COR Commerce

I'm sure you received the notification by now, G4 Universal Analytics will stop reporting!!
(Not to be confused with the pop hit circle 2010 G6, 😂😂) Don't panic, it's not technically happening until 2023.

So you are wondering well what is the difference between Universal and this G4 Analytics? The answer to that question is very simple, Universal Analytics is outdated and not efficient enough for how people are using the internet today, it also isn't as adaptable to the privacy policies of today.

With G4 you will now have event-based tracking for things such as Page Views, Purchases, First-User visits, and even embedded Video Views.

You will also be able to choose your attribution model (how your conversions are tracked). This will give you more visibility into how all of your marketing channels are performing.

I have put together a quick 3-minute tutorial giving you instructions on how to set up your G4 Account and install it on your Shopify account.

CLICK THE LINK TO GET STARTED: https://corcommerce.com/blogs/resources/google-analytics-4-what-you-need-to-know

Adversity is a blessing in disguise!

Need help with a custom checkout flow? Check out the work we did for ! We designed a custom subscription check out flow with a payments integration. Please contact us to set out a discovery call if you would like to implement your own custom checkout flow! Link in bio.

We are exited to announce that we are starting a brand new project today with our clients over at Dragon Girl Tea] ! We will be executing a full migration and site redesign for them. We very much look forward to revamping their site and applying our expertise to better their business and bring in more revenue! Have a happy hump day and make sure to follow Dragon Girl Tea]

Our clients are loving our VIP Services. It allows you to work with our team to take care of any issues, add integrations or do a theme refresh without the big project and budget. We have 2 spots available for May. Register at corcommerce.com/vip.

COR Commerce updated their information in their About section.

Changing things up and stepping into our genius zone for 2022! We have had a focus on everything ecomm for a while now and it seemed like the right time to fully embrace it. COR Marketing Group is now COR Commerce. Thank you to for helping us with our vision!

COR Marketing Group is looking for an eCommerce Designer and Developer!

At COR Marketing Group, we pride ourselves on helping entrepreneurs and small businesses by doing the heavy lifting in building a sustainable eCommerce web presence. Our goal is to help design and teach entrepreneurs how to use Shopify to grow their online businesses. We know that entrepreneurship can be complicated and messy, and we want to create a website that will help increase their sales so they can focus on their passion and stay in their zone of genius.

Now, we’re looking for an eCommerce Designer and Developer who is passionate about design and can help with the client deliverables. You’re someone with experience in design who is passionate about helping eCommerce businesses succeed by creating and testing websites that will elevate their brand.

- Time Commitment: 20-30 hours/week
- Compensation: $25-30/hour commensurate with experience
- Location: Anywhere in the United States – this role is entirely remote.
- Status: This role is either for a part-time employee or for a part-time contractor. The status will be determined based on the applicants.

Sound like a dream? Visit www.megkco.com/cor-marketing-group
to learn more and apply!

Join our list to learn more about our course that we are launching soon 👉 https://mailchi.mp/42d43cbaccc1/the-shop-academy

Sometimes we wait until everything is aligned. Having enough time, the funds to get started, support from your family and peers. From someone that has started multiple businesses, you just need to dive in and keep swimming. I do have one Easy Button for you that will take one big headache off your list, get on our Early Bird List for The Shop Academy, where we walk you through how to get your first eCommerce site up and running in as little as 2 weeks with my 17 years of experience and best practices.

What does Independence Day mean to you?

After this last year with the pandemic and communicating with partners oversees, I am so thankful to be living in this country and to have the freedoms and access to science and healthcare that we sometimes take for granted. To be a woman and have the opportunities to support my family, help make an impact in other people's lives, raise my children and run a business all from anywhere I choose is the true measure of independence for me.

I have spent my week in multiple ecommerce conferences. From Ecommerce World and Shopify Unite, the message across the board is that ecommerce is just getting started. Even after the sudden growth from the pandemic ecommerce sales only makeup 25% of consumer sales. There is still room for you, its just getting started!

You’ll never guess what I’ve been up to! My team has been busy working on something special, and we’re more excited than a kid on Christmas!

Allow me to present: our VIP package! It’s like a dream come true, with 2 business days dedicated to you and your website needs.

It feels amazing to finally be able to share this with you and I cannot wait until you give it a try. What else do you need to know? Feel free to DM me and ask me anything!

By now, you probably know what we do… but today I want to shift gears to talk about the transformation that our services can do for you!

With our experience and process, you’re sure to love the updates we can bring to your site!

If you are looking to switch to Shopify or need a site revamp, we'd love for you to experience this transformation, too.

Visit our website to schedule a free discovery call today!

https://cormarketinggroup.com/

Today, I'd love to hear from you!

I love sharing tips about Shopify, but I'd love to know if there are any other platforms you need help with.

It’s time to pull back the curtain on COR Marketing's process.

Have you ever wondered what working with us looks like? Well, wonder no more!

I'm about to break it down for you in 5 steps! First, we have a discovery call. Next, I send a proposal and you accept it. Next, you sign a contract and choose a start date. On the back end our team builds out your project Asana board and prepares for your project. Next, we move through your project which includes discovery, wireframes and graphic mockups, development and a library of training videos. Lastly, we launch your new, or newly renovated website!

Like or comment below if you’d like to see more behind the scenes content like this in the future!

I bet that is something you rarely hear from other website designers, but it is true for me. Not only do I want to help you build the site of your dreams, I want you to know how to navigate the backend and make changes when you'd like.

What profound statement do you live by? Comment below!

Is it just me, or does our society seem to be moving at 100 miles per hour thanks to technology? While that may be nice when it comes to 2-day Amazon Prime shipping, sometimes I need to slow down.

In order to keep my mind sharp for my business, I have to turn my mind off every once in a while. My favorite way is by taking the weekends off to recharge. Recently, I deleted social media apps on my phone and it was glorious!

Tell me, how do you slow down in this fast-paced world?

Professional photos mean a world of difference if you’re trying to create or improve your brand.

While simple headshots and product photos that are taken with your camera phone are acceptable for those just starting out, upgrading your brand images will automatically upgrade the value your clients see when they are on your website or visiting your social media pages.

A picture is worth a thousand words and you don’t have to be a red carpet famous celebrity to schedule a photoshoot. You are in control; you alone know the brand image you’re aiming for. Take the reins and work with a photographer to capture your ideal business and product photos.

If you are wondering how you can work with a photographer to enhance your business or product photos, check out our blog post below that shares our top 5 tips!

5 Tips to Working with a Photographer to Enhance Your Business and Product Photos Professional photos mean a world of difference if you’re trying to create or improve your brand. While simple headshots and product photos taken with your camera phone is acceptable for those just starting out, upgrading your brand images will automatically upgrade the value your clients see when ...

How is your Tuesday so far?

Would it be even better if I shared a tip about eCommerce product descriptions?

Well, here it is... If you are going to write persuasive content, you need to start by knowing who you’re trying to persuade. Understanding your target audience helps you to determine how to write your content. After all, the way you sell a baby monitor to a new mom is going to be different than how you sell a beer koozie to a college freshman. Once you have determined your audience, spend some time reflecting on their interests, needs, and lifestyle.

The good news is that it is relatively easy to write a stellar description of your product once you know how.

Have further questions? Fire away!

This is a quote that I read recently that has really resonated for me.

Give me an amen hands below if you agree.This is a quote that I read recently that has really resonated with me... Give me an amen hand emoji below if you agree. 👇

I know there are some new faces here so I thought I would do a Friday introduction!

Here are 3 different business experiences I have had in the last decade that helped to shape my career.⁣
⁣
#1. I started out as a new mom of 2 under 2 and uploading product images and making simple web edits to e-commerce sites. I started to dig into how the systems worked and dove into learning HTML so I could make edits myself.⁣
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#2. I lived in Austin, Texas for a few years when we moved to be a part of a tech startup. I was involved with setting up branding, web presence, and creating a direct to consumer e-commerce site that helped make the company $100k in their first year.⁣
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#3. After my daughter was born, I started her in cloth diapers, and of course, with my entrepreneur streak, I started my own line of cloth diapers. I learned everything from the beginning of creating the company, finding a manufacturer, working with them to create the designs and prints, labels, branding, web, and bringing in a business partner. The company was short-lived, but it was a great learning experience!⁣

This isn't a super sexy reminder, but it is a necessary one - make sure that you are doing regular plug-in audits and checking your site speed regularly.

You may not realize how many you have, or that your site isn’t functioning optimally. Fortunately, auditing your site is a simple process that can have a big impact. Head over to the blog for instructions on doing plugin audits for and 👉 https://cormarketinggroup.com/blogs/resources/the-importance-of-plug-in-audits

I have been getting a lot of questions recently in my DM's about themes.

For e-commerce businesses, Shopify is one of the most convenient options out there. You don’t have to be a skilled web developer to open up a Shopify site, and what’s more, you can likely create a beautiful-looking store for free.

However, for some store owners, it will make more sense to invest in a paid theme instead. Here are some pros and cons to consider when deciding if you will choose a free or a paid theme on Shopify.

In my latest blog post, I am sharing all about themes, the pros and cons of choosing a paid versus a free theme.

Pros & Cons of Free Versus Paid Themes For e-commerce businesses, Shopify is one of the most convenient options out there. You don’t have to be a skilled web developer to open up a Shopify site, and what’s more, you can likely create a beautiful looking store for free. However, for some store owners, it will make more sense to invest...

If you have been on the fence about getting help with your existing site or starting a new one, here are a few ways to work with us.

1. VIP Package (NEW SERVICE ALERT) - if you have a laundry list of things you want to improve on your site, whether its implementing a new theme, optimizing for conversions, SEO or implementing new plugins then our VIP Days are for you. We hope on a discovery call and discuss what your biggest needs are, then we outline everything we will accomplish over those two days. We work closely with you during that time frame so that we can move through everything on your list. This is a way to work with us and get on our schedule without having to wait weeks to get your project accomplished.

2. Custom Shopify Design - If you need a custom built website with more than the out of box site offers, our Custom Design services are for you? We assist with implementing big-picture branding and understanding user experience to diving into the nitty-gritty details of SEO, we do it all. We can even perform a full seamless migration of your content and ecommerce data if you want to migrate over to Shopify. Talk about an “easy button!”

3. The Shop Academy - (GET ON THE EARLY BIRD LIST) We are putting together a course that takes you through all the steps in building your Shopify site in as little as two weeks. We take our 17 years of experience and walk you through all the best practices of building your site. We are even building a membership plan to help support you after your site is off the ground! https://cormarketinggroup.com/pages/instagram

Send me a DM to chat about any of these options!

It’s frustrating when you spend hours making sure your online store looks flawless, but you’re still not getting conversions. Despite all the time you’ve spent optimizing the design and the content, people still aren’t adding your products to their cart.

📲 Swipe through for our top tips for CTA's that convert, and visit our website for the full blog post!

https://cormarketinggroup.com/blogs/resources/how-to-write-convertible-ctas-for-ecommerce-stores

Not all of the client's we work with are new site builds. Like Blue Haven Holistics, she came to us with a list of needs to help improve her site usability, conversions and add features to her site that will improve her overall shopping experience.

If you have a list of things you need done and want someone to review your site and show you have to make improvements, visit our website to sign up for a FREE Discovery call to talk about our 2-DAY VIP Package!

https://cormarketinggroup.com/pages/hire-us

The product page is where the majority of customers make their final decision to either buy your product or leave the store.

✨ You have a short window of opportunity to address your customer's concerns, build trust and make it as easy as possible to purchase!

📲 Swipe through for our 5 must-have elements when it comes to your product pages, and visit our website for the full blog post!

https://cormarketinggroup.com/blogs/resources/how-to-improve-conversions-on-product-pages

Be honest with me, is your website converting? If not, there are some easy changes that can occur.

My top three suggestions to help your website convert better are:
1. Review you analytics. The data may help you to infer what is going on... do you have a high bounce rate? Are people viewing on mobile and your site is not mobile-optimized?

2. Create a Customer Avatar. Do you know who you are marketing to or who directly wants your product? If you don't, a customer avatar exercise may be a good starting point.

3. Update (or add more) Calls To Action (CTA's). There is no magical word or design element that will instantly turn your visitors into buyers. To find the right CTA for your site and your products, you have to test out to determine what will connect the most with your target shoppers.

I have written about all the subjects above (and more!) on my blog. Check it out! If you have any questions, please do not hesitate to send me a DM - I'd love to chat.

https://cormarketinggroup.com/blogs/resources

This week we are reviewing Order Tagger by Omega. This app is amazing for staying on top of your store's orders.

With Order Tagger you're able to add tags to orders and customers automatically,create multiple conditions for a tag to be automatically added. You can use an auto schedule to remove or update the customers tag to manage the pre sales or special campaigns.

Tag orders lets you easily search and filter your orders. Order tagger lets you manage orders, fulfillment process and customers effectively to stay on top of your orders in an easy way!

This great app has 4.7 stars! Check it out today and get a 14- day free trial. Order tagger is only $11.99 per month!