The Brass Effect, Inc.

Data Analytics and Small Business Decision Making Among the 33 million small businesses spanning the US, only about 63% invest in SEO plugins and other data analytics, while the remainder rely on decisions based on gut feelings. The latter is a leading reason 595,000 small businesses shut...

Strategic cyber risk management is the backbone of cybersecurity for businesses.

However, without an effective security framework like the NIST CSF, too much is left to chance.

The NIST CSF offers a structured and practical approach to cybersecurity that can be tailored to suit your unique needs. It also assists in identifying vulnerabilities, prioritizing risks and strengthening defenses.

Reach out to us and we’ll help you leverage the NIST CSF to navigate the turbulent cybersecurity waters.

Artificial Intelligence in Customer Relationship Management As technology advances, businesses implement numerous ways to communicate with customers for optimal satisfaction and convenience. According to Forbes, roughly 64% of companies believe AI is one of those ways to improve customer relationships. In comparison, 46% have already enabled...

In today’s business landscape, it’s crucial to be prepared against cyberattacks. From sophisticated social engineering scams to phishing emails, cybercriminals have many tricks up their sleeves.

The good news is that you can minimize the risk and reduce the impact of an incident through a robust cyber risk management strategy.

Reach out to us to learn more.

The Impact of Website Optimization and SEO on Small Businesses When starting a business, your biggest concern is keeping step and competing with larger companies that offer similar products and services. Potential customers may shop elsewhere without the right SEO (search engine optimization) tools, and your business can blend into...

Enhancing your business’s cyber resilience doesn’t have to be an uphill battle.

Start with an inventory of your IT environment. Then identify vulnerabilities, evaluate their potential impact, prioritize threats and create a strategic action plan. Document your findings for continuous monitoring and ensure your business is well-prepared to combat cyberthreats with confidence.

Send us a message, and we’ll guide you through the process of achieving a robust and adaptive cybersecurity strategy.

Innovation Through Technology Adoption Technological innovations make it easier for businesses to organize data, communicate with consumers, and produce higher-quality products. One of the ways companies stay on top in their industries is technology adoption. You can elevate your enterprise by welcoming new technology...

Tech Training and Upskilling for Employees With the ever-changing modern employment landscape, businesses must find ways to stay competitive and make sure their employees have the training and skills necessary to be productive at all times. Tech training and upskilling for employees is a great way...

Tech Tools for Marketing and Customer Engagement Knowing how to embrace tech tools for marketing and customer engagement can make a dramatic difference in how your company grows and progresses in your industry. Customer engagement and marketing are essential for gaining attention from the right type of...

Don't just trim expenses.

Instead, milk existing opportunities through strategic investments.

Need help? Drop a comment and we'll reach out to you.

November 2023 Microsoft Patch Tuesday Updates As with any second Tuesday of the month, November 2023’s Patch Tuesday included many repairs to Microsoft security features, among other crucial vulnerabilities. We’ll discuss what these patches mean for Windows products and servers. General Summary: November Patch for Microsoft...

Strategize your business growth like a grandmaster. Seamlessly blend tech and business objectives to dominate the game.

Ready to roll the dice? Let's chalk out the right combination of technology and business plan for you.

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What Business Owners Should Know About Cyber Insurance Are you prepared for the fallout of a cyber-attack? Many businesses don't think they need to invest in cyber insurance, but doing so can save you plenty of money. Discover what you should know about insurance coverage in this guide. ...

Bet on the black!

Make strategic tech moves that pay off for your business.

Ready to spin the wheel? Talk to us and we'll show you how to stay “out of the red.”

The Importance of Multi-Factor Authentication Business owners and their customers are intimately familiar with trying to log in to some online account before receiving a text message that contains a code. Before you can enter your account, you must submit this unique code, which is...

Don't let small budgets make you view technology as the cost of doing business. Choose strategic tech investments that will turn your resources into powerful tech assets to propel your business growth.

Send us a message now to learn more.

The Brass Effect: Pioneering Structured Cabling Solutions in Frisco, TX Advancing Business Connectivity with Customized Cabling At The Brass Effect, we're not just installing cables; we're crafting the communication backbone of businesses in Frisco, TX. Our structured cabling solutions are tailored to each client, ensuring a perfect fit for your...

How Contactless Payments Can Improve Business Emphasizing efficiency is still one of the most effective ways to streamline your operation, no matter your niche. That’s why a concept like contactless payments continues to find traction. How do contactless payment options improve businesses? Read on to find...

Break free of the status quo! It's time to push your limits.

Embrace change and let technological innovation drive your business.

Ready to transform? Reach out now!

Beware of QR Code Phishing Scams The popularity of the QR code has grown rapidly. These Tetris-like black and white boxes are appearing on merchandise, advertising, and even in television programs. While QR codes provide a lot of ease and efficiency for businesses to advertise their...

Cloud Computing: Transforming Business Infrastructure It should come as no surprise that cloud computing is fast becoming the dominant form of data storage for companies that want to keep insights or data safe and save some money in the process. With the movement toward harnessing...

Strategic investments in technology future-proof your business.

Swing for success with well-planned tech investments.

Let's set you up for success. Send us a message to get started.

Beware of DDoS Attacks One type of cybercrime that’s becoming a more significant problem in today’s digital age is distributed denial of service (DDoS) attacks. What makes these attacks so dangerous, and how can you stay safe? This guide uncovers what you need to...

Take your business success to the next level by strategically allocating your IT budget toward digital transformation.

Align your organization’s objectives with your budget to maximize your IT investments and gain a competitive edge.

Discover the right strategy for your business.

Send us a message.

Malicious Ads Are Being Used to Infect Victims with Malware Cybersecurity researchers at Malwarebytes have recently highlighted a worrying trend where ransomware attacks are facilitated through malicious advertisements for commonly used software. By exploiting the credibility of popular applications, these cyber-threats disguise themselves as legitimate ads,...

Implementing digital transformation initiatives can be a daunting task. Start by:
• Aligning your tech to meet your goals
• Creating a digital transformation budget
• Estimating costs
• Identifying and mitigating risks
• Keeping your plan on track, on time and within budget
• Defining digital transformation success

Send us a message for help now!

Microsoft Fixes Excel Data Bug Countless businesses use Microsoft Excel to track and sort data, but a long-running bug has been a source of frustration among users. It is no longer an issue, thanks to a new update from Microsoft. This guide will explain the...

Are misconceptions stopping you from implementing digital transformation?

Don't let false narratives curtail your growth.

Partner with us to carve your path to business growth and success. Speak to us now!

How Secure Access Can Help Your Remote Workers Companies have seen the benefits of remote work and how it can facilitate employees' well-being while supporting business operations. While remote work has its perks, companies must consider a significant concern: cyber security. Allowing employees to work with private company...

Benefits of Biometric Authentication In our digital world, we have multiple devices and accounts to our name. This increases the risk of breaches and gives malicious actors access to sensitive information and account credentials. Biometric authentication revolutionizes how we verify ourselves when opening any...

The Essential Role of Robust Security in Website Management As a business owner, you're likely aware of the crucial role your website plays in your company's success. It's not just a digital storefront; it's a critical touchpoint for customer interaction and a vital asset that needs protection. Recent reports...

In tech, maintaining the status quo can hinder business growth.

Take the plunge and dive into deep waters to experience uncharted success.

Embrace innovation to drive your business. Contact us now to get started!

Enhancing Security in Windows 11: The Strategic Shift from NTLM to Kerberos In the evolving cybersecurity landscape, staying updated with the latest protective measures is crucial for any business. Microsoft is transitioning from the New Technology LAN Manager (NTLM) to Kerberos, and here's what this means for your company's cybersecurity. What Is...

Tech transformation is more than an expense. It's your business makeover.

Ready to revitalize your business?

Let us help elevate your business strategy. Drop a comment!

Watch Out for Google Chrome Update Malware As a modern business owner, you're well aware of all the ways technology benefits your business while also putting it at risk. If you use Google Chrome as your browser of choice, you should be aware of the latest Google...

You wouldn’t put money in torn pockets, so why should you invest in tech without a strategic plan?

Talk to us today. Let's build a tech strategy that aligns with your business needs together.

What Businesses Should Know About Malware As a Service Malware is one of the most harmful cyber attacks and can threaten businesses of all sizes. Hackers use something called Malware as a Service to execute their attacks. In this helpful guide, you'll learn more about this threat, how it...