Advertas

Marketing personas are fictional representations of a part of your customer base that you can use to help predict the outcomes of actions, including those of prospective customers. The Analytical Persona is the first of six commonly used in marketing.

This persona does more market research than anyone else. Analyzers prefer established methods, like large amounts of data (and ways to process it), and only like taking leaps of faith if they can see the ground on the other side. Analyzers are a tricky part of a customer base because you can’t fool them with marketing or slogans. Like the skeptic, they’re going to see through any nonsense. To learn more about the Analytical Persona, check out the link below.

https://www.advertas.com/how-to-define-your-marketing-personas/

SEO is one of the most important aspects of getting your oil and gas, technology, retail, or cybersecurity website to the top of the search engines. Is your business taking advantage of the opportunity to reach new customers and grow? Learn how to create an SEO strategy for your business in our latest blog. Check out the link below!

How to Create an Effective SEO Strategy | Advertas There’s no right or wrong way to create an effective SEO strategy. However, there’s a proven blueprint that you can use to drive SEO success. Get details here.

We congratulate Geophysical Insights' own Carrie Laudon & Jie Qi, and Yin-Kai Wang, for winning the URTeC Best Paper Award 2022 for their paper on Applying Machine Learning Technologies in the Niobrara Formation. View the award-winning paper below.

http://ow.ly/3jWt50MMo4C

Knowing your marketing persona is the first step in creating a marketing strategy. Learning how to implement this persona into your campaigns and digital marketing methods is even more crucial. Find out more in our latest blog post using the link below!

How to Define your Marketing Personas | Advertas Knowing your marketing persona is the first step in creating a marketing strategy. Here’s how to define your marketing persona and plan your campaigns accordingly.

One of the most frequent misuses of the term lead generation is being used synonymously with demand generation. But are they the same thing? And why does it matter? Find out in our newest blog!

Demand Generation vs. Lead Generation | Advertas This blog will briefly touch upon two of the most important topics in marketing and the key differences between them. Read more here.

This week on Tech-Tuesday, we will be highlighting ZoomInfo!

ZoomInfo is a sales intelligence platform that provides access to a vast business contact database and numerous prospecting tools. Advertas utilizes this software to optimize lead-generation efforts, a pillar in account-based marketing.

Check them out via the link below!


https://www.zoominfo.com/

This week on Tech-Tuesday, we will be highlighting Hootsuite!

Hootsuite is a social media management software that allows our digital marketers to schedule and plan social posts in advance. Hootsuite connects with most social platforms and can help to inspire new and relevant content. Get ahead in your social media marketing with Hootsuite!

Check them out via the link below!

https://www.hootsuite.com/

Welcome to Tech-Tuesday! Each week we will highlight technology Advertas has used to provide clients with the best B2B marketing.

HippoVideo is a video personalization and distribution tool that Advertas leverages to create personalized content and campaigns. HippoVideo also integrates with other marketing platforms! Check them out via the link below!
https://www.hippovideo.io/

Tired of following dated marketing techniques? Interested in having your entire customer base at your fingertips? Check out our latest blog: "What is Account-Based Marketing?" and see if Account-Based Marketing is the next step for your firm!

https://www.advertas.com/what-is-account-based-marketing/

We are thrilled to be contributing to The Oil & Gatsby Christmas Ball. This charity event will donate proceeds to Oilfield NextGen, redM, and the Orphan Well Project! Network with industry peers and support our industries while donating to a good cause. Registration is still open! Check out the link below for more information. We hope to see you there!

The Oil & Gatsby Charity Christmas Ball Please join us for a night to remember at the 2nd Annual Oil and Gatsby Charity Christmas Ball at the stunning Astorian events venue in Houston, TX. Featuring a live FR Runway Show, Whiskey Room, Champagne Room, Cigar Patio, Tequila Lounge, All Inclusive Premium Beverages, Casino Tables, 360 Photo B...

Ever wonder if there is a direct link between increased revenue and investing the most in your marketing at the beginning of a product's lifecycle? Check out our newest blog post that tackles this idea and more! Learn more about the dynamics of technology marketing and investments below.


https://tinyurl.com/2p9h8z24

Skeptical about email marketing? Unsure about the ROI? Check out this article on helpful tips for boosting your B2B sales with email marketing! Several of these essential tips were inspired by marketing leaders here at Advertas.

10 Essential Tips to Boost B2B Sales with Email Marketing Marketing 10 Essential Tips to Boost B2B Sales with Email Marketing October 10, 2020 0 Comments Email marketing is not new. But it is still one of the most effective and cheapest marketing strategies out there with a strong ROI. For every $1 spent on email marketing, the ROI is $42. Also, email usag...

At the end of August, we had the privilege of joining our client, Geophysical Insights, at IMAGE 2022. Check out these snapshots that showcase our latest work! The event was a major success, and we hope to attend in the future. To check out what our client has been up to since the event, click the link below!
https://tinyurl.com/4aa99m3t

Finding new ways to stand out from the competition and generate leads can be difficult. Check out our feature in the Millenial Magazine, where we talk about seven unique ways to generate leads for your business!

Struggling to Generate Leads For Your Business? Pay Attention to These 7 As a business owner trying to grow their business, it's not uncommon to face challenges getting hot

Happy Monday! We hope you have a great week!

As social apps continue to take the world by storm, B2B marketers and their clients are asking the question: Should we be leveraging TikTok? Check out this great article to find out if your clients should integrate TikTok into their social media strategies. Let us know what you think in the comments below!

Should My Business Be on TikTok? Your Burning Questions Answered If your business' isn't on TikTok yet, your biggest question is undoubtedly: Should it be? We've got the info you need to decide.

Episode 5 of The CMO's Guide To Everything is now live! In this episode, we are joined by Business Advisor of the Year and Entrepreneur of the Year Daniel Priestley to discuss a topic that is very relevant to all marketers - predicting future trends.

https://bit.ly/3xRMTXN

Join us as we chat with Ashley Estilette, the Chief Marketing Officer of Miratech, about leadership styles, continuing education as a marketer, the evolution of event models in 2022, rebranding, and much more!

https://bit.ly/3Kk1bof

The CMOs Guide to Everything | Ashley Estilette, Mitratech Join us as we chat with Ashley Estilette about leadership, continuing education as a marketer, the evolution of event models in 2022, rebranding, and more!

We all have been in that room or sat in front of a screen and asked ourselves, “What can we do differently this year than we’ve done before when it comes to our B2B marketing strategies?” The digital marketing space is constantly advancing, so here are some current ideas for consideration: https://bit.ly/ab1april2022

New episode released today, to hear full episode please visit: https://bit.ly/CMOGTES2E1

Join us as Yosef describes B2B marketing strategies from a venture capitalist’s perspective.

New episode released today, to hear full episode please visit: https://bit.ly/3nOnMQ2

Published author, speaker, and industry thought leader, Joel Goobich shares his insights gained from 20 years of experience in video and content marketing on how to think in a disciplined way about your marketing objectives, and then leverage each asset to get the most out of it.

Listen on Apple Podcasts - https://apple.co/2WUIroU
Listen on Google Podcasts - https://bit.ly/2WQU0NN
Listen on iHeart Radio - https://ihr.fm/3hCX3mF
Listen on Spotify - https://spoti.fi/37U46UD

To find more information about this podcast, visit us on www.advertas.com/podcast/

EP. 11 – HyperLeverage Your Marketing Capabilities We help businesses and brands succeed in the digital age. Data Orchestration Data Augmentation Data Enrichment Lead and Process Integration Lead Generation Programmatic Advertising Intent Data Web Insights Search Engine Optimization (SEO/SEM) Social Media Marketing Content Marketing Eve...