Engenius

Free event on September 17th at 9:30 AM.

Clarify Your Message to Grow Your Business
This 45-minute keynote plus Q+A is designed for those who want a clear and simple marketing plan that works. When you clarify your message and apply that to your marketing, customers will engage, and your business will grow.

This keynote will walk you through the StoryBrand Framework and help you understand how you can better invite customers into a story.

This event will be held at the Ronald McDonald House Charities of the Carolinas, a cozy and welcoming venue perfect for fostering creativity and collaboration. Don't miss this opportunity to connect with like-minded entrepreneurs and gain valuable insights to take your business to the next level. See you there!

Clarify Your Message to Grow Your Business Grow your business by clarifying your message using the StoryBrand framework.

Free event on September 10th at 9:30 AM.

Break free from hard-sell tactics
In a world bombarded with sales pitches, it’s challenging to stand out and connect with potential customers authentically. The traditional approach of pushing for a hard close often leaves both parties feeling disengaged and uninspired. It’s time to pivot from pitches to narratives and transform the way we approach sales conversations.

Write a new chapter of success
Imagine every sales conversation as a captivating story, one that invites your customers into a transformation and builds genuine rapport. As you harness the power of storytelling, you gain the confidence to navigate each interaction with purpose.

Rewrite the narrative with our proven framework
This workshop will equip you with five essential talking points that form the backbone of every successful sales conversation. By attending, you’ll learn how to seamlessly weave these elements into your conversations, creating a narrative that resonates with your audience. It’s time to stop selling and start storytelling – a powerful shift that invites customers to be part of your success story.

Elevate Your Sales Game with the Power of Story Uncover the secret to closing more sales with confidence and authenticity.

Elevate Your Sales Game with the Power of Story.
On September 10 @ 9:00 am, NextGEN GVL is letting us share about using the power of story in your sales process. Join us for this free event.
https://nextgengvl.org/next-event/elevate-your-sales-game-with-the-power-of-story/

Elevate Your Sales Game with the Power of Story Uncover the secret to closing more sales with confidence and authenticity.

Perhaps the hardest but most critical part of running a business is getting your marketing right.

You can keep spending money on marketing without the confidence it’s being spent on the right things, or you can pinpoint exactly what needs to change. ✅

The StoryBrand Marketing Report is a new online assessment that helps small business owners understand where their marketing plan is failing and what it should look like.

If you feel like you’ve been marketing your business without a playbook, you’ll love your custom marketing report! Take the free assessment at https://storybrandmarketingreport.com/assessment?ref=richardaronson1

Hey Upstate Nonprofits. How would you like a free website?
We are looking for an outstanding Upstate nonprofit to build a pro bono website for. If that's you, then take the next step. Fill out the application which is open until July 31, 2024. There's no catch. We are just looking for a great nonprofit to partner with. Thanks.
https://engeniusweb.com/engenius-gives

Engenius Gives | Engenius Web - Greenville, SC Engenius Gives | Engenius Web - Greenville, SC

Are you struggling to create a compelling marketing strategy for your business? You’re not alone.

Many business owners find it challenging to effectively communicate the value of their products or services in a way that resonates with their target audience.

That’s why we created an exclusive small group coaching experience specifically designed to help you overcome these challenges and create a winning marketing strategy.

By joining the Engenius Small Group Marketing Cohort, you will:
• Gain clarity on your unique value proposition
• Identify your target audience and speak directly to their needs
• Create compelling marketing messages that resonate with your customers
• Develop a clear and actionable marketing plan
• Receive expert guidance and feedback from industry professionals
• Build relationships with others similar challenges

Don’t let your marketing strategy hold you back from reaching your business goals. Join the Engenius Small Group Marketing Cohort and take the first step towards creating a powerful marketing strategy that drives results.

Space in the Small Group Marketing Cohort is limited, so don’t miss out on this opportunity to transform your marketing strategy. Secure your spot now and start building a successful business with the support of like-minded entrepreneurs.

Message us or click the link below to learn more and secure your spot in our upcoming cohort.
https://engeniusweb.com/marketing-collective/

We are looking to do a pro bono website for an Upstate nonprofit.

If your organization is trying to do more for South Carolina’s Upstate community but you’re not proud of your website or you don’t have a website at all, we may be able to help you with the Engenius Gives pro bono website.

It is important to Engenius to give back locally to an established organization who needs extra support in their online presence. Applications are now open for eligible nonprofits.

You have until July 31, 2024 to apply.

Visit engeniusweb.com/engenius-gives to learn more.

Engenius Websites + digital marketing in Greenville, SC

Making the Web More Accessible for Everyone

Did you know that 16% of the global population lives with some form of disability? As businesses, we often focus on physical accessibility, but what about website accessibility?

Website accessibility ensures that people with disabilities can use our websites, including those with auditory, cognitive, neurological, physical, speech, and visual impairments. This involves designing for screen readers, alt text, color contrast, closed captioning, and more.

Prioritizing website accessibility is not only the right thing to do, but it's also legally mandated in some cases and makes business sense. Let's work together to create a more inclusive online world!

Learn more about website accessibility and how to implement it.
https://engeniusweb.com/introduction-to-website-accessibility/

Today is World Giraffe Day, and what better way to celebrate the longest day of the year than by appreciating the animals with the longest necks? At Engenius, we’re lucky to be neighbors with the Greenville Zoo. Our team often strolls down a quaint dirt road that leads right to the Giraffe exhibit, where we get to marvel at these majestic creatures regularly.

What’s your favorite animal to visit at the zoo? Share with us in the comments below!

🚀 Ready to skyrocket your business growth? Dive into our latest blog post and discover how to create an effective marketing strategy that drives results! 🌟

In this comprehensive guide, we’ll cover:
✅ Leading with a clear pain-point solution statement
✅ Creating a landing page that draws customers into a story
✅ Designing lead generators that offers value
✅ Writing email sequences that nurture and sell

Whether you’re a small business owner or a seasoned marketer, these tips will help you fine-tune your strategy and achieve your business goals. Don’t miss out on the chance to take your marketing to the next level!

📈 Read the full post.
https://engeniusweb.com/how-to-create-an-effective-marketing-strategy-to-grow-your-business/

We are looking to do a pro bono website for an Upstate nonprofit.

If your organization is trying to do more for South Carolina’s Upstate community but you’re not proud of your website or you don’t have a website at all, we may be able to help you with the Engenius Gives pro bono website.

It is important to Engenius to give back locally to an established organization who needs extra support in their online presence. Applications are now open for eligible nonprofits.

You have until July 31, 2024 to apply. Click the link below for more information and to fill out the application.
https://engeniusweb.com/engenius-gives/

Engenius recently built and launched a new website for . We thoroughly enjoyed building this site and are looking forward to continuing doing great work with JDI. If you have a large building project and need electrical services, process piping, steel fabrication, or any other services for a large project, reach out to JDI. You can use the link below to learn more about them.

https://jdiindustrial.com

Spring isn’t just a great time to clean out your home or office—it’s also the perfect opportunity to give your website a thorough review and update. At Engenius, we recognize how vital it is to keep your site fresh, fast, and secure. That’s why we put together these 5 essential spring cleaning tips for your website.

In this post we will cover:
- Easy website security updates
- Enhancing site speed
- Ensuring content accuracy
- Maintaining user engagement
- Showcasing clients served and services provided

Read the rest.
https://engeniusweb.com/spring-cleaning-your-website-5-essential-tips-and-why-it-matters/

In today’s competitive landscape, small businesses often struggle to make a significant marketing impact with their limited budgets. Effective marketing doesn’t always require a hefty investment, however. By focusing on key strategies that deliver high value, you can achieve impressive results without draining your resources.

Here are four strategic tips to help you effectively market your business, even on a shoestring budget:

– Lead with a clear pain-point solution statement
– Create a homepage that draws customers into a story
– Design a lead generator that offers value
– Write an email sequence that nurtures and sells

You can read the rest of the post at the link below. We'd also love to hear how you are nurturing leads and building funnels.
https://engeniusweb.com/how-to-create-an-effective-marketing-strategy-to-grow-your-business

Should you hire an agency or a freelancer? That’s a great question. Both have strengths and weaknesses. The key lies in answering questions about what your business needs. This blog post might just help you answer that question.

Agency vs Freelancer: Who Wins with Your Marketing? - Engenius Agency vs Freelancer: Who Wins with Your Marketing? - Engenius

Need Help With Your Website? We've got you covered.

Our website support team is committed to quick response times & overall client satisfaction.

Taking care of our clients is the hallmark of what we do at Engenius. We understand that you may not have the time or expertise to keep your website in tip-top shape. That’s where we come in. From performing the latest security updates to helping you make everyday changes, we can help with your website so you can spend your time focusing on other things.

Message us to learn more!

Your business probably needs more customers. Google Ads can help. Here's what you need to know. Are you already having success with Google Ads? Please share your insights in the comments.
https://engeniusweb.com/google-adwords-benefit-business/

All About Google Ads: What it is and How Can it Benefit My Business? - Engenius Google AdWords allows you to reach qualified prospects when they're actively searching for the products/services that you provide. Learn how this works and why it could benefit your business.

Are you running Google Ads? Do you know the difference between the types of ads they offer? Here are a few tips. Share your experience in the comments.

The Different Types of Google Ads - Engenius There are a number of different types of Google Ads. Learn about each and how to optimize them!

Here's what 365 Digital Technologies had to say about their new website.

“As a small business owner, I was sensitive to costs with the hope that any money spent is money well spent. This team took the ideas in my head and the words I couldn’t express and transformed it into a wonderful and incredible website! We’re excited to have our clients look at our content and even more excited to have prospective clients review our capabilities.”

We helped 365 Digital Technologies highlight their consulting services and technology expertise by creating a website that effectively reflects their brand and provides users with necessary information.

There are plenty of online advertising platforms you could utilize, one very popular platform being Google Ads. A lot of marketers and business owners fail to see results from Google Ads.

The good news is that all you have to do is apply the following five tips to improve your Google Ads results.

Are your ads compelling?
Luckily, Google provides advertising guidelines so you know what not to do in your ads. But just because you’re not permitted to use gimmicky language (*~*F-R-E-E*~*) and vague phrases (“buy products here”) doesn’t mean that your ads have to be boring. When you’re writing your ad copy, think like your target audience. What are they craving? Better yet, take a look at your competitors’ advertisements and try to write ads that set you apart.

How relevant are your ads to users?
You might be thinking, “How could my ads not be relevant to users when I’m targeting the cravings I know they’re having?” Well, there are a few situations that could render your ads irrelevant. The most common possibility: your keywords are too broad. This means your ads are being shown to people who don’t fit into your target audience.

What is your landing page like?
Landing pages are perhaps the most overlooked aspect of Google Ads. A landing page is the page that people go to after clicking on your ad. And no, your regular homepage does not count as a landing page. In fact, sending searchers to your homepage is a good way to frustrate them and complicate their experience.

Are you tracking conversions?
Conversions refer to the actions that you want potential customers to take after clicking on your ad. Tracking these actions allows you to measure your ad’s effectiveness. Some examples of conversions might be to call you, send you an email, or submit a request form. If you aren’t tracking these conversions, you won’t know how well your ad is doing its job.

Do you have enough data?
Since you can see immediate statistics and results from Google Ads, it’s easy to make quick judgments about the success of your ads and start making little tweaks.
Your inclination to make tweaks is natural, however, much of Google Ads is trial-and-error, and running your ads for a day isn’t enough time to determine their effectiveness. We recommend letting your ads run for at least a month before making any significant changes to them.

Before you give up on Google Ads altogether, remember that it’s a complex, multifaceted program.

Read more.
https://engeniusweb.com/feel-like-google-ads-wasting-money/

The Pulitzer Prize-winning comic strip Peanuts debuted on May 3rd, 1950. Created by Charles M. Schulz, it featured lovable characters such as Charlie Brown, Lucy, and Snoopy.

How has this comic impacted your personal and professional life?

April 26th is World Intellectual Property Day. The World Intellectual Property Organization (WIPO) established this international day in 2000 to raise awareness about the importance of intellectual property rights in innovation and creativity.

What are you and your business doing that is creative and new? How are you protecting your IP?

Chris Manley talking about AI at our Spring class.

Do you use AI in your business? How?

📚 Happy World Book Day! 🎉 Let's celebrate the magic of storytelling. Whether you're diving into a fantasy book, exploring the latest thriller, or learning something new, books have the power to transport us to extraordinary places and broaden our horizons.

In a world filled with screens and distractions, let's take a moment to rediscover the simple pleasure of turning pages and getting lost in the words. Maybe you like to read for business growth, personal development, or simply unwinding after a long day. Whatever it is, reading opens amazing doors.

So, grab your favorite book, your favorite beverage, and embark on an adventure of the mind. Happy reading, everyone! 📖✨
❤️

Every year, Boston attracts 500,000 visitors to the old Beantown. That's a lot of traffic for local businesses. How do you capitalize on local events to grow your business? Tell us in the comments.

💚

AI is impacting marketing, but not always in a good way. If you feel overwhelmed when considering the new tech, we think our second Engenius spring class will help.

If you're interested in learning more on:
- The background of AI in our industry 💻
- The copyright, legal, and creative concerns surrounding AI 🤖
- What AI can help us with 💪
- And the future with AI 💡..then we'd love to see you next Thursday, April 25th at our AI Is Here: What Now? class.

You can learn more here: https://lnkd.in/gHJ_keur

Are you doing lead generators the wrong way?

That form that asks people to enter their contact information is not a lead generator. That's a contact form.

A lead generator offers something of value in exchange for a visitor’s contact information.

Swipe to see what we mean.

It's Friday's Fun Fact which is actually about Thursday but that's ok. We can be flexible. Yesterday was National Pet Day. Share something about your fur babies with us. Give us a fun story or a sad story. Share a GIF.

How have you seen pets impact the world of business?
🐶