New Balance Geneva

Fresh Foam X 1080v14 Oct. 10th Launch!

We’re live on location at Yorktoberfest in downtown Yorkville with our friends at 95.9 The River! We’ll be raffling off a $100 gift card if you have the ‘Krustiest Kicks’! Come on down to check us out tonight!

Fresh Foam X 860v14
Built for reliability over the long haul and sustained comfort over all distances, the 860 is a true go-to shoe. The Fresh Foam X 860v14 combines innovative Stability Plane technology with the pinnacle underfoot cushioning experience of Fresh Foam X.

The iconic New Balance 1906R sneaker is back with fresh style. Named for the year New Balance was conceived and updated with an upper inspired by running shoe designs from the 2000s, this classic shoe continues to be a staple in the running world.

Scarlett stopped by with her parents on the way to the Hot Dog Festival (National Hot Dog Weekend) in Batavia this past Sunday. Whether human feet or furry paws, we have a Free 3D Scan for your next shoe fitting.

1970s, but make it modern. Inspired by our most iconic ‘70s running shoes, the 327 is a bold blend of retro and right now unlike anything in your closet.

Not sure what to get Dad? Don’t take a guess, go with a gift card!

The best way to make sure they like their Father's Day gift?
Have them pick it out while getting spoiled on their day with a
Free 3D professional foot scan and fitting.

What Would Dad Wear?

We've Got Footwear For Every Father

Whether they are running errands, walking the dogs or getting in a workout, our fit specialists will match up the right footwear for all your activities.

‘The most New Balance shoe ever’ says it all, right? No, actually. The 574 might be our unlikeliest icon. The 574 was built to be a reliable shoe that could do a lot of different things well rather than as a platform for revolutionary technology, or as a premium materials showcase. This unassuming, unpretentious versatility is exactly what launched the 574 into the ranks of all-time greats. As a hybrid road/trail design built on a wider last than the previous generation’s narrow racing silhouettes, the 574 offered a uniquely versatile mix of new, different, uncomplicated, rugged, durable, and comfortable that was adopted as a closet staple across the globe. That’s why today, the 574 is synonymous with the boundary defying New Balance style, and worn by anyone.

The 9060 is a new expression of the refined style and innovation-led design that have made the 99X series home to some of the most iconic models in New Balance history. The 9060 reinterprets familiar elements sourced from classic 99X models with a warped sensibility inspired by the proudly futuristic, visible tech aesthetic of the Y2K era. Sway bars, taken from the 990, are expanded and utilized throughout the entire upper for a sense of visible motion, while wavy lines and scaled up proportions on a sculpted pod midsole place an exaggerated emphasis on the familiar cushioning platforms of ABZORB and SBS.

The Classic Colors Of Easter

The 530 sneaker is a throwback of one of our classic running shoes. This casual kick combines everyday style with modern tech. ABZORB cushioning underfoot adds superior comfort. Put a retro spin on your step with the 530 sneaker.

Stop by one of our neighborhood store locations and find out why there’s no shoe that handles it quite like the classic 880.

Evolved Fresh Foam X Midsole

Whatever your preferred running routine looks like, there's no shoe that handles it quite like the 880. The Fresh Foam X 880v14 is an evolution in everyday reliability, featuring superior underfoot cushioning and a structured, supportive upper.

Fresh Foam X midsole foam with approximately 3% bio-based content delivers our most cushioned Fresh Foam experience for incredible comfort.

Neutral cushioning – for runners who do not require additional stability.

Women's Fresh Foam X 880v14 in stores now!

Whatever your preferred running routine looks like, there’s no shoe that handles it quite like the 880. The Fresh Foam X 880v14 is an evolution in everyday reliability, featuring superior underfoot cushioning and a structured, supportive upper.