Cull Group

The Eastown Streetfair is this weekend! Come to our neck of the woods and enjoy arts and crafts, food and drink, music, and more! The fair runs all day and will be on Wealthy Street between Giddings and Lake.

Happy Labor Day from Cull Group! Today, we celebrate the hard work, creativity, and dedication of every worker who drives our communities forward—enjoy a well-deserved day of rest!

Design matters! According to a survey by Adobe, 41% of design-led companies gain greater market share and 50% build more loyal customers. Cull Group is here to help you achieve the same success with our expert design services. Reach out to us today.

We're loving how our label designs for Old Orchard's new Guava and Mango juice cocktails turned out! If your brand needs new product packaging or simply needs a refresh, let's collaborate—reach out to us for exceptional graphic design services.

An eye-tracking study produced by Missouri S&T showed that users spent 6.48 seconds on average looking at a website's logo before moving elsewhere on the page. This is more than any other element, including written content. If you’re looking for an eye-catching logo that you and your customers will want to stare at, reach out to us!

https://news.mst.edu/2012/02/eye-tracking_studies_show_firs/

A whopping 73% of the web designers surveyed by GoodFirms believe poor website responsiveness is one of the main reasons users bounce. Our mobile-first design approach ensures your site looks amazing and functions flawlessly across all devices. Reach out to us to get started on a website that will keep your audience engaged and converting!

https://www.goodfirms.co/resources/web-design-research-small-business

It's Thursday, and we're throwing it back to 1974 to appreciate some of the ads and design from the year Cull Group was founded. We may not have done these, but they're groovy nonetheless.

1. A poster designed by Saul Bass for the 10th Chicago Film Festival.
2. 1974 was the year Burger King introduced their "Have it Your Way" slogan.
3. In 1972, the Equal Rights Amendment passed and in 1974, Bulova ran this print ad, "Equal Pay. Equal Time."
4. Few things say the 70s like the VW Beetle, here's a "Love Bug" ad from 1974 for People Magazine.

Which is your favorite? Are there any memorable ads from the past that stuck with you?

We're excited to share our latest project for Antioxidant Solutions, a brand known for its delicious, antioxidant-packed juices made from the finest USA-grown fruits! Check out their stunning new website and reach out to us if you need a fresh, dynamic web presence for your brand.

Happy 4th of July from Cull Group! We wish you a day filled with fireworks, fun, and a few well-placed BBQ puns. Remember, leave the big pyrotechnics to the pros 😉.

Look who stopped by the office this week! It was great to have Ben in the office for a few days as we work on our new website! Stay tuned for updates on that front 👀. In the meantime, if your brand needs a digital refresh or some eye-catching photos, reach out to us!

Our photographer and graphic designer in their element, working side-by-side to bring out the vibrancy and freshness of our client's juice products. Do you need help telling your brand's story through captivating visuals? Contact us to showcase your brand today!

Our client Highland Plastics needed a show-stopping trade show booth for their latest event and we provided just that. The booth, collateral materials, and video created 70+ high-quality leads for our client and we could not be more proud. In need of some more traffic for your business? Message us!

Today, we pause to remember those who made the ultimate sacrifice for our country and their families who loved and supported them. Let us honor their memory by reflecting on the true cost of freedom and by expressing our gratitude to those who continue to serve.

According to Digital Marketing News, consumers are 84% more likely to purchase a product when scent marketing is deployed! We might just start telling our clients to break out the smells on sidewalks, or start baking cookies and leaving our windows open ourselves.

https://www.dmnews.com/scent-marketing-reshapes-retail-experiences/

Happy 54th Birthday to our Chancellor of Brandification, Jeff! May your legs continue to support your 20-something-year-old hobbies.

Not only is today Mother's Day, but it is also currently National Photography Month! We could think of no better day than today to celebrate Cathy, our only mother and staff photographer! She balances motherhood and a career gracefully, and is someone we all look up to. Cathy, we are beyond appreciative of all of your efforts. Thank you for all you do!

As the flowers begin to bloom here in West Michigan, we are daydreaming about our recent Old Orchard hero image that captures the essence of spring. With our favorite lemonade in hand, we can create a vibrant, eye-catching homepage for you, too!

We may seem epically cool on the surface, but we are really nerds at heart! (We do also enjoy some sarcasm.) "May the Fourth Be With You" is a holiday over here, and we believe these wise words from Yoda encapsulate our drive for our clients.

Happy Birthday to our Swiss Army Admin, Heather! She keeps us all in line, and makes us smile while doing it! Thank you Heather for all you do. We would probably be three months behind schedule without you.

This month's 50th Culliversary post is dedicated to the place we call home: Grand Rapids. These historic images remind us of our roots, and are pretty fun to compare to today, too!

1. Calder Plaza, Festival of the Arts
2. Art & Design Center where Grand Rapids Brewing was later located
3. View from Belknap Lookout
4. Calder Plaza, Festival of the Arts
5. Steelcase
6. Historic 6th Street Bridge (Newberry Street)
7. Downtown Parking
8. Fish Ladder Park
9. Monroe Center

(Images sourced from Abakus Place and creed_400 on Flickr!)

To celebrate Earth Day, our team decided to show off our favorite pictures of us enjoying our beautiful planet! We encourage you to get outside today and soak it all in—we are pretty lucky.

Foodie: an informal noun for someone with a particular interest in food; or, another way to say "a Cull Group employee". Comment your favorite Eastown bite! We might just have to try it for our next team lunch...

In preparation for Earth Day next Monday, April 22nd, our community is hosting a clean up event, this Friday, April 19th! Bring a friend, enjoy some complimentary snacks, and keep the beauty of Uptown Grand Rapids alive! 🌎

https://signup.com/client/invitation2/secure/651272228058/false?utm_source=Uptown+Bz+%26+Property+Owners+Email+List&utm_campaign=2270ba4e5a-EMAIL_CAMPAIGN_2020_07_24_01_21_COPY_01&utm_medium=email&utm_term=0_4b60aa84ea-2270ba4e5a-564102013&mc_cid=2270ba4e5a&mc_eid=46a5f848ce #/invitation

According to Marketing Week, hybrid schedules are the most popular choice among marketers. Here at Cull Group, we enjoy our mix of in-office and remote time. What do you prefer?

https://www.marketingweek.com/marketers-5-days-necessary/

Happy Birthday to our Social Shutterbug, Cathy! Our world is much brighter (and photogenic) with you in it! 30 (plus 25) years have never looked so good.

We know we talk a lot about our design and web work, but did you know we also do digital marketing? That's right, those sneaky algorithms won't get the best of you under our watchful eyes. Learn more about our digital marketing expertise here: https://www.cullgroup.com/services/digital-marketing

Are gaming platforms the next best thing? Marketing Dive reported that advertisements on these platforms result in a 57% brand recall—19% higher than traditional platforms. Has your organization tried this 2024 approach?

Source from https://loom.ly/LLNlaak

Congratulations to our Creative Logician, Ben, on his 5-year Culliversary! He's a few hours from us in Chicago, but his presence and candor make us feel like he is in the cubicle next door. Thank you, Ben, for all you do!

Happy St. Patrick's Day! We like to spend the holiday with our fellow Grand Rapidians at Irish on Ionia. What is your St. Patrick's Day tradition?

Image sourced from woodTV https://loom.ly/XtQqbEs

In case you weren't aware, this is a year-long party over here. In honor of our 50th anniversary, we are throwing it back to the top hits of 1974. What is your favorite song from this year?