Heinrich Marketing

Mark your calendar for road safety in Tribal communities 🗓️🚗

Date: Tuesday, April 9, 2024

Panel: Building a Bridge: Creative Approaches to Reducing Roadway Injuries and Fatalities in Tribal Communities

Moderator: Laura Sonderup, Managing Director

Panelists: Tribal members from the Ute Mountain Ute Tribe (CO) and Wind River Reservation (WY) and representatives from the Colorado and Wyoming Departments of Transportation

Conference: Lifesavers Conference on Roadway Safety

Register: https://lifesavers24.eventscribe.net/

Heinrich turns the complexity of naming your brand into a simple four-step process that works. https://www.heinrich.com/articles/making-a-name-for-yourself-how-to-name-your-brand-in-four-steps

Tough questions like these are Silly Putty in the hands of bold creatives.

You can’t have a brand without a name, and you shouldn’t have a name without a strategy. Find out why and see how our team comes up with the “good” ones. https://www.heinrich.com/articles/making-a-name-for-yourself-how-to-name-your-brand-in-four-steps

What fertilizer is to grass, grassroots marketing is to healthcare brands. Alex Becker, Account Supervisor/Business Strategist, explains why: https://www.heinrich.com/articles/how-the-right-the-wrongs-of-healthcare-grassroots-marketing

When your brand feels too safe to matter, it’s time for a rethink.

Leah Metz, Heinrich’s Associate Creative Director, Copy, takes you deep inside the sometimes-counterintuitive, somewhat-stressful, always-fun world of naming brands. https://www.heinrich.com/articles/making-a-name-for-yourself-how-to-name-your-brand-in-four-steps

Making a Name for Yourself: How to Name Your Brand in Four Steps At Heinrich, we don’t just devise strategy, optimize media plans or create thumb-stopping ads. We do all of the things, and we do them every day. It’s how we’re able to make an impact for our clients. Not just at the end of the process, but every step during it.

Is the math behind your marketing plan not mathing? Turn to an agency. Here’s why: https://www.heinrich.com/articles/why-agencies-are-more-essential-for-brands-today-than-ever-before

What they say in real estate rings true for healthcare grassroots marketing: location, location, location. Chose a small event in your local community over a larger regional event—counter-intuitive but true. https://www.heinrich.com/articles/how-the-right-the-wrongs-of-healthcare-grassroots-marketing

Here’s a little inspiration from Senior Copywriter, Dallas Erwin, for how to break through the mundane and foster a creative department that produces remarkable work. https://www.heinrich.com/articles/the-risk-of-playing-it-safe

It’s not often you get to be two things at once. But agencies can. Learn why and how it can benefit your business: https://www.heinrich.com/articles/why-agencies-are-more-essential-for-brands-today-than-ever-before

We can’t afford to cause more problems with technology than we solve. Here’s how big tech can pivot to a better way. Take a deeper dive: https://www.heinrich.com/articles/big-tech-optimizes-the-wrong-things

Jay Rael explains why an omnichannel marketing approach helps you see the full picture, which helps you discover the right levers to pull when. Read more: https://www.heinrich.com/articles/why-your-agency-needs-to-be-an-omnichannel-expert

Our secret to success as agency means doing great work that delivers creatively and on business results. Check out some of our favorite projects—we're sure you'll 🧡 them too.

https://vimeo.com/882998673?share=copy

Heinrich Reel Job Number: 23HMI1113 Original File Name: 23HMI1113_Heinrich Reel_v06 Licensing Details: For use on Heinrich’s socials, website, and as public use. In-perp,…

Be that person who asks all the questions when it comes to AI-marketing optimization. Start with these. https://www.heinrich.com/articles/what-smart-ai-optimization-means-for-todays-brands

Heinrichians brought the Halloween spirit to 2228 Blake Street with gusto. Who wore their costume best? 🐮 🦈 🤠 🖍️ 🧙‍♀️ 💼 👽

Our president, George Eddy, explains how agencies help brands be two things at once.

https://www.heinrich.com/articles/why-agencies-are-more-essential-for-brands-today-than-ever-before

What’s a great way for healthcare organizations to build relationships and drive affinity? Two words: grassroots marketing. Learn the ins and outs https://www.heinrich.com/articles/how-the-right-the-wrongs-of-healthcare-grassroots-marketing

Just because things are moving fast doesn’t mean you have to sacrifice strategy. In fact, sometimes you need to slow down to speed up. Our President, George Eddy, explains why. https://www.heinrich.com/articles/what-smart-ai-optimization-means-for-todays-brands

Lesson for big tech: We all want to belong to something greater than ourselves. Read more marketing wisdom from Deanne Gertner, Director of Content Strategy: https://www.heinrich.com/articles/big-tech-optimizes-the-wrong-things

We’re proud to celebrate Hispanic Heritage Month as well as our employees with Latin American roots. Check out a few of our employees with Latin American heritage and what it means to them.

The best part of working at Heinrich? People who think smart thoughts. Like this one from Account Director, Rafael Rodriguez. Witness more of his brilliance here: https://www.heinrich.com/articles/why-medicare-payers-and-providers-should-embrace-co-marketing

Be that person who asks all the questions when it comes to AI-marketing optimization. Start with these.

Deanne Gertner, Director of Content Strategy, challenges marketers to challenge big tech. Find out why and how: https://www.heinrich.com/articles/big-tech-optimizes-the-wrong-things

Jay Rael, Group Account Director, packs more paradoxical punches in this article: https://www.heinrich.com/articles/why-your-agency-needs-to-be-an-omnichannel-expert

Our go-to checklist for healthcare payers and providers makes marketing collaboration summertime-living easy.

Read more: https://www.heinrich.com/articles/why-medicare-payers-and-providers-should-embrace-co-marketing

Strategy makes the marketing world go round, especially when it comes to AI. Heinrich president, George Eddy, explains why.
https://www.heinrich.com/articles/what-smart-ai-optimization-means-for-todays-brands

Leaf omnichannel marketing to an agency with the right expertise says Group Account Director Jay Rael. We think he’s right. https://www.heinrich.com/articles/why-your-agency-needs-to-be-an-omnichannel-expert

Thanks to everyone who putted around with us for Ad Club Colorado's last week! We had it all: beer, Baby Ruths and babies ⛳️

How can payers and providers win acquisitions and influence consumers? Co-marketing. Here’s why and how.

https://www.heinrich.com/articles/why-medicare-payers-and-providers-should-embrace-co-marketing