Horowitz Research

Today is Juneteenth National Independence Day, an important moment to reflect on the pivotal issues facing Black Americans in the upcoming presidential election. Check out our latest infographic, spotlighting the top sociopolitical concerns of young Black individuals. Stay informed, stay engaged!

Read full infographic here: https://buff.ly/3z6JrwJ

Horowitz Research is thrilled to announce the return of the Cultural Insights Forum, the top research and strategy-driven conference since 2000! Join us on November 14, 2024, at Telemundo Center in Miami, thanks to NBCUniversal Telemundo Enterprises, the conference’s Platinum Venue Sponsor. This year's theme is Polycultural R/Evolution: Content, Creative, and Connections in a Diverse America. Don't miss exclusive insights, thought-provoking panels, and networking with industry leaders.


Visit our website to stay informed: https://buff.ly/3RtovX1

Young Black consumers are watching closely as diversity, equity, and inclusion become increasingly important in workplaces. For older Black Gen Zers, a company's internal initiatives for equal opportunity (48%) greatly influence their buying decisions.

Read full infographic here: https://buff.ly/3z6JrwJ

Black Gen Zers are making their voices heard! Nearly half prioritize voting in elections (48%), volunteering for causes they believe in (57%), and driving social and political change (47%).

Read full infographic here: https://buff.ly/3z6JrwJ

"As we attend free in-person and digital LGBTQIA+ pride parades and events this month, why not also ?" -- A. Anthony, Ph.D., Cultural Insights Strategist for Horowitz Research

Revry TV is leading the way for inclusive streaming! With 74% of LGBTQIA+ viewers embracing free, ad-supported TV (FAST) services, let's celebrate diverse voices and stories together. 🌈

Read more: https://www.horowitzresearch.com/all/increased-viewership-of-free-ad-supported-tv-among-lgbtqia-audiences/

!Exciting news! Horowitz Research just dropped "The ‘Tea’ on Gen Z" white paper! 📝 Authored by A. Anthony, Ph.D., it's a deep dive into Gen Z's media habits, views, and brand perceptions. 💡 Get the insights to connect authentically with Gen Z! 🌟

Download White Paper Here: https://buff.ly/3KvXEWu

Nuria Riera, EVP of Research for Horowitz Research, will be taking the stage at on June 26! Dive into the rise of Hispanic TV in streaming with us and get $200 off your registration with code SPKSTV24: https://buff.ly/3fMnun5

🌟 According to our recent FOCUS ASIAN report, the sociopolitical and environmental activities that matter most to Asian consumers include supporting women’s rights, voting, being environmentally conscious, and buying from local businesses. Let’s continue to prioritize and support these important values! 🌍✊🗳️

To read more about these topics, visit our website or get in contact with us for the full report.



https://buff.ly/44l25MT

DID YOU KNOW? Only 43% of Asian news viewers feel that the news accurately portrays their community. Similarly, there's a concern about the low number of Asian reporters. It's important to improve representation and ensure diverse voices are heard.

Lights, Camera, Action! Nuria Riera, EVP of Research for Horowitz Research, will be taking the stage at on June 26! Dive into the rise of Hispanic TV in streaming with us and get $200 off your registration with code SPKSTV24: https://buff.ly/3fMnun5

Younger consumers are redefining views on gender and sexuality.

Read More: https://buff.ly/3WELz8D

Diverse ads featuring various people, lifestyles, and cultures positively impact brand perceptions among Asian consumers. Similarly, stories centered on the Asian community or representing the US's overall diversity boost the likelihood to watch.

Learn more: https://buff.ly/44l25MT

Knowing a company's sociopolitical stances is crucial. Nearly 4 in 10 (38%) consumers are positively influenced when a company supports the LGBTQIA+ community.

Read more: https://buff.ly/3WELz8D

Inclusive representation in media and advertising is crucial for younger audiences. Ads featuring transgender or non-binary individuals positively impact brand perceptions for 42% of consumers aged 18-34.

Read more in the State of Media, Entertainment & Tech: FOCUS LGBTQIA+ here: https://buff.ly/3SmoKnE

🌈 Supporting the LGBTQIA+ community goes beyond waving flags—it's about taking meaningful action.
Horowitz Research has created a powerful infographic showing how LGBTQIA+ inclusivity and allyship shape consumer attitudes and behaviors.

Download full infographic here: https://buff.ly/3SmoKnE

Join us in celebrating AANHPI Heritage Month with the incredible stories of young Asian American Gen Zers! 🌟 Learn about their journeys and inspirations in our latest editorial.

Read full Editorial: https://buff.ly/3WEBGrm

Did you know? that 1 in 3 (34%) SVOD subscribers have access to at least one SVOD service through another service (i.e. bundling). Younger SVOD subscribers are more likely to use bundling services than their older counterparts.

Learn more about our study: https://buff.ly/3JVz54K

Join us at the in June! As a panelist, Nuria Riera, EVP of Research for Horowitz Research, will be discussing “The Rise of Hispanic TV in Streaming.” Don't miss the session on June 26! Use code HOROWITZ for $200 off a VIP or Conference Pass! Register here: https://buff.ly/3fMnun5

🎉 Embrace the vibrant spirit of Cinco de Mayo with us! As a first-generation Mexican American, this celebration holds a special place in Sarah Elizabeth Garnica, M.A heart. Join her as she shares her personal journey experiencing the colorful traditions of Puebla, Mexico, where Cinco de Mayo comes alive with music, dance, and mouthwatering cuisine. Discover the significance of this historic day and learn how communities commemorate it in Mexico and beyond.

Read Full Editorial: https://www.horowitzresearch.com/all/a-taste-of-tradition-cinco-de-mayo-in-puebla/

🌺 May is here, and so is Asian American, Native Hawaiian, and Pacific Islander Heritage Month! 🌺 Let's celebrate the vibrant cultures, rich histories, and incredible contributions of AANHPI communities. From diverse traditions to innovative achievements, let's honor and uplift the voices and stories that shape our world.

Learn more about our Asian report: https://buff.ly/44l25MT

Join us at the in June! As a panelist, Nuria Riera, EVP of Research for Horowitz Research, will be discussing “The Rise of Hispanic TV in Streaming.” Don't miss the session on June 26! Use code HOROWITZ for $200 off a VIP or Conference Pass!

Register here: https://buff.ly/3fMnun5

Did you know? Over half (52%) of LGBTQIA+ streamers find LGBTQIA+ content collections and hubs valuable for discovering content! 🏳️‍🌈 Dive into our latest Press Release to uncover which hubs are the best selection of LGBTQIA+ content. +

Read Full Article: https://buff.ly/4axg9oJ

HAPPY EARTH DAY 🌍✊ Four in ten Gen Zers (43%) believe in the power of taking action against climate change. As we celebrate National Earth Day, let's unite to make a difference together!

Read full article: https://buff.ly/3TUCNA9

Check out our newest Press Release and discover the reasons behind why half of TV content viewers have either cancelled or lost access to at least one SVOD service within the past year.

Read Full Press Release:

Crackdowns on Password Sharing Impacting Churn Among SVOD Subscribers - Horowitz Research Horowitz Research’s new State of Media, Entertainment & Tech: Subscriptions 2024 report sheds important light on how recent crackdowns on password sharing are impacting consumer behavior when it comes to subscription streaming services (SVODs).

📣 Diving into the Latino/Latinx/Latine debate with insights from our EVP, Adriana Waterson! 💬 Not a day passes without clients questioning the usage of "Latinx" or "Latine" in addressing the Hispanic market. Get historical, linguistic, and cultural context along with guidance on when to use these terms. 🌎📚

Dive in for a nuanced perspective: https://buff.ly/3TUCNA9

🌟Tomorrow FUTURE NOW is hosting a Leadership Talk featuring our very own Adriana Waterston, Executive VP of Insights and Strategy at Horowitz Research! 🌟

In this session:
🚀 Adriana's inspiring career journey
📊 Uncovering the story behind the statistics
🌈 Her insights on the current state of DEI in the industry
💡 Valuable advice for aspiring future leaders and fellow research and data enthusiasts

A special thank you to Future Now!

📺🛍️ Gen Z Insights 📊✨: Did you know? 👀 34% of Gen Zers are interested in following influencers on TV to discover new products, especially among female and Black Gen Zers. Meanwhile, 36% find it appealing to access retailer apps on TV for product browsing and ordering. Additionally, 35% are keen on using their remote/smartphone to shop directly from TV shows or ads. Talk about the power of tech-savvy shopping habits! 💥 📱🛒

Learn more: https://buff.ly/4b9wjW9

🌟 Attention 🌟 Did you know that Gen Z has spoken? 🗣️ According to our Generation Z study, sponsored posts and social influencer content hold sway with 26% of Gen Z, while 22% consider ads in TV shows (live or streamed). 💡 This underscores the power of both social media and TV ads in reaching this crucial demographic.🚀 📺📱

Learn more about our Gen Z study: https://buff.ly/4b9wjW9