Law Firm Marketing

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The Rainmaker Institute The nation’s largest law firm marketing company specializing in law firm management and marketing

HOW PAID SEARCH CAN PAY OFF BIG FOR ATTORNEYS

How Paid Search Can Pay Off Big for Attorneys - The Rainmaker Institute Does paid search have its challenges for lawyers? You bet! But paid search may be the only way your law firm shows up on the first page of search engine results pages (SERPs).

Here are 10 tips that, if followed, will enable you to create PPC advertising campaigns for your law firm that will deliver clicks that convert:

10 Tips to Get More Bang for Your PPC Advertising Bucks - The Rainmaker Institute 10 tips that will enable you to create PPC advertising campaigns for your law firm that will deliver clicks that convert.

Wishing you a happy holiday and a very prosperous new year!

WEBINAR of a Q&A Session with a Law Firm Marketing Expert https://therainmakerinstitute.com/2020/05/15/free-live-qa-with-top-legal-marketing-mind-stephen-fairley-on-may-20/

WEBINAR of a Q&A Session with a Law Firm Marketing Expert - The Rainmaker Institute This Q & A Session Answers Questions About: How To Recession-Proof Your Law Firm! Get Access to the On-Demand Webinar Video Q & A Session Do you have questions about how to market and grow your law firm right now? Are you struggling because your leads are down? Prospects don’t want to commit? Need...

A recent Martindale-Avvo report called Hiring an Attorney 2019 examines the criteria that consumers use when choosing an attorney by surveying 6,300 consumers of legal services in the U.S. and Canada. Survey respondents had either experienced or were currently experiencing legal issues.

The good news is that the top 5 on the decision criteria list are ALL things over which law firms have complete control:

https://therainmakerinstitute.com/2020/03/05/decision-criteria-consumers-use-for-hiring-an-attorney/?fbclid=IwAR0_sdW5wyQGKn6Zm20TzxzUQKhduSTijCEjtjQTnkmjowDHkal1hSum7nA

Decision Criteria Consumers Use for Hiring an Attorney - The Rainmaker Institute A recent consumer survey gives visibility into the consumer mindset when it comes to the attorney hiring process. This makes it easier for law firms to chart a path for growth based on potential clients’ needs and expectations.

How to Recession-Proof Your Law Practice https://bit.ly/3jFmC6f

How to Recession-Proof Your Law Practice - Rainmaker Retreat Your challenge is to stay focused on taking action, look for opportunities, and find a way to leverage those into new business for your law firm!

You spend a lot of time (and/or money) developing content for your website, blog, and social media posts because you know that Google rewards fresh, relevant content with higher search rankings. But there are some clever ways you can promote your content now to extend your reach. Here are five of them: https://therainmakerinstitute.com/2020/01/10/5-clever-content-distribution-ideas-that-really-work/

5 Clever Content Distribution Ideas That Really Work - The Rainmaker Institute Time to get strategic about how you distribute your online content so it reaches the broadest possible target audience.

Ever wish you could talk about your unique marketing challenges with a law firm marketing expert?
We’ll do it for free!

Click Learn More below.
https://lp.rainmakerretreat.com/strategy-session-therainmakerinstitutecomblog/

Free Strategy Session Here is a sample of what your Rainmaker Marketing Expert can focus on during the strategy session to solve some of your firm's marketing challenges: 

When it comes to legal marketing, the to-do list is really never done because marketing is a process, not an end-goal. As a busy attorney, your available time to market the firm is finite, but there are some things you can do when you have a spare hour or two that will pay big dividends for your law firm marketing program: https://therainmakerinstitute.com/2019/12/31/10-law-firm-marketing-dos-need-get-done/

10 Law Firm Marketing To-Dos You Need to Get Done - The Rainmaker Institute Here are some things attorneys can do when you have a spare hour or two that will pay big dividends for your law firm marketing program.

Generating Leads with Video Marketing

Generating Leads with Video Marketing - The Rainmaker Institute No other medium allows attorneys to give prospects a true feel for what it would be like to work with them than video.

Law Firm Marketing updated their information in their About section.

If you’ve been frustrated with Facebook because your organic posts are no longer performing like they did even a year ago, you’ve got plenty of company. Today, law firms seeking to capture leads and expand their reach on Facebook need a marketing strategy that includes both organic and paid endeavors.

Frustrated with Facebook? Use These Strategies That Work for Law Firms - The Rainmaker Institute Law firms seeking to capture leads and expand their reach on Facebook need a marketing strategy that includes both organic and paid efforts.

For attorneys, the social media landscape is a potential ethical minefield. But that is no reason not to engage on social media platforms since that is where the potential new client action is these days. You don’t want to miss out on engaging your market there, but you DO want to miss out on violating any ethics rules. Here are some helpful tips that can keep you safely engaged:

Tips for Avoiding Ethical Missteps on Social Media - The Rainmaker Institute For attorneys, the social media landscape is a potential ethical minefield. Here are some helpful tips that can keep you safely engaged.

To get positive online reviews, you need a process! Here are the steps:

Take These 3 Steps to Obtain 5-Star Reviews - The Rainmaker Institute To get positive online reviews, you need a process. Here are 3 steps that will produce results for lawyers.

Every small law firm owner could use some help right now as we navigate this very uncertain time in our country.

That’s why you need to take advantage of an extremely important resource designed to help your firm not just survive the Coronavirus crisis, but actually thrive through it and end up bigger and better than before.

WEBINAR: How Small Law Firms Can Navigate Uncertainty and Emerge Stronger - The Rainmaker Institute How small law firms take advantage of an extremely important resource designed to help your firm not just survive the Coronavirus crisis, but actually thrive through it and end up bigger and better than before.

What Does Your Law Firm Need to Upgrade? It's Time to Upgrade Yourself! https://bit.ly/2RKszTC

What Does Your Law Firm Need to Upgrade? It's Time to Upgrade Yourself! A hard fact many attorneys have to face is that you have to become better at upgrading yourself.

How to Recession-Proof Your Law Practice https://bit.ly/3jFmC6f

How to Recession-Proof Your Law Practice - Rainmaker Retreat As a business owner, you cannot afford to focus on the fear and scarcity mentality that is seen today and being promoted by the media. Let’s have a little perspective on this. Is this the best of times? No. Is this the worst we have ever seen it? No. Will we recover? Yes. When? No …

How to Learn What They Didn’t Teach You in Law School About Running a Successful Practice https://bit.ly/2Vl0QM1

How to Learn What They Didn't Teach You in Law School About Running a Successful Practice - The Rainmaker Institute Many attorneys who have put our proven law firm marketing methods into practice have doubled their revenues in 12-24 months.

What do you do when your referral sources dry up & your phone stops ringing? https://bit.ly/2QRa0wr

FB-FREE Report-Online Legal Marketing Strategies That Work Right Now Law Firm Marketing

If your law firm website is not consistently delivering the amount of traffic you need to generate leads, you could be the victim of bad SEO. Here are five tips on how to right the wrongs that could be plaguing your SEO strategy: https://bit.ly/2ZeEvQF

5 Traffic-Building SEO Tips for Law Firms - The Rainmaker Institute You can’t fix what’s broken if you don’t know about it. Here are five tips on how to right the wrongs that could be plaguing your law firm's SEO strategy.

Top 10 Mistakes Law Firms Make With Intake FREE Webinar!

What if I could show you, in under 2 hours, how to double or even triple that conversion rate…. would you be motivated to take action?

I hope so, because that's precisely what I'm going to show you.

Click below to sign up for your virtual seat and learn the 3 proven steps you can immediately implement to increase your prospect to client conversion rate.

https://lp.rainmakerretreat.com/webinar-fb-top-10-mistakes-lead-conversion-2/

Free Webinar:Clicks don't Count-How to Cut through the Crap and Get qualified Leads online If you answered yes to any of those questions, then you need to tune into this live 2-hour training we have specifically created to help you turn this situation around fast.

Join me this Friday, April 3, at 11 a.m. PT/2 p.m. ET for my FREE live webinar on Creative Legal Marketing in a COVID-Crazy World, where you will learn:

Webinar: Creative Legal Marketing in a COVID-Crazy World - The Rainmaker Institute Join law firm marketing expert Stephen Fairley this Friday, April 3, at 11 a.m. PT/2 p.m. ET for a FREE live webinar on Creative Legal Marketing in a COVID-Crazy World.

It used to be that if you did all the right things SEO-wise and grabbed that #1 spot in organic search results, you would get a boatload of clicks. Ah, those were the good old days….before Google started cluttering up their SERPs (search engine results pages) with ads, local packs and answer boxes.

The biggest piece of prime real estate on Google’s search engine results page is still the Answer Box, also known as the featured snippet:

“People Also Ask” is the New Way to Dominate Search - The Rainmaker Institute As the space for organic search results continues to shrink, it will become increasingly important for law firm marketers to find new ways to dominate.

IAALS weeded through 700,000 reviews to find around 3,000 to analyze that met their criteria: the review had to be posted by a registered user who was an actual client of the attorney they reviewed. Based on their analysis of this data, they isolated five key areas that create client satisfaction:

What Do Law Firm Clients Want? - Rainmaker Retreat Clients want more than just legal acumen from their lawyers. Learn about the five key areas that create client satisfaction.

WEBINAR: How Small Law Firms Can Navigate Uncertainty and Emerge Stronger - The Rainmaker Institute How small law firms take advantage of an extremely important resource designed to help your firm not just survive the Coronavirus crisis, but actually thrive through it and end up bigger and better than before.

A recent Martindale-Avvo report called Hiring an Attorney 2019 examines the criteria that consumers use when choosing an attorney by surveying 6,300 consumers of legal services in the U.S. and Canada. Survey respondents had either experienced or were currently experiencing legal issues.

The good news is that the top 5 on the decision criteria list are ALL things over which law firms have complete control:

Decision Criteria Consumers Use for Hiring an Attorney - The Rainmaker Institute A recent consumer survey gives visibility into the consumer mindset when it comes to the attorney hiring process. This makes it easier for law firms to chart a path for growth based on potential clients’ needs and expectations.

Although you may get excited about all the leads coming in from your latest law firm marketing efforts, it’s not the number of leads that counts — it’s your conversion rate. After all, an unconverted lead is just money left on the table. If you don’t pick it up and pocket it, it does nothing for you.

If your intake team is having problems converting leads into appointments — or you and your associates are having trouble closing the deal — you need to hone these three sales skills to boost your conversion rate:

Top 3 Skills Necessary to Turn Law Firm Leads Into Appointments - The Rainmaker Institute If your intake team is having problems converting leads into appointments, you need to hone these three sales skills to boost your conversion rate.

It’s not always easy to get people to give you their email addresses unless you give them good reasons to do so. Here are 7 tips for building your law firm email marketing list: https://bit.ly/32Bpjyx

7 Tips for Building Your Law Firm Email Marketing List - The Rainmaker Institute It’s not easy to get people to give you their email address unless you give them a good reason. Here are 7 tips for building your email marketing list.