Kuehn Printing

5 Ways to Combat Rising Postal Rates

I'll stop and say its just short of tyrannical.

In spite of pressure from Congress (who can only make recommendations) and intense industry lobbying, USPS once again this week will be raising prices on several different mail classes. Amazingly, this is the 4th increase in price since 2022. If we felt that it would improve speed or service, we'd be all for it, but we have yet to see much if any improvement at USPS since the appointment of the current postmaster.

So what can you as a marketer do?

We know that direct mail is important part of growing your business. In 2023, according to the Direct Marketing Association (DMA), the average success rate on direct mail projects was 4.4% - much higher than email marketing (a .12% average open rate). Response rates for project mailed using internally developed or house lists, climbs up to 9%.

So how can you maintain or expand your reach without increasing your postage cost for your next mailer? Here are five options that we at Kuehn Printing would be happy to discuss with you:

1. Optimize Size: Can the size of your project be optimized as a letter or flat, to reduce cost?

2. Change class: If you're mailing First Class or Presort First Class - would other options like Marketing Mail (formerly Presort Std.) still work for your project?

3. Take advantage of USPS Discounts: USPS overs Direct Mail Promotions and Incentives on a quarterly basis - offering up to 5% off of your postage.

4. Register your organization for Non Profit Status with USPS (for qualifying organizations): If you think you might be eligible, we can help you fill out and register with USPS (note - not all non profits are eligible, and this is different than registering with the IRS).

5. See if EDDM is right for your business: Every door direct mail is a great way to send out non-addressed mail to a a geographic location at a discounted postage rate - great for restaurants, neighborhood retail, and other widely used service businesses.

If you'd like to talk about any of these ideas and how they might benefit your next project, you can reach out to me, [email protected] with any questions or inquires. Happy Printing!

On behalf of Kuehn Printing we want to thank the Green Bay Police Department and Green Bay Area Crime Stoppers for the opportunity to assist with this oil and water proof gun mat product, being distributed to gun sales stores throughout the area to fight illegal buying. Learn more about its use here:

https://www.wbay.com/2024/04/02/green-bay-area-crime-stoppers-mats-aim-combat-illegal-gun-purchases/?tbref=hp

If you have a need for a unique promotional or printed product, we'll be happy to find a solution for you!

At Kuehn Printing, we have equipment to produce large projects like this beautiful tabloid sized business publication, completely in house. If you're in Wisconsin, check out The NEW Business Review, a quarterly business publication from our friends at The Business News. If you need an oversized catalog, magazine, or other large printed project (up to 40"), let us show you how we can exceed your expectations with our great quality and service.

Attention Candidates: Did you know that a Columbia University study, found that political signs can make a difference of an average of 1 - 2 percentage points in an election? Check out this article to learn more, then reach out to us to help you in your Spring Campaign!

Campaign signs influence how we vote more than you might realize Especially in local races, political signs can drive name recognition in important ways. In one study, they even helped elevate a fictitious candidate to near the front of the pack.

Kuehn Printing is proud to help local organizations like Rick's Toybox, Inc. that are making a difference not only in our community, but across the globe. Labels produced here and donated to this group, are just a single small part of their efforts to bring joy to children in need.

Local toymaker “achieved the impossible” after sending bulk of toys to Israel GREEN BAY, Wis. (WFRV) – The man behind Rick’s Toybox Inc., Rick Brunner, worked on a special project with his team of volunteers to send his wooden toy cars overseas to the children di…

Congratulations to our friends at the Marinette County Fair - we hope everyone had a great fair!

Good Monday Morning! We want to start your week with a chuckle, so sit back and enjoy comedian Kumail Nanjiani's hilarious take on our friend Cyan (of CMYK fame).

"Who had ever heard of cyan before?" 🎤: Kumail Nanjiani #shorts Cyan is the luckiest color on the planet.

Another postage increase arrives from USPS on July 9th (we don't like it either). If you have any questions on how this might affect your ongoing or new upcoming mail projects, please contact us.

faq.usps.com

Each week we deliver approximately 8,000 lbs of paper trim waste and cardboard just across the river to Georgia-Pacific where they recycle that paper into bath tissue, napkins and towels. Their Broadway mill is one of the largest wastepaper recycling operations in the world. Being a good neighbor and environmentally safe and friendly is important to us, and we appreciate the partnership with GP.

Pocket folders are a great way to leave a lasting impression. Whether you want to to organize your proposals, brochures, business cards, or other promotional items, they are relatively inexpensive and a great way to get your brand in front of potential customers.

Another 5-Star Review - Let us show you how we can help you with your next printing project!

Don't be like Britney - make sure to plan far in advance for your paper needs. The global paper shortage has not subsided, and Kuehn Printing we are advising our clients to be looking ahead 6 to 12 months in planning your large print projects. Print demand continues to be high and paper mills do not have capacity to produce more. We can help you navigate this difficult time so you can still receive a high quality product, on time, and on budget.

https://www.tmz.com/2022/07/30/britney-spears-autobiography-book-paper-shortage-delay/

Britney Spears' Book is Done, Delayed Because of Paper Shortage Britney Spears' tell-all book is finally completed, but there's a major problem in getting it out ... there's a paper shortage.

The art of printing is putting ink on paper to make a final product that is worthy of our client's standards.

Earlier this year, we highlighted how some of the paper that we use is made at Verso in the Upper Peninsula of Michigan. Now, we want to share how ink the ink that goes on that paper is made.

Every step in the process, from making paper and ink to putting that ink on paper, is done with care and passion to help make a product that our clients can be proud of!

How Ink Is Made A Chief Ink Maker shows how colour and ink is created from the raw ingredients--powder, varnish, and passion. Everything designers and printers need to know...

Today at Kuehn Printing we celebrate 40 years in business. We couldn't have done it without you - our clients, colleagues, family and friends. On behalf of the Kuehn Team, we look forward to serving you with premium quality printing for the next 40 years and beyond!

We congratulate Kevin Kuehn, who finds himself today doing exactly the same work he was doing on June 16th, 1982 - rigging and moving heavy equipment!

Kuehn Printing, a full color commercial offset printing company located in Green Bay Wisconsin is looking to hire a full time prepress technician/graphic designer.

The ideal candidate has a minimum of 1-2 years experience working in a printing or related company and a degree in graphic design or related field with formal training using the Adobe Creative Suite, particularly InDesign.

Understanding of offset printing production is desired, but if you've worked solely in the flexo or digital world, and we can provide you with the training necessary to be a productive and independent pre-press professional within our workflow.

This position requires someone who can greet and assist customers in person or on the phone, provide some graphic design, customer service, file preparation for print, outputting plates, and anything else required of the position.

This position is more a technical position than a creative design position - helping customers provide quality artwork to ensure a high quality printed product.

The ideal candidate has a high attention to detail, and understands the principle of “doing whatever it takes to get the job done on time”.

Starting wage is negotiable and, depending on experience.

Benefits include quality modern prepress equipment and software to work with, paid holiday time, good people to work with, and a flexible work environment.

Job Type: Full-time