Diamonds Direct

Yellow gold and diamonds together are the combo of the summer ✨ Visit diamondsdirect.com or shop in one of our 31 showrooms during the hours of ⬇️

Monday-Friday: 10am-7pm

Saturday: 10am-6pm

Sunday: CLOSED

Now through June 30th, buy her dream ring and get her wedding gift for free! With the purchase of a natural diamond engagement ring, receive a complimentary natural diamond tennis bracelet* ✨ Restrictions apply. Visit diamondsdirect.com/diamonds for full details.

Now through June 30th, buy her dream ring and get her wedding gift for free! With the purchase of a natural diamond engagement ring, receive a complimentary natural diamond tennis bracelet* ✨ Restrictions apply. Visit diamondsdirect.com/diamonds for full details.

Verragio was recently featured in Forbes regarding their expansion into fashion! The brand has been in business for nearly 30 years, and while they have always been known as a bridal powerhouse, they recently expanded and began producing stunning fine fashion jewelry including some pieces we carry at Diamonds Direct. Visit https://www.forbes.com/sites/kyleroderick/2024/05/22/verragio-expands-its-empire-with-new-fine-jewelry-collection/?sh=34911a9d44ba to read more!

Verragio Engagement Rings and Wedding Bands was recently featured in Forbes regarding their expansion into fashion! The brand has been in business for nearly 30 years, and while they have always been known as a bridal powerhouse, they recently expanded and began producing stunning fine fashion jewelry including some pieces we carry at Diamonds Direct. Visit https://www.forbes.com/sites/kyleroderick/2024/05/22/verragio-expands-its-empire-with-new-fine-jewelry-collection/?sh=34911a9d44ba to read more!

Now through June 30th, purchase a 𝓃𝒶𝓉𝓊𝓇𝒶𝓁 diamond engagement ring and receive a FREE natural diamond tennis bracelet* ✨ Restrictions apply. Visit diamondsdirect.com/diamonds for full details.

Obsessed with this breathtaking 6.04ct (K/SI1) marquise cut engagement ring ✨

Good morning! Due to inclement weather, our DFW stores will be opening at 11:00am today. We apologize for the inconvenience, but we can always be reached at [email protected] if you need immediate assistance.

Stay safe out there Frisco!

The land of the free, because of the brave 🇺🇸 In observation of Memorial Day, our showrooms will be closed today. We hope you have a safe holiday and we'll see you tomorrow when our stores reopen at our normal business hours!

The land of the free, because of the brave 🇺🇸 In observation of Memorial Day, our showrooms will be closed today. We hope you have a safe holiday and we’ll see you tomorrow when our stores reopen at our normal business hours!

Let’s admire this stunning 2.01ct (I/SI2) oval cut halo engagement ring 🤍

Let's admire this stunning 2.01ct (I/SI2) oval cut halo engagement ring 🤍

Let's talk bezel set jewelry ✨ In recent months, bezels have been growing in popularity in both bridal and fashion pieces. People typically opt for this style as it can take a classic piece and give it a modern and sleek look. Especially for bridal pieces, bezel settings are one of the most secure ways to set a diamond. The setting frames the entire diamond which protects it from wear and tear and keeps it secure to lower the risk of the diamond falling out

Let’s talk bezel set jewelry ✨ In recent months, bezels have been growing in popularity in both bridal and fashion pieces. People typically opt for this style as it can take a classic piece and give it a modern and sleek look. Especially for bridal pieces, bezel settings are one of the most secure ways to set a diamond. The setting frames the entire diamond which protects it from wear and tear and keeps it secure to lower the risk of the diamond falling out

Brightening your Thursday with a ring stack created with A. Jaffe pieces ✨ Would you wear this stack? Let us know in the comments!

May's birthstone is 𝑒𝓂𝑒𝓇𝒶𝓁𝒹 💚 Keep reading to learn more about this precious gemstone 👇
-Emeralds are a 7.5 to 8 on the Mohs hardness scale
-They are very durable and can be worn everyday, but may chip upon impact
-A highly saturated green color defines a high quality emerald
-The most desirable emerald colors are bluish green to pure green
-Emeralds help create an equilibrium of positive emotions between our minds and hearts
-They are life-affirming stones, meaning they open the heart chakra and calm emotions

May's birthstone is 𝑒𝓂𝑒𝓇𝒶𝓁𝒹 💚 Keep reading to learn more about this precious gemstone 👇

-Emeralds are a 7.5 to 8 on the Mohs hardness scale

-They are very durable and can be worn everyday, but may chip upon impact

-A highly saturated green color defines a high quality emerald

-The most desirable emerald colors are bluish green to pure green

-Emeralds help create an equilibrium of positive emotions between our minds and hearts

-They are life-affirming stones, meaning they open the heart chakra and calm emotions

🎉 Guess what's just around the corner? Mother's Day! 🌸 Don't worry if you're a last-minute shopper – we've got you covered! From gift cards to our exclusive Tacori line and more, we have everything you need to make Mom's day extra special. Swing by and find the perfect gift just in time!

🎉 It's always a celebration when it comes to Mom! 🌸 With Mother's Day just over 24 hours away, make sure to show her how much she means to you with something truly special. 💝 Whether it's a heartfelt gift or spending quality time together, let's make this Mother's Day unforgettable!

🌸 Mother's Day is just around the corner! 🌷 Treat your one-of-a-kind mom to something as unique as she is with our exclusive Tacori collection, available today and tomorrow only! Don't miss out – come discover the perfect gift that she'll cherish forever. 💖

Still searching for that perfect Mother's Day gift? Your hunt ends here! Explore our exclusive Tacori fashion collection for a memorable and stylish surprise she'll cherish. Available this weekend only! 💐

Would you believe us if we told you this breathtaking marquise cut diamond is only 3.40 carats? Marquise diamonds appear larger than any other diamond cut because of their elongated shape and two tapered points. This marquise is particularly stunning with a perfect "D" color and SI2 clarity 🤍

We are giving away these stunning emerald and diamond contour stud earrings on our Instagram 💚 They are set in 14 karat yellow gold and accented with emeralds totaling 0.56tcw and diamonds totaling 0.05tcw. Visit @‌diamondsdirect on Instagram for full details on how to enter!

We've been loving the concept of pairing a stackable band with your engagement ring, rather than a traditional wedding band 🤍 What are your thoughts on this? Let us know in the comments!

Looking for a unique, yet personal design for your engagement ring? Consider an east-west setting! This style of engagement ring takes an elongated diamond cut and sets it horizontal, rather than vertical. It's the perfect way to put a twist on a timeless setting 🤍

If you couldn't tell by our name, April's birthstone is one of our favorites! 💎 Read below to hear all about this precious gemstone 👇

-Diamonds are believed to better relationships, increase strength, and bring balance, clarity, and abundance - hence why there are commonly worn in engagement rings

-The quality of a diamond can be assessed most easily by following the 4Cs - color, clarity, cut and carat weight

-Diamonds form under high temperature and pressure conditions that exist around 100 miles beneath the surface of the earth

-Diamond are 58 times harder than anything else in nature - only a diamond is hard enough to scratch another diamond

-Other than diamonds, there are only three other precious stones: sapphires, rubies, and emeralds

-While diamonds are typically recognized to be colorless, they also come in fancy colors including yellow, pink, and blue

Three of our favorite ways to set a brilliant round cut diamond with Sylvie 💍 Let us know your favorite in the comments!

PS - 20% spring savings* ends tomorrow! Visit our website or your local showroom today from 10am-6pm and tomorrow from 12pm-5pm to take advantage of the final hours of this sale 🌼

*Discount excludes GIA certified diamonds and price protected designer lines. Cannot be combined with other offers. Prior purchases and timepieces excluded. Additional $100 off valid on purchases of $1,500 or more. Additional $100 off your purchase with appointment expires 4/21/2024.

Shopping for the perfect wedding bands? Let us take 20% of your worry away with 20% savings* on bridal and fashion jewelry now through April 21st, PLUS exclusive extended merchandise from top designers this weekend in select showrooms 🤍

As a bonus: Take an additional $100 off when you book an appointment in advance!*

*Discount excludes GIA certified diamonds and price protected designer lines. Cannot be combined with other offers. Prior purchases and timepieces excluded. Additional $100 off valid on purchases of $1,500 or more. Additional $100 off your purchase with appointment expires 4/21/2024.

20% SPRING SAVINGS* is in full bloom! Shop with us in-store and online now through April 21st for 20% off virtually all inventory*

PLUS - enjoy our extended hours today from 12pm-5pm!

*Discount excludes GIA certified diamonds and price protected designer lines. Cannot be combined with other offers. Prior purchases and timepieces excluded. Additional $100 off valid on purchases of $1,500 or more. Additional $100 off your purchase with appointment expires 4/21/2024.

Welcome to this year's Diamonds Direct Engagement Guide ✨

This guide is dedicated to our wonderful customers who have grown into a family. In this book you will find inspiration, education, and guidance for your wedding planning process and beyond.

We are so thankful you have decided to start your wedding journey with us, and we wanted to give something back to our fantastic Diamonds Direct family 🤍

Visit your local showroom to pick up a copy 𝒶𝓃𝒹 shop 20% spring savings* on virtually all inventory!

*Discount excludes GIA certified diamonds and price protected designer lines. Cannot be combined with other offers. Prior purchases and timepieces excluded. Additional $100 off valid on purchases of $1,500 or more. Additional $100 off your purchase with appointment expires 4/21/2024.

GIVEAWAY! 💎 April is the month of our favorite birthstone - 𝒹𝒾𝒶𝓂𝑜𝓃𝒹 ✨ To celebrate, we are giving away a pair of 0.12tcw 14 karat gold huggie earrings to THREE lucky winners. Visit @‌diamondsdirect on Instagram for full details on how to enter!