AM Solutions

Print ads are the most trusted source for 82% of consumers when they need to make a purchase decision.

Our new blog post explores the fascinating insights from a Temple University study, revealing how print engages the brain differently, making it the go-to medium for products requiring a profound emotional impact, from luxury goods to fine dining experiences.

3 Lessons on Growth During Uncertain Times This strategy sounds good, but does it work? History says it does. Research from Harvard Business Review (HBR) found that, during the past three U.S. recessions, 91% of businesses struggled, while 9% thrived. What did these successful businesses have in common? Marketing! HBR found that, during rece...

A great quick read.

Paper Beats Digital For Emotion Direct mail is so last millenium, right? Ultra-efficient digital marketing seems all but certain to supplant actual paper marketing delivered by humans. It might be a little too soon to shut down the paper mills, though, according to a study by branding agency Millward Brown. The research project us...

The recovery rate for all paper & paper-based packaging used in the US is 68%, & corrugated boxes have a recovery rate of 94%? - Two Sides North America

Our new blog post explores the fascinating insights from a Temple University study, revealing how print engages the brain differently, making it the go-to medium for products requiring a profound emotional impact, from luxury goods to fine dining experiences.

When Does Print Marketing Beat Digital? The reasons have to do with the way our brains are wired. The human brain processes information on a physical, tangible page differently than on a digital page. It’s why print is loved by all age groups, from Gen Zs to Baby Boomers—it’s physiology.

Some timely tips!

8 Holiday Marketing Strategies to Boost Your Brand Over the Holidays | Entrepreneur Gear up for the festive frenzy with expert marketing insights and strategies. From understanding your audience to sprinkling some affiliate magic and AI, this guide will ensure your brand sparkles this holiday season.

The paper industry is leading the way in sustainable practices, and mills that produce kraft pulp have highly efficient recovery systems that capture and recycle ~98% of pulping chemicals (NCASI). - Two Sides NA

Happy Halloween!

All growth begins with retaining customers. We possess the knowledge and skills to assist you in formulating and implementing a highly influential strategy for engaging with your customers.

In a digitally-driven world, millions still lack reliable Internet access. In our new blog post, we consider how printed marketing materials are a universal bridge, connecting with all Americans, regardless of their Internet connectivity.

Bridging the Digital Divide: The Vital Role of Print in Reaching Everyone When we think about the digital divide, we tend to think about rural areas, but the lack of high-speed connectivity isn't just a rural issue. It impacts a diverse range of communities and demographics. Those most likely to lack high-speed Internet access include:

Does it make sense to you?

I need someone to explain this Heinz billboard to me Make it make sense.

From bold event displays to essential wayfinding signs and captivating retail branding, discover the diverse world of printed signage and how it shapes your brand's identity in our latest blog post!

Signage Solutions: So Many Choices! Events are about creating memorable experiences; event signage is pivotal in setting the stage. When you enter an event with bold, strategically placed signage, branding is reinforced. It is more memorable. Types of event signage include banners, directional signage, backdrop displays, and floor gra...

Some great info for creatives. Heck, even non-creatives will find this interesting!

What Are the Graphic Design Trends for 2023? | Envato Tuts+ Out with the old, in with the new graphic design trends for 2023! If you’re looking to give your projects a refresh, you can't miss this detailed article on the current graphic design trends for 2023.

In the quest for new customers, don't overlook your greatest asset - loyal customers. In our new blog post, learn why prioritizing customer loyalty is your secret weapon in direct mail marketing. Discover how it can reduce costs, turn customers into advocates, and boost your brand's lifetime value.

Why Prioritize Customer Loyalty in Direct Mail Marketing? 3 Reasons In a world where acquiring new customers often takes center stage, it's easy to overlook the immense value that loyal customers bring. Customer loyalty is not just a buzzword. It's a goldmine of opportunity. Let’s explore three compelling reasons why you should care about customer loyalty and how ...

During the first six months of 2023, 21 additional companies representing approximately 90 million customers have removed greenwashing messages such as “Go green, Go paperless” and “Go paperless to help protect the environment” from their marketing communications. - Two Sides NA

Ottmar Mergenthaler’s 1886 invention of the Linotype composing machine was a major step forward. With this typesetter, an operator can enter text using a 90-character keyboard. The machine outputs the text as slugs, which are lines of metal type.

Surprise treat day for our amazing team at AM Solutions.
Thank You to Frios Gourmet Pops for making our day.

"AI is a mystery. To many, it’s a threat. It turns out that understanding a mystery not only makes it feel less like a threat, it gives us the confidence to make it into something better."
- Seth Godin.

These 3 great AI tools can save you hours each day These AI-powered tools can tame your inbox, take notes at meetings, summarize YouTube videos, and much more.

In a world dominated by digital, don't overlook the magic of print. Our latest blog post uncovers five elements that make print campaigns truly shine. From tactile textures to captivating scents, vibrant colors, interactive QR codes, and captivating 3D designs, print has a unique power to leave a lasting impact.

Five Elements That Make Print Shine One of the most alluring aspects of print is its tactile nature. The feel of a quality paper stock can engage the senses in a way that digital can't replicate. When recipients run their fingers over textured paper, it adds depth and memorable character to your message.

Some info for our creative friends!

Where do fonts come from? This one business, mostly - The Hustle Creators say they struggle to gain a foothold in a font market dominated by Monotype

Paper is recycled more than any other product in the United States. Paper recycling extends the supply of a valuable natural resource (wood fiber), saves landfill space, and avoids greenhouse gas emissions. - Two Sides NA

As we enter Fall, here is some great information to ponder on this Friday morning. Commit to making things happen. We can help!

Ideas for Seasonal Marketing Tactics Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Digital overload is real. You can't beat the tangible touch of print!

Delivering Customer Experience with Direct Mail - Corporate Vision Magazine While direct mail may seem outdated to some it can be a powerful tool for delivering a personalised customer experience. In this article, we'll explore how businesses can use direct mail to create a memorable and effective customer experience. While direct mail may seem outdated to some it can be a....

The length trick It’s possible that the memo or video is simply too long. A 14 minute video explaining how to have a 10 minute brainstorming meeting might benefit from some editing. But it might be that your …