Chris Cano at Betterme Productions

🌿🔬 The Scientists in Every Florida School program (SEFS) is inspiring the next generation of environmental leaders by connecting K-12 students with real-life scientists.

Through this program, students learn about the importance of science in solving real-world problems and become curious critical thinkers.

As promised, here is a clip from the video our Betterme Productions team created for SEFS.

Like this post if you would have loved to learn from a real-life scientist when you were a student!

Learn more about Scientists in Every Florida School program here: https://betterme.video/sefssite

Autumn is the perfect time to take a stroll at Gainesville’s Sweetwater Wetlands Park!

Did you know the creation of this 125-acre park in 2015 was an innovative project designed to restore the natural flow of water to Payne’s Prairie, and to filter and improve water quality for Alachua County residents?

Our clients are our best collaborators on a video production project!

As a client, your feedback is crucial to helping us help YOU achieve YOUR vision.

Here are some tips on how to give feedback to a production company that’s editing your video.

When you think of a real estate video, you might think of a run-of-the-mill virtual home tour.

But our client Todd Louis with understands that every home has a story, and that's what we set out to share in this video.

We hope you enjoy this visual journey through an amazing home in High Springs, Florida.

Don’t get hangry jumping through hoops just to order takeout!

When you’ve gotta eat but you don’t have time to cook, ActiveMenus now makes it easy to order food directly on Google.

We helped them advertise the new feature with this video.

Know your audience!

Reaching the right people with your content is a must for achieving your marketing mission.

Who's in the middle of your target?

Knowledge is power, and children are the future stewards of our planet!

That's why we loved producing this story about the Scientist in Every Florida School program and their mission to connect every Florida K-12 student with meaningful science role models and experiences.

Please watch & share to show your support!

We were honored to be a part of the fundraising mission for the upcoming Sarasota Performing Arts Center, which will be a world-class venue for the performing arts in Southwest Florida.

After sharing the video at the event, the team raised an impressive $1.7 million to advance the project. We are proud to have pulled off this production in 30 days, from writing the script to filming in Sarasota, New York, and Chicago, to editing this powerful story for the Sarasota community.

Can't wait to see this amazing vision come to life in the coming years!

As a busy marketing or communications professional, it can feel daunting to constantly come up with ideas for new video content.

While you can't force inspiration, you can learn to look for triggers that kickstart your creative process.

Here are 5 ways to come up with video ideas for your business or nonprofit.

You know you want to make a video for your business or non-profit, but you're not sure how to filter out the good production companies from the lackluster ones, or how to avoid being taken advantage of when you have no experience in the video production world.

Here are 5 common fears that people have about working with a production company, and how to resolve them so that you can move ahead confidently with your next video production project.

Do THIS before filming your next video for your business or nonprofit:

This simple but often overlooked step can make the difference between a shoddily-produced video that flops versus inspirational content that truly resonates with the people you're trying to reach.

How to Make a Capstone Video for Your Brand ... in 1 Minute!

Today's Tip of the Week:

The Different Types of Shots You Can Use to Tell a Story with Video

How to LEVEL UP your videos in a big way with these 5 small investments

"How long should my video be?" is a question we get asked a lot. Find out the answer in this week's Tip of the Week.