Lopez Negrete Communications

Our work with the Ad Council and Alzheimer's Association continues to shine! We're honored to receive Portada Online's Multicultural Health Care Advertising Campaign of the Year Award.

We’re always happy to host future ad rock stars! It was a pleasure giving Texas A&M University's Aggie Advertising Club a taste of the advertising world.

We received a one-two punch of honor at yesterday's AAF-Houston luncheon. We found ourselves holding the Partner of the Year award, and our dear Alex López Negrete became an Honorary Life Member!

Our team’s Hispanic Marketing Council webinar is just a week away! Don’t miss your chance to hear what made our partnership with the Ad Council and Alzheimer's Association so successful:

Welcome! You are invited to join a webinar: Winning Strategic Excellence Double Gold: Lopez Negrete Communications/Alzheimer's Association. After registering, you will receive a confirmation email about joining the webinar. Lopez Negrete Communications won two gold awards for its PSA "Some Things Come with Age," on behalf of the Ad Council and in partnership with the Alzheimer's Association, for Best Hispanic Cultural Insight and Most Impactful Multicultural Research. This campaign raised awareness of the early signs a...

Look what’s finally home! We’re giving our bronze Effie a place of honor in the office and making sure it keeps the spot warm for next year’s award.

It isn’t every day we see our work on the pages of Communication Arts’ Design Annual. What better example of our team’s passion than the evocative sensory experience built for Roj Rodriguez's “Mi Sangre”? Check us out: https://www.commarts.com/project/37018/mi-sangre

You don’t have to go far to see the economic impact of Latinos. We had the pleasure of highlighting its effects here in Houston at the 2024 State of Hispanics Data Summit & Business Expo. Thanks to the Houston Hispanic Chamber of Commerce for having us!

Celebrating the Hispanic Impact in Houston - A Resounding Success In the heart of Houston, where cultures blend and opportunities flourish, the 2024 State of Hispanics – Data Summit & Business Expo was a testament to the power and influence of the Hispanic community in the region. Held at the prestigious Federal Reserve Bank of Dallas, this event drew over 400 l...

Calling our Latino influencers! Want to work with top brands, collab with other creators, and stretch your creative muscles? You don’t want to miss this trend. Join in!

Join Our Latino Network of Creators | Lopez Negrete Communications Become part of the Latino Network of Creators at Lopez Negrete Communications. Collaborate with fellow creators, promote brands authentically, and engage with the Latino community. Join us and make an impact.

There’s nothing like taking a young professional under our wing and showing them the ropes of the ad game, even when he’s on loan from our friends at ZapBoomBang Studios. Say hello to our shared intern, Augie Loredo!

Recently, our own Ana Crandell, VP of Media Services, spoke with Portada Online on Google’s decision to continue supporting third-party cookies. Read to see her complete thoughts on the unique position multicultural advertisers have: https://tinyurl.com/anacrandellportada

We went on location for this Total Wine & More spot, all the way to exotic Woodlands, TX! Okay, so it wasn’t Spain, but our team did do great work showing off Total Wine and More's selection, and tapping into the sociality of Hispanics, especially that one compadre in every friend group who knows just what to say. Check it out!

Total Wine & More - Los Compadres - More In every friend group, there's a compadre that's always ready to drop some wisdom. In "Los Compadres", our new campaign for Total Wine & More, we tap into th...

Big news coming out of the U.S. Census Bureau! In 2023, U.S. Hispanics accounted for 70% of the nation's population growth. Numbers don't lie, and this one gets to why should be a critical focus for companies everywhere. Read the full report here: https://tinyurl.com/USCensus2023

We stand with our local McDonald’s friends and client in Ruidoso, NM as they face the devastating South Fork and Salt wildfires and their terrible effects which include displacing the entire town and destroyed its infrastructure. Your donation can make a difference for their displaced employees and their families.

Donate to Support Ruidoso McDonald's Staff in Crisis, organized by Rostislav Karpenko Hi our names are Rost and Ashley Karpenko. We are the owner/operators o… Rostislav Karpenko needs your support for Support Ruidoso McDonald's Staff in Crisis

Alongside Tim Wang (TDW+Co) and Karla Lucia (ANA AIMM), our own Alex López Negrete will be dropping some valuable knowledge about Gen Z and how the ad world can succeed by adapting to their expectations. Join them at their Cannes Lions International Festival of Creativity panel, "Decoding Gen Z: Connecting with Authenticity" starting at 12:50 p.m. CEST.

🌈 Our Pride Month donation drive for the Montrose Center continues. We're collecting toiletries and nonperishable items every day, but you can help out too! Swing by our office and drop off what you can. Help us make an impact! Click the link for the list of items: https://tinyurl.com/pridepantry

We’re back and doing more fun work for Mattress Firm with a new version of our “Better Sleep, Better You” campaign. We’re tackling the often-stressful process of buying a mattress and highlighting the expertise Hispanic audiences can leverage at Mattress Firm.

Mattress Firm - Better Sleep, Better You 2.0 - Teen Spirit You can tell when you’re sleeping better. Your mood improves, you have more patience, and your everyday mood is generally happier. Our new version of our “Be...

We’re excited to welcome back Ana Crandell to the LNC familia as Vice President, Media Services! You might not know this, but she was our original Media Director, and she’s back to do even greater things. Ana brings over 20 years of experience in integrated multicultural marketing and media solutions, which she’ll use to take this department to new heights! Read more: https://tinyurl.com/anacrandell

🌈 Celebrate Pride Month with us by making a difference! We’re partnering with the Montrose Center for the entire month of June to collect toiletries and nonperishable items to replenish their emergency pantry.

This initiative will help sustain vital services and expand their reach to more individuals in the LGBTQ+ community who are in need. You can help make this happen. If you're near our office, swing by and drop off a can or two. Every little bit helps, and together, we can show our community some serious love and support. Let's make this Pride Month extra special by coming together and making an impact!

Click the link for the list of items: https://tinyurl.com/pridepantry

Sometimes all it takes to have an adventure is to look at things differently. Check out our new work for Hyundai's Santa Fe and tell us: When was the last time you saw things under a different light?

Under a Different Light | 2024 Hyundai Motor America Santa Fe (30s) Hyundai’s new Santa Fe gives families the tools to experience excitement and adventure in a way they might never have before. You could say it helps the Hisp...