Idea Helix Inc

Genie’s Unified Drives Efficiency for Brands!

confronting economic certainty and tighter budgets must make every dollar count. With new innovations powered by the Salesforce Genie Customer Data Cloud, retailers can unlock value from their existing customer data, drive efficiency by reducing integration costs, break down data silos, and manage data quality. It will help brands:

Enrich customer profiles with data stored in Data Lake Storage and drive personalization across channels with the new Azure Storage Connector. The Salesforce developed connector allows retailers to easily ingest data stored in Azure into Genie Customer Data Cloud.

Ensure performance and reporting data is reliable and trustworthy through automated data management with the new Intelligence Data Control Center... http://ideahelix.com/Salesforce-Genie-Unified-Customer-Data-Drives-Efficiency-for-Brands.php

is a Salesforce Certified Silver Partner and a vlocity partner with Certified Technical Architects helping companies successfully bring products and solutions to market and scale. Reach out to us for more details by following us on (Facebook) or send us a note from ideahelix.com or at [email protected]

Wishing You and Your Loved Ones a Merry Christmas and a Wonderful New year! Happy Holidays! Stay Safe!

Launches to Help Increase Efficiency!

introduced a new Performance Bundle that helps companies consolidate their analytics tools to achieve success now with an easy-to-use, self-service platform that saves costs and gives every employee tools to gain real-time insights and make decisions quickly. With , customers report 29% faster time to insight and faster delivery of driving reports, and an average 26% decrease in time required to analyze information.

Today’s climate means companies in every industry must establish key performance indicators and manage them aggressively. From making manufacturing processes more efficient, improving attendee experience at events, driving a performance culture, and making organizations more efficient, data and analytics are the common thread for success now. And yet, a survey of more than 600 senior executives finds companies struggling to harness their data’s true power, reporting problems including ease of use, speed, scalability, and bottlenecks in the and analytics groups responsible for preparing and analyzing data.

Salesforce and Tableau together can help companies drive success right now. This new bundle brings together a fully-hosted, cloud-based solution complete with manageability, security, and scalability functionality to drive smarter, faster decisions now and in the future... http://ideahelix.com/SFDC-Launches-Analytics-Performanc-Bundle-to-Help-Increase-Efficiency.php

is a Salesforce Certified Silver Partner and a partner with Certified Vlocity Technical Architects helping companies successfully bring products and solutions to market and scale. Reach out to us for more details by following us on (Facebook) or send us a note from ideahelix.com or at [email protected]

’s New embeds end to end Driven workflows anywhere!

’s new Automation Everywhere Bundle to accelerate end-to-end workflow orchestration, automate across any system, and embed data and AI-driven workflows anywhere.

Companies need to quickly adapt to changing market conditions by automating critical business processes. However, the last mile of automation is challenging and often includes updating data in legacy systems, scanning paper documents, and routing work to multiple people and systems. The Everywhere Bundle helps companies rapidly adapt to change with no-code capabilities that automate any work from repetitive tasks to manual processes across documents, images, modern apps, legacy systems, and more.

Amid uncertainty, leaders across every business are prioritizing investments that drive leverage for their organizations and accelerate time-to-value. As a result, companies are increasingly turning to automation, which helps boost productivity by reducing repetitive tasks and delivering personalized experiences via automation that are more efficient and effective at significantly lower cost. This frees up employees to focus on higher value work, like improving , setting a solid business foundation to weather the highs and lows of a changing economic climate.

Automation, an integral part of the Salesforce is the answer, allows customers to receive highly personalized service across channels, and enables teams to boost productivity, better collaborate across the business, and focus their time on the highest value activities... http://ideahelix.com/SFDC-New-Automation-Everywhere-Bundle-embeds-end-to-end-AI-Driven-workflows-anywhere.php

is a Salesforce Certified Silver Partner and a partner with Certified Vlocity Technical Architects helping companies successfully bring products and solutions to market and scale. Reach out to us for more details by following us on (Facebook) or send us a note from ideahelix.com or at [email protected]

Report Reveals: Govt. Need to Meet Changing Expectations of the !

With Growing across industries, now citizens are expecting government organizations to offer more of their services online. And while like is often blamed for eroding trust in , like social media appear to be a critical and growing tool for governments to share information and meet constituent needs.

Why is it important?

Global trust in institutions is generally on the decline, which exacerbates the perception that modern government is not working for its constituents. For example, according to the new Connected Government Report:

Only 16% of constituents believe that the government has successfully used technology to improve their experiences.
An average of only 18% of constituents believe the customer experience is prioritized in their engagements with the government.About 1 in 3 said trust impacts their willingness to share personal information with their governments... http://ideahelix.com/SFDC-Report-Reveals-Govt-Need-to-Meet-Changing-Expectations-of-the-Public.php

is a Salesforce Certified Silver Partner and a partner with Certified Vlocity Technical Architects helping companies successfully bring products and solutions to market and scale. Reach out to us for more details by following us on (Facebook) or send us a note from ideahelix.com or at [email protected]

Beats as World’s Largest -Apps !

In yet another indication that the cloud is the greatest market the world has ever known, cloud-native Salesforce has displaced iconic SAP as the world’s largest provider of enterprise applications. While some might say the ascension of Salesforce to the top of the enterprise-apps world was inevitable given its extraordinary string of 73 straight quarters of rising revenue and SAP’s need to pivot into the cloud from the on-premises world it dominated for decades, this achievement by needs to be recognized and applauded. Salesforce has personified the transformative and unprecedented power of the cloud.

At the same time, Salesforce’s ascendancy does not equate to a “decline” on the part of SAP. For Q2, its 34% cloud-revenue growth rate made SAP one of the world’s fastest-growing major cloud providers, second only to Cloud’s 36% and you can get a quick rundown on that in this Wars Minute video. SAP’s large and growing portfolio performed well across the board as I described in this episode of the Cloud Wars Minute, so the company’s new and uncompromising commitment to the cloud is paying off really well.

For a cloud-to-cloud comparison, SAP reported Q2 cloud revenue of $3.13 billion compared to Salesforce’s $7.72 billion. What is significant for SAP is that its cloud revenue is now larger than its traditional on-premises revenue, and its cloud growth rates have been rising for the past 4 quarters... http://ideahelix.com/SFDC-Beats-SAP-as-World%E2%80%99s-Largest-Enterprise-Apps-Vendor.php

is a Salesforce Certified Silver Partner and a partner with Certified Vlocity Technical Architects helping companies successfully bring products and solutions to market and scale. Reach out to us for more details by following us on (Facebook) or send us a note from ideahelix.com or at [email protected]

Helps Customers To Drive Value For Their Employees Through !

customers are running 4.8 billion transactions daily and decreasing operational costs by 74%, while saving over 100 billion hours of work every month with Salesforce Flow. Across industries, customers are using Customer 360 with MuleSoft to automate workflows at scale and enable business growth:

is dedicated to creating personalized customer service. ADT’s strong growth, through acquisitions and purposeful change, provided an opportunity to assess and improve and customer experiences by streamlining the technology stack. With MuleSoft, customers have been able to integrate systems and automate processes more seamlessly to deliver unified and premium customer experiences from anywhere and across all business divisions.

AT&T is using Salesforce to deliver new types of connected experiences and improved customer service for its millions of customers. MuleSoft has streamlined and fortified customer support across all channels at AT&T. With its automation and integration capabilities, AT&T reduced the time that teams are taking to complete administrative tasks. MuleSoft and Salesforce save sales and services teams more than 1 million work hours a year to focus on what they do best helping our customers... http://ideahelix.com/SFDC-Helps-Customers-To-Drive-Value-For-Their-Employees-Through-Automation.php

is a Salesforce Certified Silver Partner and a vlocity partner with Certified Vlocity Technical Architects helping companies successfully bring products and solutions to market and scale. Reach out to us for more details by following us on (Facebook) or send us a note from ideahelix.com or at [email protected]

Nextgen Brings Process Automation Across EcoSystem!

introduced the next generation of MuleSoft, a unified solution for , , and to easily automate any workflow so any technical or non-technical team can adapt to constant change and business complexity.

The solution now includes no-code capabilities to automate repetitive manual tasks using bots with MuleSoft RPA (robotic process automation) and to quickly connect data from any system, such as , , and , with MuleSoft Composer. The new capabilities are fully integrated into Salesforce Flow, a complete suite of automation technologies across the to help save time, increase productivity, and deliver better experiences. Business teams like sales can close deals more efficiently and service agents can quickly sync customer records to improve customer service interactions.

As an integral part of Salesforce Customer 360, MuleSoft helps companies integrate complex systems and data, while expanding the universe of people who can use automation across any system or workflow. The result is empowered business and users, from sales and customer service to HR and finance, who can do more with less quickly creating workflows and integrations that drive efficient growth and faster time-to-value... http://ideahelix.com/Nextgen-MuleSoft-Brings-Robotic-Process-Automation-Across-SFDC-EcoSystem.php

is a Salesforce Certified Silver Partner and a vlocity partner with Certified Vlocity Technical Architects helping companies successfully bring products and solutions to market and scale. Reach out to us for more details by following us on (Facebook) or send us a note from ideahelix.com or at [email protected]

Scale personalized service with automation and connected client data!

can drive new efficiencies by automating complex tasks across employees, , and systems. New features like proactive service and call deflection also help financial firms reduce operating expenses while maintaining service experiences:

customers reported a 27% increase in case resolution using self-service, , and/or , including Service Cloud-powered . Virtual Assistant, an intelligent Einstein-powered chatbot solution for Financial Services, is designed to automate routine requests faster across , like text and platforms, so agents can focus on tasks that require human interaction.

With Coordination, service agents collaborate in as their to accelerate customer case resolution. Using automated workflows and custom bots, Customer Service Coordination generates critical alerts and gathers customer data into a central channel so teams can mobilize around time-sensitive requests, such as fraud incidents, , and claims processing.

(CDP) helps marketing teams at financial services institutions unify their from different sources into a client profile using clicks, not code. This helps teams deliver personalized engagement at scale across every channel, including email, mobile, advertising, and the Web. And, with enhanced Streaming Insights and Data Actions, transactional emails, journeys, and 1:1 advisor interactions can be triggered in real time.

Deliver faster service with a unified desktop, actionable insights, and embedded workflows

Financial institutions can now unlock insights that anticipate and properly address customer needs in the channel where they have sought support. Features include pre-built and AI-embedded dashboards to deliver insights to employees... http://ideahelix.com/Scale-personalized-service-with-automation-and-connected-client-data.php

is a Salesforce Certified Silver Partner and a vlocity partner with Certified Vlocity Technical Architects helping companies successfully bring products and solutions to market and scale. Reach out to us for more details by following us on (Facebook) or send us a note from ideahelix.com or at [email protected]

“Salesforce for ” Revs Up Client Insights for Fintech!

announced expanded insights built specifically for the data rich banking, wealth management, and insurance institutions. “Salesforce for Financial Services” now offers more targeted and trusted and powered by Client 360 to help every team unlock insights, deliver great , and drive operational efficiencies – whether they deal directly with , underwrite loans, or manage administrative duties like human resources.

A new Salesforce survey of more than 2,000 consumers shows that financial services customers increasingly prefer digital experiences. In fact, 78% of banking customers now establish their first connection with a financial institution via website or app. However, the experience of being a customer in the digital age isn’t matching up. On average, fewer than 15% of customers across , , and feel that their financial needs are being anticipated.

With Salesforce for Financial Services innovations including Customer Data Platform, Intelligent , Intelligent Agent Desktop, Customer Service Coordination, and for Financial Services firms can better serve their customers for life and boost satisfaction in this new digital economy... http://ideahelix.com/Salesforce-for-Financial-Services-Revs-Up-Client-Insights-for-Fintech.php

is a Salesforce Certified Silver Partner and a vlocity partner with Certified Vlocity Technical Architects helping companies successfully bring products and solutions to market and scale. Reach out to us for more details by following us on (Facebook) or send us a note from ideahelix.com or at [email protected]

for Expands Capabilities to Help Drive Profitable !

announced new innovations for consumer goods companies, giving brands a better way to navigate increasing market complexity, drive profitable growth, and increase loyalty through connected , , and expanded selling opportunities.

The consumer goods industry is facing a host of challenges, including inflation-driven cost increases, tighter margins, and global supply chain issues, all of which can lead to decreased sales and declining brand loyalty. And, with 70% of consumers turning to other options when their preferred brands are not available, it is critical for consumer goods companies to be more resilient and efficient so they can deliver customer success through any economic headwind.

These new innovations extend the power of Salesforce , giving consumer goods companies a single, comprehensive platform for growing their . The consumer goods industry is looking for digital solutions to make their operations more efficient and resilient as they face economic uncertainty. These new innovations extend the power of Salesforce Customer 360, giving consumer goods companies a single, comprehensive platform for growing their business and, critically, a single source of truth for customer data so they can create more frictionless experiences and drive efficiencies.

Optimizing trade activity and trade planning on a single, connected platform allows sales teams to manage promotional plans and allocate trade funds to maximize revenue. With clear visibility into trade budgets, and dynamic funding, reps can ensure their promotions are optimized to avoid overspending... http://ideahelix.com/SFDC-for-Consumer-Goods-Expands-Capabilities-to-Help-Drive-Profitable-Growth.php

is a Salesforce Certified Silver Partner and a vlocity partner with Certified Technical Architects helping companies successfully bring products and solutions to market and scale. Reach out to us for more details by following us on (Facebook) or send us a note from ideahelix.com or at [email protected]

Aims To Leverage To Drive Revenue!

Commerce Cloud brings a new approach to , with innovations that make every transaction more profitable. Here’s how salesforce helps companies to turn everything into :

for Commerce Cloud: Brands can now create ads that redirect to their commerce sites. Using Social Integration, businesses can create and automate product feeds, segment audiences, and publish ads while finding and targeting new audiences.

: Brands can now quickly create, manage, and scale a marketplace solution on Commerce Cloud, extending their catalog range with products from other companies and reaching new channels and buyers. This can drive new revenue streams including increasing cart sizes, commissions, and membership subscription fees from vendors... http://ideahelix.com/Commerce-Cloud-Aims-To-Leverage-Social-Media-To-Drive-Revenue.php

is a Salesforce Certified Silver Partner and a vlocity partner with Certified Vlocity Technical Architects helping companies successfully bring products and solutions to market and scale. Reach out to us for more details by following us on (Facebook) or send us a note from ideahelix.com or at [email protected]

Next Gen aims to Humanize Online Solutions!

Marketing Cloud makes it easy to humanize every interaction, making marketers more productive and efficient. Here’s how helps companies to unlock customer value using data:

Messages: This feature brings together Marketing Cloud Personalization and Engagement for personalized, 1:1 customer engagement based on new product catalog and behavioral triggers. Organizations can now use trusted first-party data to understand customers’ preferred products and engage them directly when they are back in stock or on sale.

Center for : With Slack as the , brands can increase productivity by monitoring activity and performance across Marketing and Commerce Cloud from one digital command center. This helps avoid lost revenue or increased opt-outs, empowering marketers to identify and resolve issues before they have a meaningful impact.

and Salesforce Platform: Now, brands can automatically connect their first-party data in a unified customer profile to more efficiently plan, activate, and optimize their marketing campaigns on Google Ads. This capability helps them deliver personalized campaigns using first-party data instead of cookies and, in the future, incorporate segment-level insights into the interface... http://ideahelix.com/Next-Gen-SFDC-Marketing-Cloud-aims-to-Humanize-Online-Solutions.php

is a Salesforce Certified Silver Partner and a vlocity partner with Certified Vlocity Technical Architects helping companies successfully bring products and solutions to market and scale. Reach out to us for more details by following us on (Facebook) or send us a note from ideahelix.com or at [email protected]

Introduces New Innovations!

introduced new Customer 360 innovations that connect , , and data on one platform so companies can connect, automate, and personalize every single interaction and build trusted relationships at scale.

We are in a new world, where companies face mounting pressure to do more with less and navigate a challenging , all while striving to meet consumers’ rising expectations.

Changes in data privacy laws make it difficult to meet those expectations and deliver personalized experiences, and a cookie-less future is fast-approaching. Now is the time for companies to build a first-party data strategy that connects, automates and personalizes every single customer interaction across every channel, and the new innovations launching today help them achieve that.

A growing number of companies want to unify their data across marketing, commerce, and service so they can deliver truly connected customer experiences on any channel in store, via email, or when shopping on . These innovations help companies tap into the power of automation so they can focus on what matters most, driving and building trusted relationships with customers.

The next-gen Marketing and give organizations across industries new ways to deliver unique, connected experiences. Here’s how... http://ideahelix.com/SFDC-Introduces-New-Customer-360-Innovations.php

is a Salesforce Certified Silver Partner and a vlocity partner with Certified Vlocity Technical Architects helping companies successfully bring products and solutions to market and scale. Reach out to us for more details by following us on (Facebook) or send us a note from ideahelix.com or at [email protected]

New Partnership Boosts the Future of and !

Salesforce announced new partnerships to expand its Customer Data Platform and Commerce ecosystems on the AppExchange. Partners are set to debut new marketing and commerce-specific apps on the AppExchange extending the power of Salesforce to enable customers to help companies drive efficiency, deliver highly personalized experiences, and build trusted customer relationships.

What’s the impact?

Consumers expect brands to provide personalized, connected, and seamless experiences across each step of their digital and in-person journey. And according to Salesforce’s State of the Connected report, 73% of consumers expect companies to understand their unique needs and expectations. The partner ecosystem is a key differentiator for Salesforce, as its platform and platform-enabled partner applications accelerate time to value and enable customers to take advantage of innovation while reducing the ongoing management burden. New AppExchange Certified applications with a growing set of partners will help customers optimize marketing and advertising strategies in a post-cookie world, better manage the complexity of data privacy and ethics concerns, and make steps toward achieving the ideal .

How does it work?

New AppExchange partners will help empower Salesforce customers to... http://ideahelix.com/New-SFDC-AppExchange-Partnership-Boosts-the-Future-of-Marketing-and-Commerce.php

is a Salesforce Certified Silver Partner and a vlocity partner with Certified Vlocity Technical Architects helping companies successfully bring products and solutions to market and scale. Reach out to us for more details by following us on (Facebook) or send us a note from ideahelix.com or at [email protected]

enters !

A Billion Reasons why!

is partnering with TikTok to make it easier for Commerce Cloud merchants to engage with the TikTok community, including advertising to users and making their products more discoverable. This partnership is the latest platform investment to help businesses reach social-media-savvy shoppers.

Nearly one in 10 purchases are now made on social media, and that number is only increasing. With social commerce becoming an increasingly important channel, this partnership presents an opportunity for businesses to understand today’s social shoppers and curate highly-personalized content for TikTok’s 1 billion monthly users, giving consumers multiple opportunities to engage with their favorite brands at any time.

Forward-looking brands need to have a presence anywhere their customers might want to meet them, so the boundaries of commerce must extend beyond any single channel and, on the back end, data has to flow across those channels so companies can deliver connected experiences efficiently. Salesforce already made great strides in helping brands leverage the power of to seamlessly connect with customers on through integrations with platforms like and , and this partnership with TikTok is the next crucial piece of the puzzle.

Why should salesforce partner with Tiktok?

Because this partnership will enable merchants to seamlessly and efficiently build SFDC’s presence on TikTok by:

Supercharging merchandiser productivity with automated smart product feeds through a rich in-app experience. Merchants can get their products published quickly and easily on TikTok via a diverse array of catalog-focused advertising solutions with simple one-click set up, which will sync pre-existing Commerce Cloud catalogs on TikTok.

Delivering world-class personalization and ad conversion efficiency with TikTok Pixel, which makes it quick and easy for merchants to analyze ad performance and optimize campaigns for improved product discovery. Advanced Matching also lets merchants better match TikTok ads and build audiences for retargeting.

Elevating the customer journey with dynamic video and collection ads to inspire new audiences across channels. Merchants can now easily add and launch TikTok as a new sales channel within Salesforce Commerce Cloud... http://ideahelix.com/SFDC-Social-Commerce-enters-TikTok.php

is a Salesforce Certified Silver Partner and a vlocity partner with Certified Vlocity Technical Architects helping companies successfully bring products and solutions to market and scale. Reach out to us for more details by following us on (Facebook) or send us a note from ideahelix.com or at [email protected]

Launches Next Gen Analytics!

Introduces Tableau Cloud, the premier analytics experience

Tens of thousands of customers are using Tableau Online to deliver analytics in their organizations and with their partners. And the cloud transition is accelerating, data is moving to the cloud like never before, and customers are looking to the cloud to scale faster. In fact, today, nearly 70% of new Tableau customers start their analytics journey in the cloud for the scale, speed, customization, and connectivity the cloud offers. And some of our largest customers have gone all in on the cloud.

There’s never been a more relevant time to introduce Tableau Cloud, the next generation of Tableau Online. This is the fastest way for customers to get the full value of Tableau at enterprise scale gets more efficiency, security, and simpler management, while the business is empowered with anywhere, anytime access to their data.

Tableau Accelerators are ready-to-use, fully customizable templates that help organizations get insights and value from their data fast.

Publicly share dashboards with non-licensed Tableau users. Now users can go beyond their enterprise and share key insights publicly with any user. It’s easy to share and easy to embed work in a public-facing website coming to Tableau Cloud in the near future.

Tableau Advanced Management brings together manageability, security, and scalability features for customers running Tableau in mission-critical use cases. Administrators can leverage these highly configurable capabilities to boost security, simplify management, and scale analytics across the enterprise.

Customer-managed encryption keys offer more flexibility and control with additional layers of security to meet requirements.

Activity Log exposes events in the analytics environment and provides detailed data to help users keep track of how people are using Tableau. This also enables permission auditing, a critical aspect in implementing controls over enterprise deployment.

Admin Insights help administrators maximize performance, drive adoption, and manage content at scale with data about workbooks, scheduled job performance, and more. Plus, additional data retention will help admins get better insights over longer periods of time... http://ideahelix.com/Tableau-Launches-Next-Gen-Analytics.php

is a Salesforce Certified Silver Partner and a vlocity partner with Certified Vlocity Technical Architects helping companies successfully bring products and solutions to market and scale. Reach out to us for more details by following us on (Facebook) or send us a note from ideahelix.com or at [email protected]