Lively
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Main Avenue
48 CR 250 Suite 3
Main Avenue
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Main Avenue
Main Avenue
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Main Avenue
Main Avenue
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A fun and feminine boutique located in the heart of downtown Durango! � Any items you see on our page, you may order through our website. Thank you!
Inquire about availability.
Our lively girl, Myla, here rocking our newest color in our famous Durango tee!
She’s also repping our newest French brand, La Blonde Aux Bijoux, which consists of some fun, colorful plastic & hypoallergenic bangles and rings! 🌈
***la ***ladenim
This fit is giving boho chic ✨
Juney is THE fall shoe 🍂🤎
Introducing the September Lively Lady: Holly Englund!✨
Holly was an elementary school teacher in Memphis, Tennessee and Albuquerque, New Mexico. In her spare time, Holly enjoys reading, skiing, hiking, pilates, water ski, wake sure, and of course, SHOPPING!
Holly’s favorite Lively brands include Wooden Ships, K*T From the Kloth, Dear John Denim, and AG Denim. She is also a sucker for our jewelry selection! Holly says, “Lively is such a cute store and I love the girls that work there! Lively is my favorite place to buy special gifts”.
You can read more about Holly in the September Lively Lookout linked in our bio.
Thank you to our wonderful Lively photographer .photo, for always showcasing our beautiful ladies!
We’re ready for you motorcycle rally peeps! 🖤🏍️
Our charm bar just got a new addition! ✨
Introducing our new charm bracelet, along with fun new charms!
Come visit us and build a bracelet in-store or create one on our website under the “Charm Bar” tab under “Shop”!
What would your Real Housewives tagline be?
Ours would be: “We may live in a town that was voted the worst-dressed, but our style is always a cut above the rest.” 🏔️💁🏼♀️
Our new Italian leather bag line by Bryant & Co! 😍
This collection consists of lots of fun colors and a mix between suede & leather beauties!
You can shop Bryant & Co’s new collection in-store or on our website!
What colors would you all like to see in the next drop?
Saturday we’re in love 🫶🏻
…especially with this outfit!
Cheers to the weekend 🥂
Which Swiftie Era are you? 🎤🤍
We love seeing our young Lively lovers rocking our merchandise!
#1989
Bold & bootiful 👢🫶🏻
If you’re new to our social media, welcome! 👋🏻
Meet our owner, !
Johnna grew up overseas in an international community igniting her love for people from all walks of life. She discovered her passion for fashion at an early age, playing “Store “as a young girl and later dreaming of working in the fashion industry. She studied marketing in college and merged her passion for fashion with marketing and sales beginning a career in retail and moving into roles of sales representative and buyer in Chicago, Amsterdam, and Las Vegas. She also merged her heritage and career experiences, collaborating with local designers in the Philippines to start an import handbag business. She now lives in Durango with her husband, Brett (a Durango native), and their sons, enjoying an active mountain lifestyle! Johnna continues to pursue her childhood dream as the owner of Lively boutique and feels blessed to raise her three boys in Durango, Colorado where she calls home! 🤍
Roads less traveled are our favorite 🌾🌻
Meet our amazing Lively photographer, .photo! ✨
Niki is the woman who helps bring all of our Lively lady visions to life and also has started her own brand, Bryant & Co!
If you’re in need of a fantastic photographer, you know the girl to call!
We love you Niki! ❤️
Dreaming of sweater weather 🍂🤎
We love seeing our Lively Lovers rocking their favorite fits from us all over the country 😍
Don’t forget to tag us in your Living in Lively posts!
Step into a world of glitz and glamour at Lively’s 6th Annual Fashion Show, a dazzling fundraiser for iAM MUSIC. Mark your calendars for September 20th, and prepare to be mesmerized by an evening of award-winning fashion and unforgettable entertainment. Be sure to dress for the red carpet for a chance to win “Best Dressed”! ✨
Join a star-studded crowd and witness the latest trends on the runway, all while supporting a fantastic cause. With only two exclusive show times, tickets are in high demand and sure to sell out fast. Don’t miss your chance to be a part of this sensational event—secure your tickets today and be ready to shine!
You can purchase tickets at the link below.
https://iammusic.us/events/fashion-show-hosted-by-lively-iam-music/
Introducing the August Lively Lady: ! ✨
Jenna has been lucky enough to call the beautiful Durango home for 20 years now. Jenna’s husband, Beau Black, is her everything! Her husband is the owner of the The Bookcase and Barber. Beau and Jenna have two rescue pit mixes, Bulleit and Rye, and a sweet cat named Kitty. Jenna is an Aesthetic Nurse Specialist and founded Durango Medical Aesthetics.
Jenna says, “I am so bad with brand names... but, every time I’ve shopped at Lively, I ask for guidance and always leave with something perfect for the occasion!” She is OBSESSED with Vintage Havana sneakers because she can rock them with her scrubs. Jenna says she loves shopping at Lively because, “I love that Johnna and her team help women feel their best and most beautiful! I also love that Lively levels up the shopping experience here and gives us a taste of glam here in our mountain town.”.
You can read more about Jenna in our August Lively Lookout linked in our bio.
Thank you .photo for always capturing our beautiful lively ladies 💓
Our newest denim arrival: the Audrey ✨
This one is for our casual, but cute girlies 👟🤍
Photo creds: .photo
Johnna here rocking our new Pi***la jeans & to say don’t forget to vote Lively in the Best of Durango!! 🎉
Today is the last day to vote!!
You can vote at the link below.
https://bestoflaplata.com
We love you Lively Lovers! 🤍
***la ***lajeans ***ladenim
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Contact the business
Website
Address
809 Main Avenue
Durango, CO
81301
Opening Hours
Monday | 10am - 6pm |
Tuesday | 10am - 6pm |
Wednesday | 10am - 6pm |
Thursday | 10am - 6pm |
Friday | 10am - 6pm |
Saturday | 10am - 6pm |
Sunday | 11am - 5pm |
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