CODO Design

This week marks the 2 year publishing anniversary of 'The Beyond Beer Handbook.'

Cody and Isaac sat down recently to record a Beer Branding Trends Podcast on what we got *wrong* in this book (or framed more charitably, what we've learned in the intervening 2 years since publishing).

This is one of my favorite episodes we've cut in a while.

Listen here: https://beerbrandingtrends.com/070-what-we-got-wrong-in-the-beyond-beer-handbook/

New Beer Branding Trends Podcast is out today on all things Hop Water.

What is it, why do we like it, and why do we think this is set to be a major beverage trend in the coming year?

https://beerbrandingtrends.com/hop-water-the-next-big-beyond-beer-trend-codo-design/

Here's how we rebranded a 100+ year old craft brewery to find new relevance and stand out in a crowded San Diego beer scene.

Read a full behind-the-scenes account of our work with Mission Brewing Co. here:

https://beerbrandingtrends.com/rebranding-mission-brewing-a-san-diego-icon/

What is a co-packer’s role in bringing a new beverage to market?


We've worked with dozens of beverage startups who came to market via a beverage co-packer. We've also heard from many folks that this process seems like a black box—what's entailed, what will it cost, how long will it take, etc.?

We sat down with Mark Gallo of Nor-Cal Beverage to demystify this entire process.

Read the entire conversation here:

https://cododesign.com/demystifying-the-beverage-co-packing-process/

Great coverage on our latest rebrand with Mission Brewery.

Rebranding Mission Last year, the crew at Mission Brewery embarked on a many-months journey that’s readying to pull into port. Looking to usher the East Village interest into a new age, M

Our 2022 Beer Branding Trends Review is out now.

Learn what's shaping beer and beverage alcohol today (and tomorrow):

https://cododesign.com/2022-beer-branding-trends/

New In-House piece with Surly Brewing Company is up on our site today.

This conversation spans the use of variety packs to drive trial, the role of a small batch program as offering a "point of view" for a brand and Brand Architecture.

Give it a read: https://cododesign.com/in-house-with-surly-brewing/

What is a lifestyle brand?

Does it have to be aspirational? Does it have to center around a particular identity or sub culture? Does it have to have a charitable angle?

We caught up with Montucky Cold Snacks to discuss how they define a lifestyle brand (and how this has driven them to be one of the fastest growing beer brands in the States).

https://cododesign.com/building-lifestyle-beer-brand-montucky-cold-snacks/

Here's a fun conversation with Sam Cruz of Against the Grain Brewery on the importance of knowing your audience, giving your community what it wants and sticking to your guns.

https://cododesign.com/talking-shop-with-against-the-grain-brewing/

Allow us to introduce ourselves... 7 episodes in?

New Beer Branding Trends Podcast episode is out now and it's a fun one.

https://beerbrandingtrends.com/a-formal-introduction-to-codo-design/

Proud to finally share our brand refresh work with Henderson Brewing Co.
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Here’s a behind the scenes look at the process, including the final identity and packaging (& rejected concepts). ⁠

https://cododesign.com/refreshing-henderson-brewings-brand/

How do you frame your brewery's brand voice and personality?

New Beer Branding Trends episode is out now and it's a fun one.

Listen (and subscribe) now:

https://beerbrandingtrends.com/defining-your-brewerys-brand-personality-voice-and-essence/

Start your year off with a bang, beer people. Great piece here on how to sell more beer on Drizly.

https://cododesign.com/how-to-sell-more-beer-on-drizly/

Thinking about a rebrand this year? New identity, packaging, positioning, voice and values—there are a lot of moving parts here.

Organizing your internal team (and key stakeholders) is a critical step in this process. Here’s a look at how we help our brewery clients get the right people in the right seats to ensure a smooth project.

https://beerbrandingtrends.com/organizing-your-internal-team-ahead-of-a-rebrand/

We had a great conversation with CANarchy Craft Brewery Collective on all things Point of Sale. This is a big blindspot for many breweries.

Check it out to learn from one of the best in the game.

https://cododesign.com/in-house-with-canarchy/

Introducing the Beer Branding Trends Podcast.

These will be all killer, no filler ~30 minute conversations on the art and science of building compelling brewery and bev/alc brands.

Check out Episode 001: When (& When Not) to Rebrand Your Brewery

https://podcasts.apple.com/us/podcast/001-when-and-when-not-to-rebrand-your-brewery/id1569441696?i=1000540281688

We had the privilege of sitting down with Sierra Nevada to discuss Pale Ale, brand extensions and how a legacy brewery can stay relevant in 2021.

https://cododesign.com/in-house-with-sierra-nevada/

We sat down with the KettleHouse Brewing Co. team to talk shop (business, branding and beer) a few years out from their rebrand. Valuable insight here for you beer and Bev Alc folks.

https://cododesign.com/talking-shop-with-kettlehouse-brewing-codo-design/

Excited to share our BitterRoot Brewing brand refresh.

Our challenge: how to retain the same homespun charm that's been in place since 1998 while better presenting on shelf to boost sales. This work extended to core positioning and strategy, identity, packaging, merch and sales material.

Read more here: https://cododesign.com/refreshing-bitterroot-brewerys-brand/

New work with Tinker Coffee Co.

Brand refresh. Package refresh. Website refresh. So, so fresh.

https://cododesign.com/refreshing-tinker-coffees-brand/

For today’s In-House conversation, we’re sitting down with Fernson Brewing Company's In-house designer, Mitch Torbert, to discuss his role in refining the Fernson brand.

We touch on the balancing act between servicing “horse” brands and smaller releases, why CODO’s early Fernson “face” logo was put out to pasture and the thinking behind their new extension, Skip Day Hard Seltzer.
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https://cododesign.com/in-house-with-fernson-brewing/

We sat down with David at Zink Distributing Company for an informative conversation on how craft beer can compete in large chain retail.

Topics range from how to sell more beer in large chain retail, common mistakes to avoid during the process, and is there still room for craft beer in grocery stores [in the face of seltzer mania]?

https://cododesign.com/how-craft-beer-can-compete-and-win-in-grocery-stores/

Great look behind the scenes at our Myriad Health + Fitness rebrand. Check it out. (and do 20 burpees)

Rebrand Deep Dive - Myriad x CODO Design Jared (Owner / Visionary) and Kimberly (Chief Marketing Officer) team up with CODO Design to reflect on the rebrand process. Fabian Rodriguez of Culture Coll...

New In-House conversation with Rob Day, Sr. Director of Marketing at Jack's Abby Craft Lagers. Great stuff here on positioning, using brand values to guide business decisions and all things lager.

https://cododesign.com/in-house-with-jacks-abby/

David Maxwell is an archaeologist and avid vintage beer can collector. Back in 1993, he combined these passions to write the paper, 'Beer Cans: A Guide for the Archaeologist,' and has been an internationally-recognized expert on the subject ever since.

We were lucky to sit down with David to discuss historic beer packaging, and along the way, discovered how very little of what we see in food and bev packaging today is actually new.

https://cododesign.com/time-traveling-with-the-beer-can-archaeologist/