Aveda

Wishing our community and extended a beautiful Black History Month.

This will be our fifth year of partnering with Howard University on , a program where freshmen from the School of Business work with a mentor from Aveda to answer a business challenge.

In honor of , we'll be highlighting a series from a few alumni sharing what beauty and representation in the industry mean to them.

Portrait artwork by Aveda's Motion Graphics Animator & Editor, Ivana ()

Aveda Artists and guests are falling in love with our new Color Control Light Shampoo. Swipe to see the stunning results from expert colorist at .

"Aveda’s new Color Control Light Shampoo is perfect for color protection that leaves hair feeling clean, without stripping the color. I love that I can count on my guest’s hair being healthy and shiny, without the color getting washed out. It feels so good in the hair and the results are great, too! I love this addition to the Color Control family!" - Michelle Reigen

Tap to shop now.
https://www.aveda.com/product/5311/124543/hair-care/shampoo/color-control-light-shampoo?size=6.7_fl_oz_%2F_200_ml

You asked, we listened. The NEW Color Control Light Shampoo is here!

Our latest shampoo for color-treated hair gently cleanses without stripping to minimize color washout. Ideal for fine to medium hair types, our new plant-derived formula leaves hair feeling weightless, airy and light with up to 8 weeks of color protection.*

Swipe to learn more about our easy easy 3-step system.
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*Ex-vivo testing on tresses washed 24 times.

Learn about 3 HOT haircut trends that are making a cutting-edge comeback for 2024!

Aveda's Global Artistic Director of Haircutting, Ricardo Dinis () shares insights on these reimagined throwbacks and provides tips on the best products to use to style the looks: ⬇️

✂️ BOY BOB: Chin length cut, styled to your preference. Its adaptability in styling makes it suitable for individuals who prefer a polished and sleek appearance to those who embrace a more relaxed, lived-in feel.

⚡️Styling tip: Nutriplenish Shampoo + Conditioner and Air Control help to give it that hydrated, polished and sleek appearance

✂️ ‘60s BANGS: Easy to cuter to many styles and a great way to spice up your look. They are a perfect accessory for people who like to tie their hair up.

⚡️Styling tip: Use the Aveda Paddle Brush to achieve that perfect blowout look

✂️ VELVET CROP: Opt for a soft, short haircut with hair length slightly longer than a buzz cut. Adding Aveda color accents or letting your roots grow out emphasizes the softness of the cut

⚡️Styling tip: Style with Aveda Control Paste for texturizing ends and to enhance the edgy vibe

Visit Aveda.com to find a salon for your next cut and shop the products mentioned!

An easy self care habit to start this year—add overnight treatments to your evening routine!

From bond-building repair to improving scalp and hair hydration, Aveda’s collection of vegan, clinically-proven overnight serums are the perfect way to wake-up to visibly healthier hair with minimal effort:

✨ Botanical Repair Strengthening Overnight Serum: Builds bonds, repairs three layers of hair, and reduces the appearance of split ends by 84%

✨ Scalp Solutions Overnight Scalp Renewal Serum: Soothes scalp irritation and improves hydration by 105%*

✨ Nutriplenish Replenishing Overnight Serum: Boost hydration, replenish lipids, and wake up to 89% less frizz**

Tap to shop now. https://aveda.visitlink.me/a9OMPM



*Clinical testing on 32 women, after using product one time compared to untreated control.
**Ex-vivo testing on frizz-prone tresses

From cool blues to warm hues, Aveda’s Global Artistic Director for Hair Color, , shares his Top 3 Hair Color trends for 2024🎨:

✨ GALACTIC BLUES ✨
“All things blue will be trending this year, the perfect hue to complement those with darker natural color. From light metallics to deep midnight blue, Galactic Blue is the perfect shade to add vibrancy with a mysterious edge.”

✨ APRICOT CRUSH ✨
“From cowboy copper to the lightest pastel peach tones, this year will be the year to embrace all things warm in hair color. Apricot Crush is a definitive tone that is light and feminine with a soft apricot hue with delicate pink undertones. It can be worn as an all over color or used with subtle color blocking to accentuate a haircut.”

✨ CRIMSON RUST ✨
“Brunettes will also stay on the warmer side this year, infused with soft red-orange undertones, Crimson Rust brings warmth to the face with its delicate tones. Wearable for most, it creates the perfect ‘Have they colored their hair or is it natural?’ color added with high shine to complement and give a natural-with-a-twist look.

And for at home care to keep these hair colors protected and vibrant, I recommend using Aveda’s Color Control shampoo, conditioner and leave-in treatments.”
https://aveda.visitlink.me/QvyFXm

Truly stunning and inspiring colors made possible with the power of , tell us which one is your favorite in the comments below!

The power of is off to a jaw-dropping start in 2024!

Continually inspired by the beauty of nature, we are amazed by the expertise of our community who are able to bring such stunning arrays of colors to life! 🌿🎨🌈

Flamingo pink, blue frost or fields of wheat...what's your next nature-inspired color going to be? Tell us in the comments!

& share their must-have wash day products for sleek, shiny, and strong hair using Aveda's Botanical Repair, 100% vegan bond-building formulas:

🌱CLEANSE: Strengthening Shampoo + Conditioner gently cleanses, repairs and strengthens

🌿 TREAT: Intensive Strengthening Masques in Light or Rich makes hair up to 2x stronger after one use*, hair instantly looks and feels healthier, softer and shinier

🍃PROTECT: Strengthening Leave-In Treatment detangles to help prevent breakage and protects against heat up to 450°

Tap to build strength naturally and keep your hair looking shiny and strong all year long with .
https://aveda.visitlink.me/90IEFf



*Ex-vivo testing on tresses

📸:

Elevating the design of braids and protective styles—a timeless fusion of tradition and creativity for textured hair—is predicted to be a trend that continues into 2024.

“Have fun with braids, jumbo parted knotless and twisted braids that are chunky will be popular this year as well as fine detailed braids with unique patterns that are braided away from the face.” - Bea Carmichael, Aveda Global Educator in Styling.

Protip: To help keep sections clean, use Aveda’s Control Paste to outline each section before braiding.

Shop now on aveda.com

The tousled, and relaxed layered style (a la icon, Jane Birkin) is back for and it’s speaking volumes!

Bea Carmichael, Aveda Global Educator in Styling says, “The styling is more relaxed with tousled waves that mimic natural textures. It’s that 70s feel with a slightly undone look and s-bend movement with face framing layers.

To get the look, only add wave to random sections with soft bends rather than curls. To keep your hair feeling and looking healthy, use Aveda’s Heat Relief Thermal Protector & Conditioning Mist to protect your hair against the heat styling.”

Shop now on aveda.com

Shhh...her hair is full of secrets. 🤫

We’re feeling “So Fetch!” with these gorgeous styles that bring the Mean Girl flair.

From Cady’s copper, to Gretchen’s sultry brunette, the golden blonde hues of Regina, and the creative edge of Janis—these colors and cuts prove that the true classics never go out of style.

Easily create your next go-to updo with these helpful product tips from Aveda Artist, Amber Porter ().

“Before any updo, I always apply Aveda’s ✨ Heat Relief™ Thermal Protector & Conditioning Mist. It ensures protection when applying heat, and it’s super light on the hair.

✨ Control Paste is a fantastic product when creating an updo. It gives texture to the style, slicks back pesky baby hairs, and adds shine without looking greasy.”

Shop now now on aveda.com

With Aveda 100% vegan hair color the possibilities are endless, thanks to a fully customizable palette. 🎨

Check out these vibrant looks created by award-winning Aveda Artist, (winner of Norway’s Colorist of the Year not once, but twice!). High-impact color with a nourishing blend of protective plant oils, for hair that’s deeply conditioned and full of shine.

Find an Aveda salon near you to experience the difference of Aveda full spectrum hair color.

📸 Photo: Julie Mai Wiseth .studio
✂️💄 Hair and Makeup: Ingrid Fossum

Wishing you all a holiday season full of joy, happiness and of course, beautiful hair! 💚

In the words of our founder, Horst Rechelbacher, “Love lights up the cells.” To our customers, partners and artists around the world—everyone at Aveda sends you love and gratitude this holiday.

Baby, it’s blonde outside. ❄️🧊

Pale platinum and icy blonde is one of winters top trends so when going lighter, it’s even more important to care for your hair while you color, which is why an Aveda Botanical Repair professional treatment is a dream for these blonde looks! 💛

Botanical Repair Color Treatment makes your hair 5x* stronger in just one salon visit, leaving your new gorgeous blonde visibly healthier and shinier!

Learn more and find a salon and book your professional color treatment today: https://aveda.visitlink.me/VTyzC6



*Based on averaged repeat grooming results of color with Botanical Repair Color Treatment vs. color with non-conditioning shampoo.

2023 has been another year of incredible creativity and technical brilliance from our talented, award-winning Aveda Artists. Pushing the limits of imaginative hair artistry and showcasing the power of Aveda’s plant-derived, 100% vegan hair color, hair care and styling products.

Here is a reminder of the spectacular A.P.O.H (a piece of hair) collection from and . The collection explores the use of ‘a piece of hair’ as a medium or fabric with a striking fluidity and modernity, and recently won the Best International Collection at the 2023 British Hairdressing Awards! 🏆✨