SwartAd
Marketing services and advertising design agency. 818-553-1820 www.swartad.com
Interesting story.
Inside Tiffany & Co.’s remarkable brand turnaround Before its acquisition by LVMH in 2021, the jeweler was losing its luster. Under Alexandre Arnault, It's now one of luxury's brightest stars.
Loyalty Shake-Up: Trader Joe's, Disney+ and Levi Strauss On Top
According to Brand Keys’ latest Customer Loyalty Engagement Index, customer loyalty is undergoing a massive sea change, with 95% of brands showing significant “expectation gaps.”
https://brandkeys.com/customer-loyalty-engagement-index/
An everything but the kitchen sink kind of logo. 😆 "Maybe someone from accounting made it, since it’s safe to assume there may not even be a design department at Twitter after all the massive layoffs and ultimatums. Perhaps he prompted a generative image AI to create a “logo that combines the word ‘blue’ with the Twitter bird brand, ’80s p**n production company, CorelDRAW clipart CD, LOL.”"
Elon Musk’s new Twitter Blue logo is perfectly awful The ’80s throwback logo is shiny, poorly kerned, and barely legible. But it’s also an accurate representation of what Twitter has become.
SwartAd was pleased to brand the Paramount Global Content Distribution's 2022 LA Screenings event on the Paramount Lot. Here's a sampling of our environmental signage.
“But creative output of any kind depends upon a steady stream of tiny self-delusions — guardrails to keep yourself from veering into a pit of self-doubt and despair.”
Write It in Garamond Creative output of any kind depends upon a steady stream of tiny self-delusions. A different font helps me believe in my own words.
A time to be grateful for all that we have, and to share with those who have lost all that they have.
United Way: Kentucky Tornado Fund Kentucky's United Way network is working with emergency management, disaster partners and local communities to support services for families impacted by the devastating tornado event of December 10 and 11, 2021.
Beautiful, delicate and evocative.
Delicate Paintings by Lee Me Kyeoung Document the Idiosyncrasies of South Korean Corner Stores Artist Lee Me Kyeoung (previously) continues her decades-long project of painting the dwindling number of Korean corner stores, rendering quaint shops in Yangsan, Gyeongju, Gunwi, Sangju, and Cheorwon as part of her ongoing A Small Store series. The delicate artworks capture the idiosyncrasies and t
"British architecture critic Reyner Banham popularized the term, which both captures the buildings’ somewhat addled appearance and riffs on the ornamental glyphs used by typesetters."
How Los Angeles Became the City of Dingbats The colorful carport-equipped apartment buildings offered affordable — and sometimes stylish — digs for generations of L.A. dreamers.
“What makes it different from traditional typography design is that it focuses on letterform distinction to increase character recognition…”
The Braille Institute wasn't satisfied with fonts for the vision-impaired. So it had a "hyperlegible" one created East Hollywood -- As you read this article you probably don't know or don't care what type of font is being used. But for those who are vision-impaired, the font
Dutch designer Iris van Herpen!
These gorgeous, intricate gowns are made entirely of trash “We only have 10 years to make big changes before we will begin facing terrible consequences on the planet. This is a very short time to reverse the whole system of mass production in fashion.”
In recognition of World Down Syndrome Day on March 21, New York agency Small developed the campaign for the Italian nonprofit CoorDown, which shows all sorts of employers welcoming young people with Down syndrome into the working world.
CoorDown: The Hiring Chain Credits: https://bit.ly/3lbQKZ2Join Us:Facebook: https://www.facebook.com/adsofbrandsTwitter: https://twitter.com/adsofbrandsPinterest: https://www.pintere...
"Should Models in Ads Look Directly at the Camera?" asks the WSJ (2/22/21). The paper quotes a study finding that an averted gaze conveys how the subject feels, whereas a direct gaze enhances the model's conversational credibility. We've used both approaches in our campaigns for Los Angeles City College.
Emotional Sell vs. Informational Sell
How a Model’s Eye Gaze Can Make an Ad More Effective New research suggests having a model look away from the camera makes an emotional ad more effective; the opposite is true of an ad designed to be informative.
In the living world beneath our red-ravenous atmosphere, blue is the rarest color: There is no naturally occurring true blue pigment in nature.
The Blue Hour: A Stunning Illustrated Celebration of Nature’s Rarest Color “The day ends. The night falls. And in between… there is the blue hour.”
“The slow and systematic process of letterpress is therapeutic in a way a lot of people seem to be searching for with mindfulness and meditation, and there’s a permanence, tactility and even smell to print that can’t be ignored.”
Reverting to Type exhibition features protest posters by 100 letterpress artists The online exhibition features a mix of famous names and less-heard voices, who all use letterpress techniques to express their feelings on a range of contemporary issues
Pantone picks two colors of the year, and they’re complete opposites Optimism and somberness collide in Pantone’s 2021 Color(s) of the Year.
The eclectic collection draws on Punjabi Liverpudlian artist’s own life and family history, which manifests in pieces like the multi-colored ice cream truck. After moving to England, her father purchased one of the vehicles, an experience that imprinted her childhood.
Cloaked in Neon, Tate Britain Celebrates Diwali Through an Eclectic Technicolor Installation A new installation by artist Chila Kumari Singh Burman masks the stately columns and ornate flourishes of Tate Britain’s facade, enveloping the London museum in a blanket of neon. In "Remembering a Brave New World," technicolor symbols, pop culture references, and religious iconography transform t...
He had us at his 1969 El Camino.
Designer to Know: Manjiro Design Led by Adam Manjiro Lessor, Brooklyn-based Manjiro Design is handcrafting fine furniture with repurposed materials.
Whimsical, colorful, delightful!
Signed with Love: The Hand Painted Posters of NYC'S Cevallos Brothers ©Cevallos Bros. / Instagram Sometimes, you just need a sign. Preferably: one crawling with brilliant fonts, memories of your favourite childhood foods and a few brujas on broomsticks. Such are the delightful creations of NYC's local legends, the "Cevallos Brothers," who for almost half-a-century
“The appeal of these goods is due in large part to Japan’s emphasis on craft: the sculpting of forms, fashioning of materials, attention to detail, and, above all, respect for the hand of the artisan, whether a traditional craftsperson or a factory worker...”
Why Japan is the home of good design A new book from Thames & Hudson explores how the uniquely Japanese take on design produced a wave of post-war design classics
This has it all—emotion, good storytelling, humor.
Bud Light - Cardboard Fan The epic story of one fan’s quest for his favorite beer.
"The history of Van Halen was an evolution. A testament to creativity, to embracing change, to taking risks. Some would succeed, some would fail, but Eddie would never be bored."
Eddie Van Halen, My Creative Hero Yes, he was talented. But he also followed his muse, wherever it might lead
“At the heart of everything he did was a very simple belief that good design improves the quality of people’s lives,” his family said.
Pioneering British designer Terence Conran dies at 88 Terence Conran, the British designer, retailer and restaurateur who built a furniture empire and founded the Design Museum in London, has died at 88.
Alex's latest blog post revisits 80s posters on Throwback Thursday.
Celebrating Creativity.
I Continue Posing With My Cardboard Cutouts At Sunset And Here Is The Result (30 New Pics) I like to get away from the computer each day and make something with my hands. So I get a big piece of cardboard, draw something, cut it out, then go pose with it at sunset.
Time to time travel!
Get Lost in 70 Years of Old IKEA Catalogs The Swedish furniture giant dropped its catalog archives online, letting shoppers browse 19,000 pages of midcentury Scandinavian design.
Beautiful creations. Beautiful photography.
In a Celebratory Series, Photographer Toby Coulson Documents the Eccentric Fashions of Designer Oumou Sy When photographer Toby Coulson met iconic Senegalese fashion designer Oumou Sy in Dakar, they decided to photograph some of her most distinctive garments. "The city has an amazing energy especially as the sun goes down. I thought it would be an amazing accompaniment to Oumou Sy's theatrical and outl
File under the “Who knew?” section.
The History of TV Color Bars, One of the First Electronic Graphics Ever Made You might not realize it, but every part of a color-bar layout, the most common television test pattern out there, has a specific purpose. Here’s how it came to be.
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We are a full service ticket agency that specializes in Sporting Events, Concerts, Theatre and Sold Out Events Nationwide!!!
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Cutting edge, award winning designers and producers of theater standees, retail/window display, store merchandisers, banners, mobiles, clings and collateral.
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