The Normal Brand

What girl doesn’t love pockets?

(brother) repping the Knit Getaway at a Luke Combs concert with our favorite artist manager (and sister),

Soft cotton. Timeless cuts. Summer staples.

Having great parents is our most undeserved blessing. Happy Father’s Day to all the great dads out there. Thank you for teaching us, guiding us, and being our first friend. And more personally, to our dad - Pop, we would be nothing without you. Thanks for always being in our corner.

Get ready to level up your health game! 💪 Join us for the Ultimate Men’s Health Month Sweepstake! One winner will win:
The Normal Brand: 1 $300 gift card
Blokes Wellness: 1 Comprehensive Lab
Ten Thousand: 1 $300 gift card
Sisu Sauna: 2 $1500 gift cards to SISU to be used for sauna purchases only.
HigherDOSE: 1 red light hair growth cap at $449
Kreatures of Habit: 2 boxes of Meal One (14 servings) + one bag of Knight Kap (15 servings)
Edge Theory Labs - 1 Pop Up Tub
Dream Recovery: 1 Performance Sleep Kit ( pillowcase, dream strips, dream tape, sleep mask
STRONG Coffee Company: 1 frother, 1 mug, 2 bags of strong coffee latte + 1 bag of black.
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To enter the sweepstake:⁠
1. Follow all brands .cc .recovery
2. Like this post ❤️⁠
3. Tag 2 of your favorite guys in the comments 🙌⁠
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Sweepstake ends on 6/21. Winner will be announced on Blokes instagram story ONLY. *beware of scam accounts. Do not give personal information to any account other than this one
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This sweepstake is in no way associated with Instagram.

Gifting made easy. Gift cards.

Our Colleen Hoodie is the most versatile summer staple. Wear it to the beach as a swimsuit coverup, or simply thrown over a tank top before the morning chill is gone.

Our Jimmy Summer Shorts are ready for vacation.

Setting aside today to honor the brave souls who gave everything for our freedom. God bless our country 🇺🇸

Mentally at the lake. ​​​​​​​​​

The lightest and softest maxi dress. Perfect for spring and summer.​​​​​​​​​

Calling all TNB enthusiasts. Get rewarded for what you're already doing. Apply to become a TNB ambassador today.​​​​​​​​​

Our Towel Terry Button Down is the perfect fit for those summer days where you're in and out of the water.​​​​​​​​​

Time for a drink​​​​​​​​​

Red. White. Blue. Make this year your most comfortable Memorial Day yet.​​​​​​​​​

Can’t get to one of our 11 brick and mortar stores? No worries, you can find us in 30 locations nationwide! Dillard’s is family run and owned for generations by awesome people, and we are proud to be a partner. Scroll to picture number 2 for Jimmy Ill and Bill Dillard Ill hanging at our office.

Happy Mother’s day to all the great moms out there. Thanks for teaching us, guiding us, and being our first and longest friend. And more personally, to our Mom, we would be nothing without you. Thank you for always believing in us.
We love you.

Look good, feel good. Like . ​​​​​​​​​

Channeling all the nostalgia in our patterns and color palette this season.​​​​​​​​​

We called in one of our favorite moms to help with a Mother’s Day Gift Guide for every type of Mom. Meet Jimmy’s wife, Domenica. Mother of two with another one on the way this June!

We're looking to grow the team. We have more stores, more clothes, more opportunities. Come join us!​​​​​​​​​ ​​​​​​​​​

Sale Extended! Missed the weekend rush? You’re in luck. We’re opening back up 10am-5pm today and tomorrow.

What is your favorite store experience?

Sample Sale today! Join us at our corporate office at Westport Plaza in St. Louis for unbelievable discounts on men’s and women’s clothing of all sizes. Say hi and grab a free drink! We’ll be here til 1.

Getting in touch with our inner Greek goddess in this timeless look with a modern edge.​​​​​​​​​

Sample Sale Alert! We're hosting our first-ever sample sale at our Westport Plaza corporate office in St. Louis, MO. Shop unbeatable discounts on men's and women's clothing of all sizes. Link in bio for RSVP and more details.​​​​​​​​

Stagecoach fit check. ​​​​​​​​​

No Sunday Scaries over here. Softer than the softest styles that won't let you feel any anxiety.​​​​​​​​​