ddm marketing & communications

Creating a place for your brand in consumers’ hearts and minds is both art and science.​ ddm's Creative Director Brian Bekins shares a step-by-step guide to strategizing your brand positioning: https://ow.ly/MkP450SOchQ​

That's a wrap on Q3! ✅​

Every quarter, we hold a Fireside Chat to reflect, celebrate milestones and team members, and set new goals. Here's to the beginning of our last quarter of the year!

Meet ddm's intern Cassidy Johnson! ​

Cassidy is a student at Grand Valley State University and works with our media and content teams. Outside of school and work, she enjoys going to concerts. She recently saw Madison Beer perform and had the opportunity to meet her!​

"Music has always been a huge part of my life. I enjoy going to concerts because you can really immerse yourself in the music and it’s always so fun to see your favorite artist (or artists) live." -Cassidy​

Understanding and implementing a strategic brand position has many benefits to an organization. ddm's Creative Director Brian Bekins discusses the benefits and shares a brand positioning checklist: https://ow.ly/iBQk50SHvxM​

Strategic brand positioning: a long-term vision for success. Creating a place for your brand in consumers’ hearts and minds is both art and science.

Cheers to new beginnings! Members of our team rallied at The Score to celebrate a ddm baby boom and toast an employee who showed cancer it picked the wrong fight. We cherish these moments together!​ 🎉

As consumer demands continue to evolve, businesses must embrace agility and data-driven-decision making to stay ahead of the curve. ​

ddm's Chief Operations Officer JoAnne Gritter shares eight current marketing trends for brands to incorporate into their strategy, as well as tools to help set them up for success: https://ow.ly/RF7050Sx1s6​

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What content is most effective for your brand? According to HubSpot, many social media marketers find that funny content makes an impact.

We recognize that funny doesn't work for every brand. Need help creating content that resonates with your target audience? Get in touch with us today. https://ow.ly/BbNJ50Sx2bt ​

As AI evolves, businesses should pay close attention to how it can be utilized in marketing. Our recent blog discusses using AI in content creation, including opportunities and concerns to be aware of. ​https://ow.ly/GFCQ50Skftq​

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Navigating the modern market landscape requires more than just awareness of trends. Actionable strategies are necessary, too. We break down 8 current trends and the action brands can take: https://ow.ly/vbk950Splmr​

Eight trends that define the current marketing landscape (and what to do about them). Actionable strategies are needed to meet consumers’ evolving demands.

We’re hiring an Account Manager! Do you have strategic account management experience, an entrepreneurial mindset, and the desire to build and grow relationships? If so, we encourage you to visit our careers page and apply! https://ow.ly/9rMy50SmO3p​

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Having a can-do attitude is in our DNA. We're invested in delivering the best solutions to our clients.​

ddm’s JoAnne Gritter and Emily Large recently attended an ATHENA Leadership Forum in downtown Grand Rapids where they heard from three women who are reshaping contemporary narratives, corporate strategies, and community culture.

Thank you Grand Rapids Chamber and ATHENA International for fostering connection and women empowerment!

How can artificial intelligence support businesses’ social media objectives while avoiding the pitfalls? A closer look at the pluses and minuses is needed: https://ow.ly/lazU50Sg9lS​

How AI can support social media marketing objectives. The role of artificial intelligence (AI) is growing in many industries. That includes social media.

In the digital age, every click and view matters. Marketing attribution is the key to understanding these interactions and developing successful strategies. ​We explain multi-touch attribution and its impact: https://ow.ly/X73650S6O7x​

Are you speaking TO your customers or AT them? Customers want to be treated as individuals, not as users or prospects. A personalized marketing strategy can help you increase customer engagement and conversions. Don’t know where to begin? We can help.

Today is ! Meet Katrina Danko, an avid cycler and one of ddm’s marketing project managers. ​

Katrina’s favorite part about biking is that it combines a couple of her interests: exercising and being outside. To her, an ideal day for biking is in the spring or fall. She would rather ride when it’s 45 degrees outside than when it’s 90 degrees. Katrina enjoys biking at least once a week but hangs up her bike when winter comes around. ​

“One of my favorite places I’ve ever ridden was the Route of the Hiawatha scenic bike trail in Idaho. It’s a beautiful rail trail in the Bitterroot Mountains that takes you through old logging tunnels and over trestles. The views were amazing.”

Great marketing campaigns begin not with a bang, but with a benchmark. Discover baseline Key Performance Indicators (KPIs) that can be used to measure success: https://ow.ly/vQgW50RPlPS​

Our clients rely on us to produce effective strategies and solutions—and we’re proud to deliver. ​

Did you know customers interact with a brand four to six times before taking the plunge? Understanding the pattern behind customer purchasing decisions can help marketers invest in channels most effective for their business.

Learn how to navigate the ever-changing digital ecosystem: https://ow.ly/1CC350S0UlP​

Evolving landscape: the shift in marketing attribution models. Have you wondered about the patterns behind these customer purchasing decisions?

How did you spend the holiday weekend? ddm's Marketing Automation Manager Erik Michal has a passion for cooking, and warm weather in Michigan is the perfect time for grilling! ​

Part of what drew Erik to cooking was a fascination with the flavors and textures to experiment with. It's also a way for him to decompress.​