The Loft of Beauty

The unmatched comfort edit at TLOB released 🤎
We are your one-stop loft that simplifies your daily beauty routine. Our mission is to compliment our clients bare features by delivering personalized lash, brow, & bronze services while instilling passion in all that we do.

One of the core elements to the foundation of our business is providing our clients with an unmatched experience. 4 years later, we are still holding this true.

For appointments, our website is in our bio for online booking or call/text us at 612.513.6212📲

Services include :
Lash Extensions
Lash Lift + Tint
Lash Tint
Brow Tint
Brow Wax
Brow Tweeze
Brow Lamination
Brow Transformation (lamination, tint, wax)
Brow Henna
Lip Wax
Full Face Wax
Bare + Bronzed Spray Tan
Mobile Bare + Bronzed Spray Tan (can not be booked online, contact us to schedule)

Emma is officially out of her apprenticeship for ALL lash services! After 1 year of dedication and endless hours of hard work at The Loft of Beauty, we are thrilled to announce that she can proficiently perform all lash, brow, & bronze services. Emma will provide our clients with more service availbility & flawless results. If you are ready to compliment your bare features with one of our services, Emma is your gal! 🤎

Get ready for some fun + exciting launches dropping in the near future!! We can’t wait to share with you soooon🤎

A gentle reminder that having the right tools to cleanse your lashes really does make all the difference! Our Lash Bath Cleanser & Lash Bath Brush is specifically formulated for the best lash + brow cleanse & ultimate lash retention.

Available for purchase online & in salon 🛒

Ân Gloss client spotting 👀
a ceramide lip product that’s doubles as a treatment & gloss in one - it’s everyone’s favorite! Have you tried it?!

Get yours in salon at your next appointment or shop on our website to ship it your door 💋

Happy birthday is in order for our co-founder, Brooke! TLOB is so grateful for you & we hope you have the best day!Cheers to another amazing year around the sun 🌞🥂

Hello August 🤍

This months promos include :
$175 The Mix Full Set
$100 Lash Lift + Tint
30% off any service with student ID (can’t not be stacked on monthly promos)

To secure your spot this month ⇢ book online by heading to our website, click book now & select *August Promos* from the drop down menu or call/text 📲 us at 612.513.6212

the brow transformation process✨
Lamintion + tint + wax/tweeze

lamination :
A brow lami changes the direction of the brow hairs with a perming solution. This is completely customizable to the clients desired look. Once you leave the salon the processing is still happening, this is why we say to not get your brows wet for 24 hrs & keep them dry!

brow map :
Brow mapping to each clients beautiful features lets us create symmetry for your brows & face. It’s custom to YOU & only you. We can get more detailed with the tint & wax following the mapping so you have the perfect, precise brows you’ve dreamed of ✨

brow tint :
semi permanent tint is applied to the brow hairs + skin to give a fuller & filled in look

brow wax :
We use hard wax as it is more comfortable for the one receiving it, can pull more hairs accurately & best for all skin types including the sensitive!

Only 6 days left to take advantage of our July Brow Transformation Promo + 10% off ALL brow products! Book online under *July Promo* or call/text us at 612-513-6212 🤎

LASH LIFT + TINT BEAUTY ☁️
a perfect wrap + a perfect lift

We can’t get over these results !! See ya mascara & lash curler, hello to a lower maintenance summer beauty routine 💛

What’s on your 4th of July weekend plans agenda?! We love a long holiday weekend 🤍

reminder : we will be out of the salon July 4th - July 5th! All calls + texts will be returned Saturday July 6th & Monday July 8th

JULY promos are here! Treat yourself to our Brow Transformation service that includes brow lamination, brow tint, & brow wax/tweeze. Brow Products that are 10% off this month include:
The Brow Mask
Brow Gold Nourishing Growth Oil
Brow Lamination Gel
Brow Imitations Micro Pencil

Schedule online by clicking the *July Promo* drop down menu or call/text us at 612-513-6212

& this is what we call a volume lash extension slay💥 a dark lash line with fullness & fluff created with HANDMADE fans

results by : .theloftofbeauty

Emma is officially out of her Apprenticeship for The Minimal Lash Full Set/Fill & The Original Lash Full Set/Fill! You can now book these services at our normal rates with her 🖤

{The Mix & Volume Lash Full Sets/Fills remain at her Apprenticeship pricing… but not for long!}

Have your shopped our June Product Promo - Lash, Brow, Bronze product bundles? Swipe to see the bundles tagged in our shop 🛒 or ask about them at your next appointment!

Riley’s Lash Extension Apprenticeship availability is officially open to schedule with her online for The Minimal Full Set + Fill & The Original Full Set & Fill. We are excited to announce this as she has been putting in the work, patience, practice & resilience into mastering the application of lashes! Call/text us or take a look online to schedule these lash services with her (if booking online, click the set or fill with Apprenticeship Service next to it) 🖤

It’s June 1st which means… TLOB’s 4th Birthday✨🥂 & our June Promo ⇣

Celebrate with us & enter our birthday giveaway on this post!
To Enter :
• FOLLOW us,
• LIKE this post
• TAG 3 friends
• SHARE on your story
Winners announced June 10th

Our June Promo is all month long on Lash, Brow, & Bronze product bundles :
LASH - Lash Bath + Lash Bath Brush = $16, originally $20
BROW - Brow Code Brow Pencil + Tinted Brow Gel = $54.32, originally $67.90
BRONZE - Nuda Body Wash + Body Cream = $40.80, originally

Looking forward to JUNE as TLOB turns another year older! ✨ Celebrate with us as we have some exciting things ahead for the month of June & through out the sumner. Comment BIRTHDAY or 🥂 for an exclusive promo sent to your DM

RESTOCK : our sell out lip treatment is back in stock!! If you’re a lip gloss girly, this product is a must have 💋

Formulated with 5 skin identical ceramides, vegan cholesterol & age-defying peptides, ÂN-GLOSS regenerates the skins lamellar matrix & strengthens the barrier for long lasting moisture & an ultra-glossy shine that’s NOT sticky 🙌🏼

Happy Birthday to .theloftofbeauty 💓 We are so grateful to have her at TLOB & to see her journey continuing to unfold with us! Cheers to our gal, Emma!

Birthday wishes are in order for our gal, Annabelle! We are so grateful to have her at TLOB on our team & hope she has the best day celebrating! Happy birthday .theloftofbeauty 💓

MEET THE PROVIDERS : Emma, Stella, Riley, Annie. 🖤 At the heart of our Company lies the dedication of our practitioners. The Loft of Beauty is powered by highly skilled, Licensed Estheticians & Eyelash Technicians who specialize in offering customized lash, brow, and bronze services that focus on enhancing clients’ bare features. Each practitioner undergoes rigorous training through The Loft of Beauty’s comprehensive Apprenticeship Program, ensuring mastery of each service with ongoing refresher trainings and skill expansion. Collaborating as a cohesive team, our practitioners uphold the highest standards of expertise in every service they provide. Additionally, as consistency is key in our industry- each team member utilizes the same quality products to ensure a uniform experience for every client, regardless of their chosen practitioner. Our commitment is to prioritize our clients while providing an unmatched experience, and The Loft of Beauty team guarantees that you’ll be in excellent hands with each of these professionals! 🖤

MEET THE LOFT OF BEAUTY TEAM : Stella, Emma, Riley, Brooke, Annabelle, Kaitlin. The foundation of The Loft of Beauty is built on an extensive level of dedication to providing our clients with a proficient & unreplicable beauty experience. As a team we aspire to deliver a business with a base of four ideals: passion, quality, client-focused, and experience. With years of experience and exclusive training, our practitioners select premier products to offer customizable services achieving each clients’ desired look. Our client-focused approach centers on the belief that clients come not only to look a certain way but also to feel a certain way. Creating a “home away from home” feel that is warm and welcoming is amongst one of our most important goals. Experience the difference at our space with hassle-free private parking, separate service rooms for client’s relaxation, wireless phone chargers, and an inviting waiting area with all high quality must-have lash, brow, & bronze products. Not only is our experience unreplicable, but it is also proficient. By offering a one-stop loft at your convenience, you will save time while receiving unmatched lash, brow, and bronze services. The Loft of Beauty dedicates energy to continuously build a company that clients place confidence in. 🖤

MEET THE CO-FOUNDERS : Brooke Hatlestad & Kaitlin Feil began their journey as coworkers in August 2018. Their connection formed through their love of the beauty industry, living an active lifestyle, and boosting self-confidence amongst women. Brooke & Kate traveled to LA to become Mega Volume Eyelash Extension Certified in October 2019 where their bond grew even stronger. Two women with similar aspirations and 16+ years of combined lashing experience were inspired to open a one-stop loft that simplifies the daily beauty routine. They held a mission to compliment clients bare features by delivering personalized lash, brow, and bronze services at the forefront. Both raised in small towns, they aimed to create a brand that clearly communicated its difference amongst others by incorporating the “small business, big heart” feel in the Minne-city. Together, Brooke + Kaitlin are committed to instilling passion at the heart of all that they do. Fortunately, The Loft of Beauty has grown a team of professionals with the same goals & desires to make it the company it is today. 🖤 Brooke Alexandra Hatlestad

Need some gift inspo for Mom this weekend? We got you! Swipe to see some of our picks from the various high quality products we carry 🤎 shop in salon or online by clicking on our website link 🛒

INTRODUCING SOLARGLOW SPF, your new summer spf go-to 🤎 Nuda Solarglow Mineral Serum Sunscreen SPF 30 is a superfluid mineral serum sunscreen formulated to hydrate, plump, and protect. This lightweight, non-comedogenic formula is enriched with Vitamin E, Niacinamide, and Squalane to moisturize, nourish, and illuminate your skin with every application. With the protective power of Zinc, this advanced broad-spectrum SPF 30 serum shields against UVA and UVB rays, ensuring your skin remains healthy & radiant. Perfect for daily use, this spf blends seamlessly into your skincare routine, offering a natural, nourished, dewy finish. This formula was made with diversity in mind, to cater to all skin types and tones without leaving any white-cast, residue, or clogging pores. Supercharge your skincare routine and upgrade your preventative care with SolarGlow™. Shop in salon & online NOW 🛒
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Quick facts :
Broad-Spectrum Protection
Hydration and Nourishment
Brightening and Even Skin Tone
Non-Comedogenic
Soothes and Calms
Anti-Aging
No White-Cast or Residue
Reef-Friendly
Cruelty-Free and Vegan
Hypoallergenic and Fragrance-Free
Dewy Finish
Strengthening Skin Barrier

Happy May Day 🌸 Swipe to see our May Promos! Book online in the drop down menu or call/text us at 612.513.6212

Wrapping up a successful & growth filled April ‘24 with the best T E A M! We are so thankful for each one of these talented ladies! Looking forward to May & all the beautiful faces we will see🤎
For those signed up for our text messages, May promos are released tonight! Want early access?! Sign up at your next appt🤍

Don’t want to use a lash curler + mascara? Not into the upkeep of lash extensions? Want to save time in your beauty routine? Lash lift + tint is the answer 🪄

Reminder : less than 4 days left of our Lash Lift + Tint Promo to save $15

Ân-Gloss, the holy grail of lip treatments & you’ll understand once you have it in your hands! The obsession is real. Hydrating, plumping, glossy, nourishing, smoothing, firming & without the stickiness!
Shop online or in salon🛒

Our lash serum is made with a gentle formula that contains vitamin & protein rich ingredients. They work together to condition, strengthen, and nourish natural lashes. This keeps lashes stronger and for longer! Plus, save 10% when you purchase it this month 🖤