Roy Dackerman Marketing

Roy Dackerman, "The Dackman," Offering Great Deals in Radio Advertising

Acast CEO Ross Adams Says Ad Concentration Is Inflating Podcast CPMs. 07/08/2023

Acast CEO Ross Adams Says Ad Concentration Is Inflating Podcast CPMs. Anyone looking to buy a plane ticket this summer knows the story: higher demand equals higher prices. Acast CEO Ross Adams says that is playing out in podcasting too, as advertisers hone-in on the top 500 shows that account for just 12% of the addressable podcast audience each month. “This concent...

Weekly Insights 1.4.2023 Listening At Home - Edison Research 01/04/2023

Weekly Insights 1.4.2023 Listening At Home - Edison Research This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Tomorrow the Consumer Electronics Show kicks off in Las Vegas, where attendees from all over the world will gather to see the latest electronics of all varieties. Even as many of us are just beginni...

Five Tips From Matt Sunshine To Prepare Sellers For A Successful 2023. 11/29/2022

Five Tips From Matt Sunshine To Prepare Sellers For A Successful 2023. With only weeks to go before 2023 is upon us, sales managers need to focus on preparing their teams for success in a new year marked by economic uncertainty. To

multibriefs.com 07/15/2022

multibriefs.com

Nielsen Report Puts Radio At The Center Of The Audio Universe. 06/29/2022

Nielsen Report Puts Radio At The Center Of The Audio Universe. Smartphones have put audio into everyone’s pocket, and as a result Americans are spending more time with audio, thanks in part to podcasting and streaming. But the tried-and-true free option

Radio Advertising Bureau | Why Radio Research 05/31/2022

Radio Advertising Bureau | Why Radio Research Browse through a variety of topics covering commonly-asked questions about radio and its extraordinary ability to build brands and motivate consumers.

Latest ‘Share Of Ear’ Shows AM/FM At 40%, With Streaming's Cut Now 15%. 11/30/2021

Latest ‘Share Of Ear’ Shows AM/FM At 40%, With Streaming's Cut Now 15%. The just-released results of Edison Research's “Share of Ear” for Q3 2021 shows AM/FM radio's slice of audio time among persons 18+ at 40%, with share of ad-supported audio at

How To Convince Local Businesses To Get Back On The Air. 08/26/2021

How To Convince Local Businesses To Get Back On The Air. As radio sales teams work to convince local businesses hit by the pandemic to get back on the air, part of their pitch should include the importance of building brand

July retail sales up 11.5% despite consumers traveling, dining out 08/20/2021

July retail sales up 11.5% despite consumers traveling, dining out Growth compared to 2019 outpaced the year-over-year rise, partly because shoppers are flush with savings thanks to governmental support.

THE DACKMAN SHOW 08/16/2021

THE DACKMAN SHOW Roy Dackerman "The Dackman" with an extensive radio broadcast resume spanning from the markets of Boston, DC, New York and Honolulu is celebrating his 48th year live over the air.  Now with over 20 commercial radio stations under his belt, he has 17 plus years experience of selling radio advertisin...

Quit rate for restaurant workers hits all-time high 06/21/2021

Quit rate for restaurant workers hits all-time high Hiring levels reached 1.2 million in April for the accommodation and foodservice sector, but it also recorded the highest quit rate of any industry at 5.6%, according to the U.S. Bureau of Labor Statistics.

MasterCard: Back-to-school sales to top pre-pandemic levels 06/21/2021

MasterCard: Back-to-school sales to top pre-pandemic levels The 2021 back-to-school shopping season is expected to be a strong one as more kids head back into classrooms and social events return.

Bonanza :: Find everything but the ordinary 04/26/2021

Bonanza :: Find everything but the ordinary Shop for everything but the ordinary. More than 25,000 sellers offering you a vibrant collection of fashion, collectibles, home decor, and more.

Dackman Products at Bonanza - Home & Garden, Consumer Electro... 04/25/2021

Dackman Products at Bonanza - Home & Garden, Consumer Electro... Dackman Products, featuring 20 items, including WAGON WHEEL BENCH, BEFREE SOUND 2.1 CHANNEL BLUETOOTH MULTIMEDIA WIRED SPEAKER SHELF STEREO SYSTEM , BEFREE SOUND 5.1 CHANNEL BLUETOOTH SURROUND SOUND SPEAKER SYSTEM- RED, TREXONIC 3-SPEED VINYL TURNTABLE HOME STEREO SYSTEM WITH CD PLAYER, DUAL CASSETT...

Here Are The 6 Types Of Radio Listeners And What They’re Getting From The Medium. 04/16/2021

Here Are The 6 Types Of Radio Listeners And What They’re Getting From The Medium. Every day, just about 2 in 3 U.S. adults tune into AM/FM radio. Radio also has the biggest share of time spent listening (41%) as Americans spend twice as much

Eight Things Brands Have Completely Wrong About Radio 04/14/2021

Eight Things Brands Have Completely Wrong About Radio The perception of media audiences is skewed by prevalent myths in the advertising community. Using data from research leaders Nielsen, the Federal Reserve, and Edison Research, Westwood One's Insights disproves eight of the biggest perceptions brands hold about AM/FM radio.

Consumers regain their confidence 04/05/2021

Consumers regain their confidence The latest index surges to highest reading since March 2020.

Report details five major pandemic-era consumer trends impacting retail 04/05/2021

Report details five major pandemic-era consumer trends impacting retail More than a year after the COVID-19 pandemic officially began in the United States, its impact on consumers and the retail industry has emerged.

Stimulus checks could give restaurants a boost for up to 7 weeks, research shows 03/08/2021

Stimulus checks could give restaurants a boost for up to 7 weeks, research shows The $1,400 stimulus checks in President Biden’s stimulus plan could lift restaurant sales by up to mid-single digits for seven weeks, Bloomberg Intelligence says

U.S. retail sales in 2021 to rise 6.5% to 8.2% amid vaccine rollout, says NRF 03/03/2021

U.S. retail sales in 2021 to rise 6.5% to 8.2% amid vaccine rollout, says NRF Retail sales in the U.S. this year are expected to total more than $4.33 trillion as more individuals receive the COVID vaccine and the economy reopens.

Encouraging Sellers Part I - Radio Ink 02/16/2021

Encouraging Sellers Part I - Radio Ink (By Loyd Ford) When you sell for a living, you hear a significant amount of resistance or negativity and objections regularly. Encouragement, sales team care and attention can make a critical difference in better results inside any business.

Survey: Car Dealership Callers Want Upfront Price Fast 02/09/2021

Survey: Car Dealership Callers Want Upfront Price Fast “In the new normal, the initial call a consumer makes to a dealership is now the make-or-break point of a sale,” says Marchex’s Matt Muilenburg.

Digital ad spending from holidays shows signs of 'return to normalcy,' Merkle finds 01/29/2021

Digital ad spending from holidays shows signs of 'return to normalcy,' Merkle finds Brick-and-mortar retailers and travel companies that bore the brunt of the economic slump show signs of recovery after a relatively strong fourth quarter.

How DTC brands will approach physical retail in 2021 01/29/2021

How DTC brands will approach physical retail in 2021 As cities empty and landlords look to ink deals, digitally native brands might have a chance to accelerate their brick-and-mortar strategies.

Liquidators & resellers are poised to profit from online returns 01/08/2021

Liquidators & resellers are poised to profit from online returns Professional liquidators are preparing to receive all the goods being sent back to retailers—and turn them over to individual resellers.

Why off-price retailers are staying afloat as department stores falter 01/08/2021

Why off-price retailers are staying afloat as department stores falter Despite their reluctance to invest in e-commerce, off-price retailers have been able to make a relatively even comeback.

Specialty Foods Set for Robust 2021 01/05/2021

Specialty Foods Set for Robust 2021 Consumers will continue to eat at home and experiment

Consumers want curbside, outdoor dining to stay in 2021, survey says 01/04/2021

Consumers want curbside, outdoor dining to stay in 2021, survey says Diners also want to see more creative offerings from restaurants next year, including dinner and movie packages, cooking classes or virtual wine tastings. 

As Consumer Spending Increases in the U.S., More Americans are Ready to Open Their Wallets 11/19/2020

As Consumer Spending Increases in the U.S., More Americans are Ready to Open Their Wallets Nothing illustrates Americans’ resilience quite like consumer spending. And after living alongside COVID-19 for the past eight months, a majority of U.S. adults are ready to mask up, leave home and get back to a lifestyle that’s not hampered by crisis—albeit safely.

Listeners Will Make Registers Ring This Holiday Season 11/17/2020

Listeners Will Make Registers Ring This Holiday Season Author: Annette Malave, SVP/Insights, RAB Without a doubt, 2020 has been a most unusual year, and the need for good tidings and holiday cheer have never been apparent than now. Shopping this season…

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