Tom Rauen

Entrepreneur. Investor. Dad.

10/02/2023

Since the pandemic, a lot of businesses have had to pivot and make some changes. We’ve been pretty fortunate to not only survive the pandemic, but come out of it with great momentum…

The vision has been fluid though as we readjusted to the new normal, supply chain, inflation, and a host of other factors…

In March, we rebranded from Envision Screen Printing and Embroidery to 1-800-T-shirts.com

The rebrand comes with a shift and focus as an 18 year old company we started in my parents basement continues to mature and evolve…

My soul is free and my mind is clear…

Spending today working on the Vivid Vision for 1-800-Tshirts.com

A Vivid Vision of what the company will look and feel like on September 1, 2026…

Then reverse engineer the vision into years, quarters, and months with an action plan of the WHO and WHAT we need to do to make the Vivid Vision a reality…

Once it is finalized, I will share it with our team and clients so everyone can see where we are at, and where we are going…

As a visionary, it is exciting to push the boundaries and innovate while leading and pushing the decorated apparel industry forward…

The best is yet to come. I’m looking forward to sharing the Vivid Vision with you.

Join me for a 30 min Feel Good Ride. Scheduled to start at 11:00 AM CDT Sunday 10/1! 10/01/2023

Amanda Rauen is in NYC and doing an in Studio Live Peloton class today at 11:00am CST…

Bucket List item for her. ✅

I’ll be joining from home on the bike…

Here is the wild thing about this experience…

From a business point of view and user experience it is kind of fascinating and I’m sure there is a lot I’m missing…

We first started researching how to do this over a year ago. If you google it, there are a lot of blogs detailing how to get in…

There are only 2 studios in the World. New York and London. And London just reopened for Live in person classes…

The pandemic caused this massive spike in Peloton users but also caused the studios to shut down until last year. So the supply and demand of doing an in person class is crazy…

Classes are Friday-Monday, which they just started adding the Monday classes. They are $35 ea. Classes open 6 weeks in advance and fill up within minutes. I spent a lot of time waiting in online “queue” just to get on the “waitlist” for Amanda and then finally getting selected…

For a fitness drop in class, some might think $35 is a lot for a 30 or 45 minute class, but when you look at the demand and scarcity of getting in, they could easily charge double. Plus the added “celebrity” effect of the instructors who have millions of social media followers and the studio being recorded gives it the “tv show” effect of being part of the experience Live…

Fascinating to see how this user experience creates brand loyalty, user generated content, and an emotional connection by doing it Live with other users and the instructors you’ve come to like from a virtual setting…

As Peloton stock and membership fell recently with the post pandemic wind down. I think a good move would be to open up more studios or even do “pop up” live studio experiences in major cities throughout the World. Think Disney for fitness, where they continue to take the on screen and virtual experience to real life and create memorable moments.

Join me for a 30 min Feel Good Ride. Scheduled to start at 11:00 AM CDT Sunday 10/1! Catch some positive vibes with this collection of Ally’s Feel Good themed rides. Find a musical mix of hits and spiritual tracks that will lift you higher and have you dancing in the saddle.

07/14/2023

Happy National Mac and a cheese Day! 👋

Y’all know my love for all things Mac and Cheese! 💛

Have a Gouda day! 🧀

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52001

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