Art + Business ONE
Brand Strategy + Communications. A perspective that makes Business + Art ONE.
Creating a compelling new home community like Crescence Colorado involves more than just the construction of beautiful homes and innovative natural resource strategies. It requires a strategic approach to brand and marketing, ensuring that the community resonates with its intended audience.
Read how we're building the brand for this brand-new Prairie Sky Community coming to Elbert County.
https://artandbusinessone.com/2024/06/27/defining-the-brand-crescence-colorado/
05/17/2024
Neurodesign. That sounds like a scientific, mind-altering, almost subliminal marketing technique. But it's not as scary as it seems. The opposite, in fact.
See how A+B1 uses to go beyond logic – the features and benefits – to get to the heart and emotions of prospective homebuyers. Because we're all human, and community brands should highlight what makes us human, feel human, be better humans, and appreciate our human-ness.
https://artandbusinessone.com/2024/05/10/are-we-using-enough-of-our-hearts/
We love doing this stuff. Especially when it's telling the story of what's to come before there's anything to see. It's storytelling at its best. And the best way to do it: with video.
Here's a look at what we're creating with Riverbend in Johnstown. This is just the start.
03/13/2024
In honor of , we're honoring and celebrating Pat Jenni, our wizard behind the curtain.
Pat is one of the longest-tenured team members and a partner and principal of A+B1, and is one of our favorite people to say good morning to.
If you're a long-time client, you know Pat well. Her expertise in taking a client's budget and turning it into an effective, bang-for-your-buck media strategy is the foundation for her strategic forecasting and planning for our business. Pat keeps us in the loop and on our toes.
Thank you for all you do for us, Pat!
Learn more about Pat and the rest of the A+B1 team on our website:
https://artandbusinessone.com/our-team/
An ode to Looking Glass - a forward-looking Colorado ranch community just outside one of the most cherished locales south of Denver in Parker, Colorado.
Combining the imagery and campaign that lifted the community off the ground along with real video showing off how the brand is infused into parks, trails, and entry signage.
See more of our work with in our Portfolio:
https://artandbusinessone.com/portfolio/looking-glass-parker-co/
The real estate market across Colorado follows the trends of the four seasons we experience, each in full, every year. It goes from hot to cold to everything in between.
And typically, the winter is cold for the real estate market just like the temperatures, until the Super Bowl hits.
Just like anything, trends tend to change. So, is the selling season changing in the real estate market? Especially for new homes? It depends on what piece of the pie you’re looking at.
Read more in our latest blog post:
https://artandbusinessone.com/2024/02/19/are-real-estate-selling-seasons-changing/
We recently helped out Brookfield Residential Colorado with a campaign of videos to support their wealth of communities and community-mindedness. Each one focuses on a particular place, showing off its lifestyle and vibe – this one for Central Park Denver.
These launched during the holidays to drive awareness and engagement and, of course, daydreaming.
02/09/2024
Systematic and brand-aligned signage programs. It's one of our capabilities that we love to do most.
Like the visioning to implementation of the community monumentation and signage in the Looking Glass community in Parker, Colorado.
Starting as a sketch by A+B1 founder, Lance Jackson, that was digitally translated by Cindy Milnick and our design team to ultimately become what you see on-site.
See more sketch inspiration for in our Portfolio:
https://artandbusinessone.com/portfolio/looking-glass-parker-co/
01/31/2024
The Stanley Marketplace is a layered place. It's got
🛍 Shopping (of all sorts).
🍣 Food and drink (from all over the world).
🧘♀️ Wellness and services (for all ages).
And with a whole new audience from brand-new apartment complexes, it was time for a new message and a new website. Something about all the good the marketplace's 50+ local, independently-owned businesses offer every day.
Welcome "Here for Good" and its crisp graphics and multi-dimensional campaign message that connects with the needs of its changing and diverse audiences.
See more about the campaign and how it's been implemented online and on-site in our Portfolio.
https://artandbusinessone.com/portfolio/stanley-marketplace/
01/29/2024
What's in the cards for the New Year? Read about it in our latest blog post.
The road ahead for real estate marketing in 2024 crosses the path between logical and emotional. Marrying a big, research-based decision with that first impression filled with all the feels. Because when authenticity is the foundation, connecting with our humanity comes naturally.
Head to the "Insights" page on ArtAndBusinessONE.com.
#2024
Sometimes, the work we do can be way too much fun. Like this animation to express the verve, the growth, and the cool vibe that's being created for Bloom Fort Collins.
There's a kinetic quality to the community brand, and by taking elements of the logo, we added movement, intrigue, and a sense of place. It will change the face of Mulberry Ave – the corridor to downtown Fort Collins. It'll bring a RiNo and Highlands essence to Northern Colorado. And how better to show-and-tell than with a kaleidoscope-style animation.
See more of our work on Bloom by Hartford Homes in our Portfolio.
https://artandbusinessone.com/portfolio/bloom-fort-collins/
12/19/2023
We believe in the power of big ideas.
Since 1975, the principals of Art + Business ONE have served clients ranging from early-stage entrepreneurs to Fortune 500 corporations. Our experience in brand development runs the gamut from worldwide players to respected local and national enterprises.
Learn more about us and get connected at artandbusinessone.com.
12/19/2023
A breadth of brand and marketing capabilities for development through deployment:
+ Strategy
+ Research
+ Creative
+ Design
+ Marketing
+ Website Development
+ Social Media Marketing
+ SEO + Blog Marketing
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See more of our Capabilities on artandbusinessone.com.
12/19/2023
Experience our sincere passion for intelligently crafting brands that tell, sell, and feel good.
Browse some of our noteworthy work in the Portfolio on artandbusinessone.com.
11/20/2023
Cindy's work with the Home Builders Foundation is inspiring, especially for such an inspiring organization.
Thank you for your dedication, Cindy Milnick, and for rolling up your sleeves to get the job done to elevate the lives of individuals and families with disabilities in our community.
HBF's 30 Faces for 30 years is Cindy M. with Art + Business ONE. Cindy was a huge part of HBF's 25th rebrand and still supports HBF today! We asked her what you like best about HBF and said said "HBF rolls up their sleeves and makes an immediate positive impact on their client’s day-to-day lives. They provide access, safety and comfort for their clients in their homes - something I know I took for granted before I started working with HBF."
11/17/2023
We're honored to work with innovative and visionary clients. And we're especially honored to win awards for the work we get to do together.
Check out our latest blog article expounding on our two awards from this year's 2023 MAME Awards:
https://bit.ly/3unriID
06/19/2022
Happy Father's Day!
04/17/2022
In today’s day and age, we’re all user experience experts based on how many websites, apps and digital experiences we interact with on a daily basis.
That’s why we hold web design, content, and experience in high regard.
Read how we changed the game for the Sonders Fort Collins new website.
https://artandbusinessone.com/2022/02/25/a-higher-regard-for-real-estate-web-design/ -5231
A higher regard for real estate web design | A+B1 Blog Real estate web design is a unique exercise that blends storytelling and functionality into a digital experience. Here's how we do it.
01/17/2022
Today we honor the legacy of Martin Luther King Jr.
The best way to predict the future is to create it. Happy New Year!
12/24/2021
A wish for happiness, warmth, and love to you and yours.
12/20/2021
This year’s Merchandising and Marketing Excellence Awards (MAME) marked a change in the new home industry. We’re proud to be a leader in that change. Get the specifics on the two awards we won in our latest blog post!
https://artandbusinessone.com/2021/12/16/a-year-of-honing-our-craft-a-great-segue-to-2022/?utm_source=Art+%2B+Business+One&utm_campaign=3c39abb491-AABO12172021-EndOfYear&utm_medium=email&utm_term=0_b60f0af434-3c39abb491-
10/31/2021
Orange hues. Everywhere.
Our favorite season.
🎃
09/22/2021
Colorado’s most colorful season has arrived! Will you be finding your Autumn inspiration by leaf-peeping the roads less traveled?
https://www.denverpost.com/2021/09/14/small-mountain-towns-colorado/
08/26/2021
Well-conceived strategies offer the discipline and focus that produce results. A+B1’s Strategic Director has over 40 years of experience in strategic planning. Learn more about our capabilities at https://artandbusinessone.com/real-estate-marketing-capabilities/
08/24/2021
Brands don’t come from thin air. Far from. Visionaries become entrepreneurs by putting rubber to road. There’s a friction that must happen for a brand to lift off. That’s where the 5 key components of branding come in (as well as A+B1).
https://artandbusinessone.com/2021/07/30/real-estate-branding-components/
08/06/2021
Experience our sincere passion for intelligently crafting brands that go well beyond the competition. You can browse case studies, capabilities and much more on our newly redesigned website at www.artandbusinessone.com
It’s great to be back in the office surrounded by artwork from LJStudio209. It creates a yin and yang of creative and work space, inspiring graphic designers, web programmers, content developers and strategists.
07/13/2021
Authenticity in marketing does more than drive clicks. It creates successful brands from the outset, leading to successes year-after-year.
is (again) ranked as one of the nation's top-selling master-planned communities. And the only in Colorado to make Top 10.
https://www.rclco.com/publication/the-top-selling-master-planned-communities-of-mid-year-2021/
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209 Kalamath Street Unit 17
Denver, CO
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