JDPR

Today we toasted our new office and a new member of the JDPR family - baby Bodie Dezen! It's a busy season for us here, so it is nice to take a moment to celebrate as a team 🍾

Thank you to all of our clients and partners for making our jobs exciting!

Meet Jakhi!☀️

Jakhi, our Summer 2023 EMAP intern, is a rising senior at University of South Carolina Upstate where he is pursuing a Bachelor of Arts in communication studies. At Upstate, he has earned the Courage in Communications Scholarship and serves on the committee for the Excellence in Teaching and Advising Award.

Outside of school, Jakhi serves as an after-school and camp counselor for 6-8 graders. He also loves to watch sports, play basketball, make music - he is a producer AND plays the drums 🥁- and spend time with his family and friends.

He has a deep appreciation for the upstate and loves spending time in Greenville and Spartanburg exploring the parks and trails as well as local shops and restaurants. A self-proclaimed “culinary aficionado,” Jakhi enjoys trying new dishes and sharing good food with the people he loves.

Jakhi is such an asset to the JDPR team and we’re grateful to be part of his college experience!

The application for the Fall 2023 JDPR Executive Management Assistance Program (EMAP) is open! We are looking for motivated and qualified candidates for this 12-15 week internship that provides students with hands-on, real-world experience in public relations and mar-comm.

If you or someone you know would be a good fit, apply on our website at https://www.jdpr.com/executive-management-assistance-program-emap-application/

The application will close July 12.

Our team got a first look at our new JDPR office this week. We are excited for this next chapter in our agency and look forward to sharing the space with you!

Have you heard about our client, Rebel Rabbit Seltzer ? 🐇

Founded in Greenville, SC, Rebel Rabit High Seltzers offer "a better way to booze" for people who enjoy the social element of "drinking" but are trying to cut back or simply don't want the undesirable consequences of alcohol consumption. We have enjoyed working with Rebel Rabbit, pitching their story to various media outlets including podcasts, digital and print publications. Recently, Rebel Rabbit's story was featured in Greenville's The Post and Courier.

Read the full article here: https://www.postandcourier.com/greenville/path-to-sobriety-behind-this-greenville-thc-infused-seltzer-company/article_bbf4b922-f412-11ed-a980-978ec9e0f5a0.html

To learn more about Rebel Rabbit or find a distributor near you, visit their website at drinkrebelrabit.com.

Path to sobriety behind this Greenville THC-infused seltzer company Two childhood friends became business partners to create Rebel Rabbit, a Greenville-based company providing THC-infused seltzer water as an alternative to alcohol use.

There has been a lot of talk recently about the use of AI and how it will impact communication and creative jobs now and in the future. Are communication and creative careers "safe" from this new technology, or will AI take over? Is there a third option?

At JDPR, our motto has always been to "exceed client expectations," which often means adapting and evolving with the times. Over the last few weeks, we've been exploring AI-based programs like ChatGPT and identifying the opportunities and dangers of incorporating it into our work.

Read more about what we've learned in our most recent blog "The good, the bad and the ugly: Exploring the impact of AI on communication and creative jobs."

https://www.jdpr.com/blog-post/the-impact-of-ai-on-communication-and-creative-jobs/

We are excited to share that we recently had the honor of hosting Rolling Stone at this year's Bear Shadow festival in Highlands, North Carolina.

Rolling Stone is one of the premier music publications with a total audience reach (including online, digital and print) of more than 24 million. Successfully earning coverage for our client, Highlands Festivals Inc., in a top-tier publication like this one is a big win and we couldn't be happier with the results.

Check out the full coverage here:
https://www.rollingstone.com/music/music-pictures/2023-bear-shadow-festival-jason-isbell-spoon-1234734598/

A huge thank you to everyone who made this happen! We're already looking forward to next year 🐻⛰🎶



📸 : Loch & Key Productions

Such a great article by our client Kopis about ways that businesses can ensure they are prepared for success now and in the future through software modernization.

Cut out the post-COVID dithering with a decent digital playbook The COVID pandemic changed the workplace in fundamental ways. It altered the rules for how businesses navigate a crisis.

Our client Highlands Festivals, Inc. produces multiple exciting events celebrating the food, music and culture of Highlands, NC every year including Highlands Food & Wine and Bear Shadow.

With Bear Shadow coming up, we were proud to secure a placement in Southern Living’s roundup of the South’s Best Music Festivals You Should Attend.

It is always exciting to see our clients get the recognition they deserve! To read the full article, visit https://www.southernliving.com/best-music-festivals-7480465

For more information on Bear Shadow or tickets to the event, visit bearshadownc.com

We recently had the opportunity to present on Influencer Relations as part of the Clemson Social Media Listening Center's inaugural . The students were engaged, asked thoughtful questions and shared some of their own influencer experiences which led to rich discussions about communication strategies and the staying power of influencer marketing.

Education is an important tenet of our agency and we are always excited to share what we have learned in our 30+ years of business with aspiring PR and communication professionals. Thank you to the Social Media Listening Center for inviting us to be part of this great event!

JDPR Account Executive - and two-time Clemson University graduate - Raine Riley is presenting on Influencer Relations during Clemson Social Media Listening Center's Social Media Week. Through her experience at JDPR, Raine has helped multiple clients in a variety of industries successfully engage influencers in their overall marketing and communication strategies. We are proud of the role that Raine plays in our agency and are excited for her to impart some of her knowledge and wisdom to aspiring PR and marketing professionals.

If you are interested in learning more about how JDPR can support your influencer and social media-related needs, please reach out to us on our website. Additionally, you can read more about how social media can help your business on our blog: https://www.jdpr.com/blog-post/3-ways-social-media-can-help-your-business/

And if you're a college student who aspires to immerse in the field of PR, learn more about our Executive Management Assistance Program here: https://www.jdpr.com/about-us/

Social Media Week at the SMLC is almost here! Sign up for some of our panels now, like this talk on influencer relations: https://www.eventbrite.com/e/influencer-relations-tickets-539575624217

Are you or someone you know looking for a real and meaningful summer PR internship?

Our Executive Management Assistance Program (EMAP) has been purposefully partnering college students with senior account executives for real-world PR agency experience for over 20 years.

Learn more about our program, read about previous interns and apply on our website. 🔗 in our bio.

Have you met our Spring interns?

We are excited to welcome Kylie Harrison and Soura Saxton - and welcome back Isabel Matos - to our Executive Management Assistance Program. These three outstanding young professionals have joined us from Clemson University, Furman University and Southern Wesleyan University and come with diverse PR and communication experience including strategic communication, social media management and various styles of writing.

They have been great assets to our agency and we love being part of their professional journeys!

Learn more about our interns here: https://www.jdpr.com/jdpr-interns-for-spring-2023/

If you or someone you know would be a good fit for our EMAP internship, please reach out to us to apply (Summer application now open).

We recently had the pleasure of joining our long-time friends Lynn and Cele Seldon (Seldon Ink) for the launch of Lynn’s new book, Carolina’s Ring. We love being able to support our community and always welcome the opportunity to dine at Soby's New South Cuisine.

Thanks to M. Judson Booksellers for a great outing for our growing team!

We are thrilled to announce the addition of William Henderson as JDPR's newest Senior Account Executive. William's focus will include building and fortifying client relationships while supporting strategic planning, media relations and brand awareness initiatives for our regional and national clients. William is joining us with a rich history in communication strategy and data-driven marketing.

When he's not at work, William enjoys eating tacos, attending concerts and spending time outdoors with his wife, newborn daughter and their dogs.

Read more about William in our latest press release: https://www.jdpr.com/jdpr-welcomes-william-henderson-as-senior-account-executive/

Welcome to the JDPR family, William!

We recently had the privilege of formally introducing KRESS North America to Canada at this year’s in Toronto. The Kress team has been hard at work building a dealer network across Canada, but this was the first time many people saw the new, commercial-grade, battery-powered outdoor power equipment in-person.

Over four days, we met with a dozen media from top-tier Canadian outlets and supported the generation of nearly 1,000 leads for our client. Apart from the great interactions, it was clear that Kress made a splash at the show – winning both a Presenting Sponsor and Best Booth awards!

Social media can be a highly effective tool when properly integrated into your overall communication strategy. At JDPR, we have helped many of our clients run successful social media campaigns by aligning social media strategy with business KPIs.

Read more about how we have helped our clients utilize social media to better meet their business goals and give us a call if you’re interested in learning more!

https://www.jdpr.com/blog-post/3-ways-social-media-can-help-your-business/

We had an incredible week at with Positec introducing the new and .

Over four days, we met with more than 100 media. Additionally, the Florio and Landroid VISION won a half dozen "Best of CES" awards from top-tier consumer electronics media outlets including How-To Geek, LifeSavvy, Techlicious, Tom's Guide, Fast Company and The New York Times Wirecutter and received acclaim from various other outlets including The Wall Street Journal USA, Yahoo Finance, MSN and Interesting Engineering.

We’ve had an exciting week with our client Crossroads Centers as they opened three new locations across Tennessee. Here are some behind-the-scenes photos from the media coverage we coordinated to help inform the public about the important work that Crossroads does.

Have you seen the news?

We are proud to announce the addition of three new clients to our portfolio: Kopis, The Bristol Hotel, and KRESS North America. It's been a busy couple of months and we are excited to share more about the great work we are doing for all of our clients! Stay tuned.

Read the full article here: https://www.jdpr.com/jdpr-announces-strong-growth/

As we say goodbye to summer, we highlight our final summer intern.

Meet world-traveling Grace!

Grace is a senior at Furman University double majoring in communicaton studies and information technology. She recently returned from studying abroad in Barcelona to intern at JDPR.

Grace loves hiking and traveling in her spare time. Her favorite place to visit is Florence, Italy because of its art museums. She also enjoys creating art, cooking and watching the sun set.

In the future, Grace plans to rescue a dog. After graduating in the spring, she hopes to live and work somewhere in Europe.

Thanks for making JDPR part of your journey, Grace!

As summer winds down, we want to recognize and thank our amazing summer interns.

Meet Johnathon!

In December, Johnathon will earn his BA in journalism and mass communication with a PR concentration from Bob Jones University. After graduation, he looks forward to helping brands tell their stories creatively.

At college Johnathon has served as editor in chief of his campus newspaper. He is also the president of his college's chapter of Lambda Pi Eta, a national communication honors society.

In his free time, you can find Johnathon hiking a new trail, walking his energetic Jack Russell Terrier or gazing up at a starry sky. A self-proclaimed nerd, he also loves to read and write fiction, play board games and watch movies.

Thanks for being on the team this summer, Johnathon!

As the summer winds down, we at JDPR want to recognize and thank our amazing summer interns.

Meet Megan!

Megan is studying communication with a public relations concentration and a minor in converged media at the University of Akron.

When she's not interning at JDPR, working as a camp counselor or serving wine and local fare at one of Greenville’s finest restaurants, Megan enjoys creating and perfecting different recipes. When she's in the mood for comfort food, Megan makes her favorite recipe: a lemon garlic parmesan pasta with crackle chicken of her own invention.

Alongside cooking, Megan loves exploring Greenville with her family and friends. Being new to the city, she loves trying local restaurants, taking workout classes and enjoying some of the best experiences Greenville has to offer. Megan falls more in love with the city every day and hopes to soon be able to call it home!

We've loved having you on the team this summer, Megan!

We are growing!

We are looking to add a Senior Account Manager who is experienced in the industry and interested in being part of a growing team in a fast-paced environment.

For a full job description and to learn more about JDPR, visit https://linktr.ee/jeffdezenpr.

Press releases are well-known tools in the PR pro's kit. But how can you write a press release that captures the media's attention?

At JDPR, we've helped clients tell their stories through the media for over 30 years. Read about some of the tips we've learned over the past three decades at the link below.

https://www.jdpr.com/blog-post/capture-the-medias-attention-with-a-press-release/

Meet our summer interns! Megan (University of Akron), Johnathon (Bob Jones University) and Grace (Furman University) have been part of the JDPR team since mid-May and we have loved having them on board!

Get to know them a little better at the link below:
https://www.jdpr.com/jdpr-welcomes-three-new-interns-for-summer-2022%ef%bf%bc/

If you or someone you know is interested in the JDPR Executive Management Assistance Program (EMAP), reach out to us directly or apply on our website at https://www.jdpr.com/about-us/ !

Meet Caroline!

Caroline was one of our awesome Spring interns and is graduating from Anderson University with her bachelor's degree in Public Relations this weekend! 🎓

Caroline enjoys traveling and spending time with friends and family, especially outdoors. She also enjoys trying new recipes and exploring new restaurants with rich culture and/or scenic views.

She's a lover of all things Marvel, The Office and New Girl and likes listening to new music and podcasts.

Caroline hopes to travel the world to learn about different cultures and experience places she's never been.

We loved having you on our team, Caroline, and wish you all the best on your next adventure! ⛰️

Meet Sadie ☀️

Sadie has been part of the JDPR team since January and is graduating with her BA in Political Science with minors in English and Women's Leadership from Clemson University in a few short weeks!

Apart from her intensive study schedule, Sadie loves to travel and be outdoors. Originally from Charleston, her favorite part about living in SC is her constant proximity to nature. Whether it's hiking in the mountains or strolling along the beach, Sadie enjoys spending time in nature. One of her dreams is to visit all of the National Parks 🌄

Another of Sadie's favorite pastimes is attending live music events. Sadie recently saw music duo Sylvan Esso in nearby Asheville, NC and had a blast! She enjoys visiting new venues and says she loves the overall experience of live music.

We're glad you're on our team, Sadie!

Meet Thomas 😎

Thomas has been part of JDPR’s E-MAP internship program since August 2021. Thomas is a soon-to-be Clemson University graduate and is passionate about helping companies take their brands to the next level. Thomas aspires to break into the integrated marketing communication field as a copywriter and bring color to client storytelling.

When he's not working or studying, you can find Thomas cooking and gathering, reading cliche romance novels, spending time outdoors and singing in Tigeroar, Clemson's all-male acapella group. His life motto is "Empower Others Always," and he aspires to live by it both in and out of work by challenging brands and people to do more.

Thomas, we love having you on our team ✨

Does your online reputation shine as brightly as your offline reputation? It's never too late to start thinking about it!

At JDPR, we are experts at ensuring that the excellent word-of-mouth reputation your business enjoys shines through online, too! Read about some of the key ways we make this happen for our clients in our newest blog post.

Full article here: https://www.jdpr.com/blog-post/what-to-do-when-your-companys-reputation-doesnt-shine-online/

JDPR is looking for motivated students with strong written and verbal skills to join us for our Summer 2022 Executive Management Assistance Program (E-MAP) internship! Throughout this 12-15 week internship, students will work closely with our senior account executives to learn the skills necessary for a career in a public relations agency and contribute to various client projects.

If this sounds like you or someone you know, please visit the internships page (https://www.jdpr.com/about-us/ ) of our website for more information.

Interested applicants should submit their resume and cover letter online or by reaching out to Wendy Henry at [email protected] by EOB Friday, March 18.

*This internship includes a stipend.

We are proud to announce our two new interns and one returning intern for Spring 2022. Read all about our talented students here:

https://www.jdpr.com/jeff-dezen-public-relations-jdpr-adds-two-interns-for-spring-2022-extends-internship-for-third-local-communication-student/

For more information about our Executive Management Assistance Program (EMAP), contact us directly!

Nothing is more rewarding than a client saying "you guys treat me like I'm the only client you have!"

In the creative services business, providing satisfaction for clients can be a challenge. How, then, does a PR pro create delight? Read about it in the first blog post of our newly revamped website!

Read the full article here: https://www.jdpr.com/blog-post/exceeding-expectations-the-foundation-of-successful-client-service/

Earlier this week we held our first all-staff meeting of the new year! It was refreshing to get back together, break bread and touch base on the year ahead. We have some great things coming down the pike at JDPR and are looking forward to sharing them with you!

Featuring: lots of coffee, note-taking and homemade goodies ☕️🥐

This is Irene ⬇️

Originally from the province of Varese in the region of Lombardia, Italy, Irene has been part of our E-MAP program since May!

An avid traveler, Irene took her first trip at three months old and, since then, has done everything from spending six weeks in New Zealand zip lining, kayaking and surfing to attending school overseas (i.e. right here in South Carolina). Aside from meeting new and interesting people during her travels, Irene makes it a point to try new and delectable foods, designating her as a certified, world-traveling foodie 🏅

Above all else, Irene’s family is of the utmost importance (including Benjamin and Theodore, her four-legged kin, pictured here).

Irene says, “as a true Italian, you can summarize me as food, family, fashion and travel.”

You’re a great asset to our JDPR team, Irene! 🥂

Yesterday part of our team visited United Ministries as we wrapped up our month-long United Way of Greenville County campaign and United Ministries food drive! We are grateful for the agencies that serve our friends and neighbors and are thankful that we get to play a small part in caring for Greenville.

On this we had the privilege of talking with the team at Your Carolina about the importance of mental health and how our friends at Gateway House, Inc. are serving the community.

Here are some behind-the-scenes images! Be sure to watch the full segment here:
https://www.wspa.com/your-carolina/gateway/

At JDPR, we believe our results speak for themselves. Check out how we've been able to serve in their quest to raise brand awareness across social media.

You can find all of our case studies on our website at jdpr.com (🔗 in bio).

Some of the JDPR team is in Dallas this week for a media event at the Dallas Arboretum and Botanical Garden. The event, hosted by our client Jobe's Organics, gave media, bloggers, influencers and vloggers from across the country and Canada an opportunity to learn more about the Jobe's brand. Jobe's also had the opportunity to partner with the Dallas Area Habitat for Humanity and donate container gardens created by attendees to Habitat homeowners. Thanks to everyone who made this event a huge success!