Rubio's

Home of the Original Fish Taco® (and other yummy stuff)

September in SoCal means one thing: Locals' Summer! The tourists may be gone, but the best of the coast is still here. 🌊+🌯

The Under $10 Menu means not choosing between flavor and value 🙌

Last call to grub on the Mexican Street Corn Burrito!

Proud to be home of the Original Fish Taco® 😌

Sippin' on those ✨summer vibes✨ with agua fresca 🌺

Give one or get one...there's tacos for all! Join Rubio's Rewards by the end of August to join in on the fun.

Feast your eyes (and tastebuds) on the new Mexican Street Corn blend 🌽

Sorry my Tuesday is all booked 😚

Chips and salsa were made for sharing, but we don't judge if you keep them for yourself.

Smiling from ear to ear.... it must be Taco Tuesday 🥰

Summer tastes better with Elote☀️ Try the Mexican Street Corn Chicken Burrito today!

A look back at an amazing July 💙✌🏻

Taco Tuesday by the water. Yes please!

"Hey parents! Kids eat every Thursday in July at Rubio's. Do what you will with that information 😉

*Valid for a free kids meal with entrée purchase for Rubio’s Rewards Members only. Non-members can join at rubios.com/rewards to receive the offer."

cheers mate

Refuel your vibe.

Bestie goals? Brother goals? Burrito goals 😎

Inspired by the brothers' Southern California roots in San Clemente, the All-World Burrito is the perfect way to recharge and refuel anytime, anywhere.

I see a breakfast burrito in your future

47g of protein and 10000g of delicious

The All-World Burrito is the perfect post-surf fuel!

Tuesdays are for treating yourself to tacos.

Happy Father's Day! Get him some tacos today to say thanks for being you.🧍🏻‍♂️

It's the summer of elote? Count us in 😎

The Summer of Elote is here! Try our NEW Mexican Street Corn blend today �

� NEW Mexican Street Corn Chicken Burrito
� Mexican Street Corn Two-Taco Plate
� Mexican Street Corn Shrimp Bowl

To our loyal customers:

You likely heard that Rubio’s Coastal Grill, home of the award-winning Original Fish Taco®, filed for Chapter 11 restructuring today. You likely have many questions.

Let us assure you that Rubio’s is definitely still in business and serving the same great food at 86 locations in California, Arizona and Nevada – and will be for a long time. Co-founder Ralph Rubio, the iconic face and guiding force behind the company’s popular menu items, will continue with the company and will provide his usual inspiration and energy going forward.

The filing was done to right-size the company to better thrive in today’s retail environment.

Like the restaurant industry overall, Rubio’s has been negatively affected over the past few years by diminishing in-store traffic attributable to work-from-home practices remaining in place, and by rising food and utility costs that, combined with significant increases to the minimum wage in California, put pressure on a number of its locations.

To ensure the future viability of Rubio’s, we had to close 48 underperforming locations in California -- 13 in the San Diego area, 24 in the Los Angeles area and 11 in northern California.

Making the decision to close a store is never an easy one. While painful, the store closures are a necessary step in our strategic long-term plan to position Rubio’s for success for years to come. The closings were brought about by the rising cost of doing business in California.

Rest assured that the same delicious food Rubio’s has been serving up for 41 years will be here for the long haul.

Thanks for your continued loyal support.

come for the food, stay for the good vibes ☀️

Feeding your cravings, one Baja Beer-Battered Shrimp Taco at a time.

Want to add a plant-based recipe to your weekly routine? Try this taco recipe using Impossible™ meat, made from plants. Grab the recipe on our blog at rubios.com.

The wait is almost over! Come in tomorrow to try our new Impossible™ menu items: The Impossible™ Taco Salad, California Bowl, and Burrito Especial.