Tara Wilson Agency

We are proud to support Foundation for the Young Women's Leadership Academy of Fort Worth. We love their mission and the young women they support. Thank you for being part of Fierce Lab this past weekend. We can't wait for the next conference.

Fierce Lab is around the corner, Saturday, April 27th. Will you be there? Tickets on sale now - fiercelab.tarawilson.com.

KLM uses art installations, DJs, private VIP rooms and free flights to attract New Yorkers to fly from NYC to Amsterdam and beyond. http://www.eventmarketer.com/article/klm-royal-dutch-airlines-immerses-new-yorkers-netherlands/

KLM Royal Dutch Airlines Immerses New Yorkers in The Netherlands To promote itself as the best option to fly from New York to Amsterdam (and beyond), KLM Royal Dutch Airlines hosted a three-day pop-up in Manhattan.

Event goers love GIFs! http://www.eventmarketer.com/article/choosy-brands-choose-gifs/

Why Animated GIFs Are The Go-To Social Shareable For Live Events With so many brands vying for the attention of young consumers, it’s no wonder animated GIFs are becoming a favorite marketing tool.

Meerkat vs. Periscope? Which one do you prefer and why? http://www.eventmarketer.com/article/social-media-tip-month-meerkat-vs-periscope/

Social Media Tip of the Month: Meerkat vs. Periscope - Event Marketer Unless you’ve been living under a rock, you know that live video streaming apps Meerkat and Periscope have been sneaking their way into the marketing mix s

How Audi is using http://www.eventmarketer.com/article/cover-story-marketing-motion-audi/

Cover Story: Inside Audi's Experiential Evolution - Event Marketer Erin Keating, Head of Events With headcount, budgets and ROI all on the rise, Audi’s experiential marketers have no plans to step on the brakes Like the gl

Sometimes all it takes is brand awareness
http://www.eventmarketer.com/article/commuter-sampling-stop-busy-consumers-tracks/

How To Stop Busy Consumers In Their Tracks - Event Marketer Kipling earlier this month brought its Make Happy campaign to New York City, distributing flowers, metro cards, sweet treats and Kipling-branded gifts to b

knows how to make flying an enjoyable experience. http://www.eventmarketer.com/article/southwest-airlines-in-flight-entertainment/

Southwest Airlines Changes the Definition of In-Flight Entertainment There’s in-flight entertainment and then there is in-flight entertainment the way Southwest Airlines does it—via in-flight experiences that take off in mid

Things to note when marketing to women http://www.eventmarketer.com/article/three-lessons-event-marketing-to-women/

Three Lessons Retailers Can Learn From Event Marketing To Women There were many key findings kicked around at M2W: The Marketing to Women Conference held in Chicago earlier this year. Among the most significant: that wo

Trying to understand how to market to ? https://www.linkedin.com/pulse/what-know-when-marketing-millennials-padraig-o-connor

What To Know When Marketing To Millennials This post was written as part of the series, which is tied to LinkedIn’s new student editorial calendar. Follow the stories here or write your own.We do things different to any other generation; we live the "YOLO life" (you only live once) and take selfies rather than ask str…

Did you know that 78% of millennials says they're more likely to consider a brand after a face to face interaction? Experiential marketing give you raw, unfiltered feedback for your brand.
http://www.business2community.com/marketing/5-ways-capture-customers-feedback-experiential-marketing-01258607

5 Ways To Capture Your Customers’ Feedback Through Experiential Marketing Do you want to know what your customers really think of your new perfume? Just watch their faces as they spray that test bottle in the air. Do they nod in approval, or do they screw up their faces an…

Why investing in is key to connecting with your audience. http://www.clickz.com/clickz/column/2410735/why-brands-need-to-invest-in-experiential-marketing

Why Brands Need to Invest in Experiential Marketing With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out.

Summertime and the livin' is easy.. Brands take advantage of summer months while consumers are open to experiences. http://ow.ly/OKNqp

Why Brands Should Take Advantage of the Summer Months - Factory 360 Experiential Marketing Agency The sun’s shining outside, the weather’s getting warmer, and people are starting to actually enjoy the warmth of the sunrays on their skin during their afternoon walks around the park. It’s music festival season. It’s barbeque season. It’s summertime. We’ve been through all of the April showers and…

https://econsultancy.com/blog/66431-six-inspiring-new-examples-of-experiential-marketing/?dm_i=LQI,3E52D,J3S80G,C4WDJ,1&utm_content=buffer092ea&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
Free beer? Check out the cool ways these brands connected with their audience.

Six inspiring new examples of experiential marketing The premise of experiential marketing is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.

http://www.eventmarketer.com/article/fruit-of-the-loom-faux-fashion-line-guerrilla-stunt/
Our Agency gets a kick out of humorous advertising. We love the Plastique campaign! Very clever

Guerrilla Stunt: Fruit of the Loom Launches a Faux Fashion Line Fruit of the Loom set groups of male models loose in two of the country's fashion capitals—SoHo, Manhattan and Rodeo Drive, L.A.—for the guerrilla stunt.

These "fem-vertising" ads can harness social reactions to convert new brand loyalists. Measuring social response to ads has become crucial when marketing to millennials.
http://www.forbes.com/sites/onmarketing/2015/05/18/why-fem-vertising-is-working-for-lane-bryant-pantene-nike-under-armour-always/

Why 'Fem-vertising' Is Working For Lane Bryant, Pantene, Nike, Under Armour, Always This article is by Sean Muller, CEO, iSpot.tv, a company that tracks real-time paid TV media and related earned digital activity across social, search and video. Advertising has long been seen as a culprit for promoting negative stereotypes of women and fostering unrealistic body images. But the so-…

We often get asked "how do you reach the millennial?" First you need to learn what is important to them. Watch the link below to find out.

http://www.slideshare.net/LinkedInPulse/millennials-on-technology-hiring-and-careers

Millennials on Being Millennials From startup CEOs to students, millennials talk about the misconceptions about their generation, what they’re looking for in a job and what success means to th…

How does a TV channel like TNT use ? Click to find out. https://www.youtube.com/watch?v=316AzLYfAzw

A DRAMATIC SURPRISE ON A QUIET SQUARE To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the...

Trying to target millennials? These top companies understand the importance of using experiential marketing to appeal to them. http://www.businessinsider.com/top-50-millennial-brands-2015-5?utm_source=linkedin-ticker&utm_medium=referral -seen-the-top-millennial-brands-51

The top 50 brands for millennials These companies have a bright future ahead.

Sick of the Texas rain? Ready for sunshine? Yeah, us too. While we wait, here are 12 Summer party ideas to steal from beverage brands.

http://www.bizbash.com/12-summer-party-ideas-to-steal-from-beverage-brands/new-york/story/30498 #.VWcv3GDjSfQ

12 Summer Party Ideas to Steal From Beverage Brands Borrow these summery event ideas from Stella Artois, V***e Clicquot, and more. From Pepsi Limon's recent launch party in Los Angeles to a weeklong promotion for V***e Clicquot in Canada, the start of the summer season has seen plenty of attention-grabbing activations from beverage brands.

Coke has done an excellent job of connecting their brand to consumers all over the world. http://www.chiefmarketer.com/share-coke-experiences-drive-big-biz/

“Share A Coke” Experiences Drive Big Biz - Chiefmarketer By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experi

We are inspired by brands that use the latest technology to engage with their consumers! "The hope is that virtual reality taps into shoppers' deep aspirations and gets them excited about the great outdoors- and the North Face gear that could help them weather it" http://www.washingtonpost.com/business/economy/virtual-reality-the-latest-weapon-in-the-battle-for-your-shopping-dollars/2015/05/10/07639f8c-e976-11e4-9767-6276fc9b0ada_story.html?tid=pm_business_pop_b

Ever wanted to base jump? North Face wants you to try it — in its stores. The retailer is adding virtual-reality headsets to some locations in a bid to draw gadget-obsessed shoppers.

Do you know what time you are the most creative? Comment below to join the conversation. http://blog.hubspot.com/marketing/best-times-write-think-creativity

When Is the Best Time to Be Creative? [Infographic] When's the best time to write and think creatively? Check out this infographic to find out.

http://www.chiefmarketer.com/live-event-team-needs-go-hollywood/ A carefully executed event is like a movie that tugs on your emotions.

Why Your Live Event Team Needs to Go Hollywood - Chiefmarketer Live events and blockbuster movies both want to create a meaningful experience. Here's 4 ideas your event team can steal from Hollywood.

Here's a few tips for measuring return on investment for a live experience.

Measuring the ROI of Live Experiences - Chiefmarketer Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.

Are you wondering what it is that Tara Wilson Agency does? We connect brands to their audience through highly immersive event experiences. Here's a beginners guide to experiential marketing. https://econsultancy.com/blog/65395-what-is-experiential-marketing-and-why-do-you-need-it/

What is experiential marketing and why do you need it? Just when you think you’ve gotten to grips with every new phrase or buzzword in the world of digital marketing, another comes along to make you go “uhhhhhh...?”

Here's a fun article for making a great first impression at your next event. Our favorite is the WWD registration. What's yours?

11 Ideas for Eye-Catching Check-In Desks Make a memorable first impression on guests with these striking ideas for check-in areas. Check-in desks and registration areas are an often overlooked component to an event's overall design, but an eye-catching setup can help set the tone for the event ahead.

This man's accomplishment makes us smile. After all, we are fond of hard work and dedication to goals. Keep after it, Charles!

Watch: 95-Year-Old Man Sets 200 Meter Age Group World Record Charles Eugster shaved 2.4 seconds off the previous record.