dr. Tara Jenkins, is set to grace the pulpit tomorrow! 🔥 Stop by the “ship” at 8am, 10:45am, and 1pm.

Photos from Ground Floor Creative Studio's post 08/18/2023

Brand Identity: Chic Presence, High-end online clothing retailer

Experience the seamless blend of soft rose and rich green in our brand identity masterpiece. Every hue and detail has been meticulously curated to evoke a sense of timeless luxury and sophistication.

Photos from Ground Floor Creative Studio's post 08/16/2023

"If you can't stop thinking about it, don't stop working for it."

When the journey feels tough and doubts creep in, remember why you started. You are deserving of your dreams. Embrace the challenges, learn from setbacks, and keep pushing forward. Success isn't just about the destination; it's about the resilience you show on the path.

07/11/2023

Get ready for a pajama party like no other! We're ecstatic to have designed the graphics for Glamland's event, The Glam Jam Chicago!

Calling all girls aged 5-10, this is your chance to experience an unforgettable day filled with music, food, photos, arts and crafts, and fabulous surprises. Put on your comfiest PJs and join us for a day of non-stop fun! If you're in the Chicago area, spread the word and tell everyone you know! Registration is now open at glamlandofficial.com.

06/02/2023

You deserve it all. Every good day, bad day, and in between has shaped you into who you are today. Let your light shine brightly.

Photos from Ground Floor Creative Studio's post 05/26/2023

Today is the day! Today is the release of Kevin Vasser's new single, "I Believe," and we are honored to have designed the cover art. Check out "I Believe" on your favorite streaming platforms and let us know your thoughts on the artwork in the comments below. Let's believe together!

05/22/2023

Dear Monday, please be gentle. I’m still in weekend mode. 🥴

Photos from Ground Floor Creative Studio's post 05/16/2023

Random thoughts and gentle reminders 💡

05/09/2023

May is Mental Health Awareness Month. As entrepreneurs, it's easy to get caught up in the hustle and forget to prioritize our mental health. But taking care of ourselves is critical to our success and happiness. Let's use this month to break the stigma surrounding mental health and make it a priority. Remember, there's no shame in asking for help when you need it.

Photos from Ground Floor Creative Studio's post 04/24/2023

Social Media Flyers // Dynette Davis For Frisco ISD

🗳️ Today marks the start of early voting for the DFW Area! If you live within the Frisco ISD boundaries, we encourage you to cast your vote for Dynette for Frisco ISD Trustee Place 4. She's a dedicated community leader with a proven track record of advocating for our students and schools. Let's show our support for Dynette and make our voices heard!

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About Ground Floor Group

I help entrepreneurs just like develop your visual presence and discover your brand messaging. I specialize in brand design, strategy, identity, and website design. Whether you have started a new business, planning to start one, or rebranding an existing business...a common question being asked is "Where do I start". Well you've come to the right place! Your business is unique and we're just as unique as you! My goal is to take your vision and story to help create a brand you will love and to ultimately see your business grow.

Videos (show all)

This morning my clients @celeplated were featured on @abc7chicago! Juneteenth is this weekend, let’s support them and se...
Allow me to introduce you to @sugarplumpartiesgreenbrook ! An all-inclusive event venue specializing in customized event...
New landing page design for @charise4congress is now LIVE! Charise Williams is running for Congressin the 1st Congressio...
Bye 2020 ✌️🏾
New website alert! Head over to knifeandfaulk.com and check out my client @knifeandfaulk brand new site! Marlene’s an am...
In honor of #nationalavocadoday 🥑. Thinking about guacamole for lunch since I forgot my pizza 🍕 at home 🤷🏾‍♀️.

Address


Dallas, TX

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