Underwoods Fine Jewelers
Our shop in Fayetteville specializes in selling luxurious and award-winning, customized jewelry. Contact us today to see what we can create for you!
Since 1957, Underwoods Fine Jewelers has been creating beautiful, custom jewelry in Fayetteville, AR. Each piece of jewelry at Underwoods is locally crafted, and each diamond or gemstone is carefully chosen for ultimate sparkle that will last a lifetime. Underwoods employs fine jewelry experts, including certified gemologists, to create pieces such as diamond engagement rings, Arkansas Razorback j
Diamonds that make you criss cross. ✨
Straight from the shop✨ natural canary diamond rings designed in-house.
Celebrating National Best Friend Day the only way we know how—with stunning jewels and beautiful blooms! 💎🌸
POV: You're supposed to pack light, but all your jewelry is from Underwoods. ✨💎 Travel in style and keep your collection safe with our elegant jewelry boxes available in store now!
Swipe to see the 'Before' because the 'After' is just TOO good to wait! 🔥 Always dreamed of a custom ring? Book a free consultation with our expert designers today.
Summer gets busy—time for you to get ahead on gifts! 💞Swing by our store this week, open from 10am to 6pm, and shop birthdays, Father's Day, and all your special occasions!
Stacked and layered, just how we like it. 💫 Swipe to get an up-close look at new rings—we're LOVING!
Double the elegance, double the sparkle. ✨ New stunning pieces just hit the floor! Visit our Fayetteville store today until 6pm. See you soon!
From intricate renderings to the precise placement of each hand-selected stone, our process is as unique as you are. 🧡 Experience the difference of true customization. Book your free in-person or virtual consultation today through the link in our bio!
Not only is Emerald the gemstone for May, it’s also the gift to give your loved one on your 20th and 35th wedding anniversary! 💚
Open Today!
DM or Call for Inquiries and Appointments
Mother’s Day Inspo! 🌸 Starting at $95
Perfect for Graduation, Mothers Day or “Just Because”.
Open Today!
It’s May! Which means it’s time for all the Emerald posts! 🤩
Happy Birthday May babies. 💚
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Get Mom on the latest bracelet trends!
We’re obsessed with pops of color that are perfect for daily stacks. 🌷🪻🌸
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This Mother’s Day, gift her with jewelry that comes from the heart. Motherhood inspires special engraveable necklaces and bracelets, jewelry with birthstones and pieces that will hold a special meaning for a lifetime. 🌸🌷
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Luxury Pearls with Fashion Clasps are our favorite. 🤩
This luscious 17.5” inch strand of pearls is made with an 18k yellow gold diamond clasp and features 8.5-9mm dark cream-colored Akoya Cultured Pearls.
Style
For Inquiries and Pricing, DM or Call
Open Today!
Create the stack of your dreams. 💎
Open Today!
DM or Call for Inquiries and Appointments
Spring/Summer Vibes 🌼
Wear Peridot to promote happiness and Amethyst to help with a peaceful life.
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DM or Call for Inquiries and Appointments
Earth-toned custom beauties. 🍂🤎
Our one-of-a-kind collection includes beautiful raw-opaque diamonds. This style is perfect fashion for those who love luxury in nature.
Open Today!
DM or Call for Inquiries & Pricing
Let’s talk about setting styles!
Prong Set- Your diamond is held in with 4 or more pieces of metal, called prongs. This option shows off your diamond the most.
Bezel Set- Your diamond is completely surrounded by smooth metal making this option the most durable. Ideal for very active people.
Halo- Your diamond is set with multiple diamonds around it like a halo on an angel. This creates a much larger appearance on your finger. This option is slightly higher maintenance long term but worth the big sparkly look.
Call or DM for For Bridal Appointments
479-521-2000
~Tanzanite VS Sapphire~
Tanzanite:
•6-7 on Mohs hardness scale
•Mined in Tanzania
•Symbolizes Tranquility and Clarity
•Birthstone for December
•Anniversary Gift for your 24th year
Sapphire:
•9 on Mohs hardness scale
•Mined all over the globe
•Symbolizes hope and success in love
•Birthstone for September
•Anniversary Gift for your 5th and 45th year
Open Today!
DM or Call for Inquiries and Appointments
While there are several styles of tennis bracelets, our favorites include the traditional style where all diamonds are the same size and our “big, small” style where the diamonds rotate in a noticeable size pattern.
Which style would you rock? Traditional or Big-Small?
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Pink is the IT color right now so why not rock pink pearls with rose gold?! 🌸
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DM or Call for Inquiries
Let’s talk about PINK diamonds. 💕💎
Pink diamonds are extremely rare. In a single year, only 1 in 100,000 are considered to have “fancy color”. Fancy colored diamonds are one of the world’s most extreme rarities. The world has lost its primary source for pink diamonds, meaning the rarity and value will increase.
💍 Ring Style # UCD1631- this beauty is custom made in platinum and 14k rose gold. It features a 0.67 carat natural color pink cushion shape diamond with 1.05cts total weight in fully cut round diamonds and 0.08 carats total weight in gallery pink diamonds.
Come see our gorgeous collection of natural pink diamonds we have readily available to show you!
DM or Call to schedule your appointment or for any inquiries
Open Today!
New additions to our Turquoise collection! 🩵
These gorgeous pieces start at only $695!
For Inquiries, DM or Call
Open Today!
Trending 🎀
Diamonds or Pink Sapphires? White or yellow gold? We can’t decide which we love more!
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DM or Call for Inquiries
What is a Watermelon Tourmaline? 🍉
These incredible gems are found within veins of rock from molten magma from volcanoes and are normally cut into slices to see the transparent unique color. And yes! They can also be cut into cabochons and faceted gemstones. 🌋
It’s said that watermelon journeyed alongside a rainbow and absorbed all its colors. Folklore suggests to wear this gem to give your body strength and to heal old emotional wounds. 🌈
Style # MEMDC0229
This gorgeous necklace is made in 18k white and yellow gold and features a 23.18 carat tri-colored watermelon tourmaline with 1.11 carats total weight in diamonds.
For Pricing and Inquiries, DM or Call
Open Today!
Add a little sparkle to your Sundays best!
This Easter, go bold with large diamonds or classic with subtle twinkles. ✝️🐣
Open Today!
DM or Call for Inquiries
NEW Opal!
The gorgeous necklace is made in 14k yellow gold and features a 3.15 carat Black Opal with 40 fully cut diamonds equaling 0.24cts total weight.
(Style # MEMDC0240)
For Inquiries and Pricing, DM or Call
Be bold, be unique. 🖤
Our newest collection includes a variety of styles incorporating 24 karat yellow, gold, mixed with oxidized sterling silver.
Open Today!
Aquamarine Inspiration 🩵
Did you know that Aquamarine is in the beryl family which also includes gemstones like Emerald and Morganite?
It’s said that Aquamarine’s serene blue color will invoke calming properties of the sea, helping cool tempers and allow the wearer to remain calm and levelheaded.
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Address
611 W Dickson Street
Fayetteville, AR
72701
Opening Hours
Monday | 10am - 6pm |
Tuesday | 10am - 6pm |
Wednesday | 10am - 6pm |
Thursday | 10am - 6pm |
Friday | 10am - 6pm |
Saturday | 10am - 5pm |
Fayetteville, 72703
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