Rita's Italian Ice & Frozen Custard
Rita's treat experience brings you Ice, Custard & Happiness at over 600 shops in 31 states! Frozen Custard: our rich Frozen Custard is a creamy delight.
Rita’s Italian Ice & Frozen Custard stands tall as the largest Italian Ice concept across the nation. With over 600 shops operating in 31 states, our popular chain offers a variety of frozen treats that will leave your taste buds wanting more! Italian Ice: Our famous Italian Ice is made fresh daily, featuring real fruit flavors that burst with refreshing goodness. Layered Gelati: A perfect blend o
11/05/2024
Visit NFL.com/SaluteFanVote to vote for Lane Johnson and help him win the Salute to Service Award for his support of our military!
11/04/2024
You know the holidays are right around the corner when Frozen Hot Cocoa makes a comeback! Which treat are you grabbing first?
11/03/2024
Which treat you gonna get now that you have an xtra hour to swing by Rita’s?
11/02/2024
Don’t talk to me until after I’ve had my Concrete, who’s with me?
Who has already gotten one this season?
If we had our own reality show…
Which spooky treat are you craving this Halloween?
10/31/2024
People looking for deliciousness, stop scrolling 😏
Happy Halloween from Rita's of Essex!
10/28/2024
Heard it was National Chocolate Day, how are we celebrating? 🍫👀
10/19/2024
Can’t… resist…
10/18/2024
Only true Rita’s fans can name this flavor!
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If you see this rolling through town, what are you doing?
10/14/2024
Would you be the Ri- to my -Ta?
Our Dracula’s Delight Concrete is so good it’s scary
10/12/2024
Fall vibes with a Caramel Frozen Coffee! 🍁
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10/10/2024
It’s always “wyd” not “let’s go get a gelati and watch the sunset” 😔
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10/08/2024
Are you more of a Pumpkin Toffee person or a Dracula’s Delight person? Try both at your favorite Rita’s today!
Not pictured: brain freeze
10/06/2024
Normalize dreaming about sweet treats
Drop a 👻if you agree
LAST DAY OPEN FOR THE SEASON!
OPEN 12-9PM
Quarts of ice are buy 2 get 1 free
Pints of custard are buy 3 get 1 free
Flavors we have today while they last:
Mango
Swedish Fish
Chocolate
Cotton Candy
Wild Black Cherry
Vanilla
Sugar Free Mango Peach
Cherry
Orange Splash
Ocean Splash
Unicorn
Peach Ring
Juicy Pear
Pumpkin Pie Cream Ice
Custard:
Vanilla
Chocolate
Vanilla & Chocolate Twist
IT’S OUR LAST WEEKEND OPEN!
SATURDAY & SUNDAY OPEN 12-9PM
Quarts of ice are buy 2 get 1 free
Pints of custard are buy 3 get 1 free
Flavors we have today while they last:
Mango
Swedish Fish
Chocolate
Cotton Candy
Wild Black Cherry
Vanilla
Sugar Free Mango Peach
Cherry
Orange Splash
Ocean Splash
Unicorn
Juicy Pear
Pumpkin Pie Cream Ice
Strawberries & Cream Cream Ice
Custard:
Vanilla
Chocolate
Vanilla & Chocolate Twist
10/05/2024
Catch Lane Johnson in a totally different game as he works at Rita’s on a special feature with NBC! Tune in on NBC10 at 9:30 am tomorrow. And be on the lookout for him at your next drive-thru!
Flavors we have today while supplies last:
Italian ice:
Swedish Fish
Strawberry
Chocolate
Cotton Candy
Mango
Wild Black Cherry
Vanilla
Sugar Free Mango Peach
Pumpkin Pie Cream Ice
Strawberry n Cream Cream Ice
Strawberry Banana Cream Ice
Cherry
Juicy Pear
Orange Splash
Unicorn
Ocean Splash
Custard Flavors:
Vanilla
Chocolate
Chocolate & Vanilla Twist
Custard Pints:
Vanilla
Chocolate
Twist
Flavors we have today while supplies last!
Mango
Swedish Fish
Chocolate
Cotton Candy
Wild Black Cherry
Vanilla
Georgia Peach
Sugar Free Mango Peach
Island Fusion
Pumpkin Cheesecake Cream Ice
Strawberries & Cream Cream Ice
Strawberry Banana Cream Ice
Custard:
Vanilla
Chocolate
Vanilla & Chocolate Twist
Don’t forget quarts are buy 2 get 1 free AND custard pints are buy 3 get 1 free for a limited time!! Come stock up for the winter 🍦
The person that sent this to you really wants to go to Rita’s 👀
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10/01/2024
We don’t make the rules
Flavors we have today while supplies last!
Mango
Swedish Fish
Chocolate
Cotton Candy
Wild Black Cherry
Vanilla
Sugar Free Dragonfruit
Pumpkin Cheesecake Cream Ice
Mango Pineapple
Green Apple
Georgia Peach
Blueberry
Island Fusion
Custard:
Vanilla
Chocolate
Vanilla & Chocolate Twist
10/01/2024
Five days left, come stock up on some quarts before we close!
Fall Concretes? Yes, pleaseee!
09/29/2024
Just one week left! Come stock up on some Rita’s for the off season! 🍦🍦
09/29/2024
Coffee is the most important person in my life
09/28/2024
Tag a friend who needs the clarification
Flavors we have today while supplies last!
Mango
Swedish Fish
Chocolate
Cotton Candy
Wild Black Cherry
Vanilla
Sugar Free Tangerine
Pumpkin Pie Cream Ice
Frozen Hot Cocoa Cream Ice (chocolate & s’mores mix)
Strawberry Colada
Juicy Pear
Pineapple
Banana
Custard:
Vanilla
Chocolate
Vanilla & Chocolate Twist
09/27/2024
This could be us but you playin…
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Flavors we have today while supplies last!
Mango
Swedish Fish
Chocolate
Cotton Candy
Wild Black Cherry
Vanilla
Pumpkin Pie Cream Ice
Birthday Cake Cream Ice
Orange Splash
Sour Patch Kids Watermelon
Mint Chocolate Chip Cream Ice
Custard:
Vanilla
Chocolate
Vanilla & Chocolate Twist
09/24/2024
WARNING! DELICIOUS CONTENT.
Grab yours today at 1410 Eastern Blvd.
Flavors we have today while supplies last!
Mango
Swedish Fish
Chocolate
Cotton Candy
Wild Black Cherry
Vanilla
Sugar Free Cherry
Pumpkin Cheesecake Cream Ice
Ocean Splash
Blue Raspberry
Unicorn
Birthday Cake Cream Ice
Custard:
Vanilla
Chocolate
Vanilla & Chocolate Twist
Flavors we have today while supplies last!
Mango
Swedish Fish
Chocolate
Cotton Candy
Wild Black Cherry
Vanilla
Sugar Free Cherry
Pumpkin Cheesecake Cream Ice
Blue Raspberry
Chocolate Peanut Butter
Unicorn
Birthday Cake Cream Ice
Custard:
Vanilla
Chocolate
Vanilla & Chocolate Twist
09/19/2024
You know what you have to do…
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Our Story
We can’t imagine a more appropriate setting for the Rita’s story to begin than the sweltering hot summer of 1984. It was then that Bob Tumolo, a former Philadelphia firefighter, started selling Italian Ice from a small porch window in Bensalem, PA. Bob and his mother, Elizabeth, created their own Italian Ice recipe, which they made fresh each day and quickly perfected the flavors and consistency of the frozen treat, adding chunks of fresh fruit to some of the flavors. With the modest goal of earning a little extra income, he named the business after his wife, RITA!
Today, Rita’s continues to grow, expand, and spread happiness everywhere it goes. Still made fresh every day with real fruit. Still refreshing. Still fun. Still delicious. Just like it was in the early days when Bob Tumolo and his mother opened the very first Rita’s in 1984.
Rita’s is proud to be a locally owned small business, and an ultimate treat destination for families. Whether you enjoy Rita’s famous Italian Ice, award-winning Frozen Custard, our #1 treat Gelati, or another signature treat, we’re committed to providing a dose of happiness with every visit.
Real fruit. Real fresh. No place like Rita’s!
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Contact the business
Telephone
Address
1410 Eastern Boulevard Suite A
Essex, MD
21221
Opening Hours
| Monday | 2pm - 8pm |
| Tuesday | 2pm - 8pm |
| Wednesday | 2pm - 8pm |
| Thursday | 2pm - 8pm |
| Friday | 2pm - 8pm |
| Saturday | 12pm - 9pm |
| Sunday | 12pm - 9pm |
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