Desiree Grimaldi

🚨 It's Google Update Season Again! 🚨

Google's August Core Update is rolling out now, and it's all about showing more genuinely useful content and less content made just for SEO with no true value.

While some sites are seeing positive changes, others are experiencing traffic drops. It's a mixed bag out there! 😕

What can you do?

For now, nothing! You can't control Google's algorithms. Checking your analytics obsessively will only stress you out.

Instead, focus on productive activities:
Diversify your content to other platforms
Keep creating great content as usual
Engage with your email list
Take a well-deserved break
Conduct a content audit through the lense of beginner's perspective for your service or product.
Remember, SEO is a long game. Stay focused on providing value to your audience, and you'll be on the right track.

Friendly reminder that on July 31, 2024, you’ll stop seeing call history reports in Google Business Profile. 😥

Ever seen those posts where business owners are flexing their fancy cars and lavish vacations, only to complain about how "broke" they are? 🙈

Then, when you offer them a legitimate proposal for services that could actually HELP their business grow, they say, "Whoa, that's outside my budget!" 🤯 (Meanwhile, that's probably what they spend on gas or electricity for their car in a week! 😂)

Listen, we get it. Investing in your business can be scary, but it's also necessary for growth. Don't let those flashy posts fool you. Real success comes from investing in strategies that work.

If you're ready to level up your marketing game and see REAL results, let's chat. We offer flexible solutions that fit your budget and goals. Don't let the fear of investing hold you back from achieving success.

Mind-Blowing Google Fact: Did you know Google handles over 5.9 MILLION searches every minute? 🤯 That's a lot of people looking for answers, products, and services... like YOURS! Is your website ready to be found? 🤔

Simplify Your Return Policy with Google
Tired of managing multiple return policies for each product? Google's got your back! You can now set a single, general return policy for your entire store. Less hassle for you, more clarity for your customers! 🙌
We love when Google changes something that is beneficial for us.

Confused by all the online marketing jargon?

SEO, SEM, PPC... it's enough to make your head spin!
But are you the best-kept secret in town?
Are you sitting by the phone waiting for a call from someone who wants your product or service?
Don't know how to reach your local community?
Not only can we help but We'll explain everything in plain English and create a simple plan that works! Message me for more information.

🚨 Mobile-First Indexing Deadline Looms: Are You Ready?

Google's dropping the hammer on desktop-only indexing on July 5th. Is your website optimized for mobile users?

Here's a quick checklist to make sure you're not left behind:

✅Responsive Design: Does your site adapt seamlessly to different screen sizes?
✅Mobile Page Speed: Is your site lightning fast on mobile devices?
✅Content Parity: Do mobile users get the same content as desktop users?
✅Usability: Is your site easy to navigate with a touch screen?

If you're unsure, reach out! Let's make sure your website is mobile-ready before the deadline. 🚀

What does the Google leak mean for YOUR website?
Join the conversation in my FREE group SEO for Business where we're breaking down the latest SEO revelations and sharing strategies to thrive in the never-ending world of Google. Get your questions answered, connect with fellow business owners, and stay ahead of the curve. Let's crack the code to SEO success TOGETHER! 🤝

Your website is your virtual storefront. But did you know that a poorly optimized website could be silently sabotaging your business growth?

Here's how much you stand to lose:

📉No Website = Missed Opportunities:
70-80% of potential customers may never find you.
Consumers expect businesses to have an online presence, and without one, you risk losing trust and credibility.

😭Website Without Content = Lost Interest:
A website with sparse or irrelevant content fails to engage visitors.
It's like having an empty store – people won't stick around if they don't find what they're looking for.

👻Website Without SEO = Invisible in Search:
Even the most beautiful website is useless if it can't be found.
SEO ensures your site appears in relevant searches, driving organic traffic and potential customers.

Think of your website as a tree. A website without SEO is like a seed buried too deep in the ground – it has potential, but it won't grow if it can't reach the sunlight (search visibility). A website without content is like a tree with no leaves – it lacks substance and won't bear fruit (conversions). And having no website at all is like not having a tree in the first place – you miss out on the entire ecosystem it could create.

Wanting a Solution?👇
Invest in a well-designed, content-rich website with a strong SEO strategy. It's the foundation for a thriving online presence that attracts, engages, and converts visitors into loyal customers.

Need help assessing your website's potential? Let's connect and discuss how to turn your online presence into a powerful business asset.

Business Profile call history is going away!
Some of you may not even know it existed but this is a bummer for those that utilize their Google Business Profile dashboard.
What are your thoughts?

Today is a day to remember those who gave all for our freedom. Their sacrifice inspires us to live purposefully, cherish our loved ones, and make a difference in the world. Let's honor their memory by living lives worthy of their sacrifice.

Is your online presence as empty as this storefront? Don't get lost on page 2 or 10 on Google. We'll help you attract local customers who are actively searching for your services and position you as the preferred choice.

Love getting these!

Struggling to reach the top of Google? Your website speed could be the culprit. Learn the essential SEO fixes for a faster, better-ranking site in my new article.

2024 Turbocharge Your Website: Essential SEO Strategies for Speed, User-Friendliness, and Top… SEO can feel like a game of ping pong like you would rather claw your eyes out, or maybe just boring to you, but don’t let that cloud your…

If your website is generating the same traffic as a ghost town, it's time to rethink your digital strategy. We'll boost your online presence and turn those clicks into customers. Schedule a free consultation, and let's get those leads rolling in!
Apply Here: https://survey.zohopublic.com/zs/PLChW7

Did you know that over 90% of people start their search for local businesses online? SEO and a strong Google Business Profile are essential for getting found. Need help navigating the digital landscape? We've got you covered!

Backlink Opp. Update:
Connectivity took over HARO is ☠️
https://www.connectively.us/
But the original owner of HARO has created Hero Help Every Reporter Out.
https://helpeveryreporter.com/

Home - Connectively The New Home of HARO Join our community of journalists, content creators, PR pros, and subject matter experts to find opportunities for collaboration and brand growth. You'll find all of your favorite HARO features and some exciting new additions here. Submit queries to find expert sources, explore....

🎉 Client Success Alert! 🎉
We helped a nationwide client crush their SEO goals:

💥 29 new page 1 keyword rankings!
📈 50%+ jump in organic traffic (10K to 24K)
🚀 Conversion boost
💪 Beat the latest Google update
Now, imagine what YOU could do with 24k targeted website visitors and a million impressions... 🤔
Curious how we can do the same for you? Let's chat!

💥 TRADE PARTNERS WANTED! 💥
We have a couple openings.

Tired of chasing leads that go nowhere? Sick of marketing that doesn't deliver?

1x1 Impression SEO is your growth partner. We specialize in generating high-quality leads that fill your schedule, boost your revenue, and relieve the stress of finding new clients.

Ready to see your business boom? Let's team up, build a long-term partnership, and make Upstate VERY happy! DM us today!

We love working with not only friends but pillars of our community 🩵

If you are a WordPress user or any platform for that matter. You need to read this.

Website maintenance is CRUCIAL.
Most people who contact us because their site has been hacked, it is a 9/10 user error.

Here are some of the top ways to keep your website secure from hackers:

Strong Foundation:
🔒Keep Software Updated: Regularly update your Content Management System (CMS), plugins, themes, and server operating system. These updates often include security patches that address known vulnerabilities.
🔒Use Strong Passwords: Avoid weak passwords
🔒Secure Login: Enable two-factor authentication (2FA) for logins whenever possible. This adds an extra layer of security beyond just a password.

Defense Mechanisms:
🛡Install Security Software: Consider installing security plugins or website scanners that can detect malware, block suspicious activity, and alert you to potential threats. (We use Cloudflare)
🛡SSL Certificate: An SSL certificate encrypts data transfer between your website and visitors' browsers. This safeguards sensitive information like credit card details or login credentials.
🛡Regular Backups: Regularly back up your website data. In case of a security breach, having a recent backup allows you to restore your website and minimize downtime.

Control and Monitoring:
🔍Limit User Access: Assign user roles and permissions within your website's management system. This restricts access to sensitive areas and functionalities based on user needs.
🔍Monitor Activity: Keep an eye on website activity logs to identify any suspicious login attempts, unusual traffic patterns, or unauthorized changes.
🔍Vulnerability Scanning: Conduct regular vulnerability scans to identify weaknesses in your website's security. This allows you to address potential issues before they are exploited by hackers.

Additional Tips:
Hire a professional for website maintenance if you don't have time or don't feel confident in the tech side of your business. I promise it is cheaper to be proactive than reactive.

U.S Google Podcast listeners and users. Google Podcast is scheduled to shut down tomorrow. Make sure to move your podcast over to YouTube Music. Here is how 👇

✅Select the export subscriptions option displayed at the top of the Google Podcasts app screen.
✅Select Export to YouTube Music.
✅In the YouTube Music app select transfer and continue.

Booting the Bots: Google Cracks Down on Spammy AI Content
Remember those websites filled with nonsense content that seemed written by robots? Google's got an eye on them too! This update specifically targets websites that use AI to churn out low-quality content, often stuffed with keywords and lacking any real value.

From the beginning, we have warned that using AI to churn out low-quality copy would come back to bite ya. The TV dinner of marketing!

"Recent analyses reveal that over 800 websites have been completely deindexed from Google's search results in the early stages of the update."

🌟 Hey Upstate of SC Community! 🌿

As many of you have noticed, our beloved city is growing fast! While it's exciting to see new faces and businesses pop up, we must remember the backbone of our community: our local small businesses. 🏪💖

For years, these local gems have served us without the need for flashy marketing—they've thrived on word-of-mouth, quality service, and the loyalty of our community. But times are changing. With new competition arriving, our trusted local businesses face the challenge of getting noticed amidst the noise. 📢

We believe it's more important than ever to stand by those who have made the Upstate the vibrant, unique place it is today. But to keep thriving, they need our support—and perhaps a little nudge to embrace the changing times. 🔄

🚀 It's time for our local businesses to shine online and off! By enhancing their digital presence through online marketing, social media, and engaging online content, they can continue to reach our hearts (and searches) in this digital age. As a community, we can help by liking, sharing, and championing their online efforts, all while continuing to enjoy their incredible products and services in person.

Let's come together to ensure our local favorites not only survive but thrive in this new era. Support local. Shop local. Love local. 💚

We want to shout out Begley's Butcher Block!
Jesse Begley & Candace Begley opened their shop to bring the highest quality meats to Simpsonville and they have done that and continue to do that. There isn't a day you walk in and Jesse is eager to help you, educate you, and provide you tips for your next meal, he even has some funny jokes. But beyond the quality of the meats & seafood he offers, he showcases other local businesses like Happy Cow Creamery, & Hampton Acres just to name a few. They are not your next franchise trying to take over and underdelivering. They are a veteran and family-owned business which is exactly what we like to see. 🥰

So if you get a chance go follow them on social or go to their website and sign up for their newsletter to be sure you catch all the amazing deals they offer.

Home - Begley's Butcher Block Welcome to Begley's Butcher Block. Discover our wide selection of premium cuts at your #1 Butcher in Downtown Simpsonville, SC.

I don't just come here and spew advice and not follow it. I have been working on optimizing Schema Markups for all clients this week and going through all of our local business/ and home service client's accounts ensuring that we are completely compliant with Googles Updates.

One thing I do see over and over again though that I just can't wrap my head around is so many business owners view things as "it's not a problem till it's a problem" Ignoring it will not make it go away, I promise, and waiting to address things in your business definitely won't make it cheaper.

If I can provide you with any advice today it is always better and cheaper to be proactive than reactive.

So if you are ready to be proactive save the checklist below.
Join SEO for Business for Free
Grab a spot in 30 Days to Unlock Your SEO for under $100 😳https://1x1impression.com/30-days-to-unlock-your-seo/
Join SEO Lifeline Membership
https://1x1impression.com/seo-lifeline
Or if you are to busy to focus on your SEO Apply to work with us (spots limited) https://survey.zohopublic.com/zs/PLChW7

💡 Your website's vitality is paramount
If you're addressing manual actions or proactively fortifying your site in the online marketing sphere, it's crucial to integrate foundational best practices. From AI content removal to updating with modern schema, our latest guide provides a clear path for your website's enhancement and resilience. Dive into our post for a detailed strategy to support your site’s recovery and sustained growth. Let's navigate these changes positively and constructively.

Immediate Response for Sites with Manual Actions:

Step 1: AI Content Cleanup
First and foremost, let's ensure your site's integrity by removing any solely AI-generated content. This content must be deleted in a way that signals a permanent removal, specifically returning a 410 status. This is a crucial first step in re-establishing trust with search engines.

(Brief 410 error explanation: The 410 status code is a standard HTTP status code that is intended to indicate that the requested resource is no longer available and has been removed permanently. It is similar to a 404 Not Found status code, but the 410 status code indicates that the resource is intentionally removed and will not be available again.)

Step 2: Establish EEAT Signals
Google values what's known as EEAT signals immensely. It's surprising how often these critical signals are overlooked. Incorporating these into your site isn't just recommended; it's essential. Remember, this step is non-negotiable.

Step 3: Integrate Modern Schema
Adapting to Google's evolving requirements means providing the data they seek to enhance their services—and, indirectly, your visibility. Modern schema types like speakable, FAQ, product reviews, and more are vital.

Step 4: Update Existing Content (the easy way)
Google has a penchant for content that's not only human-written but also periodically updated. A straightforward method to refresh your content is by adding an FAQ section. This not only enriches your content but leverages FAQ schema for better search visibility. Moreover, it simplifies future updates, making your content a living document that grows and evolves.

If your site has been impacted, integrating these practices will set the foundation for a strong recovery and position you ideally for submitting a reconsideration request. Even if you've been fortunate enough to avoid direct impact, adopting these best practices is a proactive step towards safeguarding your site's future.

Run A Free Audit: https://roundtheclockseo.com/free-website-health-check-link-tree/

If you have made it this far let me know in the comments if you would want a FREE Full Guide and Checklist on how to navigate this update 🙋‍♀️🙋👇

Google News Alert!

Hold onto your URLs, business owners! Google just dropped not one, but TWO updates to kick off the year! 💥 That's right, it's a double whammy of updates hitting the scene - the Core Update and the Spam Update are here to shake things up!

These updates are like the dynamic duo of the digital world, working hand in hand to keep our online experience fresh and spam-free. And guess what? They're sticking around for the long haul, running concurrently for about a month. Buckle up, because it's going to be an exhilarating ride!

Now, let's talk about the elephant in the room - Manual Actions. Yep, some big names in the SEO game have been hit with the mighty banhammer. We're talking about Niche Site Lady, Indexsy, and Jesse Cunningham - all feeling the heat as Google cracks down on spam links and AI "gibberish" (Google's word, not ours).

But hey, don't let that scare you! There is always time to be proactive. This is where the everyday pros that are in it all day come in. Investing in a practicing savvy SEO expert can be the secret sauce to navigating these updates unscathed. They'll help you steer clear of the pitfalls and ensure your website stays in Google's good books.

So, what does this mean for you? Stay vigilant! It's time to brush up on your SEO game and ensure your digital presence is squeaky clean. Let's keep the internet a safe and awesome place for everyone!

Got questions or want to share your thoughts? Drop them in the comments below! 👇

Local SEO is a game-changer for tradespeople! Make sure your business is listed on Google My Business to boost your visibility in local search results.
One of our home service clients has seen over a 30% increase in 14 days!

Let's get real for a second: You're either sitting on a pile of cash or a ton of free time. The clock's ticking. Make a choice and dive in—because indecision is the biggest time (and money) waste of them all.