James Rash Marketing

FAQ

What can I expect working with you?
You can expect me to be respectful and responsible. I realize that you’ve poured your blood, sweat, and tears into your business and I respect that in an entrepreneur. Just like you, I understand value. The fact that you’re paying me to do a job for you obligates me to give you the best work I’m capable of. I’ll tell you what I will do, and what I won’t do if that should be the case. We’ll understand each other.

Do you do all the work yourself, or do you use AI (Artificial Intelligence) or other writers?
No, I don’t use AI, nor do I outsource projects. Everything you get from me, I will have done.

When can you start on my project?
That depends on my workload. When you have a project for me, we will talk/text/email. At that time, I will let you know when I can start and by when the job should be finished. There will be no surprises.

What are your rates?
My rates will vary from job to job depending on the research involved, and the complexity of the project.

How soon should I expect you to finish my project?
I won’t know that until you notify me that you have something for me to write for you. Once we’ve talked, I will let you know when you can expect your project to be completed. If, for some reason, I’m unable to produce what’s expected, as soon as I know the expected delivery date is unattainable, I will let you know. There will be no surprises regarding project completion.

Do I have to pay extra for a revision?
The short answer is no, as long as the information I’ve been given was correct and complete. If the revision is outside the scope of what’s been discussed, there may be a revised cost for the project.

What kinds of results can I expect?
Professional, timely, and as promised. I wouldn’t expect anything less. Nor should you.

Do you understand enough about my highly technical industry to write about it?
With every job, I’ll do research. I’ll have a good working knowledge of your industry after I’ve done that. If I still have questions, I’ll contact you or someone you’ve designated to help my understanding.

What sets you apart from every other copywriter?
Life experience, first. Self-respect for a job well done, second. And knowledge of who I’m talking to. For instance, I was an on-air DJ at an FM rock station. I was also Music Director. I had to listen to new music as though I was a listener of the station. In other words, the songs didn’t have to be to my liking, they had to be in line with what our listeners wanted to hear. I had to understand what that was because it was all about their taste, not mine. In writing for your business, I’ll put myself in your customers’ shoes, so I’ll know how to bring up what’s important to them and what they expect from you. I would imagine that most copywriters are empathetic with the reader, but I don’t know how well they do that. I did so well picking out songs for my show, that my Program Director put me in charge of figuring out what music our station would play; what our product was. And ours was the most listened-to station in the western country-music capitol of Bakersfield, California. I think that sets me apart from my peers, respectfully.

If you have any other questions, please email me at [email protected], and I’ll get back with you. Thanks.

James Rash Marketing. Let’s break that down.
James Rash. That’s me. But please, call me Jim.
Marketing is what I do. It was my favorite part of the real estate business. I did it for my wife’s and my team.
When we started, we lived in a two-bedroom downtown rental. When I left the business, we were in a 3,750 square-foot two-story with a walk-out finished basement on a 1.3-acre lake-front parcel worth about a half-million dollars.
I don’t say this to brag, but we did better than just okay.
Of course, there’s more to the story but I want to give you a snapshot of who I am and why I’m qualified to ask for your business.

Radio
When I think back on when I started learning about how to promote a business it was when I got into radio. I had taken sales and marketing courses in college, but theory only goes so far.
At the first station where I worked, I was the Public Service Director, which meant that when the Bakersfield Kiwanis Club had a bull roast, I had to let the public know about it.
It was a who, what, when, where, and why deal. Just the facts on a 3×5 index card that the jocks would read.
No real selling involved, just letting people know what was going on in town.
At the same time, I started writing (and recording) 30- and 60-second commercials for clients. I’d cover the basics and then I’d add a call-to-action at the end to motivate the listeners to do what the advertiser wanted them to do, which was to come in or call.
While some other DJs would complain about having to write their own copy, I rather liked it. When the salesperson would come back to the station after playing the commercial for their client, I couldn’t wait to hear what the client thought.
If she liked it, cool. If not, I’d work on it until she did.
After several years on the air, I went into advertising sales. Every client I dealt with trusted me with the success of their business. I never shrank from that responsibility.
I worked my way up to sales manager. I even won a Pizazz Award from the Bakersfield Ad Club for a spot I’d written.
Writing was fun, but the idea that I could help a business become successful was what drove me.

Real Estate
My wife and I got into the real estate business over 20 years ago. I worked two jobs until she got her license. The next year I got mine.
From the time I was licensed we worked as a team. She worked with buyers, me with sellers.
I also handled our marketing, such as it was. And early on it wasn’t much but it was more than most agents were doing at that time.
I knew we needed to have our own website. I found a source for that. For a fee ($25 a month as I recall) we could post a description and pictures of our listings.
The site, while affordable, was severely limited, which I suppose was what made it affordable. I could only post five images and the descriptions were limited by word-count. It didn’t take long to figure out that we needed something more.
I enrolled in a Web Master course at the local community college and learned how websites were built.
I designed a site where I could, and did, post 100 or more images of a house’s exterior and interior. Sometimes I’d show pictures of the neighborhood. Whatever it took to get an appointment to show the property.
It worked. I had the site I wanted.
More than that, I had the site that sellers wanted, and buyers loved.
Now, I must point out the little five-image-maximum website brought us business. It was a time when a prospect would call and one of the first things they would ask was if we had a website. We’d say yes and set the appointment.
But, after building our site from scratch, sellers would call just to be on it.
That wasn’t the only thing we did to set ourselves apart.
We used yard-sign riders that said, “See this home on Rashteam.com.”
We bought flyer boxes and put them next to the yard signs.
I designed flyers to put in the boxes. Other agents who used flyer boxes (and there weren’t many who did) would only put Multiple Listing Service information sheets in them. The MLS sheets were designed for agents so they were filled with jargon and abbreviations that potential buyers either couldn’t read or didn’t understand.
Early on I learned that most agents do no marketing on their own and the brutal reality is that most brokerages only do enough to be able to say they advertise.
That doesn’t just apply to real estate … it is reality for business in general.

Sadly, nothing’s changed.
Most businesses don’t have effective marketing. They just do what everybody else is doing, then complain when things don’t get better.
You need to get ahead of your competition. What are you offering of value that others in your business aren’t?
There is something you do better than every competitor you have.
It could be your service. It could be your inventory. Or better pricing. It could even be a better location with better parking.
And whatever it is, you must let the public know what makes you unique.
Why you’re a better choice than Joe, up the road.
Because guess what?
Joe’s not going to tell them. And nobody else will either.
It’s up to you to let them know.
That’s where I come in.
I’d like to put together a marketing campaign for you.
By taking control of our real estate marketing, my wife’s and my team became the brand. It took time and it took effort, but we did it.
Now I’d like to do it for you.
So, if you’re interested in knowing more, email me at [email protected].
Thank you for your consideration.

Dear Business Owner,
Because I appreciate your visit to my page, and because I value time … yours and mine … please allow me to state the obvious.
You’re here because you want to increase your bottom line.
Not to worry, I will do that for you.
You want more business and you’re looking for a way to do that.
I want to be the copywriter who makes you smile at the end of the month because of how much your business has increased.
Congratulations … Your instincts are right. Copywriting will do it for you.
Good copywriting will increase awareness of who you are and what you do.
It will bring new customers through your door and bring back customers you haven’t seen in a while.
Persuasive copywriting will convince the reader that what you offer is what they need.
There are two main categories of copywriting services … direct response sales copy and content marketing copy.
Direct response sales copy includes sales letters, online ads (think Google search results), landing pages, email funnels, websites, and video scripts.
Content marketing copy products are newsletters, blog posts, case studies, white papers, reports or e-books, video scripts, and social media posts.
The former is designed to get your prospective customer to react and make a move right now.
The latter builds knowledge, increases confidence, and establishes you as their guy.
Both will do the same thing … get you a new (or returning) customer.
Copywriting is a major part of everything you do online or in print.
It begins with your website, followed by your blog.
• Nearly ninety percent of B2C (Business to Consumer) marketers use an organization’s website to distribute content and almost 70 percent do it through their blog. (Source: Colorlib)
• Ninety-one percent of B2B (Business to Business) marketers reported that their companies blog or use other forms of content marketing. (GrowthBadger)
• Sixty-nine percent of businesses plan to increase their content marketing budgets in 2023. (Google)
Let me repeat that last one … over two-thirds of people in business, maybe your business, are planning to spend more money this year than ever before to put out more information about their business and how they treat their customers … that’s with their blog posts, newsletters, and social media posts.
Do you think that many businesses would spend that kind of money if it didn’t matter? Seriously?
• Nearly three-quarters (71%) of content marketers say content marketing has become more important to their organization in the last year, according to Content Marketing Institute research.
So, it’s pretty important.
My question to you is, “What’s your plan to keep up with your competition?”
Do you have a copywriter?
If not, consider this my application for the job.
I’m trained in everything we’ve talked about.
I’ve been writing copy for years.
Now I’m writing for clients.
I’ll write content for your website, blogs, newsletters, and social media.
I’ll work with you to get your story in front of prospective customers and clients.
We’ll put out a newsletter that will improve your customer retention.
You’ll be top-of-mind with everybody you do business with.
When they hear about someone who could use your help, the next words out of their mouths will be your name.
I’ll see to it.
I just need to know about your business and how I can help you.
Let’s talk.
All the best,

Jim Rash
James Rash Marketing
Freelance Copywriter, Marketing Consultant

P.S. I wouldn’t wait another day to get started. We haven’t even talked about putting together an email campaign. Did you know that 91.8% of Internet users have an email account (Statista), and that email marketing has the highest ROI of any digital marketing channel … $36 for every dollar spent? (Litmus) If you just did email marketing, what would that do for you? Let me know what you want to do, but don’t wait. Contact me. [email protected]