Pixel Master Technologies

If you’re running a business, one of your top priorities is probably maximizing return on investment (ROI). And if you have a website, you’re in luck because there are several ways to ensure that your website is working hard to bring in maximum ROI. Here are just a few:

1. Ensure your website is designed with your target customer in mind. What do they want to see? What will make them stay on your site and keep coming back? Answering these questions will help you design a website geared toward generating leads and sales.

2. Invest in search engine optimization (SEO) so your website appears high on search engine results pages (SERPs). The higher you rank, the more likely people will click through to your site. Once they’re on your site, you have a better chance of converting them into customers or clients.

3. Use effective calls to action (CTAs) on your website. A CTA is an instruction telling website visitors what you want them to do next. For example, if you want them to sign up for your newsletter, include a CTA that says, “Click here to subscribe.” Ensure your CTAs are clear and placed prominently on your website so visitors can’t miss them.

According to SEOTribunal, there are 5.6 billion searches on Google daily and 63,000 searches per second on any given day. With that kind of search volume, someone might be online now looking for your exact service.

If you don’t have a website, guess who will get the business? Not you! But that competitor next door has a great-looking search-optimized website.

Why is it important to ensure your website is up-to-date and accurate?

Today, it’s more important than ever to control the narrative about your website. There are so many ways for people to find out about your website, and if you’re not careful, you can end up with a lot of false information. The best way to control the narrative is to ensure your website is up-to-date and accurate. Keep your content fresh and relevant, and ensure all your contact information is up-to-date. If people can’t find what they’re looking for on your website, they’ll quickly move on to someone else’s. So, ensure you always provide the most accurate and up-to-date information about your website.

While controlling what people say about you is difficult, you can influence your brand perception by writing your own story on the website. A website is far more efficient than print ads or snail mail brochures when it comes to helping brands spread their message, vision, and mission.

Why is it important to include customer testimonials on your website?

Customer behavior is mainly driven by what others say about your business. Whether your brand is rated 5-star on review sites like FourSquare or Yelp, people expect to see your website to get more information about the brand. Since prospective buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers and provide social proof.

Why do people expect businesses to have a website?

You’re not in business if you don’t have a website. People expect businesses to have a website where they can learn more about what they do, read customer reviews, and get some social proof that they’re a reputable business. Without a website, you’re telling potential customers you’re not worth their time or money.

How will people know you’re a real business without a website? How will they know you’re not just someone operating out of their mom’s basement? A website is essential for offering social proof and establishing your credibility as a business. It shows potential customers that you’re serious about your actions and have something to offer. Just think about it: would you be more likely to buy from a company with a website or one without? The answer is obvious. If you want to succeed in business, invest in a website. It’s the best way to offer social proof and build trust with potential customers.

A website is more than just throwing some words up on a page and calling it good; it’s an essential part of your branding and marketing strategy. It needs to be well-designed and user-friendly, with clear calls to action. It needs to be updated regularly with fresh content. It must also be optimized for search engines so potential customers can find it. In other words, it’s a lot of work. But the good news is that some people can do everything for you. So, what are you waiting for if you don’t have a website? Get one! Your customers will thank you for it.

Think of it this way: your website delivers your marketing message 24 hours a day, 365 days a year. Unlike e-commerce, most professional websites are information-oriented and try to solve visitors’ pain points.

"Ranking on Google is Every Web Developer’s Dream."

- Dr. Chris Dayagdag

A website is a powerful asset for your business.

Having a website is not just about having an online presence. By carefully crafting your website, you can make it a powerful asset for your business. It’s like having a storefront; it’s just expected. If you don’t have a website, customers will think you’re either too small-time for them or you’re not tech-savvy enough to keep up with the times. They might even question whether you’re legitimate. Sure, you could put up a website yourself. But would you want to?

Your tech-savvy customers expect you to have a website to find more information about your business. As for you, your website can help you generate business, increase brand recall value, promote goodwill in front of customers and target audiences, and deliver strong marketing messages.

The question "Why do I need a website?" posted by business owners is still very common in the beginning. Here are 10 reasons why a business needs a website:

1. Your customers expect you to have a website
2. Your website offers social proof
3. You control the narrative through your website
4. Your website allows you to maximize your ROI
5. Website adds to your company's credibility
6. Your website allows your to have more constructive conversations
7. Your website enables you to compete with other industry goliaths
8. Your website can make up for some of the fading social media reach
9. Your website lets you expand your working hours
10. It's a place where you showcase your offers

A professionally designed, brand-differentiating website is critical to increasing sales, boosting the bottom line, and growing your business. It lets you reach the right target audience with your brand’s story. Moreover, having an essential website costs pennies but can provide huge returns over the long run.

If you want to increase your revenue, you need a website. It’s as simple as that. Potential customers are searching for businesses like yours online, and if you’re not there, they’ll find someone else who is. A website lets you put your best foot forward and show potential customers who you are, what you do, and why they should do business with you. It’s an essential tool for any business that wants to be successful today. So, if you’re still asking yourself, “Why do I need a website?” the answer is clear: it’s essential for growing your business.

Today, the Internet has revolutionized how people search for businesses and services. With access to an immense amount of information right at their fingertips, users can easily find and compare companies in terms of quality, pricing, and customer ratings. The abundance of online resources has led to decreased reliance on traditional sources such as the Yellow Pages or newspapers. Businesses have had to adapt to keep up with the ever-evolving online landscape, and many are turning to various digital marketing tools and strategies to stay competitive. 97% of people learn more about a local company via the Internet. Therefore, if you want to grow your business by being in front of the right audience, you must be found online – implying you must have a website.

It’s 2024, and like never before, consumer behavior has changed over time to adapt to the evolving technologies in the digital era. For instance, the thick Yellow Pages, popular not so long ago, have been replaced with online directories with the advent of the World Wide Web. Websites have become the go-to source for information on businesses and services, and people are now more likely to search for a business online than to look it up in a physical book.

With the advent of the World Wide Web, people have access to more information than ever, and they can find what they’re looking for with just a few clicks. As a result, businesses need to adapt their marketing strategies to meet the modern consumer’s needs.

A large part of our overall happiness comes from our work. Specifically, we know that for us to be generally happy in life, our work needs to bring us satisfaction and a feeling of accomplishment.

Whether you built it yourself or outsourced the work and only supervised the project, a professional website for your business helps achieve that feeling. It also allows you to present it to the rest of the world proudly.

If you only rely on a physical location, it’s much harder to measure how many visitors enter the store and complete a purchase (or leave). These metrics are critical in acquisitions since they serve as a gauge for the health of the business.

Meanwhile, calculating such numbers from your website is much easier. While they rarely portray the exact picture due to many technical limitations – they provide an excellent estimate containing first-hand data.

This data can give you an advantage when considering selling the business. Instead of having to be judged against 3rd party industry-averages data, you can now use your data as an argument to raise the price of your healthy business.

Your website is yet another investment in your business. If you plan on eventually selling the business, this means that your website can be counted as part of your company’s assets.

Essentially, a website can increase your business’ value in two ways. Firstly, it is direct investment and business asset, meaning that it adds value to your business’ worth.

Secondly, a well-maintained website that you’ve used to acquire customers can also indirectly increase your business’s value in the eyes of potential buyers. Essentially, your site showcases that you have a brand people recognize and visit.

"Top search result ranking organically in Google is all website owners’ dream."

- Dr.Chris Dayagdag

While websites do require the occasional maintenance update, in general, they require less upkeep than their physical counterparts. Nowadays, you can run an entire business without even having a physical location.

In the short term, that can feel intimidating. However, this can save you the costs and troubles of operating a physical location in the long run. Anyone with experience in managing a physical location can tell you how quickly the costs start adding up.

Your website also allows you to be more flexible functionality-wise. That is, you can quickly repurpose it to serve other functions, too. For example, in times when you’re unable to sell through a brick-and-mortar store, you can transition your website into an e-commerce platform.

In combination with a physical store, your website also offers you yet another chance of being more versatile and resistant to changes on the global market. As we’ve experienced in the last year, many physical businesses had to close their doors to customers – essentially rending those without a website unable to operate.

For young and small companies, these margins are vital since they can halter growth. And over time, this can add up to significant amounts of capital that could have otherwise further fueled the company’s growth.

In contrast, your website allows you to keep the entire profit of the sale. However, in all fairness, we should also address the upfront costs. Setting up Amazon can be a straightforward beginning for many companies. Meanwhile, a website supporting e-commerce can be more costly upfront – and requires you to create and manage a supply chain.

Suppose you decide to expand your physical business. In that case, it’s best to eventually operate out of your website rather than using a 3rd party platform. As we touched upon above, platforms like Amazon can be great to gain sales for companies transitioning to Ecommerce.

However, this also means you’ll have lower margins. That’s because of the commissions and fees you have to provide to platforms like Amazon, which technically brought you the customers.

Suppose you use 3rd party sales platforms like Amazon to gather an audience. In that case, you essentially give up on the opportunity of “owning” your customers. While Amazon comes with great benefits for many companies, it also has downsides that you can address by having a website.

One such invaluable piece of information is customer details. This can be anything from behavioral statistics that help you increase sales overall – or even contact information of individuals you can give offers to and try to upsell. Platforms like Amazon keep that information, which you don’t have access to, making it harder to run your business.

To circumvent that, in the products you distribute through Amazon, you can offer an incentive for people to visit your website. For example, you can create a custom landing page for everyone who has purchased through Amazon. That way, you can create custom audiences to advertise to these people on other platforms like Facebook.

Even if you decide to transition to a different business later, your name will be alive on the internet. A professional website builds credibility for any potential customer, partner, or employer in the future.

Furthermore, platforms like Google are now incorporating E-A-T as part of their algorithm. The acronym stands for “Expertise, Authoritativeness, and Trust” and is associated with authors on the internet. The more content you produce under your name, the more credibility you gain in Google’s eyes.

This means that your future endeavors will also be easier – and you’ll have a higher chance of appearing high up in Google when someone searches.

“And in SEO, being the best doesn’t always mean being number one for the most competitive keyword phrase.”
- Tony Wright

Becoming trustworthy is hard – and most customers don’t invest the time into learning all intricacies revolving around your business.

A website allows you to build trust in an industry more efficiently. Essentially, your website is “a large brochure” where you can put credible information about your experience – be it in the form of certificates or testimonials.

A website doesn’t only have to focus on new customers. That is, with a website, you can also improve your existing customers’ perception of your business.

For example, even if you sell very complex technical products, you can offer PDF manuals on your site for download. Alternatively, you can have supporting articles for your products that help existing customers setup, use, or troubleshoot their products.

A website offers a great incentive for customers to share your company with others and thus naturally boost your word-of-mouth marketing. If a customer wants to recommend your products, they can simply link them to their friends.

These functions make the process of recommendation much faster – and thus decrease the time it takes someone new to become a customer. In turn, this results in acquiring customers faster – and at an ever-accelerating rate.

"Web development is difficult, only when you set your standard is it fun to do."

- Olawale Daniel