River Rock Outfitter

We make ADVENTURE happen! River Rock Outfitter is a specialty outdoor store that serves as a community center for outdoor enthusiasts.

Our store inspires and equips customers for their outdoor adventures, offering a wide range of gear and expertise to help them achieve their dreams. We serve individuals and families who are passionate about exploring nature, from beginners looking for guidance to seasoned adventurers seeking the best equipment. Our mission is to encourage and motivate our customers, fostering a community that values adventure, conservation, and personal growth.

Closures 10/03/2024

Keep an eye out on the Virginia State Park closures. The parks and trails in SW VA and across the southeast will need some time to repair and rebuild.

Closures The Virginia Department of Conservation and Recreation

10/02/2024

A great package for your little hiker - pack, first aid kit, headlamp, and beanie!

09/29/2024

Box full of Cotopaxi hip packs! Can you spot the new Deldia Dark packs??!!

Stafford's Swift Water team deploys to help hurricane efforts - Fredericksburg Free Press 09/26/2024

These guys are amazing! They do so much good in the community. Stay safe out there, everyone!
🙌💛

Stafford County Fire and Rescue

https://www.fredericksburgfreepress.com/2024/09/26/staffords-swift-water-team-deploys-to-help-hurricane-efforts/?

Stafford's Swift Water team deploys to help hurricane efforts - Fredericksburg Free Press First deployment for team under agreement with VDEM.

09/25/2024

Fall in downtown feels like a scene straight out of a Hallmark movie! With festive street planters, charming scarecrows in windows, and tree-lined streets, it’s pure autumn magic! 🍁💛

The season kicks off with the annual scarecrow contest, and we’re ready to make our window shine! Stay tuned to see our creative twist! 🍂🐻

09/25/2024

Something BIG to look forward to!
We are having our sidewalk sale this Saturday and Sunday!

Up to 70% OFF on all your favorite brands!

Don’t miss out on exclusive deals and specials waiting for you at the Sidewalk Sale!

Bring your friends and family for a fun day of shopping and savings. These deals won’t last, so make sure you swing by early before it’s all gone!

09/22/2024

TEEN NATURE NECKLACE WORKSHOP

Date: October 12th
Time: 3-4 PM
Location: River Rock Outfitter

Unleash your creativity and connect with nature in our hands-on Nature Necklace Making Workshop, specially designed for teens (ages 13-19)! Join us for a fun-filled session where you’ll use beautiful outdoor materials to craft your very own unique, wearable art!

Whether you’re a first-time crafter or a DIY enthusiast, this workshop is the perfect opportunity to express yourself, learn new techniques, and create personalized accessories that celebrate the beauty of nature.

Bring your imagination and love for the outdoors! All materials will be provided, and you’ll leave with your handcrafted nature-inspired necklace.

Cost: $50 (all supplies included)

Don’t miss out—check our bio and reserve your spot today.

09/19/2024

Way to go Fredericksburg Nationals on winning the Carolina League Championship!!! 🙌

09/18/2024

Now you can pack your lunch in true Cotopaxi style!

Elevate your lunchtime game with vibrant, eco-friendly bags that not only look great but also give back. Perfect for adventures, work, or just a day at the park!

09/17/2024

I LOVE the TELETIES Flat Square Hair Clip! It’s nearly unbreakable and perfect for lying in a hammock, doing yoga or going to work! 😉.

I’m wearing the medium size for moderately thick hair. (I also love my limelight hydrangea tree in fall) 😍.

09/16/2024

🚨 New Brand ALERT - Purnell Workwear!

We’re so excited to introduce this family-owned brand, run by two sisters! They create clothes for movers and makers—think re-imagined classics crafted for those who get things done. 💪

Modern work life straddles the field and the city, and Purnell’s gear is designed to move seamlessly with you—from getting your hands dirty to sealing the deal or enjoying a glass of wine!

Photos from River Rock Outfitter's post 09/14/2024

What an inspiring afternoon! I had the pleasure of joining the at their small business and nonprofit fair, and let me tell you, there are so many incredible leaders working tirelessly to better our community!

I had the chance to share why it’s absolutely vital for small businesses to engage with their communities and all the unique ways River Rock gets involved. From picking up trash to growing gardens in Nepal, we’ve had some amazing adventures while making a real difference!

Together, we can create a ripple effect of positive change. Here’s to more community connections and adventures ahead!

Building Purposeful Partnerships: Aligning Values, Growth, and Impact for Business and Community Success | Fredericksburg Chamber of Commerce 09/14/2024

What an inspiring afternoon! I had the pleasure of joining the Fredericksburg Regional Chamber of Commerce at their small business and nonprofit fair, and let me tell you, there are so many incredible leaders working tirelessly to better our community!

I had the chance to share why it’s absolutely vital for small businesses to engage with their communities and all the unique ways River Rock gets involved. From picking up trash to growing gardens in Nepal, we’ve had some amazing adventures while making a real difference!

Together, we can create a ripple effect of positive change. Here’s to more community connections and adventures ahead!

Building Purposeful Partnerships: Aligning Values, Growth, and Impact for Business and Community Success | Fredericksburg Chamber of Commerce At the recent Small Business and Non-profit Fair, April Peterson, owner of River Rock Outfitters in downtown Fredericksburg, spoke to attendees about the importance of being a community hub for small businesses. From the very beginning, April understood that community engagement would be a key facto...

09/07/2024

Jennifer stopped to say hi to the James Monroe Museum and Memorial Library otter before running the downtown mile in support of Rappahannock CASA! 🦦🏃‍♀️🙌

Photos from River Rock Outfitter's post 09/06/2024

Staff clinic tonight with the one and only from ! We had a blast discussing our staff’s favorite brand—RAB—and drooling over the lineup from Big Agnes! 🏕️✨

Notice any new faces in the crowd? 👀 We’re so excited to introduce you to our awesome new teammates who are ready to help you gear up for your next adventure!

Stay tuned for some fun introductions!

Gregory Wander 09/04/2024

Hey Dads! Ready to lighten your load? Get your kiddo their very own pack, and let them carry their gear in style! The Gregory 50L or 70L could be the perfect fit for their mini-expeditions.

Just think of all the extra snacks you can cram into your bag now that you’re not lugging around their stuff! 🤣

Gregory Wander

08/29/2024

I’m thrilled to share my lessons learned on how for-profit and non-profit businesses can build mutually beneficial relationships and how River Rock has thrived through these partnerships. There is so much to be GIVEN and GAINED from these collaborations, and I can’t wait to share my experiences with you all.

I hope you can join us! A big thank you to the Fredericksburg Regional Chamber of Commerce for providing me with this professional development opportunity (hint: part of the many benefits I’ll be discussing).

Looking forward to seeing you!

Join the Fredericksburg Regional Chamber Of Commerce Network of Enterprising Women for their Non-profit and Small Business Fair!

Date: September 12, 2024
Location: Fredericksburg Country Club
11031 Tidewater Trail
Fredericksburg, Va 22408

Agenda: 10:00am-11:30am Networking and Vendor Fair
11:30am-1:00pm Lunch and Keynote Speakers; April Peterson owner of River Rock Outfitter and Jan Monroe Executive Director of Step VA

Cost: $75 – BOOTHS: Member Business/Non-Profit
$125 – BOOTHS: Non-Member Business/Non-Profit
$40 Member Ticket
$60 Non-Member Ticket

You MUST register at the link below
https://www.fredericksburgchamber.org/events/cnew-small-business-and-nonprofit-fair/

08/29/2024

Ever noticed the colorful prayer flags flapping in the wind on your trekking adventures? These are more than just decorations – they carry deep cultural and spiritual significance for the Sherpa people and Tibetan Buddhists.

Prayer flags are hung to promote peace, compassion, strength, and wisdom. Each color represents an element: blue for the sky, white for air, red for fire, green for water, and yellow for earth. As the wind blows, it is believed to spread the prayers and mantras inscribed on the flags into the surrounding environment, bringing blessings to all.

Next time you see these vibrant flags on your trek, take a moment to appreciate their beauty and the positive energy they bring to the mountains.

08/27/2024

Extra Saturdays = Extra Savings!

August 31st from 10AM - 6PM
In Store Only So Stop by and See Us!

It’s that time again! Grab your “Keeping Gear in the Wild” bag and come on in for another 5th Saturday event.*
Bring your bag and enjoy 20% off everything you can fit inside! Whether it’s brand new gear, clearance items, or consignment treasures, if it fits in the bag, it’s 20% off.

*Remember, you must bring our special bag to participate in this exclusive offer.

We look forward to seeing you this Saturday!

08/26/2024

🍁 While it may not feel like fall outside, we’re embracing all the fall vibes inside! 🍂 New fall flannel and fleece are rolling in, and they’re perfect for those crisp autumn days ahead.

Swing by and check out our latest arrivals…

08/25/2024

Business is good so we decided to get a sweet new ride in matching River Rock red….

Is it too late for “April Fools”?? 🤣. It is definitely not ours but it certainly looked good in front of the store.

08/24/2024

My favorite podcaster - Virginia Outdoor Adventures stopped by FXBG! Her season 5 is getting ready to kickoff and she has a great prize from River Rock for a special listener.

Photos from River Rock Outfitter's post 08/23/2024

We had a fantastic staff clinic tonight! 🎉 Here’s what we got up to:

🙌 Hands-on with the titanium Grayl – the ultimate in water filtration.
🙌 Discovering the unique features of the Gregory plus-sized pack.
🙌 Learning how to properly wash and care for DWR-treated gear.
🙌 Exploring the incredible ways Cotopaxi makes a positive impact in the world.

We’re smarter so you can be smarter! 💡 Next time you visit, we’ll be excited to share all these insights with you. Come by and let us help you gear up for your next adventure!

Photos from River Rock Outfitter's post 08/21/2024

Had another great wellness hike with our clients out of Culpeper! Thanks to Tara with the Virginia Master Naturalist for identifying cool plants and trees along the Germanna Foundation Red Trail. Our hikers were excited to find a few ripe paw paws on trail!

It is a BEAUTIFUL day to be outside!

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Videos (show all)

Paint and Paddle
We are soooooo excited about Jennifer’s Kayak Safety course!  We’ve been asked for a longtime to offer an on the water s...
It’s a FLAMINGLE!  More importantly its website launch day.  Check out our new site at www.riverrockoutfitter.com and st...
We are so excited to host this new training!  If you purchased a kayak but are not putting it to use -OR- if you would l...
I’m soooo excited about our new Re-Boot bags!  We will start distributing them on Monday.  All you need to do is bring u...
🔔We will be closed on both New Year’s Eve and New Year’s Day! We deliberately incorporate 2 days off into our annual sch...
River Rock Outfitter US Chamber Award Finalist
We are so proud of our first ever summer camp!  We are kicking things off with a GirlsGO! Teen Hiking Program.PRICE: $37...
Update on Project Green Homes!Background: The project aims to promote eco-friendly homes in the city and encourage resid...
Check out our awesome raffle prizes in support of Project Green Homes!Learn more about the project here: https://riverro...

Telephone

Address


215 William Street
Fredericksburg, VA
22401

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 11am - 4pm

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