Au Naturale Cosmetics

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For more information, visit: www.aunaturalecosmetics.com Ashley Prange left her work as nuclear analyst in D.C. to solve an even bigger challenge: to create a line of bold, long-lasting color cosmetics without the harmful chemicals that led to her chronic breakouts, irritation and toxic load. A trailblazer at heart, Ashley saw an opportunity to fill a hole in the market: consumers often wear clean

color during the day, but turn to conventional cosmetics when they want full spectrum color payoff and long lasting wear. Finding no clean color line to meet this need, Ashley transformed her coffee grinder into a mineral mixer and set out to create makeup that would leave her skin as happy as it was after a week of going au naturale. Her mission was to use exclusively healthy, naturally derived & ethically sourced ingredients to replace each and every product in her former beauty routine. The success of her initial lab samples (her skin's newfound glow stopped people in their tracks, leading to a waitlist of personalized orders) evolved quickly into a full product range that launched in 2011. Since then, Au Naturale has gone global while remaining local. Ashley built a proprietary lab in Wisconsin to ensure the highest standard in quality assurance, and established partnerships with fair-trade farmers across the globe to ensure the highest standard in ingredients and transparency. Coming full circle, Ashley heads back to D.C. regularly to lobby for the Personal Care Act, a movement to demand stricter regulation of cosmetic products in the United States. A brand and a cause, Au Naturale doesn’t just fight for transparent regulation, they show the industry how it’s done. Viva la Clean Color Revolution! The Clean Beauty Revolution is what makes Au Naturale unlike any other natural cosmetics brand. From day one, each ingredient has been scrutinized before being included into a formulation, only those who are ethically sound, factually healthy & naturally sourced making the final cut. And from day one, the company has been determined to provide consumers with much more than a line of healthy products. Au Naturale cosmetics is both a brand & a cause, the line serving as physical evidence to the consumer that cleaner beauty is possible. The integrity of the line will never be compromised, as it is a pivotal piece in the company's greater political battle to demand stricter regulation of cosmetic products in the United States. In creating a line of vegan, organic, paraben free & ethical makeup, Au Naturale Cosmetics is opening consumer minds to the importance of transparency & generating demand for continued change.

Photos from Au Naturale Cosmetics's post

24/11/2023

30% OFF For YOU and YOURS with code BFCM 🖤

26/07/2023

Discover the art of lip perfection with our Semi-Matte Lip Stains 💄

A collection that celebrates the fusion of bold, vibrant shades with clean, nourishing ingredients. These lip stains are more than just makeup; they’re a statement of self-expression, confidence, and the transformative power of clean beauty!

🌺 Embrace Your Colorful Personality: The Lip Stains offer an array of stunning shades, each thoughtfully curated to complement every skin tone and suit any mood or occasion.

🌿 Clean Beauty at Its Finest: At Au Naturale, we take pride in crafting products that not only beautify but also prioritize your well-being. The Semi-Matte Lip Stains are no exception, featuring an impressive lineup of natural, plant-based ingredients. From organic oils and butters to pure mineral pigments, each element is carefully chosen to nourish your lips while delivering stunning color payoff.

💄 Semi-Matte Perfection: The magic lies in the formula—the Semi-Matte Lip Stains glide on effortlessly, providing a smooth and even application. They deliver a semi-matte finish that looks striking yet comfortable, with no dryness or flakiness. Instead, your lips feel pampered and hydrated, thanks to the infusion of botanical goodness.

🐰 Cruelty-Free and Vegan: Like all Au Naturale products, these lip stains are proudly cruelty-free and vegan. Our commitment to a compassionate approach to beauty means you can embrace these stunning shades with a clear conscience, knowing no animals were harmed in their creation.

🌟 Express Your Uniqueness: The Semi-Matte Lip Stains are more than just makeup; they’re a celebration of your individuality. Whether you’re a trendsetter, an artist, a dreamer, or a trailblazer, these lip stains empower you to express your unique beauty boldly and authentically. 🎨

Which shade is your favorite? 👄

24/07/2023

Are you in need of a natural, no-makeup looking makeup tutorial? 👄

We’ve got just the thing! Here’s a step-by-step natural makeup routine just for you!

1. Start with a clean and moisturized face. Using a foundation brush, gently swirl the Semi-Matte Powder Foundation onto your skin. Start from the center of your face and blend outwards for an even application. The buildable coverage allows you to achieve your desired level of flawless finish without looking heavy or cakey! 👄
2. Dab a small amount of Completely Covered Concealer onto areas that need extra coverage, such as blemishes, dark circles, or redness. The creamy formula provides excellent coverage while keeping your skin hydrated. 💧
3. Using a fluffy bronzer brush, apply the Pure Powder Bronzer to the hollows of your cheeks, temples, and jawline to add warmth and dimension to your face. This bronzer has a silky-smooth texture, making it effortless to blend and achieve a natural sun-kissed glow. ✨
4. For some fun apply the Creme de la Creme Eyeshadow in the shade Palma to your lids using your finger. 🎨
5. Final touches! Add the Bold Statement Vegan Mascara to your lashes to add volume and length. 👁️

🌸 Optional: Set with Setting Powder (Au Naturale's Finishing Powder) - If you prefer a matte finish or want to set your makeup for all-day wear, lightly dust the Finishing Powder over your face with a powder brush.

This step helps to control shine and keep your makeup looking fresh throughout the day! 🌈

And there you have it! A stunning, natural makeup look using Au Naturale's clean beauty products that enhance your features while nourishing your skin. Embrace your authentic beauty and radiate confidence with this effortless routine 💚✨

21/07/2023

What’s your favorite lip product? 👄💄💋

19/07/2023

The process behind our High Lustre Lip Gloss! 👄🌸

We love sharing our process with you… 💕

17/07/2023

Pretty in PINK 👄

Isn’t there something about the perfect shade of pink?

We offer a multitude of shades, one for everyone! And in different products! 💄

🌸 High Listre Lip Gloss - Magnolia
🌸 Anywhere Creme Multistick - Palermo
🌸 Semi-Matte Lip Stain - Paris
🌸 Pure Powder Blush - Pomegranate
🌸 Eternity Lipstick Classic - Plume
🌸 Creme de la Creme Eyeshadow - Bliss

Which one is perfect for you (if not all!)? 💋

14/07/2023

We’re IN LOVE with BTS!!! 💄💕💋

12/07/2023

Look how far we’ve come…

Our High Lustre Lip Gloss as it is now and how it was… 💄👄💋

10/07/2023

Check out our LIP STAIN in Trenchoat by 💄

Credits to the gorgeous 💋

07/07/2023

Have we met yet? 💋

Do you know about au Naturale’s ANYWHERE CRÈME MULTISTICK ?

A creamy, on-the-go cream blush + eyeshadow stick made to wear anywhere so you’re free to play…

Makeup made easy, clean and beautiful…

05/07/2023

There’s nothing like a classic lipstick 👄

03/07/2023

👄💋💄💕

Image creds: Pinterest

30/06/2023

Nothing like the fresh glow of organic makeup 🐇🎨🌿🌊👄

28/06/2023

What is "Organic makeup"? 🌍

This is when we refer to makeup that is made using natural and organic ingredients that are sourced sustainably, without the use of synthetic chemicals, pesticides, or genetically modified organisms (GMOs).

These products are typically formulated with ingredients such as plant extracts, essential oils, and minerals, and are often free from common allergens, like parabens, sulfates, and fragrances.

Au Naturale is a reliable brand when looking for organic makeup as we have a set of standards that have to be met! We are careful to audit each and every supplier and ingredient to be sure that it adheres to the following standards:

💧Conscious Color: Our colorants are naturally derived, ethically sourced and purely processed for maximum color, performance and safety for both customers and employees.
💧Certified Organic Ingredients: We use USDA Certified Organic ingredients where possible.
💧Hand-crafted: Each and every product is hand-crafted in a private lab in Green Bay, Wisconsin. This allows us to have complete and utter control over our supply chain and ensure the utmost quality!
💧Leaping Bunny Certified: We pride ourselves on having no products that are tested on animals and will continue to do so!
💧PETA Approved Cruelty Free and Vegan: We meet all the criteria making our products completely cruelty-free and vegan!
💧Non-Toxic: This means that every ingredient included in our products is carefully vetted to ensure that it is pure and in no way harmful to the users health.
💧Paraben Free: Parabens are often included in cosmetic products but it is said to increase the risk of various cancers. With this risk we have made sure to make high-performing products free from this risk!
💧Gluten Free

Image credits: Pinterest 🐇

26/06/2023

Take a peak behind the curtain at the process behind our Completely Covered Creme Concealers 🤫👄

This process is handcrafted, made with ethically sourced VEGAN ingredients and made with love 💄

23/06/2023

Our natural, VEGAN mascara adds to the perfect no-makeup look…💋♻️🤫

21/06/2023

Honouring this beautiful planet is what we aim to do here… 🌎🌊🌕💄

Image credits: Pinterest

19/06/2023

🌿 Our commitment to clean beauty is unwavering. We carefully select each ingredient, ensuring that it is ethically sourced and free from harmful toxins, parabens, and synthetic additives. Our formulations are crafted with plant-based ingredients that nourish and care for your skin, creating a harmonious relationship between beauty and well-being. 🌱🌸

🐰 We are proudly cruelty-free, meaning none of our products are tested on animals. Our love for our furry friends extends beyond cosmetics, and we are dedicated to making a positive impact on the environment. We strive for sustainability by using eco-friendly packaging and reducing our carbon footprint, because protecting our planet is an integral part of our mission. 🌎♻️

💫 As a brand, we embrace diversity and inclusivity, believing that beauty is not limited to a single standard. Our products are designed to celebrate the unique beauty of every individual, with a wide range of shades that cater to a diverse array of skin tones. We are dedicated to fostering an environment of acceptance and self-expression, where everyone can feel seen, valued, and beautiful. 🌟🌈

🌸 We’re more than just makeup. We are a community of individuals who are passionate about clean beauty, empowerment, and making a difference. Through education and advocacy, we strive to redefine beauty standards, encouraging a shift towards embracing our natural selves and celebrating authenticity. Together, we are rewriting the rules and creating a future where clean beauty reigns supreme. ✨💄

14/06/2023

Get ready to glow like never before with Au Naturale’s exquisite collection of Creme Highlighters! ✨

Designed to capture the essence of natural radiance, these dreamy formulations will take your luminosity to new heights, leaving you with a breathtakingly beautiful glow that lasts all day. 💫💖

🌿 Crafted with love and a deep commitment to clean beauty
🌿 Formulated with nourishing, plant-based ingredients
🌿 Free from harmful toxins and filled with botanical goodness

These highlighters not only enhance your natural features but also care for your skin, making your beauty routine a true act of self-care. 🌸🌱

💫 The luxuriously smooth and creamy texture of these highlighters effortlessly melts into your skin, blending like a dream to create a soft, ethereal glow. Whether you prefer a subtle, lit-from-within radiance or a bold, head-turning shine,

✨ Unleash your inner luminosity and embrace the magic of Au Naturale’s Creme Highlighters. Visit our website now to explore our stunning collection and discover the transformative power of clean beauty. 🌺💚

12/06/2023

🌿 When we choose natural products, we embrace a holistic approach to beauty—one that harmonizes with our bodies and the planet. Each application becomes a mindful ritual, a moment to honor our skin and nourish it with botanical goodness.

✨ Self-love blossoms as we embrace our imperfections, celebrate our individuality, and adorn ourselves in ways that make us feel confident and empowered. Natural makeup becomes our ally, accentuating our features and allowing our inner radiance to shine through. It's not about masking who we are; it's about enhancing the beauty that already exists within. 💖🌟

💫 So let's honor ourselves by prioritizing self-care, embracing self-love, and choosing natural beauty products that align with our values and nourish our souls. Let's celebrate our authentic beauty and find joy in the journey of self-discovery. Because when we love ourselves, inside and out, we can truly illuminate the world around us. ✨🌎

Image credits: Pinterest

09/06/2023

Color theory is one of the most important tools in a makeup artist’s toolkit 🎨

It can be used to create looks that enhance your natural beauty and facial structure, or to correct problem areas.

It can help with:
- concealing dark circles or blemishes
- minimise redness
- make your eyes pop

07/06/2023

Have you tried our Semi-Matte Powder Foundation? ✨

Why it works:

- Natural minerals protect and nourish skin, so you're free to play! ♻️
- Light and airy powder formula delivers soft-as-a-feather coverage while letting natural beauty shine through ⭐️
- Available in 15 diverse shades to flatter any skin tone 👄

05/06/2023

Different looks for different shades!

The sky is the limit with our Lip Stains - a different color for your every mood, outfit or desire 💄

Here are some words of wisdom that we live by and pair with our favorite shades of lip color! 💋

02/06/2023

In a world that constantly demands our attention, it's essential to carve out moments for self-care and self-love. 🌸✨

Nurturing our minds, bodies, and spirits allows us to radiate beauty from within. And what better way to celebrate our unique essence than with the power of natural makeup and skincare? 💄🌿

Image credits: Pinterest

31/05/2023

Get ready to radiate a natural, lit-from-within glow with our sensational All-Glowing Creme Highlighter! 🌟💫

This game-changing product will take your makeup routine to new heights, giving you that coveted luminosity and ethereal shimmer. ✨😍

🌿 Crafted with our signature commitment to clean beauty, this highlighter is a true gem. It's formulated with nourishing, plant-based ingredients that pamper your skin while creating a mesmerizing glow. Say goodbye to dullness and hello to a radiant complexion that turns heads wherever you go. 🌺💚

29/05/2023

✨ Step backstage with us and witness the artistry that goes into crafting Au Naturale’s extraordinary makeup creations!

🌿 At Au Naturale, we believe in the transformative power of clean beauty. Each product is meticulously handcrafted with love and care, using only the finest ethically sourced ingredients from Mother Earth herself.

We’re all about enhancing your natural beauty while nourishing your skin, because you deserve nothing but the best. 😍✨

💄 Our passionate artisans bring their expertise and creativity to every step of the process, from formulating the perfect shades to blending vibrant pigments with botanical extracts.

Witness the magic as each product, lipstick, and foundation comes to life, bursting with radiant colors that will make heads turn. 🌈🌟

🌱 But it doesn’t stop at beauty—we’re committed to making a positive impact. You can embrace guilt-free glamour, as our makeup is 100% clean, cruelty-free, and free from harmful toxins. 🐰🚫✨

Join us in our mission to redefine beauty standards and create a better world for our planet and ourselves. 🌎♻️

24/05/2023

Being able to trust what we put onto our skin is important 🌍

Knowing the ingredients are SAFE, vibrant, nontoxic, vegan and RICH in sustainable pigments is a necessity.

Au Naturale is transforming makeup, allowing your makeup to be part of your skincare routine.

Self-care has never looked or felt better!

22/05/2023

Isn’t there something about the perfect lip color? 💕

Our Semi Matte Lip Stains are:
- Ethically sourced and made with ECOCERT pigments, immaculately crafted organic oils and waxes
- Provide serious staying power while imparting nourishment and moisture
- Contain Sustainable Palm Done Right palm oil, which restores hydration to your lips
- And are available in a spectrum of vibrant, vegan colors to make your pout pop 💋

Which is your favorite shade? 💄

19/05/2023

Our mission is simple:

To use exclusively healthy, naturally derived, and ethically sourced ingredients…

To revolutionise beauty, skin-care and cosmetics 👄

Are you with us? Join the Clean Beauty Revolution today 💄🎨✨

15/05/2023

Have you met all our blush shades before? 💋

There’s something for everyone!

There are many ways to use blush in your daily makeup routine to add a pop of color and definition to your face!
Here are some creative ideas:

🔴 Use blush as an eyeshadow base
🔴 Create an ombre effect by blending two different shades of blush together on the apples of your cheeks
🔴 Add blush to your lips for a fun and flirty twist
🔴 Highlight your cheekbones
🔴 Use it as bronzer