Game On Lures
Game On! - Saltwater and Freshwater Fishing Lures
07/19/2024
The 13” DuraTech® Eel rigged weightless using the Grappler™ swimbait hook is an effective way to fish skinny water.
07/17/2024
Experience the excitement of a topwater bite with the X-Walk™. Easy to use walk-the-dog action will trigger big strikes and the durable through-wire construction and quality components will hold up to the meanest fish.
DuraTech® soft plastics are built to last! DuraTech® lures are extremely durable, pre-channeled with our Easy Rig Design, and have excellent action. Available in several styles and color options.
07/12/2024
Fishing the flats using the 10” DuraTech® Eel rigged weightless with the Grappler™ swimbait hook.
07/10/2024
Topwater action with the X-Walk™. Designed for explosive action and ultimate durability.
Game On!
📷 @edstack99
From sunrise to sunset, Carbon Black™ inshore rods deliver unmatched performance. Our carbon fiber blank is equipped with Fuji K-Series Alconite guides, Fuji Deluxe Reel Seat, and a premium cork handle. Make every cast count!
07/05/2024
Tanner Lynk from @noahsarkcharters with a bluefish on the X-Walk™. The single tail hook helps for an easier release.
07/04/2024
Wishing everyone a fin-tastic 4th of July! Gear up with Game On! lures and enjoy the catch of the day.
07/03/2024
The X-Walk™ topwater lure: a versatile and easy-to-use topwater lure.
📷 @edstack99
Can’t keep this bluefish in the water!
📷 @noahsarkcharters
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06/28/2024
Dominate the day with the X-Walk™ topwater lure. Its lifelike action and durability ensure every cast is a step closer to your next big catch.
📷 @edstack99
06/26/2024
The X-Walk™ topwater lure is an excellent choice when targeting striped bass. Equipped with an inline single hook in the rear for an easier release.
DuraTech® Eels - extremely durable, has the perfect amount of stretch and flexibility, and naturally buoyant. The Easy Rig design makes rigging simple and fast!
06/21/2024
Capt. Chris Elser and his grandson Colton had a day to remember catching several striped bass on both fly and EXO Jigs. The bass were on small bait so the EXO Jig was a perfect match!
06/19/2024
Time for some topwater action with the X-Walk™! Easy to use and built to last!
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06/17/2024
Great catch sent in by on the X-Walk™!
06/14/2024
Unleash the power of the X-Walk™ topwater lure. You don’t want to leave home without it.
📷 @edstack99
06/12/2024
The X-Walk™ topwater lure is a showstopper. Designed to mimic injured baitfish, it drives fish wild!
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Designed for targeting a variety of species like striped bass, bluefish, redfish, snook, and more! Carbon Black™ Inshore Rods offer excellent strength and sensitivity for your inshore adventures!
06/07/2024
The X-Walk™ was designed to provoke aggressive strikes, and built tough enough to handle some big blues!
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06/05/2024
We have two new colors for our DuraTech® Eels - Blackout and Sand Eel. These are available now in both 10” and 13” lengths.
The Grappler™ is our new Patent Pending fastening system that makes it extremely easy to rig swimbaits and other soft plastics securely and properly for the perfect action every time.
05/31/2024
Trigger explosive topwater strikes with the X-Walk™! Built tough, built loud, and catches fish. Works great for Striped Bass, Bluefish, Snook, and more!
05/29/2024
Dive deeper into life with every cast. Let fishing be your escape into a deeper connection with nature.
The X-Walk™ is not only a great choice for striped bass, but it’s also a killer lure for snook. The durable construction and ease of use makes the X-Walk™ a great lure for many different scenarios.
05/24/2024
The topwater bite it on! @edstack99
05/22/2024
Make every cast count with the EXO Jig™. Available in several vibrant colors, it's the perfect lure for a variety of saltwater species.
Unmatched durability means you can fish with confidence, knowing your lure will withstand any challenge. Upgrade today and get ready to dominate with DuraTech® Paddle Tails!
05/17/2024
Introducing the Carbon Black™ Inshore Rods - Perfect fusion of power, sensitivity, and durability. Game On!
05/15/2024
The DuraTech® Jerkbait is the perfect early season soft plastic. Rigging made easy with our predrilled rigging channel. Can be rigged with a jig head or our Grappler™ swimbait hooks. Available in 5” and 7” lengths.
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Game On Lures - About Us
Game On! was created out of a passion for fishing and a love for being out on the water. Growing up, freshwater fishing was all we knew, and trout fishing was our favorite past time.
As we grew older, we were introduced to the thrill of catching the New England favorite, the Striped Bass. We started our obsession in Northern CT targeting Stripers as they chased baitfish up the CT River in the Spring. This was only the beginning as we soon traveled further south to explore the Long Island Sound in search for larger striped bass and other saltwater species.
The Long Island Sound is where we were able to catch everything we read about in fishing magazines and saw on TV. We were not only catching striped bass, but now we were catching bluefish, fluke, tautog (blackfish), porgies and even the occasional sea robin (it is only fun when nothing else is biting).
After using several products from the popular brands, we decided we wanted to create something different, and we started designing different types of fishing lures and prototypes. At this point, it was still a hobby, and it wasn’t until 2015 when we decided to officially form Game On! LLC and bring our products to market. We originally started to design our products with a Northeast focus, but we soon learned that there was a need and an interest from other parts of the country and also the world.
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Address
1 Corporate Road
Enfield, CT
06082
Powder Hollow Gun Exchange
8 Hoover Lane
Enfield, 06082
Enfield Ct based FFL. New/Used Fi****ms Sales and Transfers.