Upstate Ale Trail

Join The Southern Growl for trivia this Tuesday, October 29th! Doors open at 6pm, with bar and kitchen open. Trivia starts promptly at 7pm.
No reservations needed, first come, first seated.

Join us for trivia this Tuesday, October 29th!
Hosted by trivia master and The Southern Growl founder/owner Matt Bowes for an evening of healthy competition. Doors open at 6pm, with bar and kitchen open. Trivia starts promptly at 7pm!
No reservations needed, first come, first seated.

See below for an update from the Tryon Beer Fest. They are in urgent need for volunteers. We are a proud sponsor of the event and encourage you to buy a ticket or volunteer to be a part of something special!
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We recognize the devastation and challenges that Hurricane Helene has presented us with. Our hearts are with everyone impacted by this storm. We are strong. We will recover, rebuild, and rise up. We are North Carolinians, and we are stronger together. As a committee representing the Tryon Downtown Development Association we have voted to continue with the 13th Annual Tryon Beer Fest as an opportunity to connect, support one another, and to be who we are-A COMMUNITY!

Our festival has been one of strength; we hosted a virtual drive through experience during COVID. Our festival has been one of resilience; we had our most exuberant and well attended crowd during a rainstorm! And our festivals are born of passion; each year our festival grows and reaches new crowds introducing them to the Tryon Beer Fest!

Although we will still have plenty of beers at our festival, due to the impact of , some of our Asheville beer vendors are challenged to represent themselves at our festival. Therefore, we'd like to announce that a portion of our proceeds will benefit the Asheville Brewers Alliance.

If you have signed up to volunteer for our festival, we need you to check in and let us know if you are still able to volunteer. Please call 828-817-5523 to confirm your abilty to volunteer. If you have not volunteered in the past, PLEASE CONSIDER VOLUNTEERING NOW! We need your help now more than ever. Some have called this more of a "Love Fest" than a Beer Fest, so please participate and show some !

Fellow , fellow community members, fellow supporters, fellow residents, we need you! Either buy a ticket to support this event that benefits Tryon Downtown Development Association, or volunteer to be a part of something special! Either way, WE NEED YOU!!!!

https://docs.google.com/.../1FAIpQLSe941plAtT.../viewform...

❤️‍🔥 Meet Ashlyn, Fireforge Bartender!

❓What do you like best about being a part of the Fireforge team?
🧡 I love the light-hearted, inclusive community! Everyone here is incredibly genuine, hardworking, and kind. It’s an amazing group of people to be around.

❓What’s your favorite Fireforge beer and why?
🍻 It’s a tough call between Day on the Lake and Perlin’s Ghost Pepper.
Day on the Lake is perfectly crisp and refreshing—it’s the ideal beer for kicking back.
Perlin’s Ghost Pepper brings that same crispness but adds just the right amount of heat. It’s the perfect balance. Chef’s kiss.

❓If you could have a beer with anyone (living or dead), who would it be?
🗣️ I’d choose the cast of the SmartLess podcast—Jason Bateman, Will Arnett, and Sean Hayes. It would be a hilarious conversation, full of sarcasm and witty banter, with a little insight into life along the way.

❓You have an unexpected free afternoon. How are you spending it?
🚵‍♀️ I’d ride up to Pisgah for a quick mountain bike loop, then stop by The Hub before heading back to the Upstate. 

❓Want to share a little about your professional background?
🩻 I started my career in worksite wellness, primarily working with manufacturing companies to improve employee health outcomes. Now, I’ve transitioned into healthcare, working as a project manager for an EMR startup in a non-clinical role.

Good move for the community and we look forward to being part of the Greenville Craft Beer Festival next spring. Cheers!

Friends,
The impact of Hurricane Helene will be felt throughout the region for a long time.

We know some of you and several of our neighboring breweries were significantly impacted. The upcoming Greenville Craft Beer Festival will donate 100% of net profits to recovery efforts for impacted breweries in the Carolinas.

Because of the storm, Fall for Greenville has been rescheduled for November 9th. We're glad they can move forward, but the event will greatly affect our volunteer and parking capacity. To support the best for the community, the Greenville Craft Beer Festival will be rescheduled.

We have yet to set a new date, but we are looking at weekends in March or April 2025. We'll let you know as soon as we have a firm date- please stay tuned and follow along with our social accounts for updates.

Until then, take care of yourself and those important to you. We'll see you all in the spring!

Thanks,
The Greenville Craft Beer Festival Team

It has been a busy few weeks around my Rocky Broad Hwy9 neighborhood. Just got phone service and seeing all the recovery happening around county too. Thank you Brett with for setting up fundraiser and all the thoughtful contributions. Prayers for everyone pulling together during these times. Shout out to my neighbor Brandon who has showed up ready to help with shovel in hand repeatedly, and found out he brews for which I hear has been organizing supplies and volunteers (and brought me some canned cocktails) also thanks for having hot food for weary folks.

Remember the Greenville Craft Beer Festival is happening November 9th at Fluor Field! Unlimited craft beer, great company, and the best fall vibes. Grab your tickets now and join the ultimate beer party!

Get yours here: https://pulse.ly/wuuqdeynro

So grateful to come together in just one month for a time of festivities and fun. We’re looking forward to sipping with you soon.

🍻 November 9th at Fluor Field

Unlimited craft beer, great company, and the best fall vibes. ✨ This is one you definitely don’t want to miss!

Grab your tickets now and join the ultimate beer party! 📲
Get yours here: https://pulse.ly/wuuqdeynro

In the wake of Hurricane Helene, the City of Hendersonville is committed to ensuring that community events continue to serve as a source of support and solidarity.

Rhythm & Brews Downtown Hendersonville, NC | October 17, 2024

The final Rhythm & Brews of the year event WILL take place on Thursday, October 17. We are actively working out the final details to ensure a successful event that not only celebrates music and community. Rhythm & Brews is produced by the Friends of Downtown Hendersonville, proceeds from the event will be directed to downtown business support.

Bearfootin;'Auction | Extended Until November 16, 2024
The Bearfootin’ Auction went live on September 26 and already has over $38,000 in bids benefitting 20 area nonprofit organizations. We are extending the bidding period to November 16. This extension will give more people an opportunity to participate while supporting local organizations. View the Bearfootin’ Auction and Bid Here: www.accelevents.com/e/bearauction24
www.accelevents.com/e/bearauction24

LoveHendo Popup Hendersonville Farmers Market | Starts October 12, 2024 Historic Depot, 650 Maple Street.

Beginning this Saturday, October 12, the Hendersonville Farmers Market will host a scaled-down Pop-Up Market featuring local favorite, Underground Baking. This will provide a taste of our traditional market to bring back some normalcy while many of our vendors continue to assess their own recovery.

View the entire update here:
https://icont.ac/50ADq

Friends, if you've ever picked up a copy of the Upstate Ale Trail to plan your brewery visits it's because of the work that our teammate Katie Eastridge does.

Katie could use your help. Her home has suffered extreme damage and possessions have been ruined. These losses will likely not be covered by insurance. Funds raised will be used to help Katie and her family rebuild their home and buy much needed furnishings, clothing, and food.

Please click the link to read the full story about how Katie has been saving lives of her neighbors and their animals on her paddle board. Although she could now come to safety, she's still out there helping others.

If you follow this page, you love local Upstate beer. Please consider making an easy $6 donation and "Buy a Pint" for Katie Eastridge. Also, 100% of all profits from Upstate Ale Trail merch orders on www.AleTrailStore.com will be donated to Katie through the end of 2024.

https://gofund.me/2a8092bd

Oktoberfest 2024 is upon us! Join Kite Hill Brewing Co for 3 days of beer, food, music and friendship. Whether you're looking for a distraction from the last week, or just ready to celebrate, Kite Hill has you covered.

Go have a pint at Kite Hill Brewing Co and get excited about their upcoming Oktoberfest celebration on Oct 4th-6th. Live music, German fare, and loads of fun.

Check out all the Labor Day Weekend events happening at Fireforge Crafted Beer!

Hoppin' GVL is known for it's incredible rooftop, delicious selection of drinks, and amazing live music! Download their app and use code GOODVIBES for $10 in loyalty points.

Attending this year’s Greenville Craft Beer Festival? They've teamed up with Homewood Suites by Hilton Greenville Downtown to offer you an exclusive discounted rate.

Book your stay and use the group code or the special booking link you’ll receive after purchasing your ticket.

🍻 Grab it now— https://pulse.ly/gjk7chrg7j

Stay as close as it gets to at —just steps away from the Greenville Craft Beer Fest! ⚾️🍻

Attending this year’s ? We’ve got you covered! We've teamed up with again to offer you an exclusive discounted rate.
Book your stay at Homewood Suites Downtown using our group code or the special booking link, which you’ll receive after purchasing your ticket.

🍻 Don't have your ticket yet? Grab it now—link in bio or visit https://pulse.ly/gjk7chrg7j

Get the VIP treatment at the Greenville Craft Beer Festival on November 9th with an Early Entry Ticket!

Tickets available here: https://pulse.ly/qeydilnytb

Get the VIP treatment at the Greenville Beer Festival on November 9th with an Early Entry Ticket!

As a Early Entry ticket holder, you'll beat the crowds with entry an hour early- at 11 AM, scoring first dibs on the most sought-after brews.
Enjoy unlimited beer samples, a special 7oz mini pint taster, free drinking water, and 20% off all event merchandise. 🍺

Don't wait—VIP tickets are limited! Secure your spot and elevate your festival experience. Cheers!

Tickets available here: https://pulse.ly/qeydilnytb
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Way to go, Iron Key Brewing Company!

Look what showed up today!!! Thank you to all of our supporters! We are definitely feeling the love today!

💥Favorite Place to Work in the Foothills!

🍻Favorite Restaurant in Columbus!

🍔 Favorite Burger in the Foothills!

🌱 Favorite Appetizer in the Foothills!

🍟 Favorite Fries in the Foothills!

The world of beer is filled with unique flavors. Use this handy guide to find the Upstate's craft beer styles that fit your taste.