Wootz Consulting

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Let us know in the comments. 👇

Have you ever thought about how social media brought someone special into your life?

I can assure you that the four of us wouldn't have such a close relationship if it weren't for social media. That's the immense impact it can have on forging connections that otherwise might never have existed.

In a world where distance and circumstances often hinder our ability to connect, social media serves as a bridge, bringing people together based on shared interests, passions, or serendipitous encounters. It's a platform that sparks conversations and fosters a sense of belonging.

However, genuine relationships require more than virtual interactions. They thrive when taken offline, transitioning from pixels to real-life experiences. Meeting face-to-face or engaging in intimate virtual interactions solidifies the foundation and deepens the connection.

The transformative power of social media proves that behind the screens and avatars lie real individuals with shared experiences, aspirations, and emotions. It reinforces that authentic relationships can emerge from the digital landscape and evolve into something meaningful and lasting.

Let's celebrate World Social Media Day and how technology expands our horizons, connecting us with kindred spirits. Taking these relationships offline opens us up to transformative connections that enrich our lives in ways we never imagined.

And remember, a constellation shines a lot brighter than a single star. ✨


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In a world that often feels like a never-ending race, it's essential to remember this fundamental truth.

When our second baby arrived, I paused my online presence on this account. It was a challenging choice as I watched others continue their progress in the online world. But I knew that this precious time with my newborn was irreplaceable.

I wanted to cherish every tiny milestone, every gurgling giggle, and every moment of connection with my growing family. It was a decision rooted in love and a desire to be fully present for my baby during these precious early months.

We live in a society that constantly bombards us with messages of speed and achievement. It's easy to get caught up in the whirlwind of comparison and feel pressured to keep up with the fast-paced expectations set by others. However, true fulfillment and happiness lie in embracing your unique journey.

So, let go of the pressure to conform to society's expectations. Instead, embrace the freedom to create your narrative, pursue your passions with unwavering dedication, and cherish the moments that matter most to you.

Trust in your unique journey, for you'll find true fulfillment in these moments of authenticity and self-discovery.

What other words can you think of?

Happy International Women's Day!

There's no magic or miracle. You have to chase it! 😉

Are you already struggling to keep up with your New Year's Resolutions?

Why not just try getting out of your comfort zone first?

These simple steps are far more realistic and achievable than all the extensive resolution lists we do every year and end up failing to follow.

Happy New Year!

Hi everyone! It's been a minute, but for a good reason.

Baby Laura was born on October 14 and we are very happy! 💛

We took this time off to adjust to the new routine and focus on our clients, but now we are back.

Thanks for sticking around!

Save this post and stay organized and productive at work!

When you are organized and productive, you can prioritize work and excel, which aids your career progress and success.

👉 Swipe to the left and let us know if you use other effective methods. 😉

It seems easy, right?

But once you start this journey, you will notice that it requires persistence and dedication, just like any other job.

If someone told you it’s fast and easy, they lied.

Being an entrepreneur means investing money in yourself because you need knowledge. It means investing time because you need to apply that knowledge.

The results won’t always come as fast as you expect, but once they do, you will look back and be thankful for not giving up.

You only need two things to succeed: STARTING AND KEEP GOING.

Now share this and show people your work is not as easy as they might think. 😉

This proverb means you soon forget people or things that are no longer visible or present.

That is a valid premise in Marketing too. You must be present, show up, and interact with your audience!

Is your customer on social media? Then it would be best to take care of your digital presence, creating quality and relevant content.

“But Lívia, I haven’t seen you posting content in a couple of weeks.”

Yes, that is also true, and I have to deal with the consequences: a few followers left, I’m not exercising the best of my creative skills, I’m not generating relevant content for my audience, and all that lowers my chances of conversion.

The same goes for you. Get a grip on your social pages, plan your content, show up in stories, and post, post, post. Repetition is key!

If I have the will to start again at almost 38 weeks pregnant, you can do it too! Let’s do it together, no excuses! 🚀

Whether you are a fan or not, there’s no denying that Her Majesty has set an admirable example of leadership and served as a well-respected role model for women in business.

Swipe to the left for 5 business lessons from Queen Elizabeth II.

May she rest in peace. 🙏

Business-to-Consumer Marketing involves promoting a product or service to individual consumers.

Using B2C marketing strategies helps increase brand awareness and boost revenue for your business.

It’s a different goal and strategy from what we use here at Wootz, which is B2B Marketing - Business-to-Business.

👉 Swipe to the left for some of the B2C marketing channels that you can use.

Your product/service is only relevant if it solves someone’s problem. Show people how you can solve their problems in as many ways as you can! 😉

It’s the beginning of a new month and it’s important to reflect on what you have achieved and prepare for your next steps.

This is a quick guide with a few things you should do at the beginning of every month to position yourself and your business to have the most impact and results in those next 30 days.

👉 Swipe to the left and save this guide for future reference.

This is us today: a British-Brazilian-American growing family living in Texas.

Fifteen years ago, we were only two work colleagues who became friends and eventually married. We’ll celebrate eight years of marriage next month!

Adam and I (Lívia) work well together and complement each other. He is more technical, and I am more creative, although we alternate these roles very often.

We have more than 15 years of experience in the corporate and business world, including start-ups. But our main focus at Wootz is working with small businesses and helping them grow. We share our knowledge, content, expertise, special skills and network with our clients.

We are committed to continuous improvement, and for that, we are constantly studying and developing new skills.

Thank you for being here, and let’s grow together!
📸 Thank you for this beautiful photo.

If you want to start your business the right way, avoid these common mistakes small business owners make.

👉 Swipe to the left.

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There are many ways to support your friends that are entrepreneurs or small business owners.

▪︎ Buy their products / hire their services if you need them or just like what they offer.

▪︎ Follow them on social media.

▪︎ Celebrate their achievements by asking how the business is going and verbalizing your support.

▪︎ RECOMMEND their business to others.

It costs you nothing to recommend a friend’s business.

Let’s support each other! 🤝🏻

Please tell us if you have a friend that owns a great business or offers quality services/products.

Tag their Instagram account in the comments below. 👇

Did you know that even the image size influences your content distribution? 😲

That’s right!

If you use a landscape format, it may happen that your content won’t have as much reach as if you use the portrait format, which takes more screen space.

👉 Swipe to the left to see the different sizes.

Which is your preferred format?

Are you willing to extend the limits of what you believe is possible?

We said what we said. 😳

Yes, you’ll have tremendous reach with Reels and attract many people who would probably never find you otherwise. But then, you may end up attracting the WRONG people. This will desegment your audience and may hurt your business in the long run. Is that what you want?

Instagram’s algorithm will always work in your favor unless you misguide it. Posting Reels to follow the trends and hope for an increase in your audience numbers doesn’t mean you will attract buyers. It may do the opposite by confusing the algorithm and making it deliver your content to random people instead of targeting your potential clients.

You want to connect with your audience to make them buy from you not only once but become recurrent customers. The way to do that is by posting relevant content, showing your products/services, and keeping them engaged in your stories.

Don’t get us wrong; you can reach your niche audience and some of your goals with Reels, but you need to do it right. It is a fantastic tool for content creators, musicians, comedians, and many other niches, even the fashion industry. But to throw it out there, carousels are technically the most engaging type of content for Brands (we’ll talk more about that in another post).

So, next time you feel the urge to go viral by following the next Reel trend, think again. Is that content relevant to the audience you want to reach? Or is it just more aimless noise?

We are here to help you understand how things work so you can plan your content in a way that will make you grow. Are you ready for that? Comment with a 🚀 below.

Thank God it’s Monday!

That’s not a common saying, but it is a statement that holds for most business owners and entrepreneurs.

Although it wasn’t like that for us specifically today due to life events (check our stories), we find Mondays to be our most productive day of the week.

Mondays are tremendous, and business owners should recognize and value their importance. They offer new energy, new strength, new opportunities, new goals, and new starts. Focus is often at its highest at the beginning of a work week. Mondays were made for business owners, you could say.

But then Mondays aren’t easy, and business owners can have bad Mondays too. Being ready is the key to starting the work week in high productivity mode.

👉 Swipe to the left to see what you can do to be more productive on Mondays.

Tell us, how do you get started on a Monday?

All you need today to create good images is in the palm of your hand: a cell phone.

Here we listed 4 FREE apps to help you elaborate your posts.

👉 Just swipe to the left.

An image is worth a thousand words. That may be an overused cliché, but it is one all marketers and online businesses should live by. Here’s why.

Images have power. The power to attract, persuade and sell. But don’t just take our word for it – we have science, history, and statistics to back it up.

Visual communication goes back thousands of years. Visuals are processed 60,000 times faster than text – we can understand what an image means in 13 milliseconds (less than a blink of the eye!). Think cave paintings, engravings, and hieroglyphics.

Here are some fun facts about this:

🔸️People remember 10% of what they hear, 20% of what they read, and 80% of what they see.

🔸️Of the info we intake into our brain, 90% is visual.

🔸️Colorful visuals are 82% more effective at attracting our attention and helping us remember information.

Illustrations are more attractive than the most striking headline. They perform the ‘cardinal principles of advertising’ since they attract attention, arouse interest, and create desire.

Photography can have a significant impact on your marketing, sales, and the ultimate success of your business: the good, the bad, and the ugly. Pictures help the audience visualize the product and how they would use it.

What does all this mean? That photography and graphic art are more crucial to the promotion of business than they have ever been. The power of visual communication has rocketed with the rise of digital and social media.

Swipe to the left for some examples of simple photography adjustments that will help improve your visual results.

How do you think your current visual communication affects your customers’ perception of your business?

Send this post to a small business that needs to read it! 😉

These two words are often misused interchangeably, but they actually have different meanings.

Consultants solve specific and tangible goals. They give guidance and orientation. They also help their clients develop specific skills to achieve their goals on their own.

Mentors are people who share their knowledge, skill and/or experience to help another to develop and grow. They are often people who have walked the same path their mentees want to take, so they guide the mentee through the process.

When you look for this type of service, think about what makes more sense for you to grow your business.

As consultants, we can help you achieve tangible goals in various topics and different business segments. Our consulting program is designed in a way to help you achieve your goals quicker than you would by yourself.

DM us for more information if you’d like to take this next step towards the success of your business.

“When we give ourselves permission to fail, we, at the same time, give ourselves permission to excel.” - Eloise Ristad

Trying to make perfect choices about everything, every time, only reduces our capacity to make brilliant ones when they matter most.

Likewise, when you don’t allow yourself to fall short of your ideal outcome, it stops you from ever daring the attempt. Doing so deprives you of valuable opportunities for learning, growing, and discovering new possibilities for yourself in your work and life.

Failure is an event, not a person. The moment you allow yourself to fail, you exponentially increase your chances of success. No outcome ever defines who you are. YOU define yourself.

As you think about all you have going on in your life, the ambitions that excite you, and the challenges that daunt you, I encourage you to take a moment to reflect on this question:

Where is an experience of failure keeping you from taking risks to enjoy more of what you want in your future?

Business diagnosis is the process of working backward to identify reasons for unsatisfactory performance by making the appropriate links between causes and effects.

To help the company grow, we as consultants need to know “all about the company”. That’s why we run a business diagnosis in the beginning, examining the information, analyzing the market, identifying problems, and creating an action plan.

There are several ways of diagnosing a company, and there’s no right or wrong way to approach it. But we’ll always seek information on the following:

▪︎ Company Organization - owners/partners, personnel structure, administrative procedures, etc.
▪︎ Customer Relations - marketing, sales, communication, branding.
▪︎ Business Operation - management, financing, projects, software/platforms, facilities.
▪︎ Business Concept - Mission, vision, company story, portfolio, customers, and competitors.
▪︎ Finances - results, cash flow, balance, debits/credits.

Here at Wootz Consulting, our biggest goal is to point you in the best direction to make your business grow.

If you feel ready to take the next step in your business, don’t hesitate to contact us through the link in our bio.

The answer to this question will determine whether you’ll stand out in the social media crowd.

Before posting anything, think about its relevance. Ask yourself why and who you post that for.

Be intentional and find a way to connect with your audience. Remember this, especially If you are a small business owner: people relate to people and buy from who they feel connected to.

❗️Save this post and reread it whenever in doubt if you should post about something.