Discerning Eye Optical

The craftsmanship and customization of Lindberg frames are unparalleled. Stop in to Discerning Eye to find your perfect pair 🕶️

Go bold or go home...

The one and only Paul Clark of Hare Parlor paired the "Bristol" frame by FHONE with a custom tinted lens 💥

It's that time of year! Vacations, lake days, roadtrips... Protect your eyes and look good doing it ☀️🕶️🌴

The perfect frame for Allison... The Quartz 1 by

"Whoever said Orange was the new Pink was seriously disturbed" -Elle Woods

Sarah's new "Elle" frame from FHONE is the perfect pink accessory!

Happy Pride Iowa City! 🏳️‍🌈

You can't go wrong with a timeless frame from ☀️

can do no wrong! 👓️

Happy Pride Month! 🌈

What more could a guy want? Vuarnet's Mineral Glass and Polarized Sunglasses make the perfect gift for Father's Day!

Dita, Dita, Dita....🔥

Join us in wishing Dr. Wolfe a very Happy Birthday! 🥳

Don't miss out on our Memorial Day sale!

The greens, blues and purples of these Res/Rei frames are perfect for spring! 🌿☔️🌷

Decision paralysis.... how do you choose?! 💜

This week only! 30% off some realllllllyyyyy cool frames

Theo, Lindberg, Mykita and more....

P.S. Anne & Valentin makes amazing glasses 🤩

The "Martin" frame from Lindberg is Emily's favorite of the month. The simple design works well for both men and women and it comes in so many colors; it's hard to choose! We love adding a gradient tint. It adds just enough color for everyday.

Joni's new "Kubisme" sunglasses are so good we thought "why not get three?!" 🕶️🕶️🕶️

Mother's Day is fast approaching... We have so many great gift options for the eyewear lover in your family!

DE Gift Certificate, Oyobox Eyewear Organizer, Baggallini Purses, EyeOs Reading Glasses & more!

Our umbrellas are just darling and make the perfect gift for Mother's Day or Graduation! ☔️☁️

How cool is this frame?!🫢✴️

Dave picked the “Ribbel” in Fluo Orange by and it’s perfect!

Due for an annual eye exam? We are happy to help you schedule... ⬇️📅⁠
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DiscerningEyeOptical.com⁠
(319)338-6800⁠
[email protected]

Eleanor & Madalyn are loving the new Fantasy & Fabulous frames from 💚

Some of our favorites from the newest FHONE arrivals! 🤩

Happy National Pet Day from the Discerning Eye pets! 🐈️🐕️👓️

We have a new line in our FOCUS collection and it’s the perfect addition!

Vernon Gantry was founded by 2 NYC optometrists and is carried by independent offices like ours. We are loving all of the frames that Sarah and Joni picked out and we think you will too👓🤩

Happy April! This month we are spotlighting one of Sarah's current favorite frames... The brand new "Reeds" frame from Face a Face! Sarah loves the feminine shape and "lipstick red" color.

This design comes in so many fun color combinations and even some different shapes and sizes. Stop in to Discerning Eye to view all the options and try on the Reed 3!

Our new Piero Massaro has arrived and there are some incredibly fun frames! 🤩