Volume Public Relations

How are you keeping up on AI tools? The Neuron Newsletter is pure education and comedy gold. Excerpt from today’s edition:

“There’s a new social media app called Butterflies that has users create AI characters who then post photos and interact with other accounts. No offense, but we can’t think of any worse way to spend our time. If the AI bubble pops, I’m blaming Butterflies and the investors who gave them $4.8M to build the only social media app faker than Instagram (Butterflies literally brands itself as not real life). We woke up and chose violence today!”

Get in on the gold, subscribe today!

The Neuron Don't fall behind on AI. Get the AI trends and tools you need to know. Join 450,000+ professionals from top companies like Microsoft, Apple, Salesforce and more. 👇

🤯 Internet Coach Advice Correction 🤯

A big part of a PR agency’s job is securing companies, brands, and leaders earned speaking engagements at industry conferences. Those run by associations and such, like the one tagged in this post.

Speaking. Sessions. Are. Never. Paid. Only. The. Keynotes.

The entire business model is the benefit / credibility / thought leadership boost / sales potential from being a speaker in front of high quality audiences.

One of our CEO MALE clients was acquired and merged in a $750,000,000 deal, where he’s now the CEO of the new company - from one of these “free” speaking events. A panel at a telecom conference (where only keynote speakers are paid).

In fact he paid our team a significant investment year over year for us to be able to secure invitations for him that only come from your reputation. Not something that can be bought.

Companies. And. Male. And. Female. Executives. Pay. Us. Tens. To. Hundreds. Of. Thousands. To. Build. Them. Via. Earned. Speaking. Engagements.

Earned speaking engagements at reputable industry conferences are a huge deal. A foundation of the entire brand building industry.

This internet coach is projecting sexism where it doesn’t exist - leading women to alienate themselves with their ignorance of the process and its benefits for their reputation and growth.

If you are a woman who wants your business to grow, that happens much faster when you build a reputable speaking and thought leadership platform.

And stay cautious about whose advice you tune into. The internet gives everyone a voice. Not all voices know the truth to be able to lead you to it.

In today’s edition of how to start a PR Crisis meet 🔥Chick-fil-a Louisiana 🔥where 5-year-olds get to go to child labor camp.

Why is this not just a cute camp idea for kids who really love nuggets?

🤯 Commercialization of Childhood - Turning a summer camp into a fast-food training ground prioritizes corporate interests over the well-being and developmental needs of children. Childhood is time of learning and exploration free from commercial pressures.

🤯 Child Labor Trivialization - a summer camp that teaches children to perform fast-food jobs trivializes the serious issue of child labor. Child labor is a significant global problem that many organizations are working to eliminate. By presenting children as young as 5 working in a fast food restaurant as a fun activity for children, the camp diminishes the gravity of the issue and undermines efforts to combat child exploitation. It normalizes the idea that children can and should perform work typically reserved for adults, a precedent with dangeous psychological implications.

🤯 Child Exploitation - promoting parents pay for children as young as five to learn and perform tasks typically done by fast food employees blurs the lines between a fun, educational camp and exploiting children for commercial benefits.

We appreciate companies wanting to connect with the community in a meaningful way. There are so many ways to do that in authentic alignment with your community:

🐔 Lemonade Stand Support Van - send out a van with signage to find and support local lemonade stands, donating nuggets and lemonade to the young entrepreneurs. The community will do your PR for you for so considerate and integrated in authentic ways.

🐔 Community Garden Project - partner with local schools and community groups to create and maintain community gardens, teaching kids about gardening and healthy eating. Start with produce sold in your restaurants to keep it relevant… lettuce, tomatoes, kale. (Maybe this would lead to more menu nutrient diversity)

🐔 Summer Reading Initiative Support - schools and libraries do their best to get kids reading over the summer. HELP THEM. Host weekly reading events in partnership with local libraries and community parks where kids can enjoy storytime with a Chick-fil-a mascot and receive a free kids' meal.

🐔 Family Game Night - organize family game nights at local Chick-fil-A restaurants with board games, trivia contests, and small prizes. Emphasizing the benefit of, and create richer ways for, families to enjoy eating and playing together.

Bottom Line?

🔥 There are WAY better ways to build community connection than commercializing child labor. They may cost more than activities that double as a team training aid (another reason this whole camp is so cringe) but they engender community connection from a place of mutual benefit and respect - and that is the only way any company should be “touching” anybody.

After 140 hours of research, honored to share our 2024 “Tech Tools for Success & Sanity” training with the brilliant minds from PRConsultants Group 🌟

Top picke are live online for a limited time for attendees (and YOU as my social friend!). Enjoy!

Have a favorite not on our list? Finding your life radically changed by one on our list? Let us know!

https://www.bit.ly/bosstechtools

Applying Behavioral Economic principals without ethical boundaries must stop. It’s super effective to teach a kid fire is hot by burning their hand. Of course we don’t do it because it is amoral. Horrific. Abuse.

So too is the repetitive administration of pain messaging and behavioral techniques that only work due to the activation of fear. Behavioral Economics gives us a fascinating operating system understanding of human behavior. We can do better than to just push the red buttons 🛑❌‼️🛑

🎙️“We don’t always describe it this way, but communication exists to influence and change behavior. Whether it’s a tiny change in state of awareness, everything we’re doing is change.

We see a critical need for communication, both professional, institutional, and individual, to be considered through a lens of, how am I engaging others?

How am I engaging myself?

How am I engaging with respect to the agency of my audience, with respect to codes of civility?

What does that really mean?

We talk a lot about civility.

We talk a lot about being polite or being nice.

But what does it really mean to shift our language institutionally and individually in order to align with civility?

What are the specific actual practices, and not broad stroke things like being more empathetic.

But how do we specifically change our language?

As we study the science, we recognize the common theme. Rather than being combined with all the things we know from the sciences about how to engage people in a harmonious way to create organic, fluid, positive change - we’re seeing the use of some of these individual known scientific techniques to all but bludgeon people over the head.

Many of them are so based in fear motivation – pain, shame and very negative emotions.

Certain fields are hyper manufacturing and falsifying known behavior triggers like scarcity and urgency.

It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders.

I think the ethical challenge we all face and what is the core goal of Civil Influence is - how can we all shift and evolve our communication with what we now know so as to affect change from with one another and in ourselves from a very positive base?”

Listen for more on the Ethical Challenges of Weaponized Communication on the Ethical Voices podcast with Volume Public Relations and Engagement Science Lab founder, Elizabeth Edwards and Mark W. McClennan.

https://ethicalvoices.libsyn.com/the-ethical-challenges-of-weaponized-communication-elizabeth-edwards

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros: The ethical challenges of weaponized communication – Elizabeth Edwards Elizabeth Edwards, the founder of Volume PR and the Engagement Science Lab, discusses a number of important issues, including: 1) The ethical challenges of weaponized communication 2) Avoiding thought-terminating cliches 3) What is the one tool or word, PR pros should retire 4) Why we need to think....

🚀 3 Weeks to LIFT OFF 🚀 We've been quiet on social for a while. Studying how communication shapes behavior led to some unexpected places that required space.

But now it is time 🌟 In 3 weeks, join us at the SPRF conference for a mind-blowing dive into the Science of Communication - findings from the depths of research that change everything.

📣 Discover the most scientifically advanced model of human communication in history and how to apply it to transform Scaled Communication in every form: team, leadership, organizational, corporate, employee, public relations, marketing, and social narrative.

🧩 Like cheat codes for mind-aligned communication - learn how to tune your words and strategies to fit your audience like a lock and key 🧩

🌎 The morning keynote from Volume PR and Engagement Science Lab founder and acclaimed Communication Visionary for her work progressing the science of communication, Elizabeth Edwards, will shift you into an entirely new communication worldview... Language, influence, and the human body combine in a Synthesized Science frame so profound it rewrites the future of communication textbooks.

💥 In the afternoon, join us for one of two workshop sessions where we break down how to create communication following the "7 Sequences of Sense-Making." Learn how to harmonize with the dynamics and preferences of our audience's "Behavior Operating System" and tune the potential for backfire and misunderstanding to the lowest level.

🌎 See how engagement ethics are being rapidly reshaped by humanity's evolving understanding of influence dynamics. We now see how to tune microaggression and manipulation out of our language - replacing it with higher resonant language that supports consideration, connection, and change.

If you're ready to work with a hidden-realm model of communication that revolutionizes your business, your outcomes, and yourself, we look forward to seeing you 🌟

🎟️👉: https://sprf.org/conference

Congratulations Nathan Schwenke on being named a 2023 Difference Maker by ENX Magazine 👏👏 Volume is honored to support the outstanding work of the Digitech Systems team 🎉

Congratulations to Nathan Schwenke, our Vice President of Customer Support, for his selection as a 2023 Difference Maker by ENX Magazine. Recognized for his outstanding contributions to the company and information management industry, Nathan leads the team behind our legendary technical support with calls answered by a US-based tech expert within 5 seconds on average, 88% of cases resolved the first day and a 98% satisfaction rating. Very deserving award, Nathan! Thank you, ENX Magazine!

Interesting crisis/brand/consumer behavior research in this week. Consumers see brands with a cute logo as still mailable, and therefore more deserving of forgiveness. Consumers are less likely to punish and more interested in protecting brands with a cute logo.

Communication exists to create change. Changes in awareness. Changes in behavior. How can communication maximize behavior change at scale?

Join our founder in NYC at the International Association of Business Communicators (IABC)World Conference on June 27th for an unprecedented look at how to impact individual, institutional and global change by aligning with new Civil-Social Behavior Change Communication strategies.

3 Key Lessons:

🧠 A shift is underway. There are more effective (and more civilized) ways to message and engage without fear, scarcity, and urgency in the lead.

🧠 What are civil alternatives to communication norms that manipulate and exploit subconscious pain available? Is there a place for FOMO marketing, bro marketing, or hyper-emotion stimulation? (There isn't.)

🧠 How to create one-to-many communication based on an appreciation of audience agency, which deepens authentic consideration.

The future of communication is created with attunement to science and civility and leads us to new ways to change ourselves and our world.

World Conference 2022: Elizabeth Edwards REGISTER: https://wc.iabc.com/Speaker Elizabeth Edwards shares a preview of the session "Communication Is The Change" at . Join us in June in New York...

Volume Public Relations🌟 Communication That Takes You There 🌟 Specializing in B2B, Technology, and Complex Consumer Issues.

Reshaping the business of engagement based on the Frequency of Understanding.

https://youtu.be/zFNegPbrgRg




Meet our partner training and research division; Engagement Science Lab.

Welcome to Volume Public Relations Volume PR is an integrated strategic communication agency that initiated an industry-wide shift to increase outcomes with behavioral and cognitive science. L...

Volume Public Relations updated their information in their About section.

Time to celebrate 🥳🎉 Volume’s Founder was named a Visionary Top Women in Communication from PR Daily and Ragan Communications 🎉🥳 Why? She leads the world of professional communication with a behavioral and cognitive science based system of engagement that accelerates understanding and changing minds 🧠🧐⚡️

Communication is not only an art, it is a science. But one you’re hard pressed to find understood or taught anywhere.

So Edwards made it her life mission to map that science and make it useful in business and life. It is why we work with brands like Novartis, Allstate and Blue Cross in addition to launching startups.

How will the science of changing minds help you?

Http://www.ElizabethEdwards.com

Join us today at 12 ET while our founder, Elizabeth Edwards, delivers the opening keynote at the PRSA Association Non-Profit Communication Conference on “Accelerating Engagement in an Age of Change.”

During the virtual conference she will detail 5 ways to accelerate engagement with the science of understanding. Register Now: https://bit.ly/31ENq2V

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Glad to back together at in-person conferences this week at the International Association of Business Communicators IABC Southern Region Connect2Comms conference. Our founder is delivering the closing keynote, "Because, Noise! The Science of Effective Engagement in an Age of Overwhelm."

How can you tune your communication to connect and trigger change in a time of so much noise and mis and disinformation? Check out our free eBook on the top 9 "Cognitive Messaging Mistakes" that may be undermining your ability to connect, and how to fix them. http://bit.ly/CommMistakes

Today we’re sharing with Public Relations Society of America (PRSA) Travel and Tourism pros how to accelerate recovery using Behavioral Communication.

1️⃣ Begin by creating strategies to involve the non-conscious mind in decision-making

2️⃣ Deliver your communication in the ways science proves increases understanding and change

How is your business using communication to accelerate your Covid recovery plan? 🌟

Our world has gotten so noisy, we don't pay attention the way we used to. It is so loud, in fact that many of the audiences we are trying to reach are tuning out more than they take in. This will be an eye-opening session with Elizabeth Edwards founder and president, The Engagement Science Lab & Volume Public Relations. She’ll walk through the growing field of human communication science with actionable ways travel and tourism public relations professionals can use it to accelerate recovery (and limit the most common way of triggering mass audience message rejection).

Finish off your week’s to-do list by registering for NEXT WEEK’S virtual conference!

💥FREE Training💥The last B2B startup we led through acquisition was acquired and merged for $750,000,000. From a $7M start to nearly a billion dollar finish.

That kind of change doesn’t come from following the same rules as everyone else. It comes from a marketing communication strategy supported by science that happily syncs with the mind of your audience 🧠👏

How can B2B marketers create that level of lift? Join us this Friday for the virtual B2B Marketing Strategies & Tactics Summit where we will pull back the curtain on how to accelerate B2B engagement, overcome noise, and convert at maximum levels. https://bit.ly/3mIWDh0

B2B Marketing Strategies And Tactics 2021. Double Business Revenue Using Actual Crucial Elements Of A Sales-Driving B2B Marketing April 15-16 there will be a virtual-summit - B2B Marketing Strategies and Tactics 2021. Double Business Revenue Using Actual Crucial Elements Of A Sales-Driving B2B Marketing

Behavior science teaches us some interesting ways to increase communication effectiveness. One of the most important is to put your audience's motivations, cares, concerns, lives, and issues, before your own.

Does your website talk all about what "we do" versus what "you need?" While a subtle change, tuning your communication to focus on your audience is important in every context.

Do you know the most common communication mistakes? Thanks to human behavior and mind science, we have a whole new set of insights into what creates confusion, and what encourages comprehension.

Check out our free eBook on the top 9 "Cognitive Messaging Mistakes" that may be undermining your ability to connect, and how to fix them.

Do you think about how your communication is "tuned"? The words we choose and the way we use them has everything to do with how our audiences feel and respond. Will they agree and participate? Or will they disagree and possibly even backlash?

At Volume, we've learned from behavior and mind science how to tune strategic communication to appeal to the mind's reason, emotion and decision centers. Now we use that science to help ethics-based communicators create messages, content, and campaigns that spur change.

Because when we tune communication for comprehension, we are better able to connect, to be understood, and to make sense in this noisy world.

Your words are your superpower. Use them wisely.

Do you ever wonder if your audience likes your message? Transamerica needed our help decoding why a message wasn't working. New language from their big agency was supposed to attract customers, but instead seemed to be sending them running.

Our Behavioral Communication Audit mapped where their words were offending the mind's emotion and decision centers. We then trained their team how to activate the mind with words that connect and counterbalance biases.

After our report and training, their team had everything in hand to rebrand, remessage, and relaunch to triple-digit improvements.

Not all communication is created equal. Not even close.

WHY do you communicate? Just to yell stuff out there? Or so the people hearing you will understand and care in some way?

Traditional Communication definitions and teachings do not bother themselves with whether or not understanding happens. They just load you up with grammar and style guides. And that is a dangerous mistake. Communication is not the key, comprehension is. You can communicate all day long but if you aren't understood, you're just making noise. And we have more than enough of that.

Because of our 15 years of research at the intersection of communication science and human behavior, we are now leading the way for a new communication framework and field - Behavioral Communication - where communication is tailored to the behavioral science, behavioral economics, and neuroscience maps of human engagement preferences. Where words are skillfully selected to connect, create relationship, and convert based on the science of the mind.

Not all words are created equal. Not even close.

The time has come to sound the alarm🚨⏰

Today in Forbes we are calling FOUL on one of the biggest problems facing professional communication.

Long ago someone decided communicators would be too powerful if our skills were combined with what scientists know about the mind.

So we call communication an art, and ignore the fact that science holds the keys to what happens while we process communication and make decisions.

Then backfire happens. Misunderstanding flourishes. Debates and divides grow. This madness has to stop 🛑

Join me in declaring it’s time for communicators to have access. It is time for the field of “Behavioral Communication.”

Communicators deserve to be trained how to engage not just the latest tools, but the mind.

“When consumers are bombarded with instant communication, social media and never-ending distractions, grabbing their attention and keeping it requires more than a catchy headline or well-rehearsed pitch. It requires us to understand how humans behave.”

https://bit.ly/bescicom

Council Post: Why Your Current Communication Strategy Is All Wrong — And How To Fix It If you’re not designing your communication strategies with nonconscious behaviors and triggers in mind, you’re doing it wrong.

This morning, Volume PR's founder published "Designed to Divide: Why Mask Messaging Unintentionally Created Chaos, And What We Can Do Differently." Examining the intersection of crisis communication and behavior, we unpack how to evolve engagement strategies to encourage connection over division based on scientific evidence.

A special thanks to Dr. Brendan Murray from neuroscience research firm DIRT and Dr. Rene Weber with the UC Santa Barbara Media Neuroscience Lab for your brilliant work and insights supporting the advancement and refinement of communication.

Words are our superpower. We can use them to connect, to build, to create.

And we can do so exponentially more successfully when we communicate in balance with the science of behavior.



https://bit.ly/MaskDebate

Designed to Divide: Why Mask Messaging Unintentionally Created Chaos And What We Can Do Differently

The manifesto our work is built on was published this morning. For such a big thing it seems wrong to not type 💥💥 OUR MANIFESTO!!! 💥💥

A manifesto on the key to creating core comprehension that they never teach us anywhere else.

"The Modern-Day Communicator's Manifesto" explains the Behavioral Communication Movement and the science on which we base our work and trainings.

There is even a video version over on our site site, Engagement Science Lab, where Pre-Sale for the Founding Member Masterclass opened this morning on the website.

Its a big day over here!

Stay tuned for more, but in the meantime, may The Modern-Day Communicator's Manifesto be as reframing for you, as its practice has been for all of us.

Go forth and engage. With eyes wide open.

x Elizabeth
https://elizabeth-edwards.medium.com/the-modern-day-communicators-manifesto-4ee699d813f6

The Modern-Day Communicator’s Manifesto And the Key to Creating Core Comprehension

ICON, the world’s largest communication conference, starts Monday. Join us as we help kick-off opening day with the science of high-conversion engagement with Mind. Blown!

And congratulations to the Public Relations Society of America (PRSA) team on making such a monumental event virtual. We’ve logged in and can’t believe what we’re seeing. It feels like being in the Expo Hall! 👏🏻👏🏻👏🏻

This weekend is the 10 year anniversary of the day we were invited to ring the Nasdaq Private Market opening bell with the PRWeek Awards. We are often on the other side of the camera of opening bells supporting client news and IPOs, but to be invited as a PR firm is a rare honor 💙🍾🥂

How do you win over new customers with content marketing? (Spoiler Alert: Nothing to do with tools!) Check out this great piece in Forbes today with 14 innovative ways, including how to increase your intuitive appeal from Volume Public Relations and Engagement Science Lab founder, Elizabeth Edwards.

https://bit.ly/3imP4sA

Council Post: 14 Innovative Ways To Win Over New Customers With Content Marketing While a content marketing campaign is a great way to attract potential customers, it will only be effective if there's a solid strategy behind it. If your aim is to share content that gets results, consider these innovative strategies from our Forbes Agency Council members.

🎉 Honored to celebrate that our founder, Elizabeth Edwards, was recognized in the Outstanding Women in Business 2020 awards by the Denver Business Journal 🎉 (Was her unboxing helper was hoping for candy instead of wine? 😂) Congrats, Elizabeth, on your more than 20 years of leadership and contribution to the marketing, communication, and public relations industries.

https://www.bizjournals.com/denver/c/2020-dbj-outstanding-women-in-business/12950/elizabeth-edwards-volume-public-relations.html