IT'SUGAR

Your home for all things 📱🍬 Shop the Gummy Peelerz bundle promo now on our site! 🛍️

Yeehaw! 🤠 Wild Bill's craft soda is ridin' into all 120 IT'SUGAR locations nationwide! 🍭

Our candy-inspired Ring Pop flavors are here to quench your thirst for sweetness — Blue Raspberry and Berry Blast are lock 'n loaded, with Watermelon and Strawberry joinin' the party real soon! 🍉🍓

And keep your eyes peeled 👀 for a big ol' giveaway comin' soon to celebrate! You won’t wanna miss it, partner. 🍬🍻

Join us at American Dream to celebrate the debut of the most iconic collaboration🖤

Enjoy free samples of the limited-edition OREO x Coca-Cola Cookies, and fun photo opportunities at the OREO Cafe located in IT'SUGAR 🍭

See you this weekend!

Candies that will take you back to your Grandma's house 🥰

The iconic Retro Sours are back in IT'SUGAR stores now! 🍊

Altoids Sours are... back?! Here's a release that should make a LOT of you happy!

While Altoids Sours were discontinued many years ago, fans have been asking for their return nonstop.

And that's where Iconic Candy comes in! While these are not being made by Altoids, they are using the same recipe as Altoids sours to bring back a much requested candy!

They are coming this month to Cracker Barrel and It's Sugar stores in three flavors: Mango, Tangerine, and Citrus.

To be clear: Iconic Candy, LLC is not connected with the manufacturer of the original product nor Altoids or Wm. Wrigley Jr. Company.

Will they taste exactly the same? They *should* given they are using the same recipe.

Are you excited for these?

Eyes on the prize 🍬🤏

Are you on ?? Try all the viral candies from social media and become the next 🍭📱

All month long we will be looking for the next candy 📱👀 Tag us in your candy taste test videos on Instagram and TikTok for a chance to be featured AND win an IT’SUGAR gift card!

*One winner will be chosen each week and be contacted by the official IT’SUGAR Instagram and TikTok accounts. No purchase required for entry*

Sour candy is so brat coded 🍏⚡️

I was enchanted to sweet you 🫶💜 🎶 Which are you in? Sweet or Sour?

Dreaming of the new Confectioner Plush ☁️✨

Explore the entire Hello Kitty collection available on itsugar.com 🛍️

Enter the GUMBLE Bundle Giveaway 🍭✨

Our official Character-in-Chief, GUMBLE, is here with a giveaway for our loyal followers! GUMBLE will be taking over our TikTok so be sure to show your love by entering with the rules below:

🍬 Follow on TikTok
🍬Like and save this post
🍬Tag your bestie who loves a sweet treat

The winner will be announced and contacted by on TikTok by Monday 8/12. Entries are limited to users in the United States. No purchase required.

Hey ! Meet the official Character-in-Chief of IT'SUGAR 🍭

GUMBLE is our resident candy lover, who's about all things sweet! You can find GUMBLE sneaking into our stores and on itsugar.com

Shop the full collection of GUMBLE merchandise now!

Red, White, and Bears! Show your support for Team USA as we kick off the 2024 Olympics 🇺🇸🍬

Another successful with 🍭 💫 Thank you to everyone who supported this partnership by purchasing a lollipop on July 20th, we sold over 18,000 lollipops and raised over $21,000!

Through our Charity Lollipop Program, IT’SUGAR has proudly donated over $1.32 million to help grant life-changing wishes.

Ladies and gentlemen..✨ Her ✨ Introducing the newest addition to our Hello Kitty Collection- The Exclusive Diamond Glitter Hello Kitty Funko POP! Shop exclusively at IT’SUGAR stores and online  🛍️

We can't wait for SDCC '24 🥳

Visit the exclusive tokidoki shop in IT'SUGAR located at 450 Fifth Ave, San Diego, CA 92101 ⭐️ Join us on Saturday, July 28th, 1pm-3pm for the poster-signing event with Simone Legno!

⭐️National Lollipop Day is almost here and we have teamed up with and to giveaway a Wish Pop Prize Pack! 🍭

One winner will be selected to win the prize pack in honor on July 20th! 🍭⭐Help us celebrate by entering with the rules below:
 
To enter:
-Follow   
-Like this post
-Reshare this post to your story
 
Good luck!!⭐
Disclaimer:  Giveaway ends July 20st at 12:00 am EST. No purchase is necessary. Must be 18+ to enter. Giveaway is open to US entries only. The winner will be chosen at random and announced on July 20th. The winner will be contacted directly from account. This giveaway is not affiliated with Instagram, Terms and Conditions apply.

Have you been to our Miami Flagship location yet?? 🌴🍭 Tag a friend below who needs to check out this new destination in Miami!

The first “no beef” hotdog eating contest is coming to an IT’SUGAR near you 😉🇺🇸🌭

These mixes! 🤩 🇺🇸

Pick up these patriotic gummies in-store or online NOW and through the summer! 😎

Moments at IT’SUGAR 📸 🤳

It’s and we want to see all your Instagramable moments at IT’SUGAR 🍭

Canned Goods; An essential in any home's pantry! 👍

‼️ There is still time to enter the SweetMarket Sweeps and celebrate National Candy Month with an epic candy raid at your local IT'SUGAR. Sign up via the link in bio ‼️