J. Licht & Sons Rolex Boutique

Across new frontiers. The ROLEX Submariner Date in 18ct yellow gold featuring a black lacquer dial. The graduations and numerals on its Cerachrom bezel insert are coated with yellow gold, creating a perfect contrast with the black high-tech ceramic.

An ode to refinement. The ROLEX 1908 in 18ct yellow gold, featuring an intense white dial and fitted with a brown alligator leather strap. The slim 39mm case has a transparent back that allows the refined aesthetics of calibre 7140 to be admired.

The ROLEX Yacht-Master 37 in an Everose Rolesor version featuring a bright black dial. The preciousness and lustre of Everose gold with the strength and robustness of Oystersteel. A powerful combination of materials – reliable in rough seas, and stylish on shore.

As an Official Retailer with a Rolex Service Centre, our watchmakers are trained according to strict criteria to ensure that every type of servicing operation for a Rolex watch meets the brand’s exacting standards of excellence. During a Rolex service, the watch is completely dismantled and ultrasonically cleaned. Each individual component that no longer meets Rolex’s specifications is replaced. The movement is carefully lubricated, then electronically tested to guarantee its timing accuracy; the case and the metal bracelet are refinished to restore their lustre. Finally, the watch undergoes a series of rigorous technical tests and checks to guarantee its waterproofness, power reserve and precision. After a complete Rolex service, the watch is covered by a service guarantee. ROLEX

The ROLEX Oyster Perpetual 36, with a green lacquer dial featuring Chromalight hour markers, is powered by calibre 3230, ensuring precision, reliability and a power reserve of about 70 hours. Simple at first sight but boasting the latest Rolex technology and innovations.

Shimmering green tone, sparkling diamonds, lustrous Everose gold. With a dial crafted from green aventurine and set with diamonds, this ROLEX Day-Date 36 exemplifies yet again Rolex’s expertise in the art of dial making.

Keep the world close. Thanks to the rotatable bezel with a 24-hour graduated Cerachrom insert and additional 24-hour hand, travellers can track both the local time and their home time at a glance. The ROLEX GMT-Master II, with its combination of peerless functionality, robustness, durability and distinctive aesthetics, is one of the most iconic Rolex watches. Connecting people across time zones.

Introducing the new ROLEX Cosmograph Daytona. Made from 18ct white gold, it displays a contrasting dial in white and black natural mother-of-pearl. Adorned with a bezel set with 36 brilliant-cut diamonds, it is fitted with an Oyster bracelet that echoes the hue of the chronograph counters.

The 18ct yellow gold ROLEX Oyster Perpetual Yacht-Master 42 is fitted with an Oysterflex bracelet, which singularly combines the robustness and reliability of a metal bracelet with the flexibility, comfort and aesthetics of an elastomer strap. For enhanced comfort, the inside of the Oysterflex bracelet is equipped with longitudinal cushions.

Counter contrast. On this 18ct Everose gold ROLEX Cosmograph Daytona, the Sundust counters stand out against the bright black dial for enhanced legibility when tracking elapsed time on the race circuit.

The ROLEX Datejust 31 in 18ct Everose gold features a silver, floral motif dial, a diamond-set bezel, and a President bracelet. Each of the dial’s flowers – in sunray, matt or grained finish – is lit from within by a diamond.

This elegant ROLEX Datejust 41 in yellow gold and Oystersteel, featuring a slate dial with Roman numerals, has a power reserve of almost three days. Autonomy guaranteed.

At home anywhere. The ROLEX GMT-Master II in 18ct white gold with a midnight blue dial and Oyster bracelet. Its two-colour Cerachrom bezel insert in red and blue ceramic is instantly recognizable.

The 3, 6 and 9 numerals of the Air-King are visible in the dark thanks to its exclusive Chromalight display.

For those who transcend what is expected.

On the version in 950 platinum of the ROLEX Oyster Perpetual Cosmograph Daytona, the oscillating weight is made from 18ct yellow gold and is visible to the wearer through the transparent case back in sapphire – a first for the Oyster Perpetual collection.

The ROLEX Datejust 36 in white Rolesor featuring an aubergine dial with diamonds and white gold Roman numerals. The IIII mark represents the number four and was used by Egyptians, Greeks and Romans centuries ago. Known today as the “watchmaker’s four”, the appliques honour tradition and create an elegant visual symmetry.

The sky's the limit. The ROLEX Air-King.

At the helm. The ROLEX Yacht-Master 42 in 18ct white gold with an Oysterflex bracelet. Its bidirectional, rotatable, 60-minute graduated bezel features a matt black Cerachrom insert in ceramic with polished raised numerals and graduations. The black dial is designed for excellent legibility in the roughest of seas.

An invitation to travel. A technological masterpiece that combines elegance and ease of use. The ROLEX Sky-Dweller allows travellers to keep track of time across the world. Its Saros annual calendar and dual time zone feature can be quickly and securely set via the ingenious Ring Command system. With cutting-edge performance, the Sky-Dweller embodies Rolex’s unique culture of innovation that constantly pushes the bounds of mechanical watchmaking.

Tracing back a legacy. The ROLEX Oyster Perpetual 34 in Oystersteel is the purest expression of a Rolex watch and features all its key characteristics – the waterproof Oyster case, a mechanical self-winding movement via Perpetual rotor, and excellent chronometric precision.

On the visually stunning Champions Course at Évian-les-Bains’ Resort Golf Club. The ROLEX Datejust 36 in Oystersteel and yellow gold, featuring a white mother-of-pearl, diamond-set dial and a Jubilee bracelet. Since 2000, Rolex has been a Main Partner and Official Timekeeper of The Amundi Evian Championship, a unique women’s Major.