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Engineer. Lactivist. Mom. Double your freezer space and stop crying over broken bags and spilled milk. Here to share.
(The struggle is real!)
Years of hauling a cooler about the planet has taught me some mad skills when it comes to managing breastmilk. I've spent the last decade of my corporate job living out of airports and hotels... Then 6 years ago, I became a mom! Three awesome kids into this adventure and I've managed to keep up with the crazy corporate travel while exclusively breastfeeding. I'm here to share my tips and tricks and engineering background to make it easier for you!
As a nursing parent, planning to pump at work may feel stressful - but preparing to have this discussion with your boss doesn’t need to be.
So, what do you say to your boss or your company's HR department?
Keep your head in a positive and confident place. Tell your employer that you are (or are planning to) breastfeed your baby and will need to take breaks to express milk. Explain how this will impact your schedule to do so. Ask for their guidance on where you will have access to a clean, private space that is not a bathroom. If you need another type of accommodation, an open office or conference room will work too.
If they are unfamiliar, you can explain that regular pumping breaks are necessary to avoid severe pain, the risk of infection, the risk to your milk supply, and other complications. Or that continuing to breastfeed is very important to you because of all the health benefits for you and your baby. And not to mention, the CDC and WHO recommend it!
Breast milk is infant food and must be prepared and handled in a sanitary space - not a bathroom!
I am here for support! Let me know your questions or concerns if I can help before you have this conversation.
Don’t cry over spilled milk—that's easier to say when it's not your precious liquid gold! 😅 With Freeze It Flat, we make sure every drop of breast milk is stored safely and efficiently.
Our Freeze It Flat system is designed to keep your milk bags perfectly flat and organized, reducing the risk of tears and leaks. Say goodbye to the heartache of lost milk and hello to a freezer full of neatly stacked, easy-to-access milk stashes.
A big shoutout to for sharing this perfect brick of breast milk, beautifully organized by our Freeze It Flat. We're thrilled to see how our product makes your milk storage journey as smooth and satisfying as this picture!
Thanks for the love and for showcasing such a neat stash! If you’re looking to achieve breast milk storage perfection like this, why not give Freeze It Flat a try?
Have a picture of your own perfectly stacked milk stash? Tag us and share how Freeze It Flat has transformed your milk storage 📸
🌺 Celebrating Asian American, Native Hawaiian, and Pacific Islander Breastfeeding Week! 🌺
From August 15-21, we honor and support the unique breastfeeding experiences within AANHPI communities.
This week is dedicated to reducing inequities and normalizing breast/chestfeeding by enhancing education and support. It’s a vital step toward understanding and embracing the diverse cultural nuances that enrich our community.
Join us in uplifting and amplifying AANHPI voices this week. Let’s learn from each other and strengthen our collective support for all breastfeeding journeys.
Show me your breastmilk stash!
I love when you send me photos of your neatly organized bags of liquid gold. Seeing your freezers in real life gives me so much joy.
The Freeze It Flat makes storage simple, even in the smallest freezers.
Snap a pic of your freezer, post it to your social media using (or DM it to me!)
It will make my day!
This week, we honor and celebrate Indigenous Milk Medicine Week, August 8-14. With the theme 'Mind. Body. Milk Medicine.' this special week focuses on the holistic and healing aspects of breastfeeding within Indigenous communities.
Indigenous Milk Medicine Week, shines a light on the diverse experiences of Native breast/chestfeeding parents. It’s a time to acknowledge, uplift, and support the rich traditions and knowledge that contribute to health and wellness in Indigenous families.
Let’s embrace and learn from these powerful stories and practices that have nourished generations. Join us in showing support and respect for Indigenous Milk Medicine this week and beyond. 🌱🤲
While travelling frequently for work, I struggled with storing enough breast milk for my trips in the tiny freezer I had in Singapore (and don't even get me started on hotel freezers).
The engineer in me knew there had to be a better solution—not just for me, but for all pumping parents facing similar challenges. From there, the Freeze It Flat was born. It's had quite a few different iterations over the years, and we are so proud of where it's landed now.
The Freeze It Flat is more than just a product; it's a testament to the power of motherhood and engineering combined. This World Breastfeeding Week, I celebrate not only my own journey but also the incredible community of parents who inspire and drive my passion every day.
Thank you for joining me in this movement to support and empower each other in our breastfeeding journeys. Here's to more innovation, support, and shared success! Happy World Breastfeeding Week!
I've officially received a patent for the Freeze It Flat! After a long journey battling imitations, I'm thrilled to announce that the original, designed to make your life easier, is here to stay.
I created the Freeze It Flat out of necessity—I was a traveling mom who needed a better way to organize my breast milk stash. I understand the struggle because I lived it, and that’s why I wanted to create a real solution for you.
Beware of knock-offs! Only the genuine Freeze It Flat offers the quality and efficiency you deserve. Ensure you're getting the real deal by shopping directly with the link in our bio. Let's keep your milk stash organized, safe, and ready for your little one!
Thank you for supporting the original. Your trust means the world to us!
Celebrate World Breastfeeding Week with The MilkWorx Magic Giveaway!
Join us in celebrating World Breastfeeding Week! We’ve partnered with some of our favorite brands to bring you an exciting opportunity to win one of two incredible prize packs valued at $700!
What You Can Win:
Prize Pack One:
S70 in Bra Pump Set ($349 value)
Essentials Wireless T-shirt Bra + 30 min lactation consulting session ($90 value)and.rise Nursing Box ($75 value)
Ni**le Cream, More Milk Moringa Lactation Supplement, Castile Soap ($50 value)
Freeze it Flat Double and Single ($50 value)
Gift Card ($50 Value)
Prize Pack Two:
Norah Breast Pump Bag in Light Pink ($170 value)
6 Month Subscription for you and a friend ($114 value)
Stretch Wrap or Ring Sling ($100 value)
OG or Demigoddess Breastmilk Chiller ($68 value)
Postpartum Essentials Gift Box ($150 value)
Breast Pump Cushions - two pairs ($42 value)
Freeze it Flat Double and Single ($50 value)
How to Enter:
Head to the link in our bio and complete the entry form!
For BONUS entries:
1 entry: Follow , and all participating brands on Instagram (noted above)
1 entry: Comment below and tag two friends who would love to join the celebration.
This giveaway closes on 8/7/2024 at 11:59PM EST, and ships to US addresses (no PO boxes) only. Must be 18 & over to enter. A winner will be selected and announced on 8/12/2024. This giveaway is in no way sponsored, endorsed, or administered by, or associated with, Instagram or Meta. Please know that only will communicate about this giveaway; be aware of spam impersonators.
Good Luck and Happy World Breastfeeding Week!
Hey Denver pumping parents! Join us at Breastival 2024, hosted by the Colorado Breastfeeding Coalition. 🍼💪 We're excited to see you at our MilkWorx booth for a day filled with support, community, and lots of breastfeeding magic!
🗓 Date: August 3rd, 2024
⏰ Time: 10:00 AM - 2:00 PM
📍 Location: Central Park, 8601 Martin Luther King Jr. Blvd, Denver, CO 80238
Come by to chat, check out the Freeze It Flat, and enjoy a fun day out with other parents.
Happy World Breastfeeding Week! For the 11th year, Sarah Wells Bags has partnered with tons of other amazing breastfeeding and parenting brands for the annual World Breastfeeding Week EPIC Giveaway–we’re excited to be a part of this event for 2024! 🥳
One lucky parent will win a prize bundle over $1,500 in products 🤯 from an array of fabulous businesses - including a breast pump, baby carrier, and of course goodies from Sarah Wells Bags - including a signed copy of Sarah’s book “Go Ask Your Mothers,” debuting on August 13th! 📖
✨ The winner will receive
1. Norah breast pump backpack, PackSWell Trio (Light Pink) and a copy of Sarah’s book “Go Ask Your Mothers” from
2. On-The-Go-Plus Bundle From
3. 30-Minute Consult & Fl**ge Sizing from
4. $150 GC to site for freeze-drying service from .me
5. $75 GC to website from
6. Mug & $20 GC to website from
7. New Parent Gift Bundle from
8. Ayla Nursing and Hands-Free Pumping Bra from
9. A pair of luxury bamboo adult lounge set & $25 Gift Card to website from
10. momjug breastfeeding water bottle (original) from
11. $50 GC to website from
12. $60 GC to website from
13. Baby Shusher & Shusher Firefly from
14. 1 T-shirt, Boobie Glass Cup and 10-pack of BF empowerment stickers from
✨ To enter Bundle #2
1. Like this post
2. Visit on IG and find this post to officially enter! (it's in their pinned posts at the top of their feed)
This giveaway closes on 8/7/2024 at 11:59PM Eastern Time. The winner must have a shipping address located in the contiguous US (No P.O. Boxes) only. Must be 18 & over to enter. A winner will be selected and announced on 8/8/2024.This giveaway is in no way sponsored, endorsed or administered by, or associated with Instagram or Meta. Please know that only will communicate about this giveaway; beware of spam impersonators. Please note that entrants may enter all bundles, but are only eligible to win 1 of the 3 bundles
It's World Breastfeeding Week! 🌍🍼 This year's theme is all about 'Closing the Gap: Breastfeeding Support for All.' Let’s make some noise and show our support for breastfeeding moms everywhere!
Join us from August 1-7 as we honor this amazing week, and whether you’re a new mom or a seasoned pro, let’s rally together to support, empower, and uplift each other in our breastfeeding journeys.
Get ready for a week filled with inspiration, empowerment, and of course, a little MilkWorx magic.
The is hosting the annual Breastival on Saturday July 30, 2022 from 10 a.m. to 2 p.m. at Central Park Pavilion in Denver.
The Breastival is a free event for Colorado families to celebrate breastfeeding and increase breastfeeding support within the community. This year’s event will feature more than 30 vendors, food trucks and FREE activities for all ages, such as family photo sessions, henna art, face painting, balloon animals, baby wearing classes, yoga, story time, music and more!
For more information and to rsvp/register for the Breastival (prizes will be provided to registrants attending!) go to COBreastival.com.
Don't forget to stop by the booth for a change to win a Freeze It Flat by !
Hi, I'm Jillian Rothe: Mom, Engineer, Lactivist.
Faced with endometriosis at a young age, I focused on my career in engineering and international business, not expecting motherhood in my path. Yet, life surprised me in Singapore, leading to the birth of my first child and a new challenge: storing breast milk effectively during business trips. This need sparked my invention of the Freeze It Flat™, helping parents manage milk storage with ease.
Now from Denver, I’m proud to connect with and support families navigating similar journeys. Here’s to sharing our stories and solutions!
SAVE THIS POST!
Knowing breastmilk storage guidelines means more peace of mind and less liquid gold down the drain. And yes, we get it – life's a bit unpredictable, especially with curious toddlers around! Here's the scoop:
Freshly pumped and at room temperature? Enjoy within 2-4 hours. 🕒
Packed with ice in a cooler? Good for 24 hours of adventures. 🧊
Hanging out in the fridge? Stay fresh for 4-8 days. 🌡️
Chillin' in your freezer? Hold onto that goodness for 4-8 months. ❄️
Nestled in a chest freezer? Trust it for a full year. 🏔️
Thawed from frozen? Savor it within 24 hours. 🥶
And guess what? I've got your back with a handy fridge magnet, perfect for sharing the knowledge with your whole village. 🏡✉️ (Check out the link in my bio to grab yours)
So, don't stress. Breastmilk is pretty darn resilient. And if you're ever in doubt, give it a sniff and a taste – you're the ultimate quality control! Remember, every drop counts and your milk-saving journey is a true feat.
If you've done the logistical song and dance that is pumping breastmilk while back at work, you know how hard this is.
If a pumping mother spends 20 hours a week on breastfeeding and pumping (an extremely conservative estimate) that's still equivalent to a part-time job, in addition to that full-time work... and that doesn't even account for washing and sanitizing parts and all the other mental load that comes with it!
If you're doing the thing, I see you and I celebrate you.
Chezka gives us five stars and shares her impressive results: 'Very Impressed! I used the double Freeze It Flat organizer on the right vs not on the left. I highly recommend it! Will be buying a few more!' 🎉
We're thrilled to hear how much the Freeze It Flat has helped organize and maximize your freezer space, Chezka! Thank you for trusting us to make a difference in your milk storage routine. 🍼🙌
Thinking of giving your freezer a makeover? Follow Chezka's lead and see the difference for yourself. Check out her before and after pics! Have a review or a before-and-after story? We’d love to hear it—drop us a comment below!
HOW TO: Make a breastmilk brick
When you have an abundance of milk to store - having loose bags all over the place isn't a great strategy.
Insert - the milk brick...
Frozen milk bags are stored in 2.5 gallon bags in the shape of well, a brick.
The Freeze It Flat is a great tool for building your milk bricks - as perfectly flat frozen bags makes building a brick all that much easier.
Follow these steps:
🍼 Freeze Breastmilk in 4-6oz bags using the Freeze It Flat
🍼 Label all bags with date and ounces
🍼 Place baggies in a 2.5 gallon ziplock
🍼 Write the dates on the outside of the ziplock
🍼 Store in a freezer for 6-12 months
🍼 Rotate the bricks to use the oldest milk first
If you aren't producing enough extra milk to freeze a brick - don't worry! Storing ounces and ounces of breastmilk isn't essential to a happy, fed baby, but for those who have a little (or a lot) of extra - bricks are such a great tool!
Shoutout to for her fantastic reel on saving an extra 21 days of milk in the freezer! We love seeing creative ways to maximize milk storage.
Inspired by her genius? We’d love to see how you’re using your Freeze It Flat to save space and extend your milk stash. Share your videos and tag us! Let's keep the great ideas flowing and support each other in our pumping journeys!
Calling all breastfeeding moms and pumping parents!
Are you using our Freeze It Flat to organize your milk stash or would you like to? We want to see it in action! Whether you’re a seasoned pro or just starting your journey, we’d love to work with you and share your story.
Interested in showing how you use the Freeze It Flat? We have an application for those who’d like to collaborate—find it linked in our bio.
Happy Fourth of July! I hope you're all enjoying some wonderful moments with your family today. Whether you're watching fireworks, grilling out, or just soaking up some sunshine, may your day be filled with joy and celebration. Here’s to fun and family!
✈️ Travel tip for pumping moms! Did you know it’s federal law for airports to provide a clean and private place to pump? Before you pack your bags, make sure to look up where these spots are located at the airport for a stress-free travel experience.
Heading somewhere fun this summer? Let's make sure your travel plans include easy pumping sessions. Drop any questions you have about traveling and pumping in the comments below or send me a DM. I’m here to help make your summer travels as smooth as possible!
From chaotic clutter to neat stacks, the Freeze it Flat can turn your freezer mess into organized success.
Say goodbye to digging through a jumbled mess and hello to beautifully flat, easy-to-manage milk storage. It’s not just about saving space—it’s about saving your sanity too!
Say goodbye to lost straps! With the little hooks on the Freeze It Flat, there’s no need to remove the straps completely. This means no more searching for missing pieces when it's time to store your milk.
Do you have any questions about how the Freeze it Flat works? Drop them in the comments or shoot me a DM.
Even if you're not the one making the breastmilk, there are so many ways to support the amazing moms who are. Grab a glass of water, whip up a snack, or get dinner on the table. Wash the pump parts or just lend an ear—every action helps make the journey smoother.
Remember, it takes a village to raise a child and to support a person who is breastfeeding. Let’s show the moms in our lives how much we appreciate all they do by pitching in however we can. What’s one thing you’ve done to support a pumping mom today? Share your stories and ideas in the comments below!
Big thanks to ACSmith for the fantastic 5-star review! We’re thrilled to hear how the Freeze It Flat is making milk storage easier and more efficient for you!
Hearing your success stories fuels our passion and commitment to improving milk storage solutions for all. If you’ve had a great experience with Freeze It Flat, please share your review! We love seeing our product in action and hearing from our amazing community.
Got a photo or a video of your neatly organized freezer? Tag us! We can’t wait to celebrate your freezer wins!
Happy Father's Day to my incredible husband, Steve, and to all the amazing dads and dad figures out there! From nearly passing out at our first ultrasound to heroically catching our second child in our living room, and supporting me through 33 hours of labor with our third—Steve, you are our rock! 🎉💪
And to all the other dads who stand by us through the ups and downs of pregnancy, birth, and parenting—your support is priceless. Whether you're a bio dad, a stepdad, a granddad, or just a wonderful person who steps up for those in need, today we celebrate you. Thank you for everything you do, and for loving and supporting us unconditionally. We love you more than words can express! 💙
Happy Dad Day to all the incredible fathers making a difference every day!
A huge thank you to Robert V. for this fantastic review! Every review and every video you share means the world to us—it's your experiences that truly showcase the impact of our product. 💙 Please keep tagging us in your reels and videos using Freeze It Flat, and don't hesitate to leave a review if you haven't yet. We love seeing our product in action and hearing how it helps you!
The only Freeze It Flat "struggle" we ever really hear about is with the double, and getting those bags perfectly flat.
So, here's how to fix that for sleek, space-saving perfection!
Click here to claim your Sponsored Listing.
Who are we?
We help parents GAIN THE CONFIDENCE and LEARN THE TOOLS to efficiently manage a stash of breast milk.
After spending the last decade of a corporate job living out of airports and hotels, then 4 years ago, we became parents!
Two awesome kids into this adventure and we've managed to keep up with the crazy corporate travel while exclusively breastfeeding. (Yes, I do the pumping, but husband has to manage the stash while I’m away. Teamwork!)
Here to share our tips and tricks and engineering background to make it easier for you!
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