Varsity Brands
Varsity Brands elevates the student experience- in Sport and Spirit.
We are the recognized leader in athletic gear, the driving force in cheerleading, and the most trusted name in celebrating student milestones. We partner with educators, coaches, and students to build school pride, student engagement, and community spirit.
Today, we celebrate the spirit of freedom, unity and pride that defines our great nation. 🇺🇸
Wishing you a joyful and safe !
Did you know 𝟔𝟔% 𝐨𝐟 𝐕𝐚𝐫𝐬𝐢𝐭𝐲 𝐁𝐫𝐚𝐧𝐝𝐬' 𝐈𝐌𝐏𝐀𝐂𝐓 𝐬𝐜𝐡𝐨𝐨𝐥𝐬 report a strong sense of school pride?
Administrators and coaches agree that effective school branding—including logos, colors and mascots—is a key driver for amplified pride on campuses with more visible branding, directly affecting students' school spirit. 🏫🙌
Learn more about : https://bit.ly/45CtPgD
We are pleased to announce Lisa Olivieri as our new Chief Security Officer (CSO). Lisa will proactively oversee comprehensive security and integrated safety initiatives throughout the company, including events, competitions, offices and facilities.
Lisa brings extensive leadership and experience in law enforcement and complex physical security operations. Her expertise will be invaluable as we continue to prioritize safety and security.
Please join us in welcoming Lisa to the team!
What does school spirit mean to you?
At Olentangy Berlin High School, school spirit is more than just a concept; it's a transformative force that turns students into team players, nurtures future leaders, and cultivates a positive atmosphere that leaves a lasting impact on everyone—students, teachers and parents. It's the heartbeat of the school, resonating far beyond the classroom walls.
At Varsity Brands, we recognize the incredible significance and influence of school spirit. Our research demonstrates that school spirit not only opens doors to new experiences but also plays a crucial role in shaping the overall well-being and academic success of our communities. It's the driving force that unites us, motivates us, and elevates us.
Learn more about : https://bit.ly/45CtPgD
In honor of , we're shining a spotlight on our very own , Alcino Murray!
Join us as Alcino, a proud Jamaican native, shares his journey to the United States, the impact of Bob Marley's music, and how his rich culture has influenced who he is today, inside and outside of the workplace.
Thank you, Alcino, for sharing your story. We appreciate your insights and inspiration! 🌴🎶
Our new research confirms it: school spirit isn't just about fun—it's a powerful catalyst for student success! 📚✨ From boosting achievement to enhancing overall well-being, the impact is evident.
As we engage with schools across the country, we see a common thread among students who thrive despite today's challenges: school spirit. 🎓
You can view our new research and learn more about here: www.varsitybrands.com/research
We are thrilled to commemorate the 10th anniversary of the Varsity Brands IMPACT Program!
For the past decade, the IMPACT Program has been a cornerstone for schools nationwide, delivering tailored solutions through our divisions, and
Together, we've built communities and fandom to enhance school pride and boost student engagement, redefining educational landscapes nationwide.
Cheers to a future filled with even greater achievements and shared successes!
Happy ! Today, we honor the resilience, celebrate the triumphs, and amplify the voices of those who fought for freedom.
🌈 Embracing the spirit of with gratitude and celebration!
Meet Chief Human Resource Officer, Martha May, a beacon of authenticity and joy within our team. Through her inspiring journey, she discusses the power of fostering well-being and embracing one's true self, personally and professionally.
Thank you, Martha, for sharing your story and reminding us of the importance of being our authentic selves and creating an inclusive environment for all.
At Varsity Brands, we champion diversity and inclusivity, recognizing that every member of our Varsity Brands family adds invaluable richness to the fabric of who we are. 🏳️🌈
As we celebrate , we honor the Caribbean American community and its vibrant cultures, resilience and boundless potential.
We also recognize the work of Caribbean Americans like Lin-Manuel Miranda, whose works, "Hamilton" and "In the Heights," have inspired young people across the world to believe in the promise of their potential. His words testify to enduring optimism and cultural pride, reminding us to appreciate and make the most of each day.
What an incredible Student Empowerment Month! Thank you to the 80,000 students who joined forces to on their campuses!
Shoutout to the fantastic Martin Luther King Jr. Elementary School students who designed posters raising awareness around several mental health issues facing young people. Your dedication to raising mental health awareness is inspiring!
Make sure to mark your calendars for the Educator Empowerment Summit on July 30 and 31. Let’s continue this journey of proactive mental health together!
Congratulations, !
As you cross the finish line of your high school journey, we celebrate your dedication, resilience and spirit! From the classrooms to the courts, your teamwork is truly inspiring.
Always keep learning, leading and growing.... here's to your next adventure!
We welcome all. We respect all. We include all.
Varsity Brands is proud to support the LGBTQ+ community this , and every month.
Today, we honor and remember the courage and legacy of those made the ultimate sacrifice for our country.
It's not too late to enhance your school’s social and emotional learning and show appreciation for your staff with Believe In You professional development!
In May, Varsity Brands is offering a discount on professional development experiences— you can save $500 per session! Learn more here:https://believeinyou.varsityuniversity.org/the-bulletin/
As we continue to celebrate , we are honored to share the story of our very own Josh Hughes, who shared the story of his mental health journey and the importance of asking for help when you need it.
We are proud to have people like Josh on our team!
Empower your students to Lead By Example with NEW Believe In You Leadership Activities! From sharing your hopes and dreams to working together to build connections, these FREE Leadership Activities will equip your students with the tools needed to become future leaders in their communities. Learn more at https://bit.ly/44TiFn2
This , we're honored to spotlight Varsity Spirit's Des Kose. Her invaluable contributions and diverse stories are what make our team strong. Join us as we celebrate AAPI voices together!
Don't miss out!
Empower your staff to champion proactive mental health with Believe In You professional development! To celebrate , you can save $500 on your next BIY professional development experience. Learn more here: https://believeinyou.varsityuniversity.org/the-bulletin/
This , we thank educators across the country for their daily guidance and inspiration in students' knowledge and growth. Thank you for your support in and beyond the classroom!
To celebrate teachers and raise awareness for mental health resources in schools we’re giving away 2 Believe In You professional development events. Learn more here: The Bulletin – Believe In You (varsityuniversity.org)
May is !
We prioritize proactive mental health in schools with The Collective, Varsity Brands’ mental health initiative. The Collective is a group of mental health organizations providing free resources to students and educators.
To raise awareness for mental health resources in schools, we’re giving away two proactive mental health professional development sessions when you register for our bi-weekly newsletter, The Bulletin! Sign up by May 31 for your chance to win. Learn more at The Bulletin – Believe In You (varsityuniversity.org)
Varsity Brands wishes all exceptional education leaders a ! Thank you for your dedication to student success and unwavering commitment to excellence.
Celebrating with an important reminder from musical legend Yo-Yo Ma, whose passion for music has inspired millions and contributed to the rich tapestry of Asian American and Pacific Islander Culture in the U.S. and beyond! Remember to find your passion and pursue it.
Did you know April is ? We're proud to shine a light on our employees' volunteer efforts, which are a testament to our collective commitment to .
employee Kimberly Velasquez has been volunteering to assist the elderly with her father since a young age. Together, they visit local nursing homes and personally deliver homemade decorations to brighten the residents' days.
These small acts of kindness and her dedication embody the spirit of compassion and community that we aim to foster and celebrate.
, Varsity Brands' Human Resources team volunteered with the North Texas Food Bank Mobile Pantry to unload, pack and distribute food into boxes for the North Texas community.
From preparation to handing out meal boxes, the team provided meals to over 100 families in the North Texas community during the day.
April is , but for our Varsity Yearbook teammate Shannen McCoy, every day is an opportunity to !
Shannen has volunteered with the Kansas City Zoo & Aquarium for Project Blue River Rescue, hosted by the Missouri Stream Team, since college.
As a proud Missourian, Shannen's volunteer work is not just about preserving resources, but about making a real, tangible difference in her community. We are truly grateful for your efforts, Shannen!
In the spirit of , we want to thank the Varsity Brands' Communications team and share their experience at Walnut Hill International Leadership Academy.
Our team partnered with to create a care closet that supplies clothing, personal care items, and food. This ensures that essentials are accessible to all students, allowing them to focus during the school day.
Additionally, the team helped commemorate the legacy of the original Walnut Hill Elementary and Cary Middle School, which were destroyed in a tornado in 2019. The two schools were consolidated and rebuilt into Walnut Hill International Leadership Academy in 2023. The team created a memorabilia showcase highlighting uniforms, school newspapers, and programs from as far back as the 1950s.
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Our Story
Varsity Brands elevates the student experience in SPORT, SPIRIT and ACHIEVEMENT.
WE ARE THE RECOGNIZED LEADER in team athletic gear through BSN SPORTS, THE DRIVING FORCE in cheerleading with Varsity Spirit, and THE MOST TRUSTED NAME in celebrating student milestones in Herff Jones.
We partner with educators, coaches and students to build school pride, student engagement and community spirit.
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