GSTV

With Halloween almost here, we've only treats to share! 🍬 We're highlighting a national candy brand that garnered $5.94 incremental ROAS with a custom spot created by our in-house content studio, IGNITE. 🎃 👻 🕸️

Check out how they did it and get your sweet treats in front of your audience with GSTV: https://bit.ly/4hirgFX

Did you miss us at Advertising Week New York? Don't fret! You can catch our conversation with Subway and dentsu USA about creating the perfect recipe for reaching your audience at the right time, place, and moment below. 🥪

Watch now: https://bit.ly/3YmNdLb

Crafting the Perfect Combo: Message, Medium and Attention Watch our Advertising Week 2024 session with industry leaders from Subway, Dentsu, and GSTV, to get an inside look…

Need a boost?⚡Check out how we helped one energy drink brand supercharge their campaign to bring in +4.5% c-store sales lift and more. 🔋

Take your CPG brand to the next level: https://bit.ly/4hvXCNF

"Research showed that 95% of the impressions served on our screen had the customer's full attention...What a great time to remind the consumer to walk 10 or 20 feet into the c-store and pick something up." - Kristina Lutz, EVP Marketing

Read more about maximizing new forecourt technology from Fuels Market News: https://bit.ly/3UlNJI2

Fuels Market News: Dispenser Media Platforms, Are they For You? “I didn’t know anything about GSTV,” BilbraySainz said. “So, I got these amazing new dispensers and my distributor helped set me up with GSTV and before I knew it, I had a rep contacting me on my account and telling me all about the free media.”

Our team had a great time connecting with all of our partners, from CPG to fuel retailers, at the 2024 NACS Show! 🍬 🍪 🍿 We were proud to announce a new retail media offering with Invenco by GVR to customize the forecourt media experience for our retailer partners. 🥂 Cheers to a wonderful show, we'll see you next year!

GSTV has partnered with National Center for Missing & Exploited Children since 2019 to help bring children and missing persons home. Read more about how we are supporting their latest case:

Gas pump screens being used to help solve decades-old missing persons case Investigators are using gas pump screens in a new attempt to solve a decades-old missing persons case.

“The fuel and convenience space overall, if aggregated, is significantly larger than any of those major retail media networks... From that perspective, fuel and convenience screens are probably one of the most valuable retail media networks.”

Learn more from C-Store Dive about making the most of your forecourt tech:

Tips for making the most of your forecourt technology Three ways to use your screens to deliver the messages that drive consumers into your store and boost your profitability.

What happens when you put together right time, place, and an attentive audience? The perfect recipe for a winning QSR campaign! 🍟 Check out how we helped this national QSR increase incremental store visits >

Want to get your QSR campaign running with GSTV? Get started: https://bit.ly/3NmUN3y

With 4 weeks left until the election, the current media environment is tumultuous at best. 🗳️ Did you know that GSTV is one of the very few platforms in which you can advertise with no worry of negative association or adjacency? Learn more on The Media Mix:

The media company saying no to political ad dollars to keep marketers happy. Swing state voters have had enough of political advertising

"Impressions delivered does not equal sandwiches sold." 🥪

Thank you to everyone that joined our Advertising Week panel today with Subway and dentsu USA. We had a great time breaking down the perfect recipe of compelling and contextual creative, an impactful and attentive medium, and powerful metrics.

We are less than a week away from Advertising Week! Don't forget to add our panel with Subway and dentsu USA on Monday, Oct. 7th at 11:30 am to your schedule. We'll be breaking down the recipe for impactful and actionable campaigns. 🥪 See you there! https://bit.ly/4gzt5Ob

Engage Media Full-Service Invenco by GVR and GSTV partner to bring the forecourt solution to large and mid-sized fuel retailers.

📢 We are thrilled to partner with Invenco by GVR to introduce a new retail media managed service offering to market for fuel retailers! 🚙 ⛽ This new solution provides a turnkey, custom on-screen experience to entertain customers, boost loyalty, influence more in-store trips, and drive increased basket size and sales.

Learn more:

Invenco by GVR Launches New Retail Media Managed Service Offering Fueled by GSTV New Technology and Media Solution Offers Convenience Retailers A Turnkey Solution   For Enhanced Forecourt Retail Media Promotions   Greensboro, NC and Detroit, MI (September 30, 2024) Invenco by GVR, a worldwide retail and payment technology leader and GSTV , the nati

Congratulations to all the Cynopsis Media Top Women in Media honorees, and more specifically to our own Kristina Lutz for her recognition as an Ad Sales Superstar! ⭐ Check out all of the women doing incredible work in driving innovation, creativity, and positive change in media:
https://www.cynopsis.com/events/2024-top-women-in-media/ -gstv-ad-server-replacement-all-members

Did you know we have a show simulator in our NYC office? 👀 We love seeing some of our remote team members stop in to the office to say hi! 👋

“Fuel days are a time when people are in a buying mindset. We can connect those moments—whether it’s adding items to their digital cart later or stocking up at a grocery store.”

Last week, our President & CEO, Sean McCaffrey, sat down for the Cynopsis Media Big TV Summit panel to discuss trends and strategies to best help brands navigate retail media. Thanks to fellow panelists from Advertiser Perceptions, Yahoo, Wavemaker, and BlueTriton Brands who offered insightful and exciting perspectives!

We're crafting up something special for Advertising Week! 🥪 Make sure to join us for our panel with Shannon Stowers, VP of Marketing, Media & Social Media at Subway, Angela Johnson, EVP, Global Client Lead, Solutions Partner & Integrated Client Development at dentsu USA, and our own EVP of Marketing, Kristina Lutz.

Learn more: https://bit.ly/4gzt5Ob

Check out our new digs! 🏡 We opened up our new Detroit office and a few of our team members stopped by to celebrate and experience the new space. 🤩

We're headed to the Cynopsis Media Big TV Summit on September 18th! Make sure to catch us on the Retail Media panel at 4PM if you're attending.

🛍️ Retail Media: The Intersection of Commerce and Content 🛍️
Speakers:
Lauren Fisher, GM Business Intelligence, Advertiser Perceptions
Sean Mccaffrey, President & CEO, GSTV
Mike Brunick, SVP, Head of Commerc Media, Yahoo
Briana Finelli, Head of Commerce, US, Wavemaker
Christi Lazar, Marketing Director, The Lab, BlueTriton Brands

Learn more: https://www.cynopsis.com/events/big-tv-summit-2024/?id=255422